Abstract
This paper assesses a critical model for customer-driven destination promotion for New York City and Ottawa. It focuses on and compares these two markets of metropolis destinations with a diversity of smaller market players. The paper looks at the need for greater destination promotion to these two locations, describes tourism to each location, and then discusses ways to promote more tourism to each one.

Table of Contents:
Introduction
Background
Market Factors
Implementation for Destination Promotion
Conclusion

From the Paper
"In order to increase destination promotion within these two locations, a shift must be made within their marketing practices and the particular branding they pursue. The growth in information sharing and global wealth means that there are more tourists but also more competing destinations. In order for these two destinations to regain their market share and increase their tourism industries they must pursue a strategy of rebranding via the internet, leveraging political and NGO institutions, and increasing the scope of the international practices."

Tags:tourism, NGO, holiday

Abstract
This paper is an analysis of several different types of technology , and the effect that each of them has on on different part of the tourism industry. Some of the issues discussed are, the used of the internet, digital video and laser video.

From the paper:

"The IMAX films that are promoting Pittsburgh right now are also very interesting because it puts the viewer in perspective of the destination. It is a virtual reality of the destination. People will not always be sold just by word of mouth, but if they could actually see the destination and, in a way experience part of it at home, then they will be more likely to want to travel to that particular destination. Another one of my articles talks about the internet and how important it is to have good marketing skills in order to sell your business or destination. People are on the internet more now than ever and are constantly thirsting for more information."

Tags:advances, destinations, technology, tourism, digital, laser, travel, pittsburgh, los, angeles, ohio

Abstract
This paper is two separate papers, each providing a brief critique of an article related to health promotion and rehabilitative nursing. The articles are included with the papers.

From the Paper
"This paper presents a critique of an article related to disability, health promotion and rehabilitation. This particular article is selected because it is pertinent to my area of specialty which involves helping disabled persons to cope and understand the disease process as it relates to their disability. The selected article is Tate D. G. Pledger C. "An integrative conceptual framework of disability", American Psychologist. The content of the article is conceptual and theoretical and as a consequence, the discussion is relatively abstract. In general it..."

Tags:health promotion, disabled, rehabilitative nursing

Abstract
The paper discusses how due to the unique factors that make up the senior and elderly population, it is recommended that a health promotion intervention implemented to increase physical activity incorporate a community based approach to ensure that the solutions proposed are appropriate to the unique group. The paper explains that the community-based approach gives power back to the community, a step that is often needed in isolated and marginalized communities such as the elderly.

From the Paper
"Health promotion is a useful tool in preventing disease; reducing disability associated with disease and in the promotion of health related activities. There are many different approaches to health promotion and health prevention techniques in the literature and many researchers and health advocates and specialists disagree as to the most helpful approach. Some of these different approaches include behavioural, social interventions, individual-based, ecological and community based or empowerment models. This paper will argue that the community-based model is the best strategy for implementing a community based health promotion..."

Tags:seniors, health, promotion

Abstract
This paper analyzes and criticizes Wal-Mart's promotion strategy. The paper talks about how while many justifiable criticisms have been fired Wal-Mart's way by those displeased with the company's treatment of its employees, almost no one can argue against the success of the company in popularizing its brand name (as it pertains to cost savings, that is) and in gobbling up market share at an astounding rate. This paper argues that Wal-Mart's greatest promotional failure is that the company has historically done a poor job of trumpeting the positive benefits packages and compensation plans it offers employees.

Tags:wal, mart, promotional, strategy

Abstract
This paper explains that the travel and tourism industry, one of the largest global industries, has experienced continuing growth in spite of terrorism which has hammered the aviation industry but not the travel and tourism industry. The author points out that that the factors associated with the emergence and promotion of travel and tourism are based on increased productivity, the psychological mobility typically associated with broadened horizons, and improvements in transportation and communications facilities. The paper stresses that the gap theories, such as dissonance and importance-performance that seek to explain how tourists first experience certain expectations concerning their travels and then relate these expectations to the reality of their experiences, may provide researchers with the most valuable insights into how and why people will seek out a destination in the first place and why they will either return there or not.

Table of Contents
Introduction
Review and Analysis
Background and Overview
Expectancy Disconfirmation Paradigm (EDP)
Comparison Theory
Value-Precept Theory
Importance-Performance
Equity Theory
The Dissonance Theory
Contrast Theory
Conclusion

From the Paper
"The reasons people travel are as limitless as the number of people involved, but there is a sufficient amount of commonality in their behaviors and rationale to develop some generalities concerning recreation behaviors. The explosive growth of tourism after World War II has clearly been dramatic; this growth has been largely the result of higher discretionary incomes, smaller family size, changing demographics, lower transportation costs, improved public health standards, infrastructure development, and until recently, more hospitable environments for tourists in many destinations, especially long-distance travel and tourism. There is also a clear "build it and they will come" quality to travel and tourism; before the advent of modern transportation systems, only the truly hearty and fearless might seek to explore new horizons in foreign countries. Today, though, things are much different, of course, and virtually any destination in the world in only a few hours away by air."

Tags:growth, transportation, gap, importance, dissonance

Abstract
This paper reviews the European Union's (EU) 2000 Quality in Tourism Product (QTP) study to encourage and promote sustainable tourism development, which appraised tourism in general, its improvement and measurement. The author relates a 2001 study of the destination and process of the tourist overall experience and a 2005 third study, which presented various cases investigating the attraction and impact of global and region-specific sports and cultural events. As these studies indicate, the paper states, the EU has placed a high level of importance on the sustainable development of tourism, which contributes greatly to the EU economy.

Table of Contents:
Introduction
Evaluation
Case Studies Coastal, Rural and Urban
Quality Improvement 2001
Cultural and Sporting Event Impact on Tourism
Conclusion

From the Paper
"The most vitally important issues that these four priority issues address are the measures and benchmarking established to provide a manageable development route forward for the rest of the lesser 'developed' and less quality oriented destinations within Europe. The issue of non-financial aid as well as the use of structural funds are aimed at improving the overall destination and experience of the tourist, specific to region and framework within any given region; and not limited to individual organizations or groups."

Tags:experience competitiveness, local employment, holistic, case studies

Abstract
This paper examines how, while many previously successful airlines are challenged with labour issues, unsustainable cost structures and complex pricing structures, WestJet succeeds by filling the gaps that the industry has left open through operational and strategic deficiencies. WestJet is perceived as an "engine of the significant evolution in the airline industry". It looks at how in 2003, WestJet was named Canada's second most respected company, ranking first in high quality product and customer service and second in HR management and top of mind categories. It also examines how standardized flights, low prices, humorous promotions and web-based ticketing are the most visible components of WestJet's marketing strategy and how the underlying key success factor stems from the organization's low-cost strategic thrust and the eight unique business strategy components that support it. This paper details an analysis of the airline industry, the components that form WestJet's competitive advantage, the future of WestJet and the strategic recommendations to sustain the organization's growth. Included is Porter's Five Forces Model, a competitive analysis of the airline industry and relevant article studies.

Outline
1.0 Industry Analysis: General Overview
2.0 Competitive Environment: Facing Industry Challenges
3.0 WestJet's Marketing Strategy: Achieving a Unique Position
4.0 Low-Cost: WestJet's Strategic Thrust
4.1 "No Frills" Product/Service
4.2 Single Aircraft Type
4.3 High Aircraft Utilization
4.4 Simplified Route Structure
4.5 Ticket-less Distribution
4.6 Intelligent Technological Systems
4.7 Humorous Promotional Tactics
4.8 Company Culture: Tying it all Together
5.0 The Future of WestJet: More Destinations, More Growth
6.0 Strategic Recommendations: Customers, Competitors and Growth
6.1 Customers
6.2 Competitors
6.3 Growth
Exhibit 1 - Porter's Five Forces Model Airline Industry
Exhibit 2 - Competitor Analysis
Exhibit 3 - Strategy ComponentsExhibit 4: Relevant Article Studies

From the Paper
"In 1987 the government deregulated the Canadian airline industry, allowing airlines to establish fares and conditions without any intervention and dramatically changing the industry dynamics. It is with this change that the "low-cost" business model fully came to life. Though the subsequent merger of Air Canada (AC) with Canadian Airlines dominated the market for a short time (with AC gaining 80% control over the market), the airlines control over the Canadian skies has not lasted long. With the costs of running a traditional airline escalating, a new strategic thrust has been adopted by both current and new carriers in the market who are now taking advantage of the increased demand for a low-cost no-frills product. Though WestJet is currently dominating the no-frills Canadian market, with a 55% market share for scheduled domestic flights, they have inspired others to adopt the "low-cost" business model."

Tags:airlines, airplanes, porter, prices, promotion, strategic, strategy, structure, success, ticketing

Abstract
The paper discusses the Nine West Shoe Company, a branch of the internationally acknowledged Jones Apparel Group, which focuses on selling products designed for women. The paper comments that although it was initially destined to sell shoes, the store is currently presenting their female clients with clothes, handbags, shoes and a multitude of accessories. The paper discusses Nine West's variety of shoes, the treatment of the company's loyal clients, the technologies it uses, and the company's new product development and marketing policies. The paper concludes that given the obvious success of the shoe and accessories company, Nine West possesses the best marketing teams in the world and they implement the most appropriate and efficient marketing strategies.

From the Paper
"Nine West uses the latest technologies in producing, distributing, selling and delivering the best products. The company also possesses highly skilled, capable and trained personnel to assist the clients. A combination of the technologies, standards and the people generates the high quality of the Nine West products and customer services. By being presented with high quality products and services, the clients declare themselves satisfied and as such increase the company's value. Furthermore, a company with an increased market value is prone to register significant profits."

Tags:promotional, strategies, idea, screening, quality, standards

Abstract
This paper explains that the Turks and Caicos Island nation boast the quiet solitude of hundreds of miles of undeveloped beaches, which promote a strong trade in eco-tourism, and an archaeological past, which dates back thousands of years. The author points out that the recently developed Holland America Line cruise center, which has changed the landscape of Grand Turk Island, similar to the situation in other Caribbean destinations, does not preserve the natural settings nor add sufficiently to the revenue of the nation to justify the disruption of the environment. The paper stresses that creating a system based on eco-friendly practices, including limiting embankments and increasing time spent in various locations, is essential to the tourist industry in this area. The paper includes several long quotations.

From the Paper
"Robertsen in a pioneering call for research on the subject of the social, economic and environmental impact of the fast growing cruise industry states that the Turk & Caicos islands were being threatened by the development of this center (in 2001 before it was cemented). The evidence associated with many cruise centers is difficult to judge based on the fact that there is limited reporting and only marginal amounts of scholarly research on the subject. In trade magazines, the issue is largely glossed over as a point of great growth and expansion, ..."

Tags:undeveloped, cruise, cement, belize, extreme