Abstract This paper assesses a critical model for customer-driven destinationpromotion for New York City and Ottawa. It focuses on and compares these two markets of metropolis destinations with a diversity of smaller market players. The paper looks at the need for greater destinationpromotion to these two locations, describes tourism to each location, and then discusses ways to promote more tourism to each one.
Table of Contents:
Introduction
Background
Market Factors
Implementation for DestinationPromotion Conclusion
From the Paper "In order to increase destination promotion within these two locations, a shift must be made within their marketing practices and the particular branding they pursue. The growth in information sharing and global wealth means that there are more tourists but also more competing destinations. In order for these two destinations to regain their market share and increase their tourism industries they must pursue a strategy of rebranding via the internet, leveraging political and NGO institutions, and increasing the scope of the international practices."
Abstract This paper examines the promotional campaign of Watershed Awareness, whose goal is to bring water quality issues to the public's forefront. The writer of this paper defines a promotional campaign as the combination of various advertising, public relations, sales promotion and personal selling activities used by the marketer over a period of time to achieve predetermined goals. This paper explains why a promotional campaign is much more than just the advertisement seen on TV. The larger the campaign is, the more budget it needs and more people are employed to derive the outcomes for which the campaign was initially set up for. This paper details the various steps involved in creating a successful promotional campaign. In the case of Watershed Awareness, the first step is the necessity to clarify the specific purpose for the campaign. The next phase is effective communication which results in serving the functions of reaching the target audience, penetrating the audience's attention through the combination of timeliness, relevance and simplicity.
The third step in carrying out a promotional campaign is developing its theme, perhaps creating a noticeable insignia or logo. This paper also focuses on the importance of the internet in creating a successful campaign.
From the Paper "The proposition is only the beginning, then the effective communication must be used serving the functions of reaching the target audience, penetrating the audience's attention through the combination of timeliness, relevance and simplicity, communicating the intended message and bonding the message to the brand name. Unfortunately, practice shows that the price of the advertisement does not guarantee its' quality. In order to do this, a promotion plan should include a well-articulated distribution plan which will drastically increase the exposure of promotion item. The mass media source choice to transfer the idea to the target group should be based on the preferences of the target group."
Abstract This paper integrates the nurse's role as teacher and educator with the Health Promotion Model. The paper addresses such issues as the client's need for health promotion, the professional nurse's role in teaching and learning, perceived barriers of the Health Promotion Model, and the integration of the nurse's role and the Health Promotion Model.
From the Paper "The role of the nurse is ever-evolving in today's health-care arena. Long seen as merely an assistant role, and one that did not necessitate responsibility, it has now become a role of being a teacher and educator. One of the main theories that is leading the way in health care today is that of the Health Promotion Model. This model envisions a way for those seeking health care to promote and better their own health and lifestyles. These two ideas, the nurse as teacher and the Health Promotion Model, converge."
Abstract Health promotion is an expansive concept, which refers to the entire process of advocating and enhancing health for individuals, groups, or communities. Health promotion includes educational, environmental and legislative strategies, along with social change.
Abstract This paper analyzes the promotion of the Little Giant Ladder across three sources: print ads, the TV infomercial, and the Internet web site. The product's promotional message as conveyed in the three sources is described in detail, and the product's appeal to its target audience is identified.
From the Paper Promotion and Price Analysis Paper The Little Giant Ladder has a very strong promotional campaign spreadacross print television and Internet sources Touted as The strongest safest most versatile ladder in the world the Little Giant has excellentbrand reco
Tags:promotion, message, target audience, product life cycle, print ads, TV ads, Internet
Abstract This paper describes the promotional strategy of TV, Internet and direct mail for Dell Computers, and the impact that the product life cycle and product positioning objectives have on the promotional and pricing strategy.
From the Paper "The promotional strategy that a company pursues for a product is dependent on the image that the company wants to put forward for the product the target audience that the company is trying to reach where the product is ..."
Tags: Dell computers, promotional strategy, product life cycle
Abstract This paper explores Nike's promotional strategies via print, television and radio. The paper identifies the promotional message and describes how this message is being expressed through these outlets. |The paper shows how Nike's message appeals to its target audience and then analyzes its use of psychographics. The paper also describes which part of the product life cycle Nike is in and how it affects Nike's pricing strategy.
From the Paper "Nike Shoes. According to an article in "USA Today," the Nike Corporation has been creating some of the most talked-about ads for the last years. The article describes how these memorable ads featuring stars including Bo Jackson, Tiger Woods and Michael Jordan have kept Nike at the top of the athletic shoe business. Fond Memories of Past: Nike Ads. Nike uses psychographics to identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior."
Tags: print, television and radio. promotional messages, ad appeal, demographics, target audience, target market, psychographicsproduct life cycle, growth, maturity, decline, price premium
Abstract In this article, the writer explores the concepts of health and health promotion as reflected from experience within the hospital. The writer explains that the experience was with a mother in the maternity ward, who had problems with initiating breastfeeding. Further, the writer discusses the successes and failures regarding the promotion of health for that mother. The writer notes that certain strategies worked and others could have been better.
From the Paper "First of all, the concepts of health and health promotion need to be defined from the socio-environmental perspective which uses environmental, sociological, medical and behavioral factors. Health is 'a resource for living...the extent to which an individual or group is ... "
Abstract This paper analyzes and criticizes Wal-Mart's promotion strategy. The paper talks about how while many justifiable criticisms have been fired Wal-Mart's way by those displeased with the company's treatment of its employees, almost no one can argue against the success of the company in popularizing its brand name (as it pertains to cost savings, that is) and in gobbling up market share at an astounding rate. This paper argues that Wal-Mart's greatest promotional failure is that the company has historically done a poor job of trumpeting the positive benefits packages and compensation plans it offers employees.
Abstract This paper explores a number of promotional concepts and the role of demand in price determination, including brand loyalty, impulse purchases, supply and demand, elastic and inelastic demand and TV sweepstakes.
From the Paper " Different forms of sales promotion can erode or build brand loyalty. Promotional strategies need to be in sync with the company's brand image in order to be effective and not detract from brand loyalty. For example if Godiva ..."
Tags: consumer sales promotion, elastic demand, brand loyalty, impulse purchases, TV sweepstakes, supply and demand
Abstract This paper is an analysis of several different types of technology , and the effect that each of them has on on different part of the tourism industry. Some of the issues discussed are, the used of the internet, digital video and laser video.
From the paper:
"The IMAX films that are promoting Pittsburgh right now are also very interesting because it puts the viewer in perspective of the destination. It is a virtual reality of the destination. People will not always be sold just by word of mouth, but if they could actually see the destination and, in a way experience part of it at home, then they will be more likely to want to travel to that particular destination. Another one of my articles talks about the internet and how important it is to have good marketing skills in order to sell your business or destination. People are on the internet more now than ever and are constantly thirsting for more information."
Abstract In this article, the writer explores what a social promotion does and then discusses the controversy surrounding its use. A case study is also presented in which a counselor disagrees with the social promotion graduation plans for a high school student and suggests several alternatives. The writer concludes that social promotion has a place in today's school systems, however, the need for personal responsibility cannot be minimized either. The writer maintains that the ethics of social promotion must be carefully weighed in each case so that the student reaches the most appropriate decision while not being enabled to deflect personal responsibility for success or failure. Further, the writer notes that school guidance counselors must be prepared to argue their case against the unwarranted social promotion of a student, while at the same time be able to offer alternatives that can satisfy the district by maintaining an ethical standard of high quality.
Outline:
Introduction
Social Promotion Defined
Argument for Banning Social Promotion History of Social Promotion Ethical Dilemma
Case Study
Conclusion
From the Paper "The practice of social promotion has been a debated topic in the field of education for many years. Those who agree with its use believe it allows a student to succeed who otherwise would have no hope of success, while those who are against its use believe it teaches students that they do not have to make an effort and they will be handed success anyway, which will harm them later in life.
School systems across the nation have been dismantling their social promotion policy over the past few years citing the fact that students need to be prepared for the real world and social promotion does not prepare them. In addition the systems dismantling their social promotion programs believe it is unfair to the students who work hard to fulfill the requirements to allow their peers to promote without the same success."
Abstract This paper examines the growing trend towards companies offering health promotion programs. The paper explains that more forward thinking companies are offering these programs in an effort to help keep medical and other insurance costs down as well as attract higher quality workers. The paper looks at how well the health promotion programs were generally received by employees, why companies were motivated to offer the programs and describes some successful programs that were implemented. The paper further examines the benefits achieved from offering the programs from the perspective of both the company and the employee and identifies possible caveats associated with offering the programs. Finally, the paper looks at how such programs should be designed and evaluated and concludes that the programs are a very positive addition to the workplace.
Literature Review
Employee Receptivity
Company Motivations
Successful Programs
Competitive Advantage
Effects on Employee Health
Health Promotion Programs and Changing Beliefs
Reasons Underlying the Need for Health Promotion Programs
Adding Retirees to the Costs
Interesting Benefit for Company and Employees Both
Benefits for Employees
Work-Family Programs: Staying Competitive in the Labor Market
Caveats
Designing a Program
The Health Promotion Program "Bible"
Evaluating Health Promotion Programs
Conclusion
From the Paper "There are many reasons for a company to initiate a Health Promotion Program. Among these reasons are keeping other medical and insurance costs low, but also competing in the global marketplace. The literature cites both of these reasons; it virtually ignores the possibility of altruism in the equation, that offering opportunities for employees to enhance their health at work is simply "the right thing to do." As long ago as 1990, The Futurist predicted that companies offering health programs for employees and their families would gain a competitive edge, as reported by the Washington Business Group. It was assumed that such programs would improve the health of current workers as well as attract higher-quality workers (Futurist, 1990, p. 48). The magazine's report also noted that it seemed sensible to do so on other grounds. For example, it noted that 40 to 60 percent of a company's health care costs were created by spouses and children of the employee. "
Abstract The paper provides the historical background of Pender's health promotion model and details the presumptions involved in the execution of this model. The paper then lists the steps that a nurse must undertake to propose a plan of action for individuals. The paper relates that this model is limited to guiding nurses to identify factors that influence an individual to adhere to health-promoting behaviors, but there are few studies that demonstrate the practical application of this model. The paper therefore asserts that more studies should be done that demonstrate the introduction of interventions.
Outline:
Abstract
Rationale of Health Promotion Historical Background of the Health Promotion Model
The Health Promotion Model and its Concepts
Application to Research and Clinical Practice
Conclusion
From the Paper "The management of diseases using the most advanced medical technology is precious, but preventing diseases to preserve one's health is priceless. Nowadays, there is still an increase in prevalence of people who are suffering from cardiovascular diseases, infectious diseases, or various forms of cancers. In industrialized countries, obesity has reached to alarming proportions that it is already considered an epidemic. The management of these diseases costs financial stress on the government's and the individual's monetary funds. Moreover, complications related to common chronic illnesses are far and beyond. People who do not get any better can only suffer the long-term consequences of these chronic diseases. Moreover, people who have cardiovascular diseases might even die without warning from an unpredictable time bomb such as a myocardial infarct or cerebrovascular stroke. Therefore, it is critical that the community, health care providers, and individuals take the responsibility to care for their own health."
Abstract This paper examines how sales promotion is a major part of modern day marketing activity and how there are many companies spending millions of pounds on promoting financial products. It attempts to evaluate the use of promotions in financial services marketing with reference to organizations within the financial services sector. It shows how advertising and promotional efforts have become more regionalised and specifically tailored towards targeting a specified audience and how companies and corporations in the financial services sector have begun to adapt to the Internet and to promote on-line support in recognition of the service.
From the Paper "The advent of the internet and increasingly sophisticated technological applications are acting out important roles - in all aspects of business, sales and marketing. Monitoring customer activity is a challenge for all companies in industry. The marketing department can be sure to identify and assess certain conditions under which a communication will have an intended impact. When these conditions are adhered to, the company automatically contacts the customer with the appropriate personalised message. In practise, this is known as the emergence of dialogue marketing. This useful communicative tool can be used to reactivate or retain customers."
