Abstract This paper explains that the large Indian presence in the U.K. has made it relatively simple for Bollywood movies to forge an easy relationship with the average non-resident Indian (NRI). The author points out that, with markedly increasing numbers of movies and the demanding Indian population in the United Kingdom, there is a need for streamlined marketing and promotion strategies stressing the ?desi? flavor of the Hindi movie industry. The paper relates that a feature in these successful movies is the depiction of an affluent NRI family with tremendous wealth, palatial residences, and successful business operations, combined with a happy and closely-knit family structure, traditional religion, and relationships transcending borders.
Table of Contents
Introduction
Background
Review of Literature
Aims
Objectives
Findings and Discussions
Bollywood Industry Today
Problems and Conclusion
Flip Flop
The American Connection
The Menace of Piracy
Governmental Support
Conclusion
From the Paper "It is not very surprising, therefore, to note that many popular films do better abroad than back at home. High-ranking stars of the industry have little to do to portray a well-orchestrated yarn in the movie, which in turn would go a very long way in wooing the crowd to watch it. With the passage of time, Bollywood films have earned a rare distinction of being ?home-made and successful-overseas.? The overseas market, hence, has been a very lucrative avenue for the star-studded Hindi movie. A good mix of performance, appealing collection of tracks and extravagant ambiance go a long way to help the Hindi film gross a respectable success in the UK box office. The Bollywood movie remains a representation of Indian culture, values and tradition thus creating more than just an emotional impact upon the average Non Resident Indian (NRI). The list of films that have been successful gainers in the UK box office is endless."
Abstract The paper explains that Lucille Ball, once regarded as one of the 'B-grade' cine-star, found the new medium of television as the true opportunity to exhibit her expertise of physical comedy. The author points out that "I Love Lucy" was considered unique in that it was one of the first television programs to use live film, utilizing a multiple camera technique before a studio audience and creating a permanency that allowed Ball and her husband, Desi Arnaz, to benefit from re-runs syndication and foreign distribution. The paper relates that Lucille Ball attained four Emmy Awards, a Lifetime Achievement Citation from Kennedy Center and a Presidential Medal of Freedom. She became the first actress to be incorporated into the Hall of Fame of the Television Academy.
From the Paper "Ball could search out the key to success of televisions and generated a character that the Americans found indispensable. While 'The Lucy Show' was telecasted, Ball was engaged in reformulating the show and starring in yet another series concentrating on the same character. "Here's Lucy" was immediately approved by the networks and became prime time telecast up to 1974. At this moment, Ball found it worthwhile to divert and began performing outside lines of comedy. She was rewarded with enthusiastic reviews for her acting on Broadway in 'Wildcat' of 1961s. With continuance of the success, Ball co-starred Bob Hope for two feature films and acted with Henry Fonda in the critically acclaimed "Yours, Mine and Ours". Thus, the accomplishments of Ball include more than seventy films, hundreds of television appearances and the struggle of running a studio that could succeed in producing major television series like "Mission: Impossible" and "Star Trek", depicting her true understanding of the potentialities of television even prior to the understanding of itself."
