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This paper explains that Starbucks Corporation's success can be measured not only by its economic picture but also by the cultural icon it has created and the popularity of its coffee. The author points out that, in addition to specializing in top-of-the line teas, roasted coffees and specialty drinks, Starbucks' products now are sold in its coffee bars and restaurants, grocery stores and many other retailers. The company has branched out to include selling books, music and novelty items branded with the Starbucks logo, such as automobile air fresheners made to look like a cup of its coffee. The paper claims that this product is really needed by the customer and could be used by the company to stimulate sales of their coffee and other seasonal drinks.
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- Iwata, Edward. "Owner of small coffee ship takes on java titan Starbucks." 2006. USA Today. 25 May 2008. <http://www.usatoday.com/money/industries/food/2006-12-20-starbucks-usat_x.htm>,
Cite this Descriptive Essay:
Starbucks Corporation (2009, February 16) Retrieved November 28, 2014, from http://www.academon.com/descriptive-essay/starbucks-corporation-112185/
"Starbucks Corporation" 16 February 2009. Web. 28 November. 2014. <http://www.academon.com/descriptive-essay/starbucks-corporation-112185/>