Abstract
The paper provides a history of Thailand as well as statistics of its demographic make-up. It shows that, while Thailand's economy is one of the fastest growing in the world, 12% of the population live below the poverty line and over 50% are involved in agriculture. The paper examines the challenges of economic advancement with its demographic make-up faced by Thailand, such as alleviating disparity between regions, investing in skilled and creative workers and on the other hand protecting the culture of the people and the natural environment.

From the Paper
"But is Sciolino right her assumption, at least what is expressed in her article that most of the effects of demographics are negative? Its true that Thailand has experienced many social, political and economic changes due to changes in its demographics. For example, Thailand's reproductive revolution has been the catalyst for economic changes. This and other trends of globalization and modernization have transformed Thai society. Women are shying away from having several children to having fewer or none. This is a critical period for Thailand and a culture shift that could have positive effects on the population and the economy."

Tags:Buddhism, population, growth, Bangkok, Golden, Triangle

Abstract
This paper responds to the prompt, "Design a proposal, for a person of substantial wealth, desiring to create a new political party / movement that would enjoy some initial success and have the possibility for long-term growth." Where would the new party fit in the existing array of parties and movements? How does the electoral system and institutional form of government (presidential, parliamentary, etc.) affect the start-up strategy? What should its ideological-programmatic emphasis be? Is there a particular regional base or demographic niche that would favor the party? What other parties might be good options to form a coalition?? In this way, the paper should be easily adapted for any analysis of Nigeria.

From the Paper
"Resentment of Northern radicalism will strengthen the Crusaders. Already, the Northern People's Democratic Party has successfully pushed for the implementation of sharia in nineteen Northern states. If successful, the Crusaders will improve Nigeria's party system. Presently, Nigeria has three major parties, one for each ethnic group, a result that is atypical of presidential systems, which are typically characterized by two-party systems."

Tags:comparative, fulani, hausa, igbo, parties, party, political, politics, systems, yoruba

Abstract
The paper investigates and discusses the problems associated with a Chinese -American food outlet known as Yangpin's Noodle. The paper discusses marketing strategies, plans and demographics for improving positioning and gaining market share in the American restaurant market.

Outline:
Key Issues
List of Alternatives
Analysis of the Alternatives
Recommendations

From the Paper
"(i) The core competency of the Chinese-American restaurant can be applied to formulate a competitive edge through provision of products or services which the customer's value compared to products or services which the competitors are offering. The competitors of the Chinese-American restaurant are considered to be the pure-play Chinese restaurants. Further there are fast-food outlets such as McDonald's and the Japanese food outlets. The conventional Chinese eat-outs cater to an extensive wide level of choice available with excellent levels of ambience and the rates are affordable when compared to the high quality food being offered. However in comparison to this, fast food outlets such as McDonald's provide less scope to make choices with considerably poor ambience. The rates are less and this goes the same with the food quality as well. The Japanese food on the other hand which is being available is considered to be providing average selection along with average ambience, average rates with comparatively good quality food. The core competencies are the strengths of the brand that facilitate in fulfilling the customer requirements. It has to be kept in mind that the core competencies are subject to change and definitely change in the course of time, based on the requirements of the market and the significant status one desires to have over competitors. (ii) Reputation for best products/services - Providing the superior products or services in the industry or market is essential. The attention has to be on quality that will lend a reputation for expertise in particular arenas. To illustrate, the Chinese-American restaurant shall have to concentrate on providing clients the maximum amount of service which is possible, value, choice and quality."

Tags:trademarks, niche, market, brand, redesign, ambience

Abstract
The paper examines the Hudson's Bay Company and what factors the Canadian retailer must bear in mind if it is to secure a niche for itself in a competitive sector. The paper explores the economic, political, social, legal and technological opportunities and threats facing the company as well as the technological factors which might come into play in determining its future success.

Outline:
Introduction
Social Environment: Opportunities and Threats
Economic Environment: Opportunities and Threats
Political Environment: Opportunities and Threats
Legal Environment: Opportunities and Threats
Technological Environment: Opportunities and Threats
Competitive Environment: Opportunities and Threats
Conclusion

From the Paper
"According to the United States CIA Fact Book, only about two-thirds of Canada's population is of now of European or British Isle extraction (Central Intelligence Agency, sec.3). Further, the number of new arrivals coming to Canada who are of non-European extraction has risen steadily since the 1960s while the number of Europeans choosing to make Canada their home has dropped dramatically (Statistics Canada, graph 2). This means that Hudson's Bay Company has the opportunity to cater to a new demographic that is beginning to assert itself more and more within the nation politically, economically and culturally."

Tags:Wal-Mart, retailer, demographics, competition, marketing

Abstract
This paper begins by discussing the demographics of women who use the internet, then looks at their surfing habits and reasons for using the internet. It then examines the types of products that consumers purchase and how Carol's Kitchen could fit into a certain niche of these purchasing trends. The paper finally discusses existing competition.

From the Paper
"The existing and potential customers for Carol's Kitchen are likely to welcome the addition of an electronic commerce Web site. Busy women now use the Web to both purchase online and to also identify candidates for offline purchases for just about any product that they already purchase. While care will have to be taken to foster site usage for certain buyers, the opportunities will well justify the effort. "

Tags:surfing, web, consumer

Abstract
In this article, the writer covers the background and development of the pharmaceutical industry in the United States. The writer discusses the social facts and institutions, political actors, economic forces and environmental realities of this issue. In addition, most importantly, the writer looks at the demographics and income levels which have driven pharmaceutical innovation in the United States. The writer maintains that the high regulatory pressures, price pressures and lack of future such blockbuster markets dictates that pharma companies will have to innovate a lot more in niches, more products, smaller markets. The writer concludes that large pharma companies which grew up in a time of plenty will therefore have to radically change how they do business, from increasing acquisition, cooperative agreements, exemptions from regulatory approval and other such measures.

Outline:
Introduction
Where Pharmaceuticals are Today
Components of Pharmaceutical Innovation
Demographics
Social Institutions
Cultural Beliefs
Economic Forces
International Relations
Conclusion
Bibliography

From the Paper
"Since the US is largely a private-insurance country, there is a sort of free market for pharmaceuticals. Medicare sets prices through the CPT mechanism, but the prices for new drugs which are set by Medicare, and observed by other third-party players, are high as compared to other countries.
"Part of the reason that US prices are higher than elsewhere is that the government takes a much larger role in other major OECD countries, such as France, the UK, Canada and Germany. In those countries, the health ministry negotiates and publishes prices--generally much less than those in the United States. In developing countries, such as Mexico, a larger private-pay market and low incomes dictate that local branches of the pharma companies charge lower prices in order to stay in the market."

Tags:healthcare, drugs, products, insurance

Abstract
This paper explains that Computer Concept's launch is designed to capitalize on the computing industry's suitability to the professional and student demographic of the target market. The author points out that, by establishing a market presence in the student and educational market, Computer Concepts can use this broad based, but niche, market to move into other mainstream markets associated with lifestyle marketing strategies where the popularity of computing products will make it as prevalent as other lifestyle products. The paper relates that Computer Concepts will locate a facility with adequate storage space for the minimal inventories that it intends on stocking; thereby, it will not require an additional storage facility and all inventory and sales space will be located together.

Table of Contents:
Venture Concept
Market Assessment
Marketing Plan
Sponsorship
Open House
Direct Mail
Operations and Supply
Profitability and Cost Structure
Pro Forma P&L

From the Paper
"An open house is an opportunity to introduce a product or service in a low-key, low-pressure environment where consumers are more inclined to accept the positive attributes of a product or service and overlook the negative. Computer Concepts will utilize the open house method to introduce its computing products and services to the localized markets it is also trying to reach. Visitors will be encouraged to sit down and utilize Computer Concept computers as well as bring in computers for free diagnoses of issues."

Tags:segmentation, lifestyle, sponsorships, inventory, student

Abstract
This paper outlines at length the various problems caused by an ambitious marketing program that seemingly marginalizes capable people within the company whilst ignoring emerging demographic groups without. The paper asserts that the major problems facing the marketing head of Hunsk Engines is a lack of company appeal to new customers; internal fractiousness and anger; and a failure to understand that authenticity can mean downgrading the product unnecessarily. The recommended plan of action is for the company to focus on niche marketing, focus on personal selling, and make workers feel as though they are a welcome part of the company regardless of gender.

From the Paper
"This paper outlines at length the various problems caused by an ambitious marketing program that seemingly marginalizes capable people within the company whilst ignoring emerging demographic groups without. The major problems facing the marketing head of Hunsk Engines is a lack of company appeal to new customers; internal fractiousness and anger; and a failure to understand that authenticity can mean downgrading the product unnecessarily. The recommended plan of action is for the company to focus..."

Tags:authenticity, real, marketing

Abstract
The paper discusses how, in the early 1990s, BMW repositioned itself in the market in order to appeal to a wider demographic and to expand from a niche market in the US market to a broader consumer oriented market. The paper explains that this success during this era was based on its shift from a 72 month product design process to a 60 month design process.

From the Paper
"In the early 1990s BMW repositioned itself in the market in order to appeal to a wider demographic and to expand from a niche market in the US market to a broader consumer oriented market. This success during this era was based on its shift from a 72 month product design process to a 60 month design process (Thomke 8). Shortening the product design life-cycle allowed BMW to introduce a re-branding marketing campaign that shifted its conception from that of a status symbol of the young professional to that of a performance vehicle that emphasized driving pleasure and accomplished..."

Tags:bmw, ag, case study design

Abstract
This paper analyzes the factors influencing the market future for 13 products from convenience food to crude oil. The author stresses that, in addition to the rapid evolution of technologies, consumers' behavior, demands and expectations also change. Thus, manufacturers are forced to adapt to new requirements. For example, some factors, which could influence the demand for pay-per-view television programming are cheaper monthly fees for competing television channels that air new films and programs, specific laws restricting airing of recent films and future technical improvements. Includes color diagrams showing the proportion each factor holds in influencing the future demand of each product.

Table of Contents:
Convenience Foods
Products Purchased on the Internet
Fax Machines
Film and Cameras
Video Rented from Retail Outlets
Pay-per-View Television Programming
Future Product Supply
Crude Oil
Computer Memory Chip
Hotel Rooms
Fast food Outlets in Emerging Markets
Credit cards Issued by Financial Institutions
Laptop Computers

From the Paper
"When they were first invented, fax machines were considered cutting edge technologies. However, today there is nothing special about them. Present in most all companies and sometimes even within individuals' households, fax machines are used to send and receive information on paper. Opinions in regard to the future trend of fax machines vary. While some state that the demand will increase, others point out that the demand will take a downfall."

Tags:requirements, working patterns, demographics niche, foreign investors