This management strategy and policy level paper is on the innovation of DellComputer and GatewayComputer and focuses on the strategies adopted by both DellComputer and GatewayComputer to establish a well defined position in the global computer market.
650 words (approx. 2.6 pages), 3 sources, 2002, $ 26.95
Abstract This Management strategy and Policy level paper is on the Innovation Of DellComputer And GatewayComputer and focuses on the strategies adopted by both DellComputer and GatewayComputer, to establish a well defined position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back GatewayComputer to DellComputer.
Tags: BUSINESS / BUSINESS AND TECHNOLOGY, dellgatewaycomputer
Abstract The paper examines how GatewayComputers, founded in 1985, has grown from a two-person start-up to a multibillion-dollar company. The paper concentrates on the business side and shows how Gateway has identified the needs of the consumer and built up a strong business model accordingly.
From the Paper "This paper is a business analysis of the company Gateway Computers, a company that holds a particular niche in the fiercely competitive computer business. That business has become more and more competitive because of the rapidity with which computer technology changes so that new developments may mean entirely new systems offered and soon required by users. This means a rapid turnover in both hardware and software for many consumers, and while this might suggest increased business for existing manufacturers, it also means new entrants with new products all the time."
Abstract This paper examines the security, confidentiality and international issues at Dell, Gateway and IBM Web sites. It looks at how the Dell and IBM websites address the international market by displaying pages in la language of choice. It explores Gateway's use of English and Spanish only and its smaller global reach. It notes a similar approach of all three websites to privacy issues.
From the Paper "The Internet makes it possible for sellers to reach buyers that previously would have been unable to purchase goods and services due to geographic limitations or even because they ..."
Abstract This paper explores the foreign expansion of the DellComputer Corporation into China and other international markets. It discusses how this relatively young company expanded overseas with research and development departments and future projects. The paper compares Dell with Gateway, which has not expanded globally. This paper found that they share similar business strategies, but that Dell executed the strategy better, which enabled successful global expansion.
Table of Contents:
Introduction
History of Dell The Industry
The Expansion
Comparisons
Conclusion
Works Cited
From the Paper "Though the computer hardware industry was once booming, in recent years the industry has experienced a decrease in profits. Most of this is due to the downturn in the economy and a decrease in consumer confidence and spending. The decrease in profits is also due to a decreased need of consumers to upgrade. The technology that computers provide is not growing at the rate that it once was which means that consumers can continue to use older computers to meet their needs."
Abstract The writer shows the advantages of the way in which the DellComputer Company and GatewayComputer Company sell directly to the buyer, providing not only economic benefits inherent in maintaining virtually no inventory, but also allowing them to interact directly with their customers.
From the Paper "PC marketers are having a harder time than before as the saturation begins to take hold in the market; household computer penetration is rising past 50%. With the advent of inexpensive (and even free) machines, the computer hardware industry is moving toward commoditization. (Brandweek, June 21, 1999). PC prices are falling and the public is looking more and more at wireless options for Internet access representing computing, content and communications; desktop machines are less the center of consumer attention and sales than before."
Tags: sales, hardware, consumer, communications, business
Abstract This paper begins with a look at some background information on both Dell and Gatewaycomputer companies. The paper then makes a comparison between the marketing strategies of both companies by looking at their product strategies, pricing strategies, their distribution and international markets. The paper also compares the strengths and weaknesses of the two companies as well as their websites. Finally, recommendations for improvement for both of the companies are made at the conclusion of the paper.
Introduction
Company Backgrounds
Company Marketing Strategies
Company Websites
Conclusion
From the Paper "The personal; computer industry has been transformed over the past few years by several pioneers in the computer industry. Among those who are at the forefront of such changes are Dell and Gateway. Their user-friendly individualistic format of marketing often leads the customer to believe that their services are indispensable for the consumer. They both take previously unknown technological terms and offer them to the consumer in a relaxed format, so the consumer may understand them better and feel more confident making a purchase that details the need of their individual PC. "
Abstract DellComputers is one of the great success stories of the microcomputer revolution. The paper first traces the founding of DellComputers by entrepreneur Michael Dell. It then analyzes the general computer industry, focusing on five factors: threat of new entrants, rivalry among existing firms, threat of substitute products, bargaining powers of buyers and bargaining powers of suppliers. Finally, the paper performs a STEP (social, technological, economical and political factors) analysis of DellComputers.
From the Paper "The American economy is enjoying a period of stable growth that is characterized by stable interest rates and low inflation. Prices for personal computers have been dropping as manufacturers are eager to gain market share and are able to take advantage of declining cost schedules. In 1998, personal computers could be found in 43 percent of American homes; this represents a substantial increase from the 40 percent for the three years previous. It is estimated that 60 percent of American homes will have personal computers by 2002 as prices continue to decline. The decline in prices makes it possible for increased numbers of Americans to afford the machines; the attractiveness of the Web and other benefits fuels the demand for these lower-priced computers (Burrows, 1998, p. 28)."
Abstract This paper investigates the promotional messages used by DellComputers and describes how these messages are conveyed. In addition, it analyzes how the messages work to position Dell's products to appeal to its target audience. Lastly, this paper identifies where the products are in its product life cycle and how this life cycle stage affects pricing strategies for Dell.
Paper Outline:
Abstract
Introduction
Promotional Messages Used by Dell Dell Products, Life Cycle Position and Pricing Strategies
Conclusion
References
From the Paper "Computers and computer peripherals are the lifeblood of Dell Computers. For this reason, they are also the primary thrust of their marketing efforts. Dell's computers are in the maturity phase of the product life cycle. They are under intense competition from direct to consumer manufacturers, such as Gateway. For this reason, their pricing strategy is to offer comparable products at the price point or slightly lower than their competitors. At this stage, very little differentiation, in actual product, occurs, as the computers are built with similar, if not the same, components."
Abstract The paper attempts to show how Dell, Gateway and HP's IT systems, strategies and processes are uniquely aligned to their mission statements. The paper offers an assessment of each company's ability to align IT with mission statements and go-to-market strategies, while staying agile enough to respond to changing customer needs. The paper shows how the mission statements of each company have varying levels of commitment to customers, yet in the service to customers, all the companies continually struggle to make their systems strategies agile enough to keep up with changing demand.
Outline:
Abstract
Table of Figures
List of Tables
DellComputer Corporation
Gateway HP (Compaq)
Conclusion
From the Paper "Dell Computer Corporation attained revenue of $55.9B in the latest fiscal year period ending February 3, 2006 (Dell Investor, 2006). At the time of this writing Dell had not yet released its fiscal 2007 figures. Dell is a global leader in the selling, manufacturing and servicing of laptop, desktop, server, storage area networks, and enterprise-class rack-mounted systems for both the consumer and business markets. Dell is also a recognized leader in the sales of Intel-based systems of all types to educational and government institutions. The company rose to prominence in this industry due to its unique direct selling model combined with build-to-order manufacturing that is considered the most efficient in this industry."
Abstract This paper discusses the growth and successful expansion of the DellComputer Company and evaluates whether Dell is a sound company for investment. The paper analyzes the company's P/E ratio, its operating profit margin, its profit margin and its working capital in order to make the evaluation and concludes that Dell is in good financial condition.
From the Paper "Dell Inc. specializes in computers and computer services. The company products include enterprise systems, notebook computers, and desktop computer systems. Dell also provides consultations, custom hardware and software integration, leasing and asset management, network installation and support, and onsite management. This multifaceted corporation has grown recently from a relatively small company into the largest computer business in the world."
Abstract This paper looks at the history of DellComputers, from its beginnings to the present day, and examines how Michael Dell and DellComputer Corporation have survived the competition and challenges of the computer industry while other computer companies have floundered. The paper includes a look at some of Michael Dell's personal traits, DellComputer Corporation's direct model approach to doing business, how DellComputer fares today, and Dell's global strategies.
From the Paper "Michael Dell has always been precocious and interested in advancing his knowledge. When he was an 8-year-old third grader, he wrote to a company that advertised he could ?earn his high school diploma by passing one simple test. The woman who came to administer the test was surprised when a child appeared wearing a red terry-cloth bathrobe (Maney, 1999).? This was just the beginning of one of the most successful computer companies today."
Abstract This paper examines the marketing practices of DellComputers Inc. DellComputers Inc. is a for-profit manufacturer of personal computers. This paper details the history of the company, which made its name in the PC industry by offering a unique custom configuration of personal computers and portables. This writer of this paper focuses on the pricing, product placement and promotion of Dell's various computer related products. This paper also discusses the Dell "Build-to-Order" strategy which proved successful in marketing as well as an overall strategy in supply chains across the country. This paper details how Dell has not only cornered the personal computing home office market but also the manner in which it derives a substantial amount of its revenue from its small business clients.
Table of Contents:
The Product-What is Dell?
Pricing
Placement
Promotion
Works Cited
From the Paper "Dell Computers is a for-profit manufacturer of personal computers. Early on in its corporate history, Dell Computers made its name in the PC industry by offering a unique custom configuration of personal computers and portables. Thus, Dell made its mark by developing distinctive competencies in the then still-evolving PC market of the 1980's. The then, small, Texas based firm resolved to show to the world that Dell Computers was not simply technologically astute-in fact, the company placed a rather low priority upon this aspect of Dell in its marketing, pricing, promotions, and placement in the PC market. The company did not emphasize that Dell was on the cutting edge of every new technical development. Rather, the Dell Company stressed that the company had sound knowledge of how to manufacture, design, and market its products or services effectively in a way to keep costs low for the average consumer or small business."
Tags: business, marketing, applied, business, operations, advertising, pc, computer, industry
This paper discusses the marketing and manufacturing strategies of Dell, Inc., which sells products and services for the information and entertainment technology industry.
Abstract This paper explains that Dell's direct-to-customer business model, which does away with intermediaries and gives the customer more powerful and featured computer systems with enhanced capabilities compared to the majority of the rivals at the same price, is the secret behind the company's remarkable development and achievements. The author points out that Dell recently moved into consumer electronics and services including the Dell Music Store, a service to sell downloaded music; an integrated HDTV-compatible, 17-inch flat-screen TV and computer monitor with unified speakers, and the Media Experience, a software application for handling digital media. The paper relates that Dell uses a lean manufacturing model, which concentrates on the complete removal of waste, errors, and delays in supply, manufacturing, and distribution by using demand-driven, lean supply and near-zero defects principles together with the concept of the flexible enterprise.
Table of Contents
Introduction
Dell's Product, Pricing, Distribution and Promotion Strategies
Product
Pricing
Distribution
Promotions
Dell's Product Portfolio Strategy
Target Market Strategy
Market Penetration Strategy
Dell's Key Competitors (Hewlett-Packard, Sun Microsystems and IBM)
Dell's Direct-to-Consumer Distribution Model
Lean Manufacturing Model
Specific Advertising Campaigns, including the Well-Known "Steven" (e.g. "Hey, Dude, You"re Getting a Dell') Campaign
Conclusion
From the Paper "In order to comprehend customers? wants and to supply high quality computer products and services adapted to satisfy those wants, the Company builds and uses direct customer relationships. The customers who buy the products and services of Dell include huge corporate, government, healthcare and education customers, small-to-medium businesses and individuals. With regard to small-to-medium businesses and individuals, the Company maintains direct relationships with the help of account representatives, telephone sales representatives or Internet connection. A steady stream of information giving needs and strategies of customers received through these direct customer relationships helps the Company to understand the requirements of its customers and to match them with upcoming technologies. As an element of business agenda, at Western Michigan they have incorporated a plan with Dell letting business students to get the Dell products. They have aimed at the young students and have presently embarked on building a customer relationship with the greater part of the Western Michigan University business students."
Abstract This paper describes DellComputer. The author analyzes the way the company integrates each element of the marketing mix into DellComputer's marketing strategy. The paper illustrates Dell's products and how they are sold.
From the Paper "Dell Computer is a well-known computer company that sells primarily through the Internet and to a lesser degree through mail order. This ... is a for-profit organization that has capitalized on the advantages that e-commerce offers to high-technology firms and the company has also developed a reputation for offering good value for its products. This research considers the marketing mix in place at Dell Computer and how the company integrates each aspect of the marketing mix into the marketing strategy. "
Abstract This paper discusses the strategies Dellcomputers has used in its entry into the Chinese marketplace. The paper gives a brief overview of the changing Chinese economy and the potential difficulties faced when entering this market. Next, the paper discusses the Chinese consumer's computer needs and preferences, including Dell's competition in China. Finally, the writer examines why Dell has been successful in China. Many of these strategies are consistent with Dell's marketing worldwide, which include excellent products and technical service, which result in customer loyalty.
From the Paper "Dell's competitors in the PC market in China are Legend, IBM, Hewlett-Packard, Founder, Compaq, Tongfang, Great Wall, Toshiba, NEC Japan and Acer (Muthukumar and Manda, 2004). Of these competitors, Legend, Founder and Tongfang pose the greatest threats because they are local companies who know the lay of the land. But despite the advantage of the "local boys", Dell' strength can be measured in terms of the change in strategy they underwent. Instead of continually servicing the entry-level PC market, Dell refocused its strategy on "the high-end segment and focus on servers, printers and data storage gear (Muthukumar and Manda, 2004)." The convergence to the corporate market enabled Dell to capture the third place in the market."
Tags:Dell, China, personal, computers, customer, service, customer, loyalty, Asia
