Abstract
This paper looks at the history of Dell Computers, from its beginnings to the present day, and examines how Michael Dell and Dell Computer Corporation have survived the competition and challenges of the computer industry while other computer companies have floundered. The paper includes a look at some of Michael Dell's personal traits, Dell Computer Corporation's direct model approach to doing business, how Dell Computer fares today, and Dell's global strategies.

From the Paper
"Michael Dell has always been precocious and interested in advancing his knowledge. When he was an 8-year-old third grader, he wrote to a company that advertised he could "earn his high school diploma by passing one simple test. The woman who came to administer the test was surprised when a child appeared wearing a red terry-cloth bathrobe (Maney, 1999)." This was just the beginning of one of the most successful computer companies today."

Tags:custom, built, computers, direct, from, dell, bill, gates, olympic, technology, peripherals, software

Abstract
This paper begins with a look at Dell computers and their background. It builds on this information to analyze the strategy Dell computers has used and whether they will be bale to overtake Hewlett-Packard, or HP, as worldwide leader in PC sales. Using this analysis for a case study, it compares and contrasts various marketing schemes as well as business strategies Dell has implemented.

Outline:
Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
Dell's Strategy to overcome HP in Personal Computers
Resource Based View Approach
Future Recommendations
Michael Dell - Founder and CEO

From the Paper
"Dell is a global company that delivers products and services in more than 190 countries and over 40000 employees who live and work on six continents. The company deals in enterprise computing products, desktops, monitors, printers, notebooks, handhelds, software and peripherals with a focus on fully integrated improved environmental performance into business. The company had gone through many ups and down from its inception in 1984 and has to face many challenges and competitions to stay ahead in the market (Kolter and Lee, 2008). This paper strategically discusses the fall and rise of Dell Inc from 2007 to 2008 and to compare Dells strategy with that of Hewlett Packard with due reference from the case study."

Tags:Dell, Hewlett-packard, business, marketing

Abstract
This report examines the internal dynamics of Dell's Human Resource and staffing policies and their effect on the success of the company. The paper explores Dell's strategies regarding international outsourcing, and specifically focuses on the factors leading to Dell's unsteady foothold in China. It finds that though Dell's willingness to embrace change has benefited the company, the company's inability to cope with economic change has hurt its sales in China and contributed to the company's unstable position in that country. To improve it's foothold in China, Dell must be more selective in employee hiring and focus on choosing personnel who can anticipate economic change.

From the Paper
"Economics plays a large role in the external environment of Dell's market, particularly the PC market, in both the US and China. Therefore it is the plan of the current report to look at Dell economically at least in part by looking at the internal economics of the company's staffing and HR policies, as reflected outwards through outsourcing to countries like India and China. However, there are also problems in China, because Dell has spoken out about the country's censorship practices. Because Dell is a large and complicated company, it hires many professionals to fill a large number of positions worldwide. Most of the professional positions within the company require a specialized college degree, and the company is also active, like Microsoft and many other large technology companies, internationally as well as in the US. Because Dell is a large and popular high-profile company, it can afford to be very selective in determining an effective level of education, skill, and experience, in both domestic and offshore operations, and this is also an opportunity for the company economically that must be considered."

Tags:Dell, China, Outsourcing, Human Resources

Abstract
This paper describes and analyzes the organizational technology plan for Dell, Inc, one of the world's largest vendors of personal computers. The study explores and defines the company's plans for the organization, including managers and individuals, and its intentions concerning how best to apply new and emerging technologies. A summary of the research and salient findings are provided in the conclusion.

Outline:
Overview
Figure 1. Dell Stock Performance - Past 5 Years to Date.
Current Technology Assessment
Value Chain Analysis
Social Contract
Global Issues
Table 1 - Dell Geographic Business Segments
Managing Change
Conclusion
References
Appendix A
Current Dell Products and Services

From the Paper
" Beyond these core business components, Dell has also expanded its operations to include financing alternatives, asset management services, and other customer financial services for its business and customers in the U.S. (Dell, 2007). Today, Dell's customers include large corporate, government, healthcare, and education accounts, as well as small-to-medium businesses and individual customers; however, the manner in which the company markets and sells its products and services bypasses all middlemen and work with and ship directly to their customers (Dell, 2007). The company's Market Guide profile indicates that Dell was founded by Michael S. Dell in 1984 under the name "Dell Computer Corporation"; in 2003, though, the company changed its name to Dell, Inc. with headquarters in Round Rock, Texas (Dell, 2007). The company's stock performance for the past 5 years to date compared to the NASDAQ averages on which it is listed, is shown in Figure 1 below."

Tags:Dell, Computers, business, plans, technology, plans

Abstract
This paper examines the Dell case study and answers three questions involving Michael Dell's performance as CEO and Chairman, Dell's strategy, and Dell's expansion into other IT products and services.

From the Paper
"The Dell case study provides a shining example of how a company headed by a person of vision can plow new ground within its industry and come out ahead of the pack by innovating to meet the vision. In ... Michael Dell was given the CEO of the Year award by Chief Executive magazine, an honor he says would have been easier to justify when the company was doubling in size every year and our stock went up hundreds of percent per year, but..."

Tags:Dell, case study, CEO, chairman, marketing strategy, expansion

Abstract
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well define position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.

Tags:BUSINESS / MANAGEMENT, LEADERSHIP, HUMAN RESOURCES, innovation dell computer

Abstract
This Management strategy and Policy level paper is on the Innovation Of Dell Computer And Gateway Computer and focuses on the strategies adopted by both Dell Computer and Gateway Computer, to establish a well defined position in the global computer market. This paper also focuses on the comparison between innovations made by both the industries. It also reviews the factors responsible for setting back Gateway Computer to Dell Computer.

Tags:BUSINESS / BUSINESS AND TECHNOLOGY, dell gateway computer

Abstract
A study of Dell and its unusual and highly-profitable business strategy which strongly excludes middlemen. Selling direct to the buyer provides not only economic benefits inherent in maintaining virtually no inventory and lower distribution cost, but also allows them to interact directly with their customer. This paper discusses the history of Dell and how Michael Dell came to establish this very successful hardware company. It details several big deals that Dell has made with companies such as IBM and HP which will help them prosper in the future.

From the Paper
"Dell Computer Company has a distinction that separates it from the rest of the companies such as Compaq, IBM, Hewlett-Packard and others in the computer hardware market. Dell does not use middlemen; their business strategy is to sell directly to the end user through a variety of interfaces. Selling direct to the buyer provides not only economic benefits inherent in maintaining virtually no inventory and lower distribution cost, but also allows them to interact directly with their customer. This puts them in the enviable position of being able to profitably extend and grow their business through relationships and contacts made from the first purchase. (Fortune Magazine, December 20, 1999.)"

Tags:Dell, computer, company, IBM, hardware, middlemen, user, direct, selling, business, strategy

Abstract
"This paper discusses the financial performance of Microsoft and Dell Computers relative to each other. While each company is an industry leader, they operate in different segments. Dell leads the world in computer hardware and electronics manufacturing and distribution through its unique direct sales business model, and Microsoft is the world's largest software company. The operating profitability, asset utilization, and risk management of each company is examined in detail. Dell is deemed to have an advantage over Microsoft in terms of operational expertise while Microsoft is viewed as being more competent at execution of its strategy. "

From the Paper
"Comparing Microsoft and Dell vis-?vis their financial performances can be an effective tool provided the metrics are kept in perspective. Microsoft's business model is completely different than Dell's. Microsoft is a software provider that is reliant on its retail sales channels for distribution of its products while Dell is a direct seller of computer hardware and consumer electronics. It is obvious from the character of these two behemoths that each, in its own respective industry, dominates the competition and also exhibit different sets of core competencies. As several industry researchers have noted, Dell is renowned for its operational prowess and logistical perfection on a global scale (Kelley, et al, 2004). Conversely, Microsoft is recognized for its ability to assess the market and execute on its strategy so effectively that its success is often, unjustly or otherwise, confused with anti-competitive behavior..."

Tags:microsoft, dell, financialratios

Abstract
This paper describes Dell Computer. The author analyzes the way the company integrates each element of the marketing mix into Dell Computer's marketing strategy. The paper illustrates Dell's products and how they are sold.

From the Paper
"Dell Computer is a well-known computer company that sells primarily through the Internet and to a lesser degree through mail order. This ... is a for-profit organization that has capitalized on the advantages that e-commerce offers to high-technology firms and the company has also developed a reputation for offering good value for its products. This research considers the marketing mix in place at Dell Computer and how the company integrates each aspect of the marketing mix into the marketing strategy. "

Tags:Dell Computer, marketing mix