Abstract In this paper, the author attempts to define the term 'publicrelations' by providing her own personal definition as well as more standard definitions of the term. Furthermore, the author compares these definitions gathered from different sources and attempts to explain why 'publicrelations' has been defined in differing ways by different groups. The author of the paper defines the term as the art of creating a good, well recognizable name for your business.
From the Paper "Public relations is a field that is thought to be a combination of many things which often include advertising, marketing, schmoozing with the press, etc. There have been many varying definitions of public relations over the years and many would argue that none of them are completely right or wrong."
Abstract This paper includes a personal definition of PublicRelations and definitions from three different sources The author compares and contrast these definitions. The paper tries to answer the question, "Why do you think there are so many different definitions of PR?"
From the Paper "According to Sticky-Marketing.net online, public relations is the practice of managing the public face of a company to prospective clients or investors. PR is often handled by an outside agency that will typically have higher levels of contact with the relevant media than the organization itself. Press releases will usually be routed through that PR agency to relevant media in the outside world PR or Public Relations. According to the Management Assistance Program for Nonprofits online, another definition of public relations is that it includes ongoing activities ..."
Tags: Marketing, publicrelations, PR, define and describe, definitions, disparities
Abstract This paper attempts to explain the term publicrelations by presenting several existing definitions. The paper also discusses the role of the PublicRelations Society of America (PRSA), the PR professional organization. The writer concludes that PR is a form of communication that enables an organization, and its public, to adapt to each other in a better and more practical manner.
From the Paper "How can one define the term 'Public Relations'? This is difficult indeed, if only because of the fact that there are very many definitions of the term, and although the essence may be the same in all the definitions, the term is widely used and is also widely applicable to the management and the employees of an organization. As a matter of fact by examining the history of the two words crisis and consensus one can learn much. The word 'crisis' in Greek and Latin meant 'discrimination' and 'decision', and in old English, it meant a sudden change in a disease, while 'consensus' referred to the opposite of disease, perhaps, health. These are the two words that, in fact, are reminders of the very basis of all communication, which must either lead to a crisis, or to a consensus. (Roach, 2006) "
Abstract This paper provides information about the concept of publicrelations. It includes multiple definitions of publicrelations - one from a personal perspective and three from documented sources. It also provides an analysis of the definitions along with an explanation for why numerous definitions of publicrelations exists. The paper furthermore presents an explanation for the critical nature of publicrelations to the success of an organization.
Table of Contents:
Abstract
DefiningPublicRelations Definitions of PublicRelations Significance of PublicRelations to Organizational Success
Conclusion
From the Paper "From a personal perspective, public relations involves shaping the perception of consumers, clients and associates in an effort to initiate, build or strengthen relationships. The execution of public relations processes and activities is to enhance the rapport of a special interest group or organization in the eyes of the consumer, associate or client. A more scholarly yet simplified definition of public relations developed by the Public Relations Society states: "Public relations is an organization's efforts to win the cooperation of groups of people" (Seitel, 2004 p.40). Determining an approach for earning trust is the aim of effective public relations."
Abstract What are publicrelations? Is there one real definition that will incorporate the various aspects of publicrelations and suffice? Many people understand that publicrelations is a vital part of an organization but when trying to give an exact definition, it can be difficult to clearly put it into words. This paper focuses on one definition of publicrelations and how it compares and contrasts to three other definitions from various sources.
Paper Outline:
Introduction
Personal Definition
DefiningPublicRelations Compare and Contrast
Compare and Contrast with Personal Definition
Conclusion
References
From the Paper "The similarities between the three definitions from different sources are communication between the organizations cause and the target audience, creating a goodwill image between the organization and target audience, and active participation from the organization to seek and maintain positive relationships with the target audience. Communication must be accomplished in order for the external factors view the organization in a positive manner. By having a good image, an organization builds trust that will increase the chance at influencing individuals to purchase their products."
Abstract This paper gives an in-depth analysis of the role of publicrelations for today's global companies, with particular focus on marketing and management strategies. The paper includes a literature review which helps define a best practices model for this field. Several other models of publicrelations are taken from current research in emerging global companies. The importance of the Internet is described as a publicrelations tool, with applicable sites listed.
Outline:
Introduction
Emergence of PublicRelations Maturity Model
Model of Market-Driven Organization, Synchronized Across Functions
Figure 1: PublicRelations as being Demand Driven
Figure 2: PublicRelations Maturity Model
Literature Review
Figure 3: Sales-force.com PR Manager Dashboard Interface
Turning the Position of Trusted Advisor into a Competitive Advantage
Completing Market Segmentation Based on Trust
Values-Based Segmentation Strategies and Pricing
Organizational and Customer Value Alignment and Relationships
ROI Analysis Literature Review
Nordstrom's Case Study: How PublicRelation's Stressing Value Impacts Company Culture
Areas of Future Research
Bibliography or Works Cited
From the Paper "The second critical success factor emerging from the research completed is the challenge of continually defining value both from a product and services perspective across multiple geographies. Respondent scores reflect a global focus of retaining credibility through stressing value-based selling over features, functions, benefits and other product-centric messaging including price. This second critical success factor centers on positioning and messaging with high credibility to support the trusted advisor role. Researchers mention that this approach to building credibility both supports the trusted advisor role and gets their companies away from selling only product features, which in many industries makes the selling process even more difficult. This second critical success criteria reflects the impact of market-driven organizations on product strategies. It is evident from the market-driven organizations in the sampling base there is a much stronger triad link between marketing, public relations, analyst relations, and investor relations. Imagining an overlapping Venn diagram of these items a best practices model emerges for messaging synchronization across a global enterprise."
Abstract This paper provides various definitions of publicrelations. The author discusses why there are so many different definitions of PR and impact of the constantly evolving PR field in which functions change. The paper relates the multiple publics of organizations.
From the Paper "Fraser P Seitel in defining public relations PR pointed out that because the field itself is constantly evolving and adding on new functions arriving at a single comprehensive definition has proven to be quite difficult. In this essay, three different definitions of PR will be presented and analyzed. The report will conclude with a personal definition of PR and a summary of why there appear to be so many and different approaches to defining this important communications field. The Public Relations Society of America PRSA ...."
Abstract This paper defines organizational and societal functions of publicrelations. The author explores the organizational internal needs and societal external needs. The paper explains the similarities and differences between them.
From the Paper "Public relations as traditionally practiced focuses on the communications between a company or organization and external audiences Public relations are often a function of the marketing group and may encompass common types of marketing communications as well. Increasingly public relations are viewed as serving both internal needs-organizational functions-as well as external needs-societal functions. This research considers these dual functions of public relations considers specific examples of each and details the ways in which these two functions are both similar and ..."
Abstract This paper discusses what publicrelations means to a company's success and what effective publicrelations are supposed to achieve for a company. The paper explains that effective publicrelations is dependant on the company's ability to provide a positive company image to the public, focus on the stakeholders related to the company and produce a publicrelations plan that will serve as a guide for all publicrelations issues. The paper also explains that companies that are capable of in-depth planning with regard to publicrelations have the ability to handle any issues that arise with positive outcomes. This includes damage to the company's image for any number of reasons and the company's ability to recover successfully. The recovery will ultimately be dependant on the image that the public has of the organization and the public's knowledge of honest concern that the business has in association with the public as stakeholders in the business.
Abstract The paper discusses publicrelations and its popular conceptions. The paper also discusses the author's interpretations of what constitutes publicrelations, as well as how various professional researchers and bodies view publicrelations. Finally, a consensus is reached regarding the nature of publicrelations and what publicrelations means to the various bodies that utilize publicrelations as a unique business activity.
From the Paper "This author's concept of public relations (PR) is that it comprises the identity of a company or organization that the company's, or organization's, internal and external customers perceive. PR forms the voice of a given enterprise through which that enterprise speaks to its constituents whether internal or external. While most individuals might equate PR with media relations, speech writing and composing press releases, it occupies a much more important, albeit less defined role, within an enterprise that most might believe. Effective PR strategies are the single most important function within an organization during times of crises and how a company's PR function manages a crises can either ensure that the organization continues as a viable enterprise or, alternatively, ensure that it no longer maintain sufficient revenues to remain in business."
Abstract Much confusion troubles the field of publicrelations. Many wonder exactly what publicrelations professionals actually do and what their field entails. Analyzing the definition of publicrelations should help remove some of the mystery from the industry by specifying what publicrelations is and what it isn't. To this end three, this paper reviews three different definitions of the term 'publicrelations'.
From the Paper "To this end, three different definitions of the term 'public relations' will be reviewed. These will come from the official definition provided by the Public Relations Society of America (PRSA), as well as from the definition in use by the Institute of Public Relations (IPR), as well as the definition given by public relations professional, Stacey Cohen. These definitions will be compared and contrasted, and in the end, my own personal definition will be given, along with my reasoning behind why there are such differences in definitions of the same term, throughout the industry."
Abstract "This paper discusses the field of publicrelations as it affects society today. The paper further provides research relating to the original goals of the publicrelations field, and compares those goals to the ongoing practices of PR professionals in the United States. By determining the changes that have taken place in publicrelations practices this research demonstrates significant areas of concern regarding the relation of PR to society.
From the Paper "Public relations professionals work toward bringing together the organization and the public - preferably meeting the needs of both entities. Through public relations campaigns companies that strive for mass appeal can become household names, when the marketing concepts allow the company in question to be perceived with a positive image. However, Steven Goldberg (2001) contends that what matters in the public relations field is the image that is invented relating to a company, not true business information (p. 47). Goldberg (2001) suggests that real public relations is not about promoting the honest attributes of a business, but rather "a carefully manipulated public image, a clever marketing campaign, or careful attention to 'spin'" that leads American citizens to become blind patrons of an organization (p. 47)."
Abstract This paper discusses effective publicrelations programs. It further examines the elements of publicrelations that have been successful for various companies across the globe, and how these methods were instituted. The paper then demonstrates that effective publicrelations requires a structural foundation of goals within the company for the publicrelations professionals to refer to in times of crisis, as well as profit.
From the Paper "Many modern public relations professionals do not wish to be viewed as mere sales people attempting to market a product. However, researchers contend that every company has a purpose of promoting their business in order to achieve the goals of obtaining profits. Effective public relations programs do not lose sight of this goal. Furthermore, these programs incorporate a variety of practices that lead the company toward relations with the community, the media, and the global consumer that develop trust, loyalty, and a sense of good will that is reflected on the business product. Without these guidelines for effective public relations management companies have a difficult time reaching their full potential in today's growing global marketplace. Gary Ernst (2004) suggests that the exceptional public relations program should include: 1. Increasing knowledge about your company. 2. Stimulating referrals or advocacy. 3. Generating a sense of community involvement."
Abstract The paper discusses how effective publicrelations are important to every business, no matter how small. Every business owner should know how to best manage internal and external publics and to work with publicity and advertising. The paper explains that using publicrelations tools and tactics are also important, especially in areas of crisis management. The paper concludes that all of these topics are as important to a large business as they are to a family owned funeral home.
From the Paper "Internal and external publics represent the two groups that must be considered in any public relations situation, and they are addressed very differently. Internal publics are the people working with or for the company in question. That includes employees, distributors and even people who might be on the board of directors for an organization. These people must be treated differently from people in the external public."
This paper identifies the various publics involved in this publicrelations case study of Tylenol and attempts to differentiate between the internal and external publics.
900 words (approx. 3.6 pages), 3 sources, 2006, $ 35.95
Abstract This paper presents a publicrelations case study on Tylenol. The paper identifies the different publics involved in the case study as the American consumers who had grown to rely on the business and the product. These consumers were especially important in the Chicago area where the deaths linked to the use of Tylenol had occurred. Stakeholders and employees within the company that contributed to making the product or invested in the product over time are also identified as members of the varying publics in the case study. Additionally, the paper identifies the state and federal governments that were involved in the case because it involved illegal activity, as well as the local police and federal authorities that were attempting to investigate the matter as members of the different publics.
