Abstract
This paper provides information about the concept of public relations. It includes multiple definitions of public relations - one from a personal perspective and three from documented sources. It also provides an analysis of the definitions along with an explanation for why numerous definitions of public relations exists. The paper furthermore presents an explanation for the critical nature of public relations to the success of an organization.

Table of Contents:
Abstract
Defining Public Relations
Definitions of Public Relations
Significance of Public Relations to Organizational Success
Conclusion

From the Paper
"From a personal perspective, public relations involves shaping the perception of consumers, clients and associates in an effort to initiate, build or strengthen relationships. The execution of public relations processes and activities is to enhance the rapport of a special interest group or organization in the eyes of the consumer, associate or client. A more scholarly yet simplified definition of public relations developed by the Public Relations Society states: "Public relations is an organization's efforts to win the cooperation of groups of people" (Seitel, 2004 p.40). Determining an approach for earning trust is the aim of effective public relations."

Tags:consumer, investment, multinational

Abstract
In this paper, the author attempts to define the term 'public relations' by providing her own personal definition as well as more standard definitions of the term. Furthermore, the author compares these definitions gathered from different sources and attempts to explain why 'public relations' has been defined in differing ways by different groups. The author of the paper defines the term as the art of creating a good, well recognizable name for your business.

From the Paper
"Public relations is a field that is thought to be a combination of many things which often include advertising, marketing, schmoozing with the press, etc. There have been many varying definitions of public relations over the years and many would argue that none of them are completely right or wrong."

Tags:defining, public, relations

Abstract
This paper attempts to explain the term public relations by presenting several existing definitions. The paper also discusses the role of the Public Relations Society of America (PRSA), the PR professional organization. The writer concludes that PR is a form of communication that enables an organization, and its public, to adapt to each other in a better and more practical manner.

From the Paper
"How can one define the term 'Public Relations'? This is difficult indeed, if only because of the fact that there are very many definitions of the term, and although the essence may be the same in all the definitions, the term is widely used and is also widely applicable to the management and the employees of an organization. As a matter of fact by examining the history of the two words crisis and consensus one can learn much. The word 'crisis' in Greek and Latin meant 'discrimination' and 'decision', and in old English, it meant a sudden change in a disease, while 'consensus' referred to the opposite of disease, perhaps, health. These are the two words that, in fact, are reminders of the very basis of all communication, which must either lead to a crisis, or to a consensus. (Roach, 2006) "

Tags:public, relations, communications

Abstract
What are public relations? Is there one real definition that will incorporate the various aspects of public relations and suffice? Many people understand that public relations is a vital part of an organization but when trying to give an exact definition, it can be difficult to clearly put it into words. This paper focuses on one definition of public relations and how it compares and contrasts to three other definitions from various sources.

Paper Outline:
Introduction
Personal Definition
Defining Public Relations
Compare and Contrast
Compare and Contrast with Personal Definition
Conclusion
References

From the Paper
"The similarities between the three definitions from different sources are communication between the organizations cause and the target audience, creating a goodwill image between the organization and target audience, and active participation from the organization to seek and maintain positive relationships with the target audience. Communication must be accomplished in order for the external factors view the organization in a positive manner. By having a good image, an organization builds trust that will increase the chance at influencing individuals to purchase their products."

Tags:business, marketing, communications, organization, spokesperson

Abstract
The paper defines numerous definitions of public relations from diverse sources and explains the differences and similarities behind the differing ideals. The paper comes to the conclusion that public relations is an address to the public by an individual, group or organization to either inform and/or persuade their ideals on researched and evaluated topics that the speaking party feel should be taken into consideration for changes in opinion, knowledge or action.

Outline:
Defining Public Relations
Comparing and Contrasting Public Relations Definitions
Conclusion

From the Paper
"At first many of these definitions seemed quite suitable in accurately defining public relations. It was not until I saw each definition behind one another as I went source to source that I realized many of the definitions I either disagreed with altogether or were missing bits and pieces of what I thought was important enough to include. Take for example Frasier Seitel's definition, not all public relations candidates or speakers are reading or speaking from a planned and outlined note card that has been revised and drafted. I consider faith speakers or evangelists to be a public relations speaker on religious topics and they often stray from their planned speeches to say things that come from the heart that are not necessarily planned but are to influence beliefs. I do not think that all speakers are intending to influence public opinions about subjects either and that is another reason I reject this definition."

Tags:Public Relations, communication

Abstract
This paper includes a personal definition of Public Relations and definitions from three different sources The author compares and contrast these definitions. The paper tries to answer the question, "Why do you think there are so many different definitions of PR?"

From the Paper
"According to Sticky-Marketing.net online, public relations is the practice of managing the public face of a company to prospective clients or investors. PR is often handled by an outside agency that will typically have higher levels of contact with the relevant media than the organization itself. Press releases will usually be routed through that PR agency to relevant media in the outside world PR or Public Relations. According to the Management Assistance Program for Nonprofits online, another definition of public relations is that it includes ongoing activities ..."

Tags:Marketing, public relations, PR, define and describe, definitions, disparities

Abstract
In this article, the writer defines public relations and considers why there are different definitions as well as applications of public relations. The writer looks at PR as a key organizational activity and also studies the purpose of public relations.

From the Paper
"Every so often someone may comment that a company's actions are good PR or an adverse event might be described as bad PR. In these cases PR stands for public relations. Despite its everyday use there are many different definitions and applications of public relations including societal and organizational applications that might surprise some people. This research considers various definitions of public relations and why there are different definitions of this key organizational activity."

Tags:public relations, organizational functions, societal functions, PR

Abstract
This paper examines how, according to Fraser Seitel, the practice of public relations (PR) has become a multibillion-dollar business that employs thousands of practitioners around the world. How and what a person says can affect a company in a significant way. This paper defines public relations, examines the impact of PR on society, and discusses the authors views.

From the Paper
"Some people are confused when describing PR. Some people assume that "spin" and PR are one in the same. This is not true. Spinning is used to take a bad situation and "spin" it to cover or lie to deceive someone. Spinning is basically an outright lie that is used to hide what really happened. This is considered to be unethical. In PR, once someone lies, they will never be trusted again. One example of spinning is the time that former President Clinton "assured the American people that he did not have sexual relations with Monica Lewinski." Clinton's reputation was damaged after this statement was proved to be false."

Tags:spinning, bill, clinton, phillip, morris

Abstract
This paper gives an in-depth analysis of the role of public relations for today's global companies, with particular focus on marketing and management strategies. The paper includes a literature review which helps define a best practices model for this field. Several other models of public relations are taken from current research in emerging global companies. The importance of the Internet is described as a public relations tool, with applicable sites listed.

Outline:
Introduction
Emergence of Public Relations Maturity Model
Model of Market-Driven Organization, Synchronized Across Functions
Figure 1: Public Relations as being Demand Driven
Figure 2: Public Relations Maturity Model
Literature Review
Figure 3: Sales-force.com PR Manager Dashboard Interface
Turning the Position of Trusted Advisor into a Competitive Advantage
Completing Market Segmentation Based on Trust
Values-Based Segmentation Strategies and Pricing
Organizational and Customer Value Alignment and Relationships
ROI Analysis Literature Review
Nordstrom's Case Study: How Public Relation's Stressing Value Impacts Company Culture
Areas of Future Research
Bibliography or Works Cited

From the Paper
"The second critical success factor emerging from the research completed is the challenge of continually defining value both from a product and services perspective across multiple geographies. Respondent scores reflect a global focus of retaining credibility through stressing value-based selling over features, functions, benefits and other product-centric messaging including price. This second critical success factor centers on positioning and messaging with high credibility to support the trusted advisor role. Researchers mention that this approach to building credibility both supports the trusted advisor role and gets their companies away from selling only product features, which in many industries makes the selling process even more difficult. This second critical success criteria reflects the impact of market-driven organizations on product strategies. It is evident from the market-driven organizations in the sampling base there is a much stronger triad link between marketing, public relations, analyst relations, and investor relations. Imagining an overlapping Venn diagram of these items a best practices model emerges for messaging synchronization across a global enterprise."

Tags:public, relations, globalization, management, marketing, business, strategies

Abstract
In this article, the writer defines organizational and societal functions of public relations. The writer explains how General Motors is using public relations to address its recent layoffs with organizational and societal implications.

From the Paper
"Public relations can be part of the marketing organization or the communication organization within a company. Certainly public relations are commonly thought of as being part of the promotion component of the marketing mix but public relations can move far beyond promoting products or services. Companies and not-for-profit organizations are recognizing that public relations can serve internal as well as external audiences. Internally public relations may serve organizational needs and audiences while externally public relations can address a variety of ..."

Tags:public relations, organizational functions, societal functions, General Motors