Abstract
This paper demonstrates the growth trend of e-banking first by developing a brief history of the trend, and then by focusing on customer use and adoption of the various forms of e-banking. The paper focuses on a case study methodology that aims to enlighten the reader as to the needs of customer care and usage patterns, and provides some recommendations to banks about growing market share, gaining new customers, retaining customers and innovating for the future of e-banking. This paper contains several figures.

Outline:
Introduction
Literature Review
Consumer Confidence and Care
Customer eCommunication Volume
Web site Design and Usability
Innovation
Customer Loyalty
Methodology
Case Study 1 Dave
Case Study 2 Jane
Case Study 3 Liam
Conclusions and Future Perspectives

From the Paper
"E-banking in general is a trend that has grown and evolved consistently over the last 30 years. E-banking can be defined as any banking transaction that takes place via electronic means, including automated teller transactions, the oldest form of e-banking, to wireless transactions via a cell phone, but most commonly e-banking is associated with account management tasks and transactions that involve the internet. Internet banking has a history that runs concurrent with the world wide web in general as a result of the fact that very early in its inception creators and users began to see the internet as a way to develop commerce and to reach a greater number of people with it. E-banking then became a natural progression of the growth of internet shopping, and made it possible for bank customers to safely and securely conduct their banking business online. From about 1983, just a few short years after the launch of the world wide web some of the first internet transaction models were launched and since then the growth of the service options as well as the possibilities for transactions has grown exponentially.
"Internet banking has now become a mainstay of the banking industry and there are even a few banks which are internet only based. Customers of these banks receive digital automatic deposits from various resources, most commonly employers and then all transactions, excluding a few possible cash transactions are then supported in an entirely electronic format."

Tags:transactions, cheque, cash, ATMs, identity, theft, fraud

Abstract
This paper examines the importance of customer satisfaction in reaching overall objectives of an organization, further presenting models of Customer Relationship Management or Integrated Marketing Communications (IMC). IMC is defined as representing a wide array of tools companies employ to communicate with customers and affect the behavior of the target market. Apple, Inc. is used as an example of a company that successfully uses IMC. The company is described at length followed by an analysis of its operations in Taiwan. Also included in the paper is a marketing communications plan for Apple,Inc. that addresses the product and its price, place and promotion. Additionally, the paper highlights that a time frame must be established for such as plan, as well as an estimated budget. The paper concludes by stating that usage of Integrated Marketing Communications is likely to retrieve beneficial outcomes as it supports the organization reach its overall goals through the achievement of intermediate goals.

Outline:
Relevance of Integrated Marketing Communications
Company Information
Environmental Analysis in Taiwan
Integrated Marketing Communications Plan Product
Target Market
Objectives
Marketing Communications Mix
Justification and Discussion
Timeframe and Estimated Budget

From the Paper
"Customer satisfaction is pivotal in reaching the overall organizational objectives simply because the clients are the ones who purchase the corporate products and services and ensure as such the company with revenues. In this order of ideas then, the marketing discipline has significantly grown in application and role throughout the past recent decades. Marketing teams within organizations strive to better identify the target market (generally through the processes of segmentation and targeting), get to know them better and maintain constant communications with them. Keeping this desiderate in mind, companies make full use of models such as Customer Relationship Management or Integrated Marketing Communications."

Tags:customer satisfaction, competitive strategy, products, services

Abstract
The paper evaluates thirty observations of shoppers using automated checkout lanes at Home Depot, concentrating on twelve of them that illustrate the highest levels of variation in customer service levels. The paper demonstrates the problems and frustration these automated checkout systems cause for more complicated transactions. The paper concludes that Do-It-Yourself (DIY) retailers continue to invest in self-service checkout lanes despite their relative low use and evident frustration, due to the significant cost reductions possible even with low usage rates. The paper attaches an overview of all transactions by date and the legend of values used to code the results as Appendix A and a frequency distribution table as Appendix B.

Outline:
Introduction
Key Findings from the Analysis
Customer Service Triage at Home Depot
Balancing Automated and Personalized Service
Conclusion

From the Paper
"Automated self-service check-out lanes are becoming increasingly prevalent throughout many retailers as this technology has the potential to significantly reduce costs of providing additional attendants to staff checkout lanes with cash registers, in addition to freeing up staff to work the isles of the store and provide greater customer service. The analysis of twelve specific transactions however out of a total set of thirty shows that the ability of these self-service checkout lanes to manage anything but the most simplest of transactions causes a greater level of manual intervention from customer service representatives working at the store."

Tags:customer, service, Do-It-Yourself, retailers

Abstract
As Internet usage for both personal and professional purposes continues to increase, it is essential that e-based businesses keep a close eye and open mind on the evolvement of web-based technologies. E-business is booming, but without a strategic plan in place that provides flexibility, many companies will miss the E-business train. The author of this paper feels that the key to ensuring that a company will emerge stronger and more successful in the struggle for e-survival will come from its ability to use new Internet business tools, and not to completely abandon them. One of these tools is the many Internet surveys now available. They can provide organizations with the ability to monitor, analyze and identify trends as to where their customers are coming from (e.g., both geographically and intellectually), who they are in relation to demographics, and what their preferences are. This report reviews survey methodologies and results from the Graphics Visualization and Usability (GVU) Center of Georgia Institute of Technology, and from the Survey.Net of the InterCommerce Corporation.

Table of Contents
Introduction
Differences in Data Collection Methods
Strengths of GVU and Survey.Net's Methodology
Limitations to GVU and Survey.Net's Methodology
Overall Differences in Findings
Conclusion
Appendix A (Research Methodology Chart)
References

From the Paper
"The latest GVU survey (Survey #10) was completed in May 1999, and the latest Survey.Net survey was completed in March 2001. Although the increase in time from one survey to the other undoubtedly has some effect to the results, for the purposes of this report, we will eliminate the date factor.
The GVU survey and the Survey.Net utilized the same basic data collection method. They both relied strictly on online responses. Survey.Net did not specify the criteria used to collect data, but GVU went into a little detail. The company placed announcements on Internet related newsgroups; it sponsored banners that were randomly rotated through high-exposure sites and advertising networks; it placed announcements in popular newspapers and trade magazines; and it distributed announcements of the survey to its survey mailing list. I'm guessing that although GVU used another form of media (i.e., newspapers and magazines) to advertise the survey, participants were still required to post their responses via the Internet."

Tags:business, commerce, customers, gvu, market, net, survey

Abstract
This paper describes Delta Airline's performance before deregulation and after deregulation when strong management and a strategic expansion plan bolstered strong growth and carried Delta to the top of the airline industry. The paper shows, however, how Delta's power as a corporate force caused it to be less competitive price-wise when discount airlines entered the market. The paper relates that this eventually forced Delta towards bankruptcy and its merger with Northwest Airlines. The paper examines the business issues for the CEO of Delta regarding the merger.

Table of Contents:
Abstract
History of Delta Airline's Performance Before Deregulation
After Deregulation
Strategic Acquisition and Craft Usage
Bankruptcy
Prediction of the Airline's Status in the Next Generation
Conclusion

From the Paper
"The history of Delta as a corporation really begins in the post deregulation free market environment after 1978. At this time, Delta was aggressive, early and effective in expanding, gaining competitive advantage and significant market share through effective strategic techniques such as licensing partnerships, plane leasing, and swallowing of failing airlines. However, after several decades of expansion, the prices of Delta became their biggest issue, as discount companies began competing by lowering overhead costs and services and passing those savings onto the customer. Bankruptcy revealed revenue issues that continue to exist, including rising oil prices. The onus remains on Delta to find ways to remain competitive against discount airline market offerings, and not to once again get lulled into a sense of security by the sheer size of their corporate entity and operation. To get out of bankruptcy, Delta had to earn concessions, concessions that they will have to repay, as well as merger costs. The challenges of profitability remain, even while gross profits are ensured."

Tags:management, expansion, prices, customers, competition

Abstract
This paper explains that Atlantic Frost Seafood's marketing efforts are based on selling whole or cut mackerel and herring, and the combination of the two, through (1) distribution channels and (2) direct to commercial crab fishermen. The paper points out that the market for AFS' products are commercial fisherman and wildlife preserves, whose requirements for quality are high, especially wildlife preserves that require near human-edible quality for the health of their animals. The paper relates that this marketing plan creates four key market strategy objectives for distribution, product, pricing and promotion. The paper is presented in an attractive, professional format with many tables.

Table of Contents:
Executive Summary
Marketing Objectives
Products or Services
Projected Outcomes
Situation Analysis
Company Analysis/Internal Analysis
Technological Competency/Expertise
Macro-level Market (Industry) Analysis
Product/Service Analysis
Market Segments
Major Competitors/Participants
Projected Market Growth/Market Share Objectives
External Analysis
Current Opportunities
Potential Future Opportunities
Environmental Threats
Competitive Threats
Technological Threats
Marketing Research
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring and Research
Target Market(s) and Profile(s)
Demographics
Geo-Demographics
Psychographics
Usage and Usage Rate
Marketing and Promotion/Advertising Objectives
Marketing Objectives
Promotion/Advertising Objectives
Branding Concepts/Objectives
Creating a Brand Image
Maintaining Brand Image/Branding Concerns
Product, Price and Distribution Strategies
Product Descriptions and Product/Service Mix Strategies
Dynamic Pricing Strategies
Static Pricing Strategies
Distribution Strategies
Sales Projections
Sales Forecasting Methods Used
Sales Forecast Summary
E-Marketing's Impact on Traditional Marketing Channels
Marketing Budgets
Budgeting Limitations and Assumptions
Return Goals
Objective and Tasks
Budget Summaries
E-Commerce/Internet Marketing Strategy (Optional)
E-commerce Infrastructure
E-commerce Objectives
Website Content
Advertising
Advertising Strategy
Media Strategy
Advertising Execution
Sales Promotion
Internet Sales Promotion Strategy (Optional)
Traditional Media Strategy
Channel Strategies: Push and Pull
Generating Mailing Lists for Advertising and Sales Promotion
Public Relations
Internet Public Relations Strategies
Traditional Media Public Relations Strategies
Direct Marketing and Database Strategies
Direct Marketing
Data Mining
List Rental
Global Aspects of Marketing
Language
Payment Options
Shipping
Implementation and Control
Competitors

From the Paper
"The value of shipments in the fresh and frozen seafood processing industry grew from $6.85 billion in 1999 to $7.56 billion in 2002. While the number of establishments involved in processing decreased to less than 600, the number of employees in the industry continues to rise. In 1996, there were 32,400 production workers and by 2002, this number had reached more than 36,000. The growth of seafood processors continues to at a rapid pace also according to DataMonitor (1998) and other industry research services including Seafoodanalyst.com (2006), both of which are predicting that wholesale seafood processor growth will continue at a 6% rate throughout the coming ten years."

Tags:standards, website, competitors, objectives, costs

Abstract
This paper explains that, for the retail industry, globalization, the integration of the global supply chain and improvements in transportation and logistical planning are making it easier to ship products from different facilities and warehouses to any outlet point around the world. The author points out that the Wal-Mart stores use centralized warehouses, electronic data interchange (EDI) systems and a cross-docking strategy to maintain the required inventory levels. The paper relates that Wal-Mart uses high technology (1) to plan effectively and schedule workers shifts, which permits a larger usage of part-time workers, and (2) to identify products that are preferred by the customer and offering them at prices much below departmental and specialty stores through consumer information systems.

From the Paper
"Technology and common platforms for information transfer also require greater transparencies in operation from the supplier. In turn, this allows retailers greater knowledge of the operations and the costing offering them insights into the manner in which the supplier conduct their business and in some cases forcing some changes to better suit their own retailing operations. Wal-Mart mandates that all its suppliers ship their products with radio-frequency identification (RFID) tags on them to the three Wal-Mart distribution centers in the Dallas, Texas. Kerry Pauling, director of Wal-Mart Information Systems Division, pointed out that the new RFID tags would "determine simply if we have merchandise that is in the back room of a store, or if that merchandise has been moved out to the sales floor and what the status of that is."

Tags:operations, consumer-information, human-resources, edi, rfid

Abstract
This paper examines how cellular phone infrastructure expanded in Hong Kong earlier and more effectively than it did in North America giving them a five to ten year lead on familiarity with cellphone customs. The paper also looks at how the later entrenchment of cellular phone technologies in North America accounts for the cultural differences in the usage and saturation of cellular phones and of SMS and other advanced services. In addition, the paper shows how the differences in cellphone use between Hong Kong and North America can be traced to infrastructure and are not easily explained by Marxist theories of differential use.

Outline:
Introduction
Background
Research: Methods
Research: Results
Discussion
Conclusion

From the Paper
"Sociological theories of technology suggest that artifacts may reflect political and cultural realities. Differential cellular phone usage between North America and Canada reflects a political and cultural reality: telecommunications infrastructure in the United States and Canada continues to emphasize land lines, and cellular phone services are less entrenched as a result. In Hong Kong the reverse is true: land lines were far less embedded in the culture. Consumers embraced the new technology readily in Hong Kong because unlike in North America there was no need to transfer land line services over to cellular phones. Cellular phone service is more widespread and reliable in Hong Kong and consumers there expect to use their cellular phone as a primary means of communication regardless of the rate plans."

Tags:technology, sms, telecommunications, infrastructure

Abstract
Examines the role of IT in the 21st Century. Its importance in the context of increasing globalization. More customers, more revenues and growth of business. Enterprise resource planning (ERP) system. Considerations affecting internatinal Internet usage. The New Economy and economic factors. Development of data warehouses. Changing role of IT.

From the Paper
"Introduction

Computers in business have moved well beyond their initial role of merely automating tasks previously done by individuals. Today's information technology (IT) groups are strategic organizations within the larger company contributing to the short-term profitability and long-term viability of businesses. This research examines the role and importance of IT in the twenty-first century in the context of increasing globalization, attracting more customers, generating more revenues, aiding the growth of the business, and as part of an enterprise resource planning (ERP) system.

Increased Globalization
Many international business partners are looking to become part of the Internet and e-commerce in a timely manner. Within five years, many analysts ..."

Abstract
This paper aims to explore the future outlook of EPSs, based on a comprehensive review of current systems, their usage levels and the problems of application. The writer also looks at headways technologies are making for more advanced systems. This paper further believes that in the future, mobile payment systems and micro-payment systems providing significant convenience to individual customers will lead the way in the development of EPSs.

From the Paper
"Making payments in exchange for goods, services and information is the essential part of our daily life. Payment methods have evolved from bartering many centuries ago to tokens exchange in more recent times. With the emergence of telecommunication and especially the advent and wide spread of the Internet, electronic payment systems (EPSs) have become a major stimulant for the evolution of payment systems (Parker & Swatman, 2002). Parker & Swatman define EPSs as computerized systems, which enable payments between parties to occur online or electronically rather than using more traditional payments such as cash and cheques."

Tags:atms, banking, cards, cash, clearing, credit, eft, eftpos, electronic, interbank, internet, smart, systems