Abstract
The paper discusses the Chinese market which is rapidly changing in light of the increasingly global market place. The paper states that the economic boom in China's urban areas is creating a new consumer culture where the consumer has more disposable income, which has affected consumer preferences within the Chinese marketplace. The paper states that the result is that a sophisticated Chinese consumer is emerging and foreign companies need to market to their sophisticated needs, while at the same time marketing to the general population's needs. The paper states that the most effective way for a company to build a strong brand name in the rapidly emerging Chinese market is to adapt itself to the rapidly changing Chinese culture. The paper concludes that despite the numerous challenges that the Chinese market presents, a company can be successful if it spends the time and resources necessary to gain an in-depth understanding of the local culture and the Chinese consumer's attitudes and thus becomes prepared to cope with the many unexpected intricacies of the Chinese marketplace.

Outline:
Introduction
Understanding Cultural Issues
Collective Society
Brand Perception
Language
Aesthetic Sense
Conclusion

From the Paper
"The Chinese people carry with them a strong aesthetic sense, based on their perceptions of nature. To the Chinese consumer, in general, images of the natural form are highly attractive. For example, mountains and animals are often used in association with brand names in order to create attractive brand imagery and visual displays. On the other hand, abstract symbols are not favored as they are inconsistent with the Chinese cultural preference for natural aesthetics. Further more, the marketer needs to understand that the Chinese people enjoy complicated forms and shapes and certain colors. For example, the color red is seen as being the most cheerful color and thus can be successfully used to attract people's attention. Another example is the Chinese preference for peaceful imagery, largely a result of the influence of such religions as Confucianism, Buddhism and Taoism. When a company is designing a strategy for marketing their brand in the Chinese marketplace, all of these aesthetic considerations must be made. Therefore, it is important to use specific colors and imagery in order to strengthen the brand's market presence and thus increase overall company profits."

Tags:economic, boom, Chinese, preference, traditions

Abstract
This paper presents a comparison and contrast of the Native American culture with the Chinese culture. The paper claims that there are several similarities. "Native American" and "Chinese" are all-encompassing descriptive terms of the many different tribes and dynasties of each culture. Both cultures have rich, meaningful customs that are still passed on today, unlike many ethnic groups that have lost some of their culture due to the changing times. The paper contends that Chinese and Native Americans still believe in their own form of mythology. The paper discusses the social, political, and economical aspects of these two cultures.

Outline
I. Introduction
a. Two Richly Historic Societies
II. Social
a. Native-American Creation
b. Birth of Chinese Culture
c. Compare and Contrast
III. Political
a. Native-American Politics
b. Chinese Political Systems
c. Compare and Contrast
IV. Economic
a. Early Native-American Economy
b. The Start of Chinese Economics
c. Compare and Contrast
V. Conclusion

From the Paper
"Throughout their history, Native-Americans have been historic people of change. Food discovered and domesticated by Native-Americans would transform the diet of the incoming settlers and not just the offering that has been made famous as the "First Thanksgiving." Native-Americans also made many important contributions to modern medicine, art, architecture, and ecology. It is not widely taught but during the thousands of years preceding European contact, the Native-American people developed ingenious and creative cultures. They harvested plants for food, dyes, medicines, and textiles. They hunted and domesticated animals. They also established extensive patterns of trade which helped them build cities, "produce monumental architecture, developed intricate systems of religious beliefs; and constructed a wide variety of systems of social and political organization ranging from kin-based bands and tribes to city-states and confederations" (Mintz, 2003)."

Tags:cherokee, indians, shang, dynasty

Abstract
This paper examines the changes wrought by the Chinese Communist Party when it took over in October 1949, establishing the People's Republic of China. This led to major changes throughout Chinese society, particularly in light of family roles. According to the paper, the family had always been the foundation of culture in Chinese society, with the family unit at the centre of society. Now, there were many changes that impacted the family and family structure in particular. This had the intention of improving women's social position and status, which traditionally had been very low.

From the Paper
"The Chinese Communist Party (CCP) took over China in October 1949, and established the People's Republic of China. This led to major changes throughout Chinese society. The family had always been the foundation of..."

Tags:china, rural, women

Abstract
This paper explains that multiculturalism devalues culture because people accept different languages, traditions and habits of different cultures causing depreciation of the culture as they once knew it. The author points out that a culture must continue to be alive and the focus of the people or it will eventually be lost. The paper suggests that stereotypes of different cultures are portrayed that are not even similar to the real culture, such as Chinese restaurants. The author stresses that, when there is multiculturalism in a country, there is often discrimination toward different cultures.

From the Paper
"In fact, most people think of the culture as a commodity that can be sold. For instance, a Chinese restaurant portrays the country of China? Does it? Is it not actually a commodity people buy? Ricci tells how this type of commodity devalues the culture for which it stands. While many people feel going to a festival where different multicultural food is served allow them to get a taste of what life is like in different cultures, but it does not. Often many of the food offered in these festivals are not like what the common people in the culture actually eat."

Tags:language, tradition, stereotypes, family, discrimination

Abstract
When all is said and done, Buddhism became Chinese - not the other way around. This is not, of course, to suggest that Buddhism did not have a significant impact upon Chinese culture - for it did. However, Buddhism was transformed by Chinese culture into something that bore the unique imprint of the Chinese civilization and Buddhism, when one looks at it carefully, was always somewhat of an intellectual fad rather than a religious movement that had the sincere devotion of the great masses of the Chinese people.

From the Paper
Did China become Buddhist or did Buddhism become Chinese? When all is said and done, Buddhism became Chinese - not the other way around. This is not, of course, to suggest that Buddhism did not have a significant impact upon Chinese culture - for it did. However, Buddhism was transformed by Chinese culture into something that bore the unique imprint of the Chinese civilization and Buddhism, when one looks at it carefully, was always somewhat of an intellectual fad rather than a religious movement that had the sincere devotion of the great masses of the Chinese people. To expand upon this idea, the next several pages will offer several arguments in support of this thesis: firstly, Buddhism

Tags:buddhist, chinese, china

Abstract
The paper relates that Chinese culture is defined by three things in ascending order of importance: a humanistic approach to looking at the world and at man's place in it; a belief in moderation and in harmony; and a tradition of family mutual dependence in which the family suffers of soars depending on the actions of one of its members. The paper describesand explains these three features of Chinese culture and ranks them in ascending order of importance to this writer. The paper discusses how Chinese culture is less religious than American culture, values moderation instead of extremes (like hedonism) and the family unit is more inter-connected and inter-dependent than it is in America.

From the Paper
"The Chinese culture is defined by three things in ascending order of importance: a humanistic approach to looking at the world and at man's place in it; a belief in moderation and in harmony; and a tradition of family mutual dependence in which the family suffers of soars depending on the actions of one of its members. With this in mind, the following paper will describe and explain these three features of Chinese culture and rank them, as mentioned, in ascending order of importance to this writer. Generally speaking, Chinese culture is less religious than American..."

Tags:chinese, culture, features

Abstract
The paper discusses how recent Chinese blockbusters such as "Crouching Tiger," "Hidden Dragon" and "Hero" are examples of the popular resurgence of classical Chinese culture and mythology in post-Cultural Revolution China. The paper explains that after decades of effort by the communist authorities to wipe out all traces of traditional culture, national and international fascination with the beauty and romance of Chinese history and myth is stronger than ever. The paper relates that during the Cultural Revolution, not only were artists persecuted for creating `reactionary' or `traditional' art, anything of beauty was thought of as decadent and even flower gardens were destroyed."

Tags:chinese, culture, films

Abstract
The paper points out that Japanese and Chinese cultures are independent of one another in that they have accepted their own cultural ideas of others, focus on gender and religious beliefs over the course of time. However, the paper discusses how these views do parallel one another to a significant degree in that as time has elapsed many of the ideas that have survived are correlated between cultures, with individualized philosophies making them unique. For example, the paper notes that the Japanese are taught specific culture attitudes that they exhibit in every day life. The paper relates that the typical Japanese individual views those from other cultures as "outsiders" in Japan, regardless of the residency status of the person ("Japanese Culture", 2007, sec. 1) and this is because the Japanese individual is traditionally taught to be part of a group that is comprised of members of his or her own culture. The paper clarifies that this is not to suggest that the Japanese individual practices rude behavior to others or does not associate with those from other cultural groups. The paper notes that the Japanese individual is taught that despite differences that may exist, a decision can be reached in which both parties will be satisfied with the outcome, and so in most cases individuals foreign to Japan will not witness hostility from those in the Japanese culture.

From the Paper
"The Japanese and Chinese cultures are independent of one another in that they have accepted their own cultural ideas of others, focus on gender and religious beliefs over the course of time. However, these views do parallel one another to a significant degree in that as time has elapsed many of the ideas that have survived are correlated between cultures, with individualized philosophies making them unique. For example, the Japanese are taught specific culture attitudes that they exhibit in every day life. The typical Japanese individual views those from other cultures as "outsiders" in Japan, regardless of the residency status of the person..."

Tags:chinese, japan, culture

Abstract
Focusing on the influence of Chinese Culture, this paper argues that its largest and longest running religions have had a large influence on both Korea and Japan. It presents reasons for this influence, dating back to ancient civilizations and religions that have had lasting effects today. Interestingly, it says that Japan and Korea were influenced by China but that various Chinese beliefs and customers have been adapted to fit Korean and Japanese cultures.

From the Paper
"The oldest known religion in Korea was a form of Shamanism in which shamans performed rites that were intended to obtain benefits for their worshippers. A similar form of belief in natural forces is found in Japan as well. Japanese Shinto and traditional Korean shamanism continue to form part of both national religious traditions to this day. Though similar in some ways to Chinese ideas of natural order it was the Chinese concept of Confucianism that exercised the greatest influence over the nature of the Korean state. Buddhism also came from China but fell out of favor during the government of the Yi Dynasty. Those seeking advancement in public life, "found it to their advantage to be identified as Confucians, staunch upholders of the rules and regulations that held society together." 1 Traditional beliefs, along with Buddhism were seen as not contributing to the goals of the state. The Korean system copied the Chinese system of an all-powerful emperor and a far-reaching bureaucracy."

Tags:china, religion, korea, japan, chinese traditions, taoism, confucianism

Abstract
This paper examines the main concepts which are incorporated into the practice of feng shui. It explains that while it was considered with much scepticism in the beginning, feng shui has now successfully filled a much-needed void in western culture - practically in house design situations, and philosophically too.
Feng Shui More than a Fad
Wandering Founders
More than Geomancy
Chinese Folk Religion Inspires New Age
The Compasses
Religious Harmony
Feng Shui in Historical Context
Taoism, Confucianism, and Feng Shui
The Exportation of Feng Shui
Chinese Folk Religion and Feng Shui Persecuted
Classical Versus New Age Feng Shui
Feng Shui Growth and Transformations
The 'Flow' of Chinese Cities
Feng Shui Developments Throughout the Dynasties
No Replacements for Chinese Folk Religion

From the Paper
"The cultural revolution had destroyed the place of honor where Feng shui was held for thousands of years in China. Today, architects, designers, and homeowners in the East and West alike use ancient practices for placement, building, and decorating dwellings and workplaces. (Phan 2004) However, there are varying degrees of accuracy, confusion, and obfuscation of the original Feng shui ideals. "The West tends to demand quick immediate results and gratification, the antithesis of the East. ... Feng Shui... must be learned through centuries, and understanding the science behind them, rather than attaching some esoteric and mystical 'face' to these wisdom." (Phan 2004) The art of Feng shui is an ancient tradition that has been commercialized in modern culture, and mocked by the masses. However, there is a great deal that can be learned from these guidelines. In fact, many of the original Feng shui guidelines can be scientifically or logically proven through accepted means of today's world. The peasants of China and others who follow the ancient traditions despite accusations of being backwards and superstitious are a glimpse into ancient times and a living testimony to Chinese folk religion."

Tags:chinese, ancient, practice, religion, folk