Abstract
The paper relates that Carnival Cruise Lines is the largest and most successful cruise line in the world. The paper provides a brief history of Carnival Cruise Lines and analyzes their image design. The paper discusses how Carnival Cruises has been plagued by a number of scandals recently, including a health scare and its controversial contract with the Hurricane Katrina relief operation. The paper considers that when it comes to the leisure industry, given the escalating cost of family vacations, many people are willing to put aside personal quandaries if their own experience is pleasurable.

Outline:
A Brief History of Carnival Cruise Lines
Image Design: Visual Identity and Integrity
Processes, Policies, Community Involvement: Building an Image

From the Paper
"A press release detailing history of the cruise line states that Carnival began in 1972 with a converted transatlantic ocean liner called the T.S.S. Mardi Gras. Given that the cruise line was later to enter into a controversial contract with the federal government to provide shelter in some of its cruise ships to Hurricane Katrina evacuees, this name seems ironic in retrospect. (Weisman, 2005) The mission of Carnival's founder Ted Arison was to make the elite mode of travel aboard large luxury vessels, a "vacation experience once reserved for the very rich," now "accessible to the average person." ("34 Years of Fun," 2006, Carinval.com)"

Tags:luxury, vessels, ocean, liner, leisure, vacation, scandals

Abstract
The paper looks at how Ted Arison began Carnival Cruise Lines' operations, the parent corporation of Carnival Cruise Lines, in 1972, and how his son, Micky Arison, is the current Chairman of the board and CEO. The paper relates that Carnival Corporation operates 12 cruise lines and 75 ships which cover four North American markets as well as Europe of which 20 belong to Carnival Cruise Lines and discusses how the parent company, Carnival Corporation, owns numerous cruise lines, which are all branded separately.

From the Paper
"Ted Arison began Carnival Cruise Lines' operations, the parent corporation of Carnival Cruise Lines, in 1972. His son, Micky Arison, is the current Chairman of the board and CEO. Carnival Corporation operates 12 cruise lines and 75 ships which cover four North American markets as well as Europe of which 20 belong to Carnival Cruise Lines. The parent company, Carnival Corporation, owns numerous cruise lines, which are all branded separately. For fiscal year 2005, Carnival Corporation, the parent corporation of Carnival Cruise reported $11,087m in total revenues and almost 7m passengers carried. While this marketing audit concerns solely..."

Tags:carnival, cruise, line

Abstract
This work evaluates the cruise industry, specifically the Carnival Cruise, Norwegian Cruise and Royal Caribbean companies. The evaluation uses Porter's Five Forces model to explore competition in the industry, the bargaining power of suppliers and the bargaining power of consumers. It also addresses whether the industry has substitute products and if there are new entrants into the industry. This work additionally answers the question of 'how intense is the rivalry' and whether there is a forecasting method that can be used to predict where the industry is going.

Outline:
Introduction
Porter's Five Force Analysis
Porter's Five Force Analysis Summary
Bibliography

Includes charts and graphs
Figure 1 - Forecasted Value Worldwide per Segment, Hotels, Resorts and Cruise Lines (in billion dollars) 2003-2008
Figure 2
Average Growth Rate 1980 - 2004
Figure 3
Passengers Percentage Change 1974 -2004
Figure 5 Cruise Ship Order Book as of January 1, 2004

From the Paper
"In an April 27, 2006 report entitled: "Cabin Fever - Smooth Times Ahead for the Cruise Industry" John Zamora writes that: "...there's plenty of room for growth in the cruise industry. Currently the number of tourists worldwide who book cruise vacations stands at around 13.4 million, representing about 1.8% of the total world travel market, as estimated by the World Tourism Organization." (2006) Zamora also writes that: "Far from being disappointed at this current level of market share, the industry fully recognizes the opportunities ahead as operators expand into new types of cruises (including the niche budget option); set their targets on different demographic groups; and, head for new waters." (2006) In a November 14, 2005 report entitled: "Which Way is the Travel Industry Headed?" it is stated that a Senior Analyst at eMarketer and author of the Online Travel Worldwide report, Jeffery Grau states: Without question, the Internet has shake up the status quo in the travel industry...Traditional travel agencies are struggling to stay relevant, online travel agencies are trying to instill loyalty among their customers,. travel search engines are the new upstarts, travel suppliers are flexing their muscles and global distributions systems are looking for way to recover their waning influence." (2005) In a report entitled: "Cruise Line Industry: Trends Opportunities for Canadian Exporters 2005" reported is a case study in which the researchers conducted interviews with 21 cruise line purchasers, chandlers, distributors and brokers findings stated in the report include the facts for Worldwide per Segment Forecasts including the cruise lines shown on the chart in Figure 1."

Tags:cruise, line, industry, market, research, Porter's, Five, Force, Analysis

Abstract
The paper relates that the cruise line industry has been experiencing a period of massive expansion over the last decade, thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. The paper evaluates the industry competitors: Carnival Cruise Lines, Royal Caribbean and Norwegian Cruise Line. The paper provides a competitor profile matrix that shows Carnival Cruise Lines' market dominance.

Outline:
Industry Overview
Industry Competitors
Competitor Profile Matrix
Product Differentiation

From the Paper
"The cruise line industry has been experiencing a period of massive expansion over the last decade. By some estimates, the cruise industry in the United States (US) alone has generated more than $32b during 2005. Such revenue ensures that the cruise industry remains one of the most competitive across all markets. Even smaller markets have been experiencing an increase in cruise industry operations. The Canadian market has seen some ports exceed more than 90 cruise ship callings on an annual basis and this is a considerable amount of traffic for a traditionally smaller market. Thus, the competitive profile for the industry has heightened in terms of market share and competitive rivalry."

Tags:Carnival, Cruise, Lines, Royal, Caribbean, Norwegian, Cruise, Line, comfort, affordability, brand

Abstract
This project discusses Allure Cruise Line and its operations and relates that the company is intending on expanding into the Mediterranean market from its home market in the Florida area of the United States. The paper relates that presently, the firm operates a fleet of three ships in the high-end cruise market and explains that its main competitors in terms of the general cruise line industry are Carnival and Royal Caribbean among others. The paper explains that the company also faces cultural and human resources issues among its various crew because of the diverse nature of its crew members which are represented by approximately 40 different nationalities. The paper explains that these and other organizational culture issues ensure that developing hiring and retention strategies that support the company's long-term expansion plans is critical, and this is especially important in view of its short-term plans of expanding into the Mediterranean market. Finally, the paper addresses how the company's leadership motivates staff and crew that is also a central part of the organization's mission since a motivated crew ensures a positive guest experience and high return traffic for the company's cruise products.

From the Paper
"This project discusses Allure Cruise Line and its operations. The company is intending on expanding into the Mediterranean market from its home market in the Florida area of the United States. Presently the firm operates a fleet of three ships in the high-end cruise market. Its main competitors in terms of the general cruise line industry are Carnival and Royal Caribbean among others. The company also faces cultural and human resources issues among its various crew because of the diverse nature of..."

Tags:extension, allure, cruise

Abstract
The paper discusses how Carnival Cruise Lines has branded itself as the "fun" cruise line where fun is the main priority and the amenities are second. The paper looks at how Carnival's legacy of the "Fun Ships" began.

From the Paper
"Carnival Cruise Lines has branded itself as the "fun" cruise line where fun is the main priority and the amenities are second. During Carnival's inaugural voyage at its founding, its converted transatlantic liner ran aground on a sand bar. It was due to this mishap that management gave everybody free drinks. The observation was that everybody had "fun" and thus, began Carnival's legacy of the "Fun Ships" ("Power"). Carnival never wavered from its commitment to its brand and expanding its brand equity. Based on Carnival's research most people go on vacation to have fun."

Tags:cruise, industry, carnival

Abstract
The paper reveals that the cruise line industry has been experiencing a period of massive expansion over the last decade, with revenue that ensures that the cruise industry remains one of the most competitive across all markets. The paper provides an analysis of the competition in this industry.

From the Paper
"Industry Overview: The cruise line industry has been experiencing a period of massive expansion over the last decade. By some estimates, the cruise industry in the United States (US) alone has generated more than $32b during 2005. Such revenue ensures that the cruise industry remains one of the most competitive across all markets. Even smaller markets have been experiencing an increase in cruise industry operations. The Canadian market has seen some ports exceed more than 90 cruise ship callings on an annual basis and this is a considerable amount of traffic for a..."

Tags:cruise, royal, carnival

Abstract
This paper reviews and discusses Disney Cruise Lines. The paper focuses on the company's marketing strategies and discusses possible improvements. According to the paper, in suggesting improvements to Disney's Cruise Lines marketing strategies, the potential for greater levels of integration with the core branding of Walt Disney Company needs to first be considered.

From the Paper
"Fifth the Disney Cruise Lines need to underscore safety and security in their cruising activities and programs. The cruise line had several instances of dozens of passengers getting ill during 2005, and this did have a temporary but significant effect on earnings according to Citigroup (2006). The cruises through the Mediterranean are also potentially risky as the areas the Disney ships, icons of American influence, will need to be protected or at least managed carefully in foreign waters and will need to be very cognizant of local political conditions before setting sail for a foreign port. "

Tags:Investment, Security, community, Disney, Cruise, Lines, foreign, port, sail

Abstract
This paper claims that while the immediate future looks not too promising for this industry, the long term looks good. Three main reasons for this statement are given. First, the cruise line industry has been a leader in the steady growth being experienced by the entire travel segment for the last ten years. Second, the industry is seeing expanding markets in Europe and new markets emerging in Asia. The third reason to expect long term growth is that the cruise lines are now offering their customers a wider variety packages at different lengths and price ranges. This has helped them to expand their market into lower income level clients. An overview of the market is provided.

From the Paper
"The key strengths of the cruise line industry are its high desirability among consumers. Cruises appeal to the American public's sense of adventure. The second strength is that cruise lines have shown a great ability to adapt their product to meet popular social trends and expand into untapped markets. The recent trend to offer a wider variety of entertainments and the recent popularity of "Theme Cruises" has been a valuable asset. The offering of various priced cruises is also evidence of the industry's ability to adapt and as a result expand their market. The expansion into foreign market is further evidence of this strength. The cruise line industry has demonstrated the ability to not only identify new markets, but to capture them as well. A third strength is that the cruise line industry operates at 100% capacity (Farley, 2000). In order to expand their market cruise lines need only to build more ships. "

Tags:911, ship, tourist, cruise, industry, holiday, investment, market, entertainment

Abstract
This paper presents a brief history of the Royal Caribbean Cruise company, which includes a discussion of the other cruise companies that merged to create the Royal Caribbean Cruise company, a look at innovative ideas that the company introduced into the cruise industry, a description of its expanded fleet and its growth over the years and a look at company financials.

From the Paper
"The sixties were a time of tumultuous change in the world, and the travel and leisure industry was no exception. Just before the end of the decade, three Norwegian shipping companies, Anders Wilhelmsen & Co., I.M. Skaugen & Company, and later Gotaas Larsen, came together to found a cruise line, Royal Caribbean. This new venture was formed with the goal of creating a line of custom ships with amenities aimed at a new industry, pleasure cruising."

Tags:song, of, norway, sailed, maiden, voyage, tropical, high-class, ports-of-call, nordic, prince