Abstract This paper discusses the PT Cruiser, or Personal Transport Cruiser, which is a brand of automobiles manufactured by American producer, Chrysler. It discusses the initial design and production of the car, as well as the initial results retrieved on the American market. It looks at the development and expansion of the car. The paper then discusses the problems associated with the PT Cruiser. Finally, the paper discusses how a more favorable outcome could have been ensured.
From the Paper "The PT Cruiser is currently in its maturity state as a product and its decline is unavoidable. However, a re-launch on the market would be possible if certain requirements were met. In this order of ideas, the quality of the product has to be improved. The efforts must be sustainable and real as they have to repair the negative reputation created so far. Then, the company employees in the sales and service department have to be trained and taught how to treat customers with the utmost respect. They must also learn how to efficiently retrieve information from the customers, and then transmit it to the production department as for the requirements to be integrated and the problems resolved. Also, they must better select their target market and focus on it, rather than simply placing the car onto the market to be bought by anybody who has money."
This paper presents a simulation discussing the creation, use and interpretion of perceptual maps, in addition to learning how to determine the positioning of a product.
Abstract In this article, the writer notes that in today's competitive markets, companies struggle to maintain their products' brand, pricing, image, quality and demand. The writer points out that a product's life cycle either may end quickly or be maintained successfully through consistent innovative marketing plans. The paper then presents a simulation, in which the writer was chosen as the new marketing manager and challenged to assess the position of Thorr Motorcycle's existing product, Cruiser Thorr, in the market and reverse the downward trend. The assessment focuses on three main objectives. The first objective is to choose the proper parameters and construct a perceptual map. The second objective iss to create a marketing plan with a budget of $13 million determining whether to reposition the company or to launch a new product. The last objective is to determine the parameter values for the future of the company. The writer concludes that although the company is currently facing a difficult challenge with the decreasing demand for its Cruiser Thorr motorcycle, this assessment and proposed marketing plan will assure the company a successful new beginning for its prized product.
From the Paper "So price will remain the same, but there will be more promotions added. Some of the added promotions include free test rides, increased giveaways, and better insurance and protection plans. Distribution was increased by choosing to have the motorcycles available at dealers, exclusive showrooms, and for purchase on the internet, with options for upgrades. The new service additions are training to dealers, club memberships, customization options, financial services, and services to owner groups. The marketing plan that was put in place was determined by the competitor product comparison and market research ratings. In determining the proper choice for the company, a thorough SWOTT analysis was conducted.
"The final objective in the simulation was to assess whether or not this author's marketing plan was successful after having been implemented and running for a year by interpreting data from customer surveys and plotting the data on a perceptual map."
Abstract This paper is an examination of the Confederate Raider CSS Alabama. There is a short background history of the Confederate Navy. The paper purports to illustrate life aboard the cruiser by describing the ship's mission; the daily activities of the ship's men, including their diets and leisure activities, the ports visited and the naval record.
From the Paper "At the outbreak of the Civil War, the Confederate States of America was virtually without a navy. As the southern states seceded, many of the southern naval officers announced their allegiance to the Rebel cause. Unfortunately, the new Confederate government had no naval vessels for these commanders to take charge of. Some of the states captured ships that belonged to the United States and delivered them to the new Secretary of the Navy, Stephen R. Mallory. There were, in all, fifteen guns outfitted on these ten ships.The Department of the Navy recruited men from the army to serve on the new Confederate vessels. However, there were never a large number of men in the navy."
Tags: captain, civil, confederate, navy, semmes, war
Abstract The author of this paper shows that despite the publicity surrounding accidents involving aircraft, air travel remains one of the safest modes of travel. The paper investigates all the issues involved in ensuring the safety of air travelers, including the FAA, aircraft technology and instrumentation. The author also mentions an adoption of more stringent in-flight security standards after September 11.
From the Paper "The companies that manufacture airplanes also carry on continuous and intensive R & D. Boeing has resumed "very in-depth" Sonic Cruiser experiments, which were put on hold due to the September 11th attack. The aircraft industry is involved in constant design changes and different material utilization to improve the performance of aircrafts (Broderick, 2002). While advantages introduced by the Sonic Cruiser's could be used in today's current air traffic environment, more advanced ATC procedures or special flight-path considerations will be needed to have the plane perform as advertised closer to the ground. The planes equipped with the sonic cruisers, fast cruise speeds would be realistic today, because it will cruise at 45,000 feet and above, higher than any subsonic airliner."
Abstract This paper analyses and examines the multitude of issues related to Cadillac's Escalade. It offers an environmental description of Cadillac's Escalade, including its competitors, the company, and consumers. A marketing description of Cadillac's Escalade is provided, including an evaluation of the price, product, promotion, and distribution. The paper presents a critique of Cadillac's Escalade marketing strategy. The paper concludes with recommendations for improving the marketing of the Escalade.
From the Paper "Few automobile makes have enjoyed the success that Cadillac has. Not only has Cadillac been able to remain successful over numerous decades, but also across various generations of consumers and with different types of automobiles. One reason why Cadillac was able to achieve such great success and to maintain its success throughout many decades is its willingness to respond to ever-changing consumer preferences, both in terms of designing automobiles as well as marketing such automobiles. In addition, Cadillac has been able to maintain and cultivate one of the highest levels of consumer loyalty."
Abstract Describes Germany as primarily a land power. Compares with British dependency on its fleet. Discusses German U-boats, commerce raiding, and warfare. Examines the development of German pocket battleships and heavy cruisers.
From the Paper "In order to understand the German naval problem of World War II, it is useful to briefly examine the naval experience of World War I from the German perspective. Before that war, Germany had..."
Abstract This paper analyzes the roles played by the British and German navies in the early 1900s. The paper claims that. by 1904, Great Britain was so concerned about German naval capabilities that it began to devote more and more of its national budget to military preparedness, in general, and expansion of its naval fleet, in particular. The paper describes Britain's modern armored warship, the 'Dreadnought', and identifies the architect behind the development of the 'Dreadnought,' Admiral Sir John Fisher. The features that made this ship unique and effective in war are outlined in the paper.
From the Paper "This is not to say that Britain was entirely unchallenged, or believed she faced no potential rivals. For much of the nineteenth century France had been the perceived danger, and during the 1870s a technological arms race had broken out between the two countries which had led to the rapid development of the ironclad warship, with the French Gloire ultimately being more than outweighed by the British Warrior. Russia, too, was seen as posing a potential threat to British supremacy, particularly in India and the East. It was increasingly believed that if Britain allowed these powers to outbuild her in naval tonnage the consequences would be disastrous."
