Abstract
This paper presents a marketing plan for a Crest teeth-whitening product. The paper explains why the product is marketable, presents a media strategy for marketing the strips, as well as a direct marketing strategy, and suggests a strategy that would align the Crest name and product with nonprofit organizations devoted to promoting dental awareness and proper tooth care.

From the Paper
"Imagine-all of the natural whiteness power of Crest-combined with an explosion of flavors not found in nature! You haven't even taken off your pajamas and already you have a whiter smile-and the taste of excitement in your mouth! You're ready to start the day! The current success of Crest White Strips has shown that the young to middle aged adult professional crowd seeks a whiter smile without the hassle and high cost of frequent dental visits for professional tooth whitening. Furthermore, the highly pressured lifestyles of today's professionals demand that they look good, feel young, and drink coffee to stay up late, which really takes a toll on the teeth! More patients in 2003 (19.3%) asked their dentist about tooth whitening than any other dental topic. This was up from 11.0% in 2001. (Berry, 2004)"

Tags:image, professional, personal, dental, coverage, hygiene, affiliations, work, advertising

Abstract
This paper studies Procter and Gamble's marketing strategy, focusing on a case study of one of the company's products: Crest Whistestrips. The paper, which includes a copy of an article detailing market research for Whitestrips, summarizes the effect that the market research had on Procter & Gamble's marketing strategy and tactics for that product.

Tags:marketing, market research, marketing strategy, marketing tactics, procter & gamble, Crest, Crest Whitestrips

Abstract
The paper discusses how advertisers use a variety of persuasive techniques to change the minds of the audience for their ads and to persuade the consumer to purchase a given product, to switch to this product from another product, to accept the message and follow through. The paper notes that advertisers use persuasive techniques consciously, shaping word and image to achieve the goal of gaining customers. Two such ads that are examined are a print ad for Revlon Limited Edition and a print ad for Crest Renewal Whitestrips.

From the Paper
"Advertisers use a variety of persuasive techniques to change the minds of the audience for their ads and to persuade the consumer to purchase a given product, to switch to this product from another product, to accept the message and follow through. Advertisers use persuasive techniques consciously, shaping word and image to achieve the goal of gaining customers. Two such ads to be examined are a print ad for Revlon Limited Edition and a print ad for Crest Renewal Whitestrips. The look of the two ads is similar in that both feature extreme close-ups of women's faces, two women for the Revlon ad, one for the Crest ad. The unspoken implication in both cases is that the women pictured uses the..."

Tags:advertising, persuasion, argument

Abstract
This paper examines and compares two advertisements - a print ad for Revlon Limited Edition and a print ad for Crest Renewal Whitestrips. The paper discusses the visual elements of the ads and the persuasive techniques that they both employ. It then looks at the meaning of the ads and the statements that they make to the viewers. Finally, the paper discusses the assumptions about human behavior that the ads make.

From the Paper
"Both ads are based on certain assumptions about human behavior and especially about what women want and how women behave. These assumptions may be true in a society that places a high value on looks, though the value of these attitudes can certainly be questioned. They are not questioned at all in these ads, and the advertiser is relying on them not being questioned by most people looking at the ad. It is assumed that the women looking at the ads want to be seductive and want to hide their age, and the products are then offered to enable them to do just that. The ads use images and copy to link the product to a desired end and imply that there is no other way to reach that end. The ads suggest that the women pictured in both ads only achieved the same end by using the product, though logic would suggest otherwise. The two women in the Revlon ad are beautiful because they are beautiful, not because they use Revlon, and the woman in the Crest ad looks young because she is young and not because she has whitened her teeth with Crest strips."

Tags:visual, behavior, seduction

Abstract
This paper examines the outsourcing experiences of three different companies. One company that had disastrous results (Dell), one that was successful (Pacific Crest), and a generic benchmarking company that outsourced for a different industry (GE), comparing results.

From the Paper
"Three companies that have faced specific issues with outsourcing in recent months are Dell, Pacific Crest Technology and GE. Dell has suffered problems with outsourcing while Pacific Crest Technology has enjoyed success. GE's outsourcing effort in a different industry has been wildly successful. In terms of a company's public relations communication and HR efforts, outsourcing can be a boon or a bane. Dell outsourced its tech support to India resulting in a huge dip in customer satisfaction and numerous horror..."

Tags:Dell, Pacific Crest, GE, generic benchmarking, outsourcing, successful, unsuccessful

Abstract
This paper explains that, in Jack London's "Martin Eden", the sea, which is the central thread that binds this novel together, represents that Eden is a humble man who rises to great heights on the crest of a wave but cannot maintain or support those heights. The author points out that, throughout the book, the sea is a constant reminder of Eden's past as a seafarer who has found much success as a writer but finds that fame and fortune are not all he thought they would be; thus, he returns to the sea to commit suicide because it is the place he knows best and respects the most. The paper states that some readers might think that Eden's suicide did not fit with the rest of the book, which showed him as an extremely determined and strong individual who knew how to create the future he wanted; however, having to do "hack" writing to pay the bills, he was disillusioned with his own career and with his dreams.

From the Paper
"That is another important thread throughout the novel that ties into the element of the sea. Eden was innocent when the novel began. He was clumsy in society, his vocabulary was weak, and his social graces were nil. Yet, there was a charm about him that disappears by the end of the novel. He is no longer charming, he is passionate about his beliefs, but he has also grown beyond them intellectually. He understands more than the people he was trying so hard to impress, especially Ruth, and this realization shatters him. He discovers the woman he has put on a pedestal is really just a mere mortal, and not a very nice one at that."

Tags:crest, sailor, writer, suicide, success

Abstract
This paper pays particular attention to the new discoveries in regulation of epithelial-myofibroblast transition, a modulatory role for rho and rho-associated kinase in signaling during delamination of neural crest cells and the inactivation of Rho proteins by the action of bacterial toxins. The paper also offers an overview of Rho proteins and their role.

From the Paper
"This short review will look at the very recent advances made in the mechanism of action of Rho proteins. Particular attention will be paid to the new discoveries in regulation of epithelial-myofibroblast transition, a modulatory role for rho and rho-associated kinase in signaling during delamination of neural crest cells and the inactivation of Rho proteins by the action of bacterial toxins. Before the detailed discussion of these three topics, an overview of Rho proteins and their role will be given. One of the most important elements of the cell metabolism are chemical messages. Other cells in the neighborhood generally send these messages,..."

Tags:rho proteins, review, mechanism

Abstract
James Holston in his essay "Urban Citizenship and Globalization" argues that the meaning of being a rights-bearing member of a territorial nation-state has been changing for some time and that these changes are accelerating in an era of increased globalization. Globalization is argued largely as an economic reality, though it ha a clear political component not always intended but inherent in the action of reducing barriers between nation-states. Holston argues that the process inherently crest a more democratic world specifically by reducing the barriers controlled states put on their borders and on the movement of goods and services across those borders.

From the Paper
James Holston in his essay "Urban Citizenship and Globalization" argues that the meaning of being a rights-bearing member of a territorial nation-state has been changing for some time and that these changes are accelerating in an era of increased globalization. Globalization is argued largely as an economic reality, though it ha a clear political component not always intended but inherent in the action of reducing barriers between nation-states. Holston argues that the process inherently crest a more democratic world specifically by reducing the barriers controlled states put on their borders and on the movement of goods and services across those borders.

Tags:urban, global, democratization

Abstract
The paper discusses Totem poles of the Northwest Coast Tlingit people, how and why they were made, the meaning behind them, and their intended use. The paper highlights the unique design elements and patterns used by traditional Tlingit carvers and gives numerous illustrative examples.

Outline:
Totemic Clan-Crest Animal Figures
Modern Day Totem

From the Paper
"At one time Tlingit carving was considered important by the outside world for its ethnological value. However, at the San Francisco Exposition of 1939, and later at a 1941 exhibit at the Museum of Modern Art in New York City, Tlingit carving was displayed as art. (Holm, 27) Now it is a widely acknowledged art form highly prized by art lovers worldwide. Today a number of successful native artists carve totem poles on commission, usually taking the opportunity to educate apprentices in the demanding art of traditional carving. Modern poles are almost always carried out in traditional styles, although some artists have felt free to include modern subject matter or use nontraditional styles in their execution."

Tags:elements, patterns, parts, woodworking, authenticity, creating

Abstract
Colgate-Palmolive is one of the most successful consumer products manufacturers in the world. Its products are particularly successful in the areas of health and beauty, and its signature toothpaste line competes against Procter & Gamble's Crest brand for market dominance.

From the Paper
"Introduction
Colgate-Palmolive is one of the most successful consumer products manufacturers in the world. Its products are particularly successful in the areas of health and beauty, and its signature toothpaste line competes against Procter & Gamble's Crest brand for market dominance. Companies in this industry sector maintain their market share by introducing new products on a regular basis, and by adding features and benefits to existing products. In this way, consumers have a reason to continue to purchase the more expensive branded products rather than switching to generic product offerings. So long as consumers can differentiate benefits which justify the additional cost for the branded products, they will continue to purchase those products. This research examines two recent entries into the consumer market made by ..."