Abstract
This paper provides an exploration of a personal credo which will then serve as a foundation for future behaviors within the business world. Within this paper, the term "credo" applies to a fundamental set of beliefs and values that are inalienable despite the circumstances.

From the Paper
"any companies consider what they might do if faced with an ethical dilemma and how they might recover from some disaster, but only a few companies ever have to face doing so in the way Johnson & Johnson did with the Tylenol crisis in 1982. Johnson & Johnson weathered that crisis in a way now emulated by other companies. The issue of ethics had been important to the company before this, and it had originally marketed Tylenol in what it called an "ethical marketing program" directly to doctors before deciding that the product could also reasonably be sold over the counter to the consumer, beginning in 1975. Johnson & Johnson remains a major company not just in the United States but worldwide. Johnson & Johnson today is number 51 on the list of the Fortune 500 companies, with annual sales in 1999..."

Tags:drugs

Abstract
This paper highlights the Ford Motor Company (FMC), one of the worlds most recognized corporations. It discusses the company's rich history and offer specifics as to why it was chosen for this study. It also includes a brief description of the firm's background and history, its size, the CEO, its ranking within the industry, stock price and performance, and concludes with a discussion of the firm's strategic issues, its mission, vision and value statements. The paper also drafts a credo for FMC which charts the strategic thinking that the author feels the company should move toward.

Outline:
Summary
Purpose
Background
Key Issues
Ford Mission Statement
Vision
Value Statements
Credo
Long Term Goals
Conclusion

From the Paper
"FMC has positioned itself globally with two-core businesses, automotive and financial. We will focus on the automotive leg of business, which accounts for a significant portion of their total revenue. Ford Motor Company is a leader in the automotive industry; their innovative ideas and processes help mold the automotive and manufacturing industry as a whole. FMC presents a unique picture of evolution over the last century and several factors influenced our decision to select them for our strategic planning project... First, we all agree that they market a quality product. Beyond that, we were impressed with the vision, mission, and values of the company. Their credo is "they do the right thing for their customers, their people, the environment and society" (www.ford.com). "

Tags:henry, car, consumer, performance

Abstract
This paper is a statement of the philosophical bases on which the writer produced a "credo" or statement of personal beliefs. It makes an effort to incorporate those personal beliefs in a compatible philosophical format. It draws from the Bible, specifically the Gospels of Matthew, Luke, and John as well as the Book of Job, and also from the Declaration of Independence, Kennedy's Inaugural Address, and the poetry of T. S. Eliot.

From the Paper
"Of what I believe, I begin with St. John, from the prologue to that Gospel, "In the beginning was the Word, and the Word was with God, and the Word was God." I construe that language to mean, "At the origin of all things, there was/is the mind of God, and all things stem from the mind of God." But as Job warns, "I have uttered what I did not understand, Things too wonderful for me, which I did not know." And because the universe - all things - stem from the mind of God, to learn is to learn about God. However, to state that we have ultimate conclusions/ ultimate understanding is to try to assert myself equal to God - a rather foolish..."

Tags:belief, god, love

Abstract
This paper examines Countrywide's present use of relationship marketing in the form of excellent customer service. It also explores how Countrywide needs to continue development of relationship marketing in order to remain competitive in an ever-changing market. The paper looks at the division of Loan Administration Servicing, the arm of the company that handles customer service and, more specifically, the Department of Communications Compliance. The paper explores many facets of how Countrywide delivers relationship marketing not only through its services, but also in its policies, procedures and actions. These items are what make service possible. The paper examines the organization's attention to its current relationship marketing strategy. In doing this, it looks at marketplace and strategy, marketing approach, customer relationship management, and customer care programs. Throughout the paper, strategy is discussed as it pertains to the marketing of loan servicing. By analyzing the mirror images of Countrywide's influence, one can see the importance of relationship marketing to the process. Countrywide's credo has always been to not only think outside the box to fix problems, but to also continue re-thinking them. The paper also offers recommendations as to how Countrywide can continue to improve relationship marketing as part of its strategy to reach the consumer.

From the Paper
"Still this emergence should not undermine the strengths that traditional methods bring to the audience. As these methods such as film, radio, print and word of mouth move to the central location of the Internet, e-marketing will be a mainstream concept every company will embrace as part of IMC. It is use of these methods, that allow the company to connect with the customer emotionally, allowing for an intimate connection. In this respect, Countrywide has benefited from its use of IMC because it has allowed the company to grow its customer base and that equals profit. This in turn has continued Countrywide's tremendous growth within the marketplace and encouraged economic development especially for its California headquarters."

Tags:e-marketing, segmentation, Angelo, Mozilo, David, Loeb

Abstract
Both the World Bank and the United Nations' "New World Order" credo came about just after World War Two ended. Birthed by different corporate agencies, to further different (albeit consistent) purposes, both the World Bank and the New World Order have become entirely different from what they had been at their inception. In both cases, wealthy business interests took over and effectively redefined intent at inception. A handful of elite secret societies, most notably the Bilderberg Group, combine the economic and political power of the world's wealthiest in well-documented ways that effectively subvert and overrule the entire world's national and international governance.

Abstract
This book report examines the autobiographical account of how Michael Bloomberg, after being dismissed from an important position for many years with Salomon Bros. of Wall Street, bounced back and created a solid and successful billion-dollar, multi-media global empire.

From the paper:

"But Michael Bloomberg couldn't have accomplished what he had made in his life if he wasn't for the life lessons his family taught, what experiences life offered to him to explore and exploit, and the personal convictions that motivates this man each day of his life."

Tags:self-determination, success, business, values, family, upbringing, defeat, aggressiveness

Abstract
This paper discusses the principles of public relations within an organization. It briefly discusses what the ethical foundations of professionalism are and describes the code of ethics that many organizations set up for themselves. The paper presents a case example of a reporter, Jayson Blair and the ethical issues that surrounded him.

From the Paper
"The Arthur W. Page Society is an elite professional group within the public relations field that offers six principles as the basis of its foundation. Its purpose is to "provide leadership, continuity, and continued growth for the public relations function." First and foremost on the list is, of course, to tell the truth. Secondly, prove it with action. It is said that the perception of an organization is determined 90 percent by doing and 10 percent by talking. Third, it's important to listen to the customer. In order to serve the company well, one must understand what it is the public wants and needs. Fourth on the list is to manage for tomorrow. Professionals must anticipate public reaction and eliminate the practices that generate difficulties. Next, one must conduct public relations as if the whole company depends on it. Public relations is a management function and the impact on the public must be considered when making corporate decisions. Finally, a good communicator will remain calm, patient and good-humored. When faced with a crisis, a cool head communicates best."

Tags:Times, honesty, code, of, ethics, credo

Abstract
This paper argues that Johnson & Johnson is a prime example of a company directed by "virtue ethics." As evidenced by the Tylenol crises, J&J executives do not resort to a moral calculus (Utilitarianism) or a deontological (rule-based) method of ethical decision making (Kant). The paper evaluates the company in terms of corporate control devices, stakeholder theory, the CSR pyramid, Kohlberg's theory of moral development and ethical theory.

Outline:
Introduction
Company History
The Tylenol Crisis
The Evaluation
References

From the Paper
"When all was said and done the recall of Tylenol* alone cost Johnson & Johnson over $100 million. Prior to the crisis, Tylenol held a 37% market share, outselling its four nearest competitors combined. Within weeks after the crisis its market share had dropped to 7%. When asked about the future of Tylenol, Madison Avenue guru Jerry Della Femina told a New York Times reporter "I don't think they (J&J) can ever sell another product under that name.""

Tags:new, brunswick, foundation, industry, credo