Abstract This paper summarizes the effects of creativity on employee satisfaction and production and outlines the benefits to the company. It also explains how management can encourage creativity throughout the company.
Paper Outline
Introduction
Creative Climate
Corporate Creativity How is Creativity Nurtured?
Organizational Creativity Leadership
Managing Creativity with Defiant Employees
Conclusion
References
From the Paper "Creativity is thought to be the ability of the human mind to bring into existence something that was not previously thought or known. The imagination is powerful and can change the course of history in a profound way. Artistic people are thought to be the most creative members of society and most people believe that you are born with the ability to create and that only a select few are chosen. Creativity is a buzzword in business today and organizations are scrambling to understand it, nurture it and use it to stay competitive."
Abstract In this article, the writer notes that for many years, experts have studied the possible link between creativity and madness. Throughout history, some of the most creative people on earth have behaved in ways that seemed outside of the norm. The writer discusses a study that indicates that while mental illness does not have to accompany creativity, there is a connection between the two in many cases.The writer points out that recent scientific research concluded that there are more mentally ill people in the creative professions and arts than there are in the scientific or business world. The writer concludes that these studies lend credibility to the thought that creativity and madness are closely linked.
From the Paper "It is commonly believed by experts in the mental health field, that mood disorders are sometimes responsible for the enhancement of creativity. Bipolar patients will stop taking medications because they believe it stunts their creative flow and they are unable to write or compose while taking them."
"The study into the correlation between mental illness and creative ability, gathered intensive biographies of more than 1,000 people, over a decade long period. They were all deceased by the time the study took place, and they had all lived in the 20th century. This was important as it leveled the playing field and removed the ability to attribute differences to cultural or evolutionary processes."
Abstract This paper discusses the creativity and innovation in business. It defines the differences between creativity and innovation. The author explores how creative people can be nurtured and developed. The paper focuses on the importance of creative people to a business.
From the Paper "There is much publicity about creativity and innovation in business today. Companies are told that they must innovate or die and individuals are encouraged to be creative and to think ..."
Abstract This paper discusses how creativity in young children can be inspired in many ways. A youngster between the ages of 2 and 7 is naturally curious, with his or her mind inquisitive about everything they come into contact with. The paper further discusses how parents, teachers and caregivers have the ability to promote creative thinking by allowing the child to inquire expand on ideas or associate the item with fantasy. Psychologists believe that when the child is hindered from these abilities the child will eventually stop using his or her creative mind. When this occurs the child lacks the ability to solve complex problems, leading to greater issues in adult life. Therefore, promoting creativity in young children is a healthy approach to letting a child develop cognitively.
Abstract This paper begins with a review of literature on the concept of creativity and how it correlates to certain personality traits. The paper then presents a hypothesis, which states that it is possible to use one or more personality inventory tests to describe potential creativity in adult populations with approximately a 50 percent degree of certainty. The paper includes the methodology for proving this hypothesis and concludes with suggesting that existing material is sufficient for the study.
From the Paper "Whether the schools are to blame, or lazy parents or too much TV, or even a diminishing gene pool, the fact remains that it would be advantageous to be able to identify which of the possible applicants for schools or jobs are likely to be creative. While numerous studies have been conducted regarding what the personality traits of creative people are observed or reported to be, fewer have been done in pairing various traits with later creative production. In other words, while it is relatively easy to paint a picture of the ?creative type,? predicting creativity based on a complex of traits is much more riskier."
Abstract This paper argues that science is often too bound by convention to derive creative solutions to problems. The paper studies the complex nature of creativity. The paper also discusses the limitations of traditional scientific models.
From the Paper "The nature of creativity is a complex one, especially in those fields that are generally, at least from the outside, not considered to be creative, such as science. In fact science, or at least good science, is a highly creative endeavor -- one that requires the scientist..."
Abstract This paper examines a test, administered to 488 undergraduate psychology students, measuring the relationship between creativity and intelligence. The paper analyzes the data collected from the administration of the Ravens Progressive Matrices for Intelligence Scores (RPM) and the Remote Associates Test (RAT).
From the Paper "This study examined the association between intelligence as measured by the RPM and creativity as measured by the RAT. The expectation based on the literature was that a strong positive association would exist between intelligence and creativity. Data were collected through the administration of the RPM and the RAT to undergraduate psychology students."
Abstract The paper is a book review of "Creative Advertising" by Mario Pricken. The paper notes that this is a book offering practical advice on the secrets of how ads are created, how they appeal to the consumer and how they use different techniques to sell products. The paper points out that the book is divided into subjects as if teaching the incipient advertiser how to learn about the field and how to learn to express ideas through copy and image together.
From the Paper "Advertising is a major form of promotion for businesses in America, with visual advertising in the form of newspaper and magazine ads, ads on billboards, television ads and similar ways of reaching the consumer. Anyone interested in the field of advertising, whether as a practitioner or a consumer will find much useful information in the book "Creative Advertising" by Mario Pricken, a book offering practical advice on the secrets of how ads are created, how they appeal to the consumer and how they use different techniques to sell products. The book is divided into subjects as if teaching the incipient advertiser how to learn about the field and how to learn to express ideas through copy and image together. Pricken first creates a framework for the creative team that will produce an ad and he always emphasizes the need for teamwork and for utilizing the best of the different individuals who make up the creative team."
Abstract This paper discusses and reviews Twyla Tharp's book, "The Creative Habit: Learn it and Use it for Life: A Practical Guide." It discusses the content and issues that Tharp introduces in the book, as well as the set-out of the book. The paper then looks at the style that Tharp wrote in and discusses whether this was the most effective way to present her information.
From the Paper "This book, while the subject matter was interesting, was drawn out longer than it had to be and was written in a confusing order. Tharp used examples from her own life so much that the reading often became boring and repetitive. What could have been explained in a few sentences to a paragraph is drawn out to a whole chapter. For example, in the chapter on organization where Tharp advises creating a system to contain your ideas, she goes into a lengthy account of her choice of using boxes, the pros and cons of using boxes, a time when she used a box, and examples of other systems that people may use. Also, the order of the book was strange in that the chapters jump back and forth in time. Why talk about organizing your ideas before explaining how to come up with those ideas in the first place? For the purpose of this book report Tharp's points were re-arranged into a more logical order."
Abstract This paper argues that successful and innovative organizations are those that respond dynamically to the external environment's changes, while retaining a creditable and, above all, creativity-oriented, internal organizational culture in which the employee feels free to communicate innovative and creative ideas to the management structure and also feels motivated to affect change and dynamism. The report looks at case examples of successful companies that have managed innovation and creative ideas in an effective manner, such as General Electric. The report also looks at how creativity and innovation affects issues of organizational management and leadership. This report advances the idea that a cohesive company is a successful one, and a company can only be cohesive when all levels of employees believe that they can speak up and make a difference in terms of adding their own creative input to decision-making structures that exist in the organization. The paper looks at the management of creativity and innovation from the perspective of both internal and external organizational environments, providing, as mentioned, case examples from existing businesses, as well as support from primary and secondary source material.
From the Paper "By recognizing that the possibilities are limitless, creative decision-makers can align goals and funding internally in a setting in which they do not need to rely on making seemingly-endless lists of possibilities. This is not to disparage the value of evaluation as a process, but it is to highlight that evaluation should be centered more on real-world solutions than possibilities. "Sometimes people think that evaluation is something that comes only at the end of a project. However, this is wrong. Evaluation works best when it is an integral part of a project from its initial development to completion" (Boulmetis and Dutwin, 2000). This also helps in goal alignment and funding internally, as employees become more focused on innovative and creative goals and visions."
Abstract This paper reviews "Take the Road to Creativity and Get Off Your Dead End" by David Campbell, a useful, hands-on approach to anyone who does in fact want to increase their creativity. It evaluates how his advice is useful not only for those who plan to enter what are typically considered to be the creative fields but for all of us. It examines how Campbell's creative process can be broken down into five distinct phases, how each of these is essential and attempting to bypass any one of them will tend to have the effect of short-circuiting the entire process. The phases, which are described in turn with examples are-- preparation, concentration, incubation, illumination and verification.
From the Paper "Campbell calls the third and most important phase of creativity "incubation". This is the phase that most of us tend to neglect in whatever activity that we are pursuing that could be aided by a creative approach. Incubation is a time in which we are not actively, intentionally focused on a particular activity. It is that phase when we have pushed that activity to a corner of our brains ? perhaps because we are busy doing schoolwork, or grocery shopping, or doing the laundry. Or perhaps because we are engaged in that essential if much maligned activity of "daydreaming". The phase of "incubation" is closely tied to the next phase, which is "illumination"."
Abstract Discusses ways to foster and narture creativity in children in school art classes. Importance of creativity. Different definitions. Counter-craetive tendency of many teachers. Approaches to creative thinking. Importance of setting and space for art projects. Atmosphere conducive to creative thinking. Teacher's pedagogical approach. Need for students to develop creative goals.
From the Paper "Art teachers, and teachers of many other disciplines, proclaim the nurturing of creativity as a principal component of their jobs. But definitions of creativity may vary considerably and what one individual sees as a creative exercise may seem to another to be rote learning of the simplest sort. In order to foster genuine creativity an art teacher must understand what creativity is and then develop the setting, attitudes, pedagogical style, and opportunities for children to develop their creativity. Although creativity is considered important in many subject areas--from learning to write to learning mathematics--it is often seen as the particular goal of art classes. But this does not mean that merely placing paint pot and paper in front of a child will nurture her/his latent creativity. In this discussion a definition of creativity is ..."
Abstract This paper is an analysis on Freud's explanation of the creative process in writing. The focus of this paper will be the work titled "Writers and Day-Dreams (1908/7). This paper begins with a discussion of creativity as it is articulated in Plato, and then proceeds with a discussion of Freud. Whereas Plato maintain that there is such a thing as 'divine inspiration', and that poetry is the product of a seemingly intoxicated soul, Freud ground the process of creativity in the basic dynamics of 'play' and 'fantasy'. There is an extent to which this position essentially views creativity as 'child play', and it will be argued that in contrast to Plato, this is a fairly 'reductive' and 'problematic' view of the creative process with respect to the activity of writing.
Abstract Through this paper creativity shall be discussed by outlining, in a general sense, the literature relating to the definitions of creativity as well as learning theorists and their philosophies of creativity. A more in-depth examination of some of the most recent studies relating to creativity within the topic areas of motivation, improvisation, assessment, environment, structure and the personal characteristics of creative people shall also be undertaken.
From the Paper "Developing more creative students has been at the forefront of education administrator's minds in many schools both in Queensland and nationwide. A report into music education in Victorian Government Secondary Schools cited creativity as one of the six reasons all students should have a music education. Among the others were "The education of feeling and sensibility developing the full variety of human intelligence, developing physical and perceptual skills, the transfer effect of music education on the whole child and music as a reflection of culture" (Stalker, 1997). The report cited "Developing the ability for creative thought and action" (Stalker, 1997) as the most important of the six. "That there is a strong link between the study of music and the enhancement of the cognition, aesthetic sensibility and creativity has also been demonstrated" (Stalker, 1997)."
Abstract This paper discusses how creativity is natural or an innate exploration of new ideas. It then discusses the importance of a creative approach in nurturing creativity in children and how it should be used in a teaching environment. Finally the paper describes methods for instilling creativity in children. The paper bases its discussion on "Art and Creative Development for Young Children" by Robert Schirrmacher.
From the Paper "One method for instilling creativity in children is to firstly understand the basis of learning models for children with these learning sets. For example, if creativity is defined as being "artistic", then the teacher should learn the basic concepts of paintings or other forms of artistic expression such as drawing, sculpting, etc. By garnering a knowledge in this form of creativity, the teacher should be able to relate these tools of creativity to help the child build skills along established standards. However, the pure physicality and exploration of art may only require the teacher to provide paints, clay or whatever building blocks that helps the child "play" with materials. This will help bring out possibly innate creative qualities that will support a more open response on the part of the child to learn how to be creative."
