A look at Kim and Mauborgne's (2001) article, "Creating New Market Space."
Article Review # 132944 |
1,250 words (
approx. 5 pages ) |
1 source |
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Abstract
This paper discusses and analyzes Kim and Mauborgne's (2001) article entitled "Creating New Market Space,"in which the authors critically identify the processes through which several companies have redefined their market orientation. The paper further highlights the ways in which this is achieved. This paper takes the form of answers to three questions and reviews the information presented in this article.
From the Paper
"In Kim and Mauborgne's (2001) article, "Creating New Market Space," the authors critically identify the processes through which several companies have redefined their market orientation. One of the ways through which this is achieved is in assessing the existing "market space" held by the company and seeing if the products or services offered could be restructured in a way that affects its control of its market space and attracts a specific consumer demographic of customer.
Tags:business, innovation, case study
An exploration of the concept of creating theatrical roles for high school students.
Analytical Essay # 132280 |
8,250 words (
approx. 33 pages ) |
1 source |
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$ 105.95
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This paper focuses on the concept of creating a theatrical role for students in the 9th-12th grades. The unit should be part of a beginning theatre arts class for acting and should assist students with their ability to perform in the class, in school stage productions and in theatrical events outside of the educational environment. This unit is significant for building confidence in students, assisting with their understanding of performance, preparing students to perform in all performance venues and preparing them for future units focused on performance in the classroom.
From the Paper
"The unit will be focused on the concept of creating a theatrical role for students in the 9^th-12^th grades. The unit should be part of a beginning theatre arts class for acting and should assist students with their ability to perform in the class, in school stage productions and in theatrical events outside of the educational environment. This unit is significant for building confidence in students, assisting with their understanding of performance, preparing students to perform in all performance venues and preparing them for future units focused on ..."
Tags:lesson, plan, drama, play, acting
An analysis of Kim and Mauborgne's 2001 article, "Creating New Market Space" and issues of opportunity and restructuring.
Article Review # 103082 |
1,123 words (
approx. 4.5 pages ) |
1 source |
APA | 2008
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$ 23.95
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This paper analyzes Kim and Mauborgne's 2001 article, "Creating New Market Space," in which they critically identify the processes through which several companies have redefined their market orientation. The paper looks at the companies: Home Depot, Quicken Software, Ralph Lauren, Bloomberg, Barnes & Nobel, Starbucks and the Body Shop. It then looks at the innovative new markets that were pioneered by these companies.
From the Paper
"Six innovative new markets were pioneered by these companies seeking to diversify into new market spaces. These are best determined by the boundaries that affect diversity: substitute industries, strategic groups within industries, buyers, complimentary products and services, emotional appeal, and time. The rate of adoption for consumers is heavily dependent on how and to what extent the market accepts change, but also how well the company can affect the consumer's decision-making capabilities through providing a new experience. It is therefore a process of incentives, where the company needs to identify if the proposed market space offers advantages that will influence the consumer's purchasing habits. Working within the six boundaries helps to focus the discussion and determine whether innovative efforts will be worth the time and investment. Kim and Mauborgne (2001) stress that innovation in redefining market orientation is resource-intensive, and therefore steps to achieve redefinition must meet or exceed the outcome attached to it to make the reorientation worthwhile."
Tags:services, consumer, products, competitors
A comparison of Freud's theories to the methods of self help in "Self-Matters: Creating Your Life from the Inside Out" by Philip McGraw.
Comparison Essay # 42818 |
900 words (
approx. 3.6 pages ) |
2 sources |
2002
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$ 19.95
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This paper will perform a book review of the book "Self Matters: Creating Your Life from the Inside Out" by Philip McGraw. By showing how he reveals his methods of self-help for his readership, we can see how Freud's personality theories can be compared.
A lesson plan for sixth grade students to create a handmade musical instrument.
Term Paper # 129701 |
750 words (
approx. 3 pages ) |
0 sources |
MLA |
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$ 16.95
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The paper explains that when it comes to creating homemade musical instruments, the students will perform several language functions including reading and writing. The paper discusses how creating homemade musical instruments gives them an opportunity to inform, exchange information about different instruments, to interact by writing about why they chose a specific instrument, and then to play their musical instrument.
From the Paper
"Primary Subject: Music. Secondary Subject: Language Arts. Grade Level: 6th. Objective: Perform two language functions while learning about music by creating a handmade musical instrument. The basic objective of this lesson plan is to connect reading, writing, and creating a musical instrument as different language functions. This assignment gives the student three language functions to perform: To inform, to command, to indicate continuity of actions. The student must be..."
Tags:education, music, lesson plan
This paper looks at creating a brighter tomorrow with regards to multiculturalism in education.
Persuasive Essay # 108079 |
2,800 words (
approx. 11.2 pages ) |
10 sources |
APA | 2008
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$ 50.95
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In this article, the writer maintains that multiculturalism in education is an essential element in shaping America's increasingly diverse society. The writer notes that different ethnic, linguistic, racial, and religious groups bring to the contemporary world a wide range of experiences and viewpoints. The writer points out that immigrants who do not speak English fluently are often wrongly tracked toward special education programs, or even tagged as mentally disabled. They are denied even the opportunities for education and advancement. The writer then discusses that multiculturalism seeks to expand the horizons of all Americans through a comprehensive program of showing off the histories and strengths of all the diverse people who comprise the American mosaic. While looking also at its shortcomings, the writer maintains that multiculturalism opens the eyes of students and teachers alike, and lets them know that there are other ways of looking at our society.
Outline:
Abstract
Introduction
What We Know
What We Don't Know
So What? Recommendations for a Way Forward
From the Paper
"A lack of tolerance and respect for diversity frequently results in stigmatization and permanent problems down the road. Members of minority groups with limited proficiency in the English language are commonly single out as learning disabled. Though these individual's limited success in traditional course of English literature, and reading writing, may largely be ascribed to their never having attend full fluency in the English language, or to their community's use of English on a level that in to consonant with school standards, these considerations are nevertheless ignored, and the person is labeled learning disabled. Caroline T. Clark cites one case of a young Latina in Los Angeles who, in college, was declared to possess a learning disability in reading. The parameters used to make this determination ignored other possible factors, but even worse, they ignored the objective criteria that should be used in the making of such a determination."
Tags:diversity, racial, discrimination, backgrounds
This paper discusses creating a new trust between the Canadian police and Aboriginal women of Canada.
Research Paper # 102545 |
2,046 words (
approx. 8.2 pages ) |
10 sources |
MLA | 2008
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$ 38.95
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In this article, the writer discusses that Aboriginal women in Canada suffer a long-standing distrust of Canadian police that compromises their safety and citizenship. The writer notes that like all Canadians, First Nations women need police support to deter violence and injustice against them. If they cannot turn to the police, a fundamental democratic right that they are entitled to is not functioning properly. The writer points out that this problem has been written about by Aboriginal women's groups, Canadian policing organizations, and even Amnesty International. The writer maintains that the mainstream Canadian police continue to fail Aboriginal women because they lack the imagination necessary to conquer the problems that Aboriginal women face. Or, perhaps provincial police and the Royal Canadian Mounted Police have a good idea, but they lack the courage to employ it. The writer concludes that in either case, all Canadian citizens would benefit from new police initiatives that work for everyone.
From the Paper
"It is exceptionally difficult, even in mainstream Canadian society, for a woman to extricate herself from a situation of domestic abuse. This requires financial and legal support. It means walking away from someone she once loved, or may still love. It means turning your life upside down while working with the police to ensure her safety. This is critical: without police support, a woman is open to harassment and assaults from not just her former spouse, but from anyone."
"But what if she distrusts the police? What if the police are, in her view, just another brutal gang that may well take advantage of her? A woman in peril cannot be expected to choose the protection of an untrustworthy bunch of thugs over the thug she intends to extricate herself from. That would be compounding her problem, rather than reducing it. As one Aboriginal writer noted in The Manitoban Online, even Native women who had been severely brutalized by family members still felt less safe when police were seen on the reservation."
Tags:safety, protection, distrust, officers
An analysis of the ways that creating ownership of leadership can empower people in various organizations.
Research Paper # 92066 |
3,601 words (
approx. 14.4 pages ) |
21 sources |
MLA | 2007
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$ 60.95
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Abstract
This paper aims to identify effective leadership traits in a wide range of organizational settings. It then discusses what factors in general have been shown to motivate people and what types of specific initiatives have proven effective for this purpose. The paper illustrates how assigning ownership in both tangible and intangible aspects of the workplace can help achieve organizational goals while improving morale and employee performance.
Table of Contents:
Chapter 1: Introduction
Aims and Objectives
Significance of Study
Importance of Study
Scope of Study
Rationale of Study
Overview of Study
Chapter 2: Review of Previous Research in the Area and Justification for
Further Research
Chapter 3: Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
From the Paper
"While no one would likely maintain that effective organizational hierarchies should be entirely democratic in nature (after all, someone has to have a vision and lead the way), it has become increasingly clear in recent years that people tend to respond to collaborative leadership techniques more readily than they do some others. Not surprisingly, though, by the time many managers have overcome the challenges and obstacles in their career paths to achieve a position of authority, they have become increasingly reluctant to concede any of that authority to their subordinates (Hargrove, 2001). Truly effective collaborative leaders, though, do not concede any of their authority when they empower their subordinates, but rather provide them with the tools and techniques they will need to achieve superior results for both the employees as well as the enterprise involved."
Tags:authority, collaborative, responsibility, motivation
This paper discusses the need for competitive achievements as a way of creating a successful society.
Essay # 23020 |
1,382 words (
approx. 5.5 pages ) |
5 sources |
MLA | 2002
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$ 27.95
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This paper first illustrates the argument that cultures of achievement are essential to democratic society. Then, methodologies for introducing such cultures to a community are proposed and examples of a plausible organization that seeks to achieve this goal in the form of an intra-mural squash club are given.
From the Paper
"In a book called Geography of Nowhere - The Rise and Decline of America's Man-Made Landscape, James Howard Kunstler makes a dismal observation about the landscape of America. Whereas America was once a land of Our-Town-esque Main Streets and cogent communities, it has fallen into an amorphous array of highways, fast food restaurants, parking lots and sprawling pre-fab housing developments. He makes the claim that Eighty percent of everything ever built in America has been built in the last fifty years, and most of it is depressing, brutal, ugly, unhealthy, and spiritually degrading. The diffusion of American society to the corners of the carbon-copy suburbs and exurbs is lamentable, however, one is forced to ask why people fled the urban neighborhoods that had formed the nuclei of social interaction.
Robert Putnam, Dean of the Kennedy School of Government at Harvard University, blames the alienation of the individual from society on the decline of group-oriented social activities. Not only does he see these as key to building better communities, he claims that they are essential to the American Republic. His book, Bowling Alone, has been considered the most important work on society in America in the 1990's. In an interview about his book, Putnam described why he considered a competitive sport such as bowling to be such a crucial element in society. Writing in 1994, Putnam notes that although bowling alone, which is non-competitive, is up by 10% since 1980, the existence of competitive bowling leagues was down by 40%."
Tags:Bowling, Putnam, Kunstler
This paper analyzes the main elements involved in building capacity ,thus creating good governance in the Third World.
Essay # 10086 |
1,310 words (
approx. 5.2 pages ) |
3 sources |
MLA | 2002
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$ 26.95
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This paper discusses that governance implies norms of capacity building, which are essential for improvement in the Third World. The author states that governance can yield benefits for societies as a whole, but it may never benefit the full population. The paper concludes that critical thinking is inherent in capacity building efforts.
From the Paper
"Other important norms of capacity building for effective governance are research, public participation and social capital among other things, all of which may be essential if countries in the developing world do not wish to fall into a maelstrom of severe interlocking and insurmountable crises.Political will embraces the concept that the political directorate should be willing and committed to the process of meaningful political, social and economic change within the context of deliberate efforts for driving such change."
Tags:improvement, benefits, critical, thinking, research, public, participation, social, capital, dictator