Abstract This paper will perform a book review of the book "Self Matters: Creating Your Life from the Inside Out" by Philip McGraw. By showing how he reveals his methods of self-help for his readership, we can see how Freud's personality theories can be compared.
Abstract In this article, the writer notes that Hennessy currently targets young African-American men. The writer points out that a smaller aspect of the campaign is targeted at young African-American women. In both cases, the target audience is urban and professional. The writer maintains that the lynch pins of this campaign are the successful hip-hop performers who have taken a liking to cognac. This essay examines the means by which Hennessy has created a desire for their products among young, urban, African-American professionals.
From the Paper "This being the case, the campaign's style has kept close to what is already seen among the self-made performers: photo spreads of carefully groomed, well-heeled African-American men. The pictures are distinctly glamorous, sometimes even iconic, yet always masculine, as whisky is a traditionally male drink and hip-hop is a male-dominated form of music. The masculinity of the photos is always balanced with requisite elegance.
"This is because the hip-hop artists who have been popularizing Hennessy's products have become more and more interested in elegance since they hit the big time. Compare Snoop Dogg's original gangster/jock look from the time his became mainstream viewing."
Abstract This paper analyzes Kim and Mauborgne's 2001 article, "Creating New Market Space," in which they critically identify the processes through which several companies have redefined their market orientation. The paper looks at the companies: Home Depot, Quicken Software, Ralph Lauren, Bloomberg, Barnes & Nobel, Starbucks and the Body Shop. It then looks at the innovative new markets that were pioneered by these companies.
From the Paper "Six innovative new markets were pioneered by these companies seeking to diversify into new market spaces. These are best determined by the boundaries that affect diversity: substitute industries, strategic groups within industries, buyers, complimentary products and services, emotional appeal, and time. The rate of adoption for consumers is heavily dependent on how and to what extent the market accepts change, but also how well the company can affect the consumer's decision-making capabilities through providing a new experience. It is therefore a process of incentives, where the company needs to identify if the proposed market space offers advantages that will influence the consumer's purchasing habits. Working within the six boundaries helps to focus the discussion and determine whether innovative efforts will be worth the time and investment. Kim and Mauborgne (2001) stress that innovation in redefining market orientation is resource-intensive, and therefore steps to achieve redefinition must meet or exceed the outcome attached to it to make the reorientation worthwhile."
This paper looks at Anselm's "Monologion" and how, in it, Anselm covers ontology, the nature of God, His relation to created beings, and the doctrine of the Trinity.
Abstract This essay analyzes Anselm's 'Monologion', spelling out his proof of the existence of God and how he elaborates on the perfection of His nature. The writer explains that Anselm's ontology is based on the idea of perfection, that a perfect being must necessarily exist. While elaborating on His nature Anselm comes to conclude that the Expression of God is the source of all created existence. The writer discusses that Anselm goes on to show the reasonableness of the Christian doctrine of the Trinity, even though he does not intend to prove it. The writer concludes that Anselm acknowledges that we cannot apply predicates to God, which the doctrine of the Trinity does. However, he contends that the doctrine helps us to comprehend the nature of God better.
From the Paper "Anselm's Monologion is at first a detailed expansion of his more famous ontology - the proof of the existence of God - as expressed elsewhere. In this proof God is first equated with the most perfect being, and then it is demonstrated that such a being necessarily exists. The Monologion is concerned more with the nature of the most perfect being, and what else can be predicated about it, in relation to itself, and to created beings. The same line of argument is followed, where the oneness and the perfection of the Supreme Being are emphasized, but after a point we notice that the effort is diverted into explaining the Christian doctrine of the Trinity, so that God is said to be three persons in one substance, and yet indivisibly one. It needs to be remembered that Anselm does not attempt to 'prove' the doctrine of the Trinity. Therefore the latter part of the Monologion is really persuasive rather than demonstrative. The aim is to convince us of the reasonableness of the doctrine of the Trinity."
Abstract The paper relates that Eclipse is an open-source integrated development environment (IDE) developed by IBM for Java, which is primarily used to create Java applications with special emphasis on the user interface. The paper guides the user on how to install and use the Eclipse platform to create basic Java applications. This includes procedures on where to get the application, how to determine the system requirements and how to use Eclipse for simple Java programming tasks. The paper explains that although Eclipse is a multi-platform application that can run on Windows, Linux and Mac OS, this paper focuses on usage with the Windows operating system.
Outline:
Introduction
System Requirements
Installing the Application
Creating an Eclipse Project
Exporting a Java Application
Importing a Java Application
Creating a Graphical Application
From the Paper "Eclipse is an open-source IDE (integrated development environment) developed by IBM for Java. It is primarily used to create Java applications with special emphasis on the user interface. Using Eclipse, developers can have a user-friendly interface for coding, a WYSIWYG (what-you-see-is-what-you-get) panel where the actual screen output can be seen, and a fully functional debugger. Although it is possible to create Java applications from scratch using any text editor, Eclipse can make a programmer's life much easier. Designing user interface becomes a breeze, syntax checking is done automatically, and monitoring program execution through the debugger makes it faster to troubleshoot erring applications."
Tags: user-friendly, interface, applications, system, requirements, Windows
Abstract This paper explains the business background making a movie including budget ratios and the role of the film's accountant. The author feels that the time allocated for development and pre-production may seem extraordinarily long; however, time spent at this level is substantially less costly than time spent in production. The paper also includes macroeconomic strategies to further the global film industry.
Table of Contents
Issue Statement
Method of Investigation
Background on Film Production
Creative Development
Developing the Script
Creating the Package
Raising Production Financing
Studio Development and In-House Production Deals
The Studio Production-Financing Distribution Deal
Studio-Based Independent Production Company Financing
Independent-Distributor Financing
Pre-Production
The Production Manager
Creating a Budget
Above-the-Line vs. Below-the-Line Costs
The Shooting Ratio
The Production Schedule
The Production Board
Creating the Shooting Schedule
Script Breakdown
The Shooting Script
Studio versus Location Shooting
Shooting Interiors versus Exteriors
Pick-up Days
Sound
Crew Size
The Cross-Plot
The Director
The Cast
The Writer
Location Units
The Cinematographer and the Art Department
The Equipment
Lab Costs
The Production Accountant
Film Insurance
Conclusions Drawn from the Literature
Summary
Discussion
From the Paper "The first step toward the creation of any feature film is the development of the idea for the film. Development is what happens before any funding can be sought. Development comprises those activities relating specifically to taking a concept or idea and turning it into a finished screenplay. Essentially this is the stage where the idea begins to be turned into a reality and this reality will usually be in the form of a script synopsis or outline proposal. It is also the first hurdle for the project. It involves formulating and organizing the idea or concept for the movie, acquiring rights to the underlying material, preparing an outline, synopsis or treatment, and writing, polishing and revising the various drafts of the script."
Tags: budget, strategies, globe, producer, director
This paper reviews "The Inward Garden: Creating a Place of Beauty and Meaning" by Julie Moir Messervy, which explores the possibilities of creating garden spaces that work on us in an intimate fashion.
1,130 words (approx. 4.5 pages), 0 sources, 2005, $ 39.95
Abstract This paper explains Julie Moir Messervy in her book "The Inward Garden: Creating a Place of Beauty and Meaning" defines archetypal landscapes or spaces, which are universally evocative and meaningful, the landscape of "within-ness" or "immersion". The author points out that these gardens may include features such as water, a very large sweep of grass, a very dense growth of bamboo in a thicket or a cave. The paper suggests a very important element in the construction of gardens is the use of walls or sections of fencing to separate different areas of the landscape, to create the background for demonstration of garden art or to hide unsightly views.
From the Paper "They also have a sense of isolation which may prompt guests to spend some time there and think about the unexpected turns of life that they have faced. When one has changed the house in winter, then they normally wait for spring to arrive so that they start on designing the landscapes for the new yards that they have. Yet, this is not an easy task, and landscaping the complete yard, with a lot of nooks and crannies may be a big task. This can be simplified with the use of temporary annuals till one has decided on the correct combination of perennials or shrubs. These can be of warm colors like red and orange and they will provide a bright background to draw attention to the area. If the area is too large, then cool colors like blue or green should be used to make the area appear smaller and more distant."
Abstract This paper examines the promotional campaign of Watershed Awareness, whose goal is to bring water quality issues to the public's forefront. The writer of this paper defines a promotional campaign as the combination of various advertising, public relations, sales promotion and personal selling activities used by the marketer over a period of time to achieve predetermined goals. This paper explains why a promotional campaign is much more than just the advertisement seen on TV. The larger the campaign is, the more budget it needs and more people are employed to derive the outcomes for which the campaign was initially set up for. This paper details the various steps involved in creating a successful promotional campaign. In the case of Watershed Awareness, the first step is the necessity to clarify the specific purpose for the campaign. The next phase is effective communication which results in serving the functions of reaching the target audience, penetrating the audience's attention through the combination of timeliness, relevance and simplicity.
The third step in carrying out a promotional campaign is developing its theme, perhaps creating a noticeable insignia or logo. This paper also focuses on the importance of the internet in creating a successful campaign.
From the Paper "The proposition is only the beginning, then the effective communication must be used serving the functions of reaching the target audience, penetrating the audience's attention through the combination of timeliness, relevance and simplicity, communicating the intended message and bonding the message to the brand name. Unfortunately, practice shows that the price of the advertisement does not guarantee its' quality. In order to do this, a promotion plan should include a well-articulated distribution plan which will drastically increase the exposure of promotion item. The mass media source choice to transfer the idea to the target group should be based on the preferences of the target group."
Abstract The paper explores the roles of leaders and managers in creating a healthy organizational culture that not only keeps their employees happy and productive, but keeps the very existence of their company or organization alive. The paper focuses on the Allstate Insurance Company and their organizational culture. The paper discusses strategies for leaders and managers to be able to maintain that organizational culture.
Outline:
Introduction
The Difference between Management and Leadership
The Roles and Responsibilities of Leaders in Creating and Maintaining a Healthy Organizational Culture
How the Four Functions of Management Support the Creation and Maintenance of a Healthy Organizational Culture
Strategies That Managers and Leaders Can Use to Create and Maintain a Healthy Organizational Structure
Conclusion
From the Paper "In today's workplace a healthy organizational culture is as important as it has ever been. Gone are the days that an employee merely clocked in, completed their work, clocked out and repeated this process five times over. Companies and organizations have wisely discovered that the culture they create and maintain with their employees not only leads to better retention rates but the effect is felt in productivity and efficiency as well and this is no different at Allstate Insurance Company. The role that managers and leaders play in creating and maintaining an organizations culture is increasingly important."
Abstract The paper states that the growth of the Internet has created a number of options for entertainment and gaining knowledge. A function of the Internet is that it creates a virtual world where interaction is possible, however the stress of this function is that, without leaving home an individual, theoretically could live nearly their entire life. The foundations of the Massive Multi Player Online Games (MMOGs) are such that social networks are established and built on regardless of the proximity of the individual to other individuals. The paper states that a strong camaraderie is shared by all, and if one so chooses, a social network that builds social capital, can be created and built on. The paper continues and discusses various researches that have been done and concludes that MMOG's are crucial to the world of the future.
From the Paper "In short MMOGs provide and opportunity that is not fully understood but gives a clear indication of the development of social capital as one so of its core and essential motives. Despite the fact that some argue this type of social capital is not applicable to the real world, there is also a clear sense that development takes place within this realm that might never have taken place in the real world and for some this is a key to unlocking their real world social potential, while for others it becomes a surrogate social environment that is clear (bound by a mutually understood set of rules) and easily navigated through. Ether way real social capital is being developed."
This paper delves into those attributes of a society that define our stations in life. The author points out that society is cut up into divisions created by wealth and/or social class.
1,085 words (approx. 4.3 pages), 2 sources, 1999, $ 37.95
Abstract This paper delves into those attributes of a society that define our stations in life. The author points out that society is cut up into divisions created by wealth and/or social class. The divisions create stratifications, or inequalities.
From the Paper "In all societies there will always be differences in wealth and power among people. These people can be divided into groups based on these differences. This division is called stratification, and because of this, different members of the groups of people will have access to different resources and opportunities. These groups are arranged in what is called a hierarchy, in which one or sometimes several of these groups considers themselves better than the other groups (Hunt and Colander 211). This is important to the society because some roles can only be played by a certain type of class member. Two of the most common ways people are divided into stratifications are by their economic class or their social class."
Abstract This paper examines the Big Bang theory, and how the planet Earth is thought to have come about. The author discusses how if life on Earth was created via the Big Bang, could not humans expect to find intelligent life elsewhere in the universe, created in the same manner? The paper looks at whether humans have the technology to discover possible extraterrestrial life.
From the Paper "Should we as humans expect to find intelligent life elsewhere in the universe? There are many reasons for and against this concept, but first we should trace just how our terrestrial life started. The beginning of time and the universe began with the Big Bang. This was an explosion that started the expansion of the universe. In the most basic sense, the standard model is simply the idea that every bit of the matter and energy in the universe was once compressed to an unimaginable density. In the big bang, the material exploded outward into the formation of matter that we see today."
Abstract This paper examines the difficulties in creating a multi-denominational and multicultural congregation. The author lists the major factors for creating such a congregation and provides an historical overview of Pentecostal, Christian, Caucasian and African-American, Roman Catholic, and Messianic congregation to support his opinion.
From the Paper "Creating a truly multi-denominational, multicultural, congregation from the ground up is a difficult challenge. Part of this has to do with the fact that historically, a cultures identity gets lost in the loss of ritual and community. A charismatic congregation seems to have the most open forum for spiritual expression it allows for a good foundation for which to build a healthy non-restrictive congregation due to the fact that its doctrines and practices allow for the individual take part in an individual's own representation of worship. Thirdly, some of its philosophies are very widely excepted, and easily translatable between denominations, religions, and cultures. However, charismatic congregations alone do not foster multicultural fortitude.
Along with the good foundation of charismatic ideals, there needs to be an active and dynamic set of standards to foster and nurture this sense of multicultural congruency within the congregation. In defining some of these ideas, as well as exploring the history of effective multicultural denominations and observing some the culture in these congregations, in particular Roman Catholicism, Pentecostal, in particular congregations with primarily Baltic Russian and African-American background, and Messianic Judaism, correlations can be made as to effective ideals, practices and doctrines for a charismatic multicultural congregation."
Abstract Discusses how & why power was distributed among various groups & whether the system created by the framers of the Constitution was just. Analyzes whether the 1787 Constitution created a representative democracy, a representative democracy, a pluralistic democracy, an elite system or hyperpluralism with a weak central government. Philosophy & makeup of framers of the Constitution. Development of Federalism.
From the Paper "Distribution of Power Under the 1787 Constitution
This research paper discusses how and why power was distributed among various groups under the Federal Constitution of 1787 and whether the system the framers created was just or unjust.
A. Did the original Constitution create a representative democracy based on elections, a pluralist democracy based on factions, some form of elite system based on rule by a handful, or hyperpluralism with a weak central government dominated by factions (or state) interests?
The system created by the Constitution created a republican form of government in which existing propertied elites were the dominant influence in the late 1700s but which was structured in such a way as to permit the development of a much broader..."
Abstract This paper examines how the emergence of the Internet as a locus for commercial activities in the form of "e-commerce" has led some economists to conclude that new possibilities for development of a truly and generally efficient marketplace are being created. It analyzes how the e-commerce environment has a direct impact upon overall sales for any company that depends on sales as a means of enjoying a return on investment (ROI). It shows how e-commerce has the potential to create an entirely new sales environment that will adjust the ways in which a myriad assortment of activities are undertaken and organizations themselves structured. Financial management activities - ranging from investment decisions to capital resource allocation to inventory control and distribution channels - will all be impacted more and more as e-commerce becomes integral to business activities.
From the Paper "Another way in which e-commerce and the Internet are creating efficient markets is through development of "cost transparency." Sinha (2000) states that economists define cost transparency as a situation made possible by the abundance of free, easily obtained information on the Internet. Seller's production, marketing and distributions costs are made more transparent to purchasers, who can then negotiate favorable purchase prices that more nearly represent an adequate return on cost of production. When it becomes possible to compare the products of Company A to those of Company B in this manner, the balance between costs and prices becomes more nearly that which would be expected in a situation of perfect competition."
