Abstract This paper examines the ice cream business in Russia in the form of the Ice-Fili company, a mid-sized producer of ice cream in Russia and the top ice cream producer in that country. The paper shows that the Russians have a particular love of ice cream, which makes the market attractive in terms of having a large number of eager consumers ready for an ice cream product (though this is a market that has declined in recent years).
From the Paper "Ice-Fili is a mid-sized producer of ice cream in Russia and the top ice cream producer in that country. The industry is embedded in the larger Russian economy and serves the Russian ice cream market. Russians have a particular love of ice cream, which makes the market attractive in terms of having a large number of eager consumers ready for an ice cream product (though this is a market that has declined in recent years {"Russians Refuse to Eat Ice Cream Despite Their Great Fondness for the Product" para. 1]). Ice-Fili has had trouble surviving in the New Russia since the collapse of the former Soviet Union. Ice-Fili must also compete with major international producers of ice cream such as Ben & Jerry's, though that company left the market in 2001."
Abstract This paper discusses the poem "The Emperor of Ice-Cream" by Wallace Stevens which describes a funeral scene. It shows how although the poem is based on the story of an old woman's wake, Stevens delves into the deeper meanings of life, death and reality in the poem. It examines how the title also symbolizes the primacy of physical, sensual pleasures, which is one of the themes of the poem. Although a funeral is about to take place, the narrator and the funeral attendants are more concerned with mundane details such as ice cream. It looks at how the poet ends each stanza with the line, 'The only emperor is the emperor of ice-cream', which emphasizes that sensual pleasures are more important than thoughts of religion or the hereafter.
From the Paper "However, Stevens isn?t just trying to startle his readers. The poet presents a complex attitude toward death with ?The Emperor of Ice-Cream.? Death is treated by the funeral-goers as an unimportant, inconsequential, even distracting part of life. The funeral-goers, who cannot properly be called mourners because they show no signs of mourning, are not as concerned about the dead woman as they are with mundane things. Ice cream is the main symbol of these mundane considerations. Other minute details that distract the attendants, including the narrator, from the matter at hand are the "three glass knobs" missing from the deal dresser and the embroidery on the woman's cloth."
Abstract This paper discusses the ice cream industry with specific reference to the ice cream company, Ben & Jerry's. The focus of the paper is on the significance of the internet and the use of information technology in the development of business strategies. The paper considers the successes, failures and weaknesses of these techniques and includes a general discussion of the ice cream industry. This is followed by a specific analysis of Ben & Jerry's. The analysis is achieved through a consideration of information systems within the company and an examination of Ben & Jerry's success in the industry. The company's use of information technology and the Internet to further their success is also examined in detail.
Table of Contents
Industry Summary
Company Perspective
Information Systems at Ben & Jerry's
Final Analysis: The Success of Ben & Jerry's
From the Paper "Technology moves forward on a continual basis. All businesses have moved forward with the times and it is almost unthinkable for a modern company of fair size not to have a web page. The ice cream industry is no exception. Another example of how the increasing sophistication of technology is the fact that programmable freezers and aerators now form part of the world of ice cream manufacture."
Abstract This paper profiles and compares three international companies, Dunkin' Donuts, Krispy Kreme and Carvel Ice Cream. It describes the companies' scope of operations and the similarities and differences among the company's marketing strategies per region. The paper also discusses each company separately and then compares them to each other.
Table of Contents:
Company 1: Dunkin' Donuts
Company 1: Scope of Operations
Company 1: Differences Among The Company's Marketing Strategies Per Region
Company 1: Similarities Among The Company's Marketing Strategies Per Region
Company 2: Brief Company Profile
Company 2: Scope of Operations
Company 2: Differences Among The Company's Marketing Strategies Per Region
Company 2: Similarities Among The Company's Marketing Strategies Per Region
Company 3: Carvel Ice Cream Company 3: Scope of Operations
Company 3: Differences Among The Company's Marketing Strategies Per Region
Company 3: Similarities Among The Company's Marketing Strategies Per Region
From the Paper "Dunkin' Donuts however, does know how to use regional knowledge and sensitivity, particularly in the Northeast, to secure a marketing advantage. A love of sports fits in with the blue-collar, anti-Starbucks profile of a typical Dunkin' Donuts consumer. The company's Boston-based roots run strong, as revealed in a recent promotion for Red Sox tickets, reflecting the rabid fan base of the New England area. However, although slightly less securely based in the Mid-Atlantic region, the company is sensitive enough to offer Eagles tickets and Mets/Yankees tickets in another promotional campaign."
Abstract The following paper examines how the "Cream of the Crop" gives one a sense of the value of an elite education, however, it is of the writer's opinion that a comparison of their subjects to graduates of less prestigious schools might have given a broader picture of the importance of an elite education.
From the Paper ?In Cream of the Crop: The Impact of Elite Education on the Decade After College, Katchadourian and Boli examine not only how the college you attend, but the choices you make while in college shape and mold the rest of your life. In this book, a group of Stanford University alumni are followed for ten years after graduation (Katchadourian, 1994). It shows how decisions they made in college affected their family and career choices. It focuses on their professional careers, experiences in the workplace, their personal lives and their life's reflections a decade after graduation. This book is the first to examine these issues systematically (Katchadourian, 1994).?
Abstract This five-page paper considers the ice cream industry in general as well as the place that Ben and Jerry's has in the industry. Porters five forces model is used to analyze the environment as well as an external environmental analysis. Using as business model and looking at how small businesses grow by looking at demographics and consumer systems.
Abstract This paper presents a case study which discusses the production and export of lanoline cream, from Australia to China. It describes the history of trade between the two countries and looks at marketing strategies for entering the Chinese market. The paper discusses the product and pricing strategies and finally discusses the logistics of the venture.
Table of Contents:
Marketing Strategies
Product Strategies
Pricing Strategies
Logistics
From the Paper "Once the Australian exporter has managed to successfully penetrate the Chinese market, has created a favorable reputation and has formed a loyal customer, they will implement the variable pricing strategy. What this strategy implies is that the retail price to the end consumer is formed on the basis of the incurred costs. As a consequence, a modification in the manufacturing and operating behaviors (such as an increase in the wages paid to the employees, technological changes or the increase in the commodities) will materialize in a modification of the retail price."
Abstract The paper explores the possibility of introducing Neosporin Antibiotic Cream to Thailand. The paper considers the Thai personality, how they relate to the workplace and how training the employees would work. The paper also analyzes how suitable the cream is for the Thai climate and for their skin. The ways in which this new product could be marketed are also examined. The paper concludes that introducing the cream to the Thai market is certainly a challenge, but the company can well benefit from the extremely cheap workforce and the increased potential of a market whose purchasing power has been constantly growing over the last years. The author underscores how understanding country specificity will ensure the success of such a venture.
From the Paper "First of all, we need to point out towards the fact that 95 % of the Thai people are Buddhist. Buddhism implies "moderation and kindness in both personal and business relationships". Aggressive reactions, including threats or hard criticism, even if motivating in other parts of the world, will tend to produce a contrary result, because the Thai worker will be hurt throughout the day. It is important to include the atmosphere in the working environment among the important elements of success in a relationship with a Thai worker. Harmony is the key word here and it is likely that the working results produced will be directly proportional with the level of harmony achieved, with the degree to which the Thais perceive the workplace as a place where they can cooperate both with their boss and fellow workers."
Abstract This paper will discuss the growth rate of the market segments of Ben and Jerry's Ice Cream Company. By realizing the statistics, which have been created for the company to the fiscal year 1999-2000, we can see how the company is growing to an international level. By showing the facts about its financial growth, we can see how the new merger with Unilever was made to consolidate Ben and Jerry's Ice Cream industry on a world level.
Abstract In this article, the writer discusses Ben and Jerry's Incorporated that has become a famous name in the world of ice cream throughout the world. The writer notes that the company is well known for its innovative array of ice cream flavors and for the unique way in which the company conducts business. The writer describes the values of the company and looks at employees benefits. The research indicates that the company is extremely committed to employees and the environment. The writer concludes that the company is also committed to ensuring that employees have health benefits, paid leave and a myriad of benefits that are not available to employees of many other corporations. In addition, the writer points out that the company has an extremely ethical approach as it relates to environmental issues.
Outline:
Introduction
Ben and Jerry's Values
Ben & Jerry's Treatment of Employees
Environmental Policies of Ben & Jerry's
Conclusion
From the Paper "In addition to the living wage the company also offers employees certain benefits. Theses benefits include paid leave, tuition reimbursement, a room for nursing mothers, a pension plan, health, dental and life insurance, $1000 incentives to purchase hybrid vehicles, health club memberships, a nap room, a work environment that is pet friendly, 401K plain that features automatic company contribution and company match, and three pints of ice cream each day."
"In addition, the company has a community service benefit that is available to all employees in the Central Support. This benefit allows employees to take 40 hours of paid leave to volunteer with any non profit organization. This benefit was introduced in 2005 in the wake of Hurricane Katrina when eight employees form the company went to assist in the recovery effort."
Abstract This paper describes the beginnings of the Ben & Jerry's Ice Cream company, its mission statement, the takeover of the company by Unilever, the "caring capitalism" approach to business that Ben & Jerry's founders promoted and which was continued under the ownership of Unilever, and the reasons for the company's continued success.
Outline
Ben & Jerry's Homemade Inc.
History of Unilever
Unilever's Purchase of Ben & Jerry's
Ben & Jerry's Social Responsibilities Post-Unilever
Conclusions
From the Paper "Jerry Greenfield and Ben Cohen, friends who happened to be hippies, decided to go into business. They did not decide on producing ice cream right away; however, all their ideas for business ventures did revolve around food (Lager, 1994). Once Jerry and Ben decided on ice cream, they were on the hunt for the ideal location and ended up in Vermont. The first Ben & Jerry's Homemade Ice Cream and Crepe shop opened May 5, 1978 (Lager, 1994; and Theroux, 1993). Surprising both Jerry and Ben, the business did so well that by the ninth day they had to close early due to lack of salable ice cream (Lager, 1994). Nevertheless, the business continued to grow even though Jerry and Ben were not astute businesspersons."
Abstract In this paper the author examines the three-fold mission statement of the well known ice cream company, Ben and Jerry's. He relates this mission statement to how the company has achieved its continued success. The author examines the promotional strategies that Ben and Jerry's use in order to further promote their brand. He does this by mainly looking at the website that Ben and Jerry's set up. The author examines all the aspects of the Ben and Jerry's website from the franchise section to the children's entertainment section. He looks at how the company targets a mixed niche market of those who love ice cream, who care about the environment, waste, natural foods and political and socio-economic causes. The paper concludes with the authors own suggestions for further promoting the successful Ben and Jerry's ice cream company.
From the Paper "The website itself offers a unique mix of their 3 core values highlight in the mission statements. It drives customers to a local scoop shop or retailer to purchase the products, gives detailed information on how the products are made, and also gives detailed information on the causes they support through community networks via their foundation. In fact, by being a successful niche product and using a niche marketing strategy, they've reached more customers while better meeting the needs of the originally intended market."
Tags: operate, lovers, fun, geogrpahic, assessment, services, quality, life
Abstract This paper relates that lactose, an important and well-understood component of milk, provides an important source of nutrition during development, and, for individuals without lactose intolerance, milk often continues to be an important part of a healthy and varied adult diet. The author points out that lactose intolerance is a common issue for much of the world's population, especially people of Asian and non-Western European decent, but a large number of Europeans can easily digest lactose. The paper relates that, in the Western society, lactose (within milk) is used within a wide variety of milk products, such as cheeses, cottage cheese, sour cream, and yogurts; in addition, milk is used in a wide variety of other food products, including breads, pizzas, ice cream products, and even cereals.
From the Paper "In structure, lactose is a white crystalline disaccharide that is comprised of two sugars that are bound together: glucose and galactose. Glucose and galactose are monosaccharides. Lactose has the same chemical formula as sucrose and maltose (C12H22O11). However, lactose differs from sucrose and maltose in structure. When hydrolyzed, lactose yields D-glucose and D-galactose. This hydrolysis is catalyzed by lactase within the digestive tract (Miller). Thy hydrolysis of lactose results in increased sweetness and a depression of the freezing point of milk."
Abstract This paper explains that highly regarded Unilever, who owns Walls Ice Cream, already has established its line of personal care products and food offerings in China. The author reports that, in 1992, Wall's management team concluded that the China population was ripe for expansion in the ice cream market. The paper points out that, although Walls' distribution strategy had been successful in many other countries, it required serious adaptation in China because of the high costs associated with the under-developed transportation and retail infrastructure and fragmented logistics service providers. The paper indicates that these costs were passed on to consumers, who were not willing to pay higher prices for what was perceived to be a local brand. The author concludes that Walls' initial logistics start up resulted in a missed opportunity due to under-utilization of Unilever's vast business network and resources, which were already located in many other regions of China.
Table of Contents:
Executive Summary
Business Analysis
Government
Joint Ventures and Distributors
Retail Market and Consumer Culture
Conclusion of Business Analysis on Walls China
Further Points for Discussion
From the Paper "The company retained a series of independent distributors who sold ice cream from the back of trucks to street vendors and small independent retailers in large cities. Walls coaxed vendors into selling their brand exclusively by lending more than 42,000 refrigerators for free, but later found vendors misusing equipment to store frozen products from other manufacturers, and inventory shrinkage due to freezer theft. Walls' refrigerator investment was quite sizable and due to the fact that ice cream demand in China was seasonal, the point of purchase refrigerator investment was not the most cost-effective.
Abstract This paper reviews the Haagen Dazs company's strategies to stay afloat and to remain leaders in their industry.
From the Paper "Thirty four years ago, the founder of the Haagen Dazs company came up with a luxurious recipe for ice cream calling featuring more butterfat and less air. He chose what client felt to be a fancy, European sounding name and marketed his idea through gourmet food shops. In the 1970s, sales took off, and by 1983, Haagen Dazs had 369 franchised stores and over $100 million annually in sales. The owner, Reuben Mattus, sold the brand to Pillsbury Foods for $75 million and a "consulting" contract (Forbes, 1993).General Mills is poised to buy Pillsbury, including Haagen Dazs, and sees the brand as being positioned as a direct rival to Ben and Jerry?s."
Tags: ice, cream, sale, marketing, buy, competition
