Abstract
This paper reviews the history of the cosmetic enterprise, Lush. Lush began in England in the Poole, Dorset area in 1978 and built its early revenue structure on a mail order business model. As Cosmetics to Go the company was shut down in 1994 only to restart under the Lush Cosmetics brand shortly thereafter (Lush, 2006). The paper further discusses how while not completely abandoning its mail order business model, Lush Cosmetics primarily relied on a traditional retail structure with outlets in Poole, England. Lush Cosmetics currently operates in excess of 370 stores world-wide with operations in the UK, Canada, Australia, across continental Europe.

Tags:cosmetics, industry, lush

Abstract
This paper examines the rapidly expanding market for cosmetics in China, which the paper describes as becoming the largest in the world. It further compares the Chines market to that of the US. Chinese consumers are particularly interested in skin whitening products, men's products, and baby products. The past 10 years have brought a new definition of beauty to Chinese women, who are embracing the beauty concepts of Japan, Europe and the United States.

From the Paper
"This paper shall discuss the growth, trends, and size of the cosmetics market in China. China evidences the largest consumer market for cosmetics in the world. Now that the government is allowing cosmetics as "not" anti-communist, the opportunity for cosmetic and skin care sales is exploding. Consideration needs to be given to whether purchases are made in prestigious department stores or in direct-line sales, such as household-to-household, which was illegal until 2006. Cosmetics in China General Information..."

Tags:cosmetic, market, china

Abstract
This paper explains that Thailand is considered a potential gateway to Southeast Asia for both exports and investment, thus a lucrative and promising market. It explains that within Thailand, the cosmetics industry is actually one of the fastest growing sectors and cosmetics are booming in all of Asia. The author points out that the cosmetics industry is one of the leading industries in Thailand, providing opportunities for free regional trade, high productivity and strong competitiveness. The paper relates that the latest trend in Thailand, similar to the global marketplace, is a move toward more natural products and greater targeting of teenagers and male consumers.

Table of Contents
Introduction
Overview: Thai Business Environment
Political Environment
Cosmetic Industry Stats

From the Paper
"Anyone wishing to start a business is counseled to be aware of Thai culture so that he or she can best focus and market his or her product to the population at large. There is slow progress toward utilization of E-Commerce in the country; however, the commercial community in Thailand is for the most part computer literate. Generally, cosmetics sales and exports have been successful in Thailand without reliance on E-Commerce."

Tags:gateway, growth, free, competition, natural

Abstract
This paper explains that the services offered by Theresa's Cosmetics Unlimited will be non-surgical enhancements: Tattooing procedures, such as permanent lip liner, eyeliner and eyebrow darkening, which are performed by trained staff, and collagen injections of the lips and non-surgical deep skin resurfacing, which are performed by the appropriate medical personnel. The author points out that the objective of the marketing efforts will to make the public aware that such procedures as tattoos are useful for permanently enhancing appearance, are an integral part of a program of body and mental-spiritual care. The paper outlines that the initial tactic will be establishing referral relationships with medical, surgical and dental practices, which understand the value of the aesthetic cosmetics offered by Theresa's.

Table of Contents
Introduction
Situation Analysis
Objectives
Strategies
Tactics
Financial Schedules/Timetable
Evaluation Procedures

From the Paper
"Theresa's will employ a number of strategies, foremost of which will be to create an atmosphere in which Theresa's becomes the 'brand name' in aesthetic enhancement/permanent cosmetics, and will be seen as essential to human health and well-being, just as the annual dental and physical exam are. The strategy will be targeted at taking the idea of aesthetic enhancement up one or more levels, from that of the corner drugstore or department store to a clinical but pleasant atmosphere in which the client's physical, aesthetic and spiritual needs are attended to via the aesthetic work recommended and/or chosen by the client."

Tags:benchmarks, tattooing, resurfacing, referral, budget

Abstract
The paper provides an overview of the cosmetics industry that reveals which are the fastest growing segments of the industry. The paper assesses the strengths, weaknesses, opportunities and threats of the cosmetics industry as well as the competition in the market. The paper then discusses how the proposed product offerings of men's and women's colognes, lotions and body wash need to have several key characteristics to be differentiated and successful in their defined markets. Finally, the paper outlines the necessary contingency planning for this proposed business. The paper includes several color pie charts.

Outline:
Marketing Summary
SWOT Analysis
Competition
Product Offerings
Contingency Planning

From the Paper
"The global marketplace for cosmetics products including men's' and women's cologne and body wash is experiencing moderate growth of 4% per year, with industry-wide revenues totally $170B in calendar year 2007 (Barson, 2008). The catalyst of market growth continues to be natural/organic products within the more profitable key markets globally (Ross-Fichtner, 2005). Natural and organic products continue to gain in popularity rapidly as a direct result of increasing sophisticated tastes on the part of the men and women consumers in addition to a heightened rise of the ethical consumerism globally. It is estimated by market experts that the inclusion natural and organic products contributes an additional $97 billion in sales to the industry globally (Barson, 2008)."

Tags:competition, contingency, planning, differentiation

Abstract
In order to make an informed determination as to whether a branch of ABC Cosmetics Co. can be established in Spain, this paper examines Spain's geography, demographics, political and social structure, culture, business climate, economics, and potential. Subsequently, the paper provides recommendations in accordance with the findings.

From the Paper
"As for U.S./Spanish relations, both countries are NATO allies as well as developed democracies. Spain has historically been one of the largest export markets for the United States (the U.S. had a $2 billion trade surplus with Spain in 2001), and Spain has been an ally in the war on terrorism since the September 11th attacks. That's the good news. The bad news is, U.S. firms pay higher duties than its European and Japanese counterparts, giving the U.S. exporter a competitive disadvantage. However, this can be augmented with lower production costs if economies of scale can be achieved."

Tags:suppliers, products, imports, add-on, services, industry, natural, homeo-pathic, retin-a, nutrients, vitame, e, frangrances

Abstract
Examines the founder's religious and ethical commitments, her concept of success and how she applied them to her cosmetics business

From the Paper
"Mary Kay Ash was explicit about the values which guide her life and her business. She considered a belief in God to be the foundation of all life activities, including business activities, and she believed that her business helped other women to be better people. In this essay, the intent is to examine her religious and ethical commitments and examine how she applied them to her business.

Religious and Ethical Commitments
Mary Kay Cosmetics, as the name indicates, is a company similar to Avon in that it relies on door to door sales of beauty products to women in their homes. The women who are employed by ..."

Abstract
This paper explains how the Mary Kay company has achieved substantial growth and market share due to its use of the Internet. This American based cosmetic company has managed to target women from all over and thus experience record sales even with the tough competition it faces in the cosmetic market. The author shows how online marketing speeds up sales; it allows customers to instantly view a catalog, see what is available and then place an order as opposed to having to visit a beautician, order a catalog and wait for it in the mail and then go and make the purchase. This ease of transactions thanks to the internet has helped Mary Kay Cosmetics gain a large part of the cosmetics market.

From the Paper
"Mary Kay Cosmetics' main objective is to provide opportunities for women. While the desire to provide opportunities for women is admirable, it's not enough by itself to start a business. A product that fills the need of consumers is critical ( Kay, 1997). With the best selling brand of facial products for the last seven years, the company's product had to remain the best when there was so much competition. There are over 200 different cosmetic companies today that are competing for consumers, yet Mary Kay still continues to have the best selling skin care line in the industry year after year. Mary Kay is one the largest direct sellers of skin care and color cosmetics in the world and achieved another record year of 1.8 billion in wholesales in 2003. The company Independent Sales Force includes nearly 1.3 million Mary Kay Independent Beauty Consultants in more than 30 markets worldwide which has enabled the company to have double digit growth since it was founded in 1963 (Kay, 2003)."

Tags:Internet, online

Abstract
This paper sets out to explain the key to succeeding in the dynamic market of cosmetics. It provides an overview of the company, its product and target market. It goes on to explain how in order to succeed organizations have to recognize the importance of the role played by their clients, and, therefore, proper identification of the target market is essential.

Outline:
Introduction
The Company
The Product
Target Market
Conclusion

From the Paper
''ABC Cosmetics was established five years ago in the Kane County, Chicago Metropolitan area, Illinois, where the organization is still headquartered. The founder and chief executive officer is a former fashion model and her experiences with wearing makeup have materialized in a line of successful products, to be used by both women at home, as well as professional saloons. ABC Cosmetics employs 80 individuals, organized as follows: 10 employees in research and development, 30 employees in manufacturing, 10 administrative staff and 30 employees in sales. The company ended fiscal year 2008 with a net profit of $7 million, revealing a constantly ascendant trend. The financial crisis revealed at the international level has only limitedly impacted the economic agent in the meaning that its growth rate shrunk by 2 percent relative to fiscal year ended in December 2007. This is mainly because the cosmetics industry develops independently of other industries and that the demand for such products tends to remain constant despite fluctuation in economic conditions. The product lines of ABC Cosmetics include lipsticks and lip glosses, nail enamels, eye shadows, skin foundations, body milks and moisturizers.''

Tags:segmentation, growth, economic

Abstract
The paper contends that deregulation in the cosmetology sector of British Columbia has spiked the number of accidents involving incompetent operators, cast a pall over the industry, and placed the government in an unhappy legal position. The paper argues that while deregulation may have had some initial arguments in its favor, a case can be made that few - if any - of those objectives have been reached. The paper outlines the numerous arguments against deregulation of the sector and calls for a return to the close supervision of the past.

From the Paper
"The paper emerging from this 3-page proposal/annotated bibliography will argue that the deregulation of the cosmetics industry by the British Columbian government has placed public safety at risk by flooding the market with incompetent or dishonest private operators. At the same time, the reckless actions of the Campbell government has placed the reputation of the entire cosmetics industry at risk; for many of the men and women working in the field, cosmetology is a personal passion - and it is..."

Tags:deregulation, campbell, government