Abstract This paper reviews the history of the cosmetic enterprise, Lush. Lush began in England in the Poole, Dorset area in 1978 and built its early revenue structure on a mail order business model. As Cosmetics to Go the company was shut down in 1994 only to restart under the Lush Cosmetics brand shortly thereafter (Lush, 2006). The paper further discusses how while not completely abandoning its mail order business model, Lush Cosmetics primarily relied on a traditional retail structure with outlets in Poole, England. Lush Cosmetics currently operates in excess of 370 stores world-wide with operations in the UK, Canada, Australia, across continental Europe.
Abstract This paper presents a clear argument against elective cosmetic surgery. The paper discusses the various costs involved in cosmetic surgery, including financial, unknown long-term outcomes and the risks of the invasive surgery.
From the Paper "Human beings have gone to great lengths to make themselves attractive to members of the opposite sex for thousands of years. Tribes in Africa have extended their ear lobes or elongated their necks. Women in China..."
Abstract In this article, the writer notes that in today's contemporary society, cosmetic surgery is more popular than ever. Studies including those by the American Society of Plastic Surgeons suggest that an increasing number of teenagers and young adults are seeking cosmetic surgery to enhance or change their figure or parts of their body. The writer points out that many are opposed to the concept, suggesting teenagers should not have the choice to utilize cosmetic surgery. This paper argues that teenagers should have access to elective cosmetic surgery when they have their parents' permission, as parents are more likely to be able to understand the potential side effects of surgery and help the patient make a secure and well-thought out decision. The writer maintains that patients that do not have parental consent should not have the option of cosmetic surgery.
From the Paper "Undoubtedly cosmetic surgery may benefit patients' interpersonal relationships and self-esteem, which ultimately leads to a better quality of life. This is more so the case when the patient suffers from a birth defect or other abnormality that affects their appearance. However, cosmetic surgery is not something to be taken lightly, as for many it can prove very damaging and have long-lasting side effects. Adults undergoing surgery are more likely to make wise decisions because their brains are fully matured and because their bodies have stopped growing."
Abstract In this article, the writer notes that while the concept of cosmetic surgery remains a controversial topic amongst many people today, the practice of cosmetic surgery has become a common procedure for many North Americans. The writer points out that despite growing popularity, there is an increase in social debate over the accessibility and utilization of cosmetic surgery for teenagers. This paper seeks to explore how cosmetic surgery can be damaging, both physically and emotionally, for teenagers. The writer discusses that teenagers struggle to express themselves, yet disdain for their appearance may be deep-seeded and may have more to do with personal dissatisfaction than how they actually appear. The writer maintains that teenagers considering cosmetic surgery should have to undergo certain levels of counselling, both to determine whether they are making a wise decisions and to teach teenagers to look inwards for answers and not assume that purchasing a new body will solve all of their social and emotional problems.
From the Paper " We are not helping teenagers by offering singular and evasive surgeries as solutions to their social woes. Understandably there may be cause for argument that some procedures are acceptable, but cosmetic surgery should never be seen as a necessary solution to the difficult pubescent years. If parents are going to allow their teenagers to undergo cosmetic surgery, they should remain part of the process and not distance themselves from the decisions their teen will have to make. Becoming involved and asking questions a teenager may not have thought of may in fact deter a teenager from making a decision they ultimately may live to regret. Teenagers have yet to develop a sense of mortality and permanency in their train of thinking. Cosmetic surgery is permanent and rarely reversible. A teenager may be enchanted by the idea of a perfect quick fix, but should the procedure go awry, as they may, teenagers are not emotionally equipped with the tools that will allow them to deal with such trauma."
Abstract This paper explains that Thailand is considered a potential gateway to Southeast Asia for both exports and investment, thus a lucrative and promising market. It explains that within Thailand, the cosmetics industry is actually one of the fastest growing sectors and cosmetics are booming in all of Asia. The author points out that the cosmetics industry is one of the leading industries in Thailand, providing opportunities for free regional trade, high productivity and strong competitiveness. The paper relates that the latest trend in Thailand, similar to the global marketplace, is a move toward more natural products and greater targeting of teenagers and male consumers.
Table of Contents
Introduction
Overview: Thai Business Environment
Political Environment
Cosmetic Industry Stats
From the Paper "Anyone wishing to start a business is counseled to be aware of Thai culture so that he or she can best focus and market his or her product to the population at large. There is slow progress toward utilization of E-Commerce in the country; however, the commercial community in Thailand is for the most part computer literate. Generally, cosmetics sales and exports have been successful in Thailand without reliance on E-Commerce."
Abstract This paper explains how the Mary Kay company has achieved substantial growth and market share due to its use of the Internet. This American based cosmetic company has managed to target women from all over and thus experience record sales even with the tough competition it faces in the cosmetic market. The author shows how online marketing speeds up sales; it allows customers to instantly view a catalog, see what is available and then place an order as opposed to having to visit a beautician, order a catalog and wait for it in the mail and then go and make the purchase. This ease of transactions thanks to the internet has helped Mary Kay Cosmetics gain a large part of the cosmetics market.
From the Paper "Mary Kay Cosmetics' main objective is to provide opportunities for women. While the desire to provide opportunities for women is admirable, it's not enough by itself to start a business. A product that fills the need of consumers is critical ( Kay, 1997). With the best selling brand of facial products for the last seven years, the company's product had to remain the best when there was so much competition. There are over 200 different cosmetic companies today that are competing for consumers, yet Mary Kay still continues to have the best selling skin care line in the industry year after year. Mary Kay is one the largest direct sellers of skin care and color cosmetics in the world and achieved another record year of 1.8 billion in wholesales in 2003. The company Independent Sales Force includes nearly 1.3 million Mary Kay Independent Beauty Consultants in more than 30 markets worldwide which has enabled the company to have double digit growth since it was founded in 1963 (Kay, 2003)."
Abstract Discusses the history of the use of cosmetics. Cosmetic agents used in early civilizations. Commerical cosmetic industry in early 20th Century. Influence of Hollywood on make-up. Development of "natural" products in the 1970s. Beauty trends of the 1980s and 1990s. Body decoration; piercing. Evolvement of manicures into nail art. Sunscreen using and anti-aging products.
From the Paper ""Beauty is appealing and yet causes great anxiety…Make-up both conceals and reveals while it hides and invites" (http://www.beautyworlds.com/cosmetics).
The use of cosmetics to alter one's appearance goes back through time by thousands of years. Egyptians, Greeks, and Romans were all known to have utilized colors to define facial features and perfumes or oils to alter bodily humors. Previous centuries saw cosmetic agents such as lead oxide, mercuric sulfide and even belladonna or deadly nightshade being utilized in some form to create cosmetic substances. These agents were harmful and have been replaced.
The commercial cosmetic industry made substantial growth within the early 20th century. Many attribute this to the publication of pamphlets informing women of proper diet, ..."
Abstract This paper argues that, for most women, cosmetic surgery is a foolish option because the potential risks and complications outweigh any possible cosmetic benefits. The paper argues that the results of many procedures are temporary and affected by aging and changes in lifestyle. The paper also shows that cosmetic surgery skews the public's perception of how a woman's body should be.
From the Paper "We currently live in a society that is utterly obsessed with the concept of youth. Everywhere we turn we are bombarded with airbrushed images of scantily clad women advertising everything from cosmetics to cars. We flip on our televisions and are shown a perpetual reel of synthetic beauty that is forever touted as "natural" and "healthy", and sadly, many Americans have been persuaded to accept this notion. Rather than concern ourselves with expanding our minds and appreciating life's changes as they are bestowed upon us, thousands of people throw away billions of dollars each year in an attempt to fight the inevitable. Many continue to finance these costly procedures that result in a lengthy healing process, a great deal of pain, and in many cases only marginal results. Yet, this is the current popular trend and it only appears to be gaining speed as time goes on. Will there eventually come a day where women are expected to undergo cosmetic surgery because a natural physique is no longer deemed as attractive?"
Abstract This paper explains that the services offered by Theresa's Cosmetics Unlimited will be non-surgical enhancements: Tattooing procedures, such as permanent lip liner, eyeliner and eyebrow darkening, which are performed by trained staff, and collagen injections of the lips and non-surgical deep skin resurfacing, which are performed by the appropriate medical personnel. The author points out that the objective of the marketing efforts will to make the public aware that such procedures as tattoos are useful for permanently enhancing appearance, are an integral part of a program of body and mental-spiritual care. The paper outlines that the initial tactic will be establishing referral relationships with medical, surgical and dental practices, which understand the value of the aesthetic cosmetics offered by Theresa's.
From the Paper "Theresa's will employ a number of strategies, foremost of which will be to create an atmosphere in which Theresa's becomes the 'brand name' in aesthetic enhancement/permanent cosmetics, and will be seen as essential to human health and well-being, just as the annual dental and physical exam are. The strategy will be targeted at taking the idea of aesthetic enhancement up one or more levels, from that of the corner drugstore or department store to a clinical but pleasant atmosphere in which the client's physical, aesthetic and spiritual needs are attended to via the aesthetic work recommended and/or chosen by the client."
Abstract This paper first examines the article, "Financial Outlook Looks Grim for Cosmetic Companies," by Simon Pitman, which examines the poor earnings of the cosmetic sector due to the high price of oil causing higher costs and lower profits. The paper then examines an article by Guy Montague-Jones, entitled, "Avon Plans to Job Cuts to Reduce Long-Term Costs," which states that Avon Products is so financially burdened that they plan to cut 2,400 jobs to restructure the company. The paper ends by discussing the Regis Corporation, which is the only apparently unburdened company of the cosmetic industry.
From the Paper "The bad earnings in Revlon and Estee Lauder affected the cosmetic sector, and Pitman reports that part of the cosmetic sector of Avon was affected with shares dropping by 16 cents to $36.21 (par. 17). The cosmetic industry is complaining that the high price of oil has caused most major industries of manufacturing to be infected with higher costs and lower net profits. As the transportation industry passes on its costs of increasing oil prices to manufacturers, the repercussions have caused the price of commodities to rise. Manufacturing industries are being shaken from their foundations by the high price of oil that recently skyrocketed to $145 a barrel in late July 2008. "
Tags: business revlon, estee lauder, avon tresee cederroth
This case study discusses Avon's needs to implement innovative marketing strategies against increasing competition from other direct marketers and the cosmetics' retail industry.
Abstract This case study analyzes Avon as a company and as a strategy maker. The author found that Avon is mostly inclined towards the differentiated defender strategy at the moment as this choice will help Avon defend its existing position in the mature cosmetics industry while it initiates some line extensions strategically targeted towards the latest predominant makeup consumers: teens. In addition, the author finds that Avon possesses superior marketing skills that no other direct marketer has being able to reach in the U.S. market or abroad. These include tracking consumer-changing needs, maintaining customer awareness and loyalty, and having a strong customer relationship. The latter will continue to improve since new channels of communication are being currently developed such as 800 numbers, websites and other computerized systems that will also encourage more representatives to do their best job in order to increase their income.In conclusion, Avon will continue to increase her sales and the number of sales representatives if she sticks to this strategy.
Table of Content:
Situation Analysis
Major Problem
Company Background
Industry Profile
SWOT Analysis
Objectives
Alternatives
Decision
Bibliography
From the Paper "Avon Products, Inc is the largest manufacturer and direct marketer of cosmetics, fragrances, toiletries, and costume jewelry. Its global brands include: Anew, Avon Color, Avon Skin Care, Far Away, Rare Gold, Perceive, and Women of Earth. Avon's corporate vision ?to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally,? has positioned the company as the "best place" for consumers to buy and the "best place" for women to sell. In 1991 Avon had 1,120,000 active sales representatives operating globally."
Abstract Throughout history, women have been fed the notion that beauty is all that matters in life. Today, in the 21st century, women are the primary targets of the media industry. The paper shows that media manipulation of women's perspectives related to their appearance routinely occurs, as media moguls persist to work hand in hand with the cosmetic industry, feeding society with unattainable ideals, encouraging women to mutilate themselves for psychological reasons, often with lethal consequences usually hidden in fine print.
Table of Contents:
Introduction
Thesis
History and Ideals of Beauty
Modern Day Cosmetic Surgery as a "Panacea", the Cure All for Life's
Problems
Beauty and Unattainable Ideals
Beauty as a Business Industry
Media and Manipulation
Wrong Reasons for Undergoing Plastic Surgery
Lethal Consequences
Conclusion
From the Paper "Initially, "cosmetic surgery" was intended and typically reserved as a repair mechanism to assist wounded and deformed soldiers in war. Soldiers returning from WWI with missing limbs and shrapnel torn faces entrusted their appearance to the hands of skilled surgeons of the time. The development of cosmetic surgery received a push for movement from the need to repair gross deformities sustained in WWI to the need to change normal and typical physical appearances. Early surgeons intended cosmetic surgery for surgical repair of congenital or acquired deformities and the restoration of contour to improve the appearance and function of tissue defects (Kazanjian, 250). Today however, cosmetic surgery takes on a whole new meaning, and the players are participating in a totally different ball game. Though many plastic surgeons are still touted and well received for their remarkable abilities to restore dignity to the deformed, cosmetic surgery has also taken on a new meaning. Cosmetic surgery has become a mechanism women have turned to in hopes of changing not just their appearance, but also their life."
Abstract This paper presents a market analysis of China's cosmetics industry, focusing on China as a potential market for the Bath and Body Works brand. The paper discusses relevant factors such as basic needs potential, the Chinese economy and the growth of China's cosmetic and toiletries market.
From the Paper "The Limited Brand markets women's and men's apparel, women's intimate apparel, and personal care products through three reportable segments: Victoria's Secret, Bath and Body Works and Express and Limited apparel stores. The Bath and Body Works segment retails personal care products and accessories and home fragrance products under the Bath and Body Works and the White Barn Candle Company Brand names. For the fiscal year, Bath Body Works earned sales of..."
Abstract The paper provides an overview of the cosmetics industry that reveals which are the fastest growing segments of the industry. The paper assesses the strengths, weaknesses, opportunities and threats of the cosmetics industry as well as the competition in the market. The paper then discusses how the proposed product offerings of men's and women's colognes, lotions and body wash need to have several key characteristics to be differentiated and successful in their defined markets. Finally, the paper outlines the necessary contingency planning for this proposed business. The paper includes several color pie charts.
From the Paper "The global marketplace for cosmetics products including men's' and women's cologne and body wash is experiencing moderate growth of 4% per year, with industry-wide revenues totally $170B in calendar year 2007 (Barson, 2008). The catalyst of market growth continues to be natural/organic products within the more profitable key markets globally (Ross-Fichtner, 2005). Natural and organic products continue to gain in popularity rapidly as a direct result of increasing sophisticated tastes on the part of the men and women consumers in addition to a heightened rise of the ethical consumerism globally. It is estimated by market experts that the inclusion natural and organic products contributes an additional $97 billion in sales to the industry globally (Barson, 2008)."
Abstract The paper aims to show that while stigmas still exist, more men are opting for cosmetic surgery because of the availability of new, less invasive procedures. The paper also attributes the rise in cosmetic surgeries to cultural changes and better access to information.
Outline:
Introduction
Body
Conclusion
From the Paper "The past decade has seen the dramatic rise of cosmetic surgery performed on men and women. According to the American Society of Aesthetic Plastic Surgery (ASAPS) the numbers grew by 457% from 1997-2007. The cause of this has been attributed to many factors such as television, magazines, and the Internet. In the past, cosmetic surgery has been associated with women who are thought to be more conscious of the way they look. This time, however, it is men who are becoming more aware of their appearance and the need to improve it. As of 2007, men comprise 9% of those undergoing cosmetic procedures. This increased by 17% since 2006 (ASAPS, 2007)."
