Abstract
The paper relates that the Union Carbide gas leak disaster in Bhopal, India in 1984 was the worst industrial accident in world history. The case is made that Union Carbide executives and Indian and American government officials were either complicit in the disaster or did little to bring guilty parties to justice. This accident is posited by the writer to be a case of corporate sponsored murder and torture due to all the people who have either died or have suffered permanent damage from the accident.

From the Paper
"December 3, 1984 marks the day of the worst industrial disaster in world history. A Union Carbide pesticide plant in Bhopal, India leaked 42 tons of deadly methyl isocyanate (MIC) gas. Thousands were killed from by the initial leak and many more thousands perished in the years since then due to complications arising from exposure to MIC. The actual figures vary..."

Tags:bhopa, corporate, ethics

Abstract
This paper describes how Blizzard Entertainment would be able to structure a corporate social responsibility (CSR) program that would financially support programming courses for lower income children throughout inner cities and rural areas. The essence of a strong CSR program is that it enriches and provides a higher level of value and improves the quality of a person's life for the long-term. The paper also examines how those sponsoring CSR programs have also found reciprocal benefits from staying focused on their core strengths and working to translate associated skills into long-term value for those they seek to build up.

Outline:
Executive Summary
Corporate Social Responsibility and Ethics
Modeling Cisco's CSR Programs and Initiatives
Blizzard Needs To Supplant Education-Based CSR Programs
The Next Step: Creating Internship Opportunities
Summary

From the Paper
"The reliance on governed compliance in the form of Sarbanes-Oxley and other forms of government-mandated ethics are a cost drain on any organization. CSR Programs on the other hand significantly change the level of ethical behavior in organizations by concentrating on providing value over time to those that cannot pay the company back, generating a higher level of altruism as a result (Cacioppe, Forster, Fox, 681, 683.) This has the accumulative effect of raising the entire level of ethical behavior and standards on an organization. Arguably the use of CSR programs to bring a higher level of ethical behavior and standards into a company has not been quantitatively measured or defined with a highly scientific Return on Investment (ROI) yet there are studies linking the ethical behavior of superiors to those of their subordinates, and the one critical factor in defining any person's level of ethics in an organization is the ethics of their superiors (McDonald, Pak, 1996)."

Tags:Sarbanes-Oxley, interns

Abstract
This paper analyzes a manner in which a company can integrate enterprise risk management (ERM) with corporate governance by distinguishing among preventive, detective and corrective controls. It focuses on Whole Foods and determines a plan to implement enterprise risk management based on the Committee of Sponsoring Organizations of the Treadway Commission (COSO) recommendations.

Table of Contents:
Preventive, Detective, and Corrective Controls
Preventive Solution with Risk Mitigation
Conclusion

From the Paper
"To conclude, one must state that risk management is a necessary element in the maintenance of a company's success. In the case of Whole Foods, it should ensure that it uses more so preventive controls before releasing detective and corrective controls. The company must also allow for a broader manner of communication in order to properly engage in risk management; this should occur amongst all parties including the senior management, auditors, and the board. Moreover, establishing a strong company framework by following COSO's recommended five components as a guide, will allow for the company to remain prepared to prevent and further mitigate any risks that may arise. With these combined strategies, Whole Foods will be able to strongly tackle its corporate compliance."

Tags:preventive, detective, corrective, controls, mitigation

Abstract
This paper explains that Blockbuster achieved its success through focused goals, effective marketing strategies, a clear knowledge of the market attained through market research, expansion and pricing according to marketing demands, and an involvement with the community. This paper relates that, in 2002, Blockbuster expanded its gaming market by purchasing the UK-based video game retailer, Gamestation, resulting in the development of Game Rush, a store-in-store concept to rent, sell, or buy new and used game software and hardware, which shares an entrance with Blockbuster stores. The paper relates that Blockbuster's marketing philosophy is closely intertwined with its concept of serving humanity through many service programs, stressing diversity in the workforce and customer base, sponsoring the filmmakers' category of the NAACP's ACT-SO Program and minority film festivals, and community projects, such as Boys & Girls of America and Children's Miracle Network.

Table of Contents
Blockbuster's Marketing Concepts and Strategies
Marketing Style and Philosophy
The Success of Blockbuster

From the Paper
"Blockbuster's increased focus on retail for example has resulted in strategic planning (Desjardins, 2003, May). This includes a variety of newly created programs, as well as expansion in terms of in-stores selections of movies, games and equipment. Rent subscriptions, movie and game trading, as well as store-in-store concepts, are some of the new strategies to attract customers and ensure the return of existing customers. Specifically, the new concepts include the Blockbuster Freedom Pass, a rental subscription program that allows the customer to rent an unlimited supply of movies without restrictions such as return dates or extended viewing fees."

Tags:community, games, service, diversity, naacp

Abstract
The writer presents an overview of "Students for Sale", an article that discusses the way many schools are accepting corporate money in exchange for allowing different forms of advertising and marketing in the public schools. The paper cites specific examples used by Manning where advertisers have entered the schools to promote their products to the student body. The writer looks at the reasons why schools allow such promotion on campus and relates to the benefits and harm caused by such activity.

From the Paper
"Manning analyzes the specific cases of Palmer High School in Colorado Springs, where advertising messages are found throughout the hallways, where the snack bar has new vending machines with specific companies, where computers have ad-bearing mouse pads, and where the gymnasium is decorated with banners from corporate sponsors. This explains why advertisers want to advertise, but the real question is why school districts want to be partners in this process."

Tags:school, advertising, promotion, education, marketing, sponsors, commercial

Abstract
This paper analyzes the risks involved in a municipality sponsoring a pop concert. It is organized into three parts in order to describe the precise risks and necessary management measures involved. Firstly, the precise details of the risks are described. Secondly, a plan is described for the mitigation of risks before, during and after the event. Thirdly, conclusions and recommendations are offered in terms of risk management.

Outline:
Introduction
Corporate Risks
Program of Action
Before the Event
During the Event
After the Event
Conclusions and Recommendations

From the Paper
" During the event, the organizer's reputation may be damaged by a number of factors associated with the nature of the event and its attendees. The noise level may for example damage the reputation of the organizers in terms of maintaining the peace in the neighborhood. Because a large number of attendees are expected, it is also expected that the music presentations will have to be loud in order to be audible to the entire crowd. Furthermore, it is also expected that the crowd will produce a high level of noise. This could be perceived as a bad influence on the community and carry with it an unfavorable impression in the eyes of the community."

Tags:corporate, risk, assessment, music, festival, pop, festival

Abstract
The paper discusses how, in an age where powerful corporate sponsors have come to inundate high school environments with fast food chains and high calorie snack foods, in cafeterias and vending machines, the need for healthier diets and healthier lifestyles amongst teenagers has never been greater. The paper shows how recent trends towards obesity in adolescence have reached a point of crisis, while the early onset of what has traditionally been referred to as 'adult onset' or 'late life' Type 2 Diabetes has become progressively commonplace. The paper studies the reasons behind these health issues and what can be done to prevent them.

From the Paper
"In other words, despite the evidence for a crisis currently unfolding in the high schools, teachers, educational administrations, and governmental bodies alike have been slow to react to these trends. Nonetheless, their efforts remain essential in any attempt to counteract the devastating impact of eating disorders on today s youth. Those efforts could be productively channeled towards advertising campaigns, the development and distribution of important textual resources on the issues at hand, the cultural promotion of a healthy fitness regime, and even formal classroom instruction, all of which might work to better educate teenagers on the realities of eating disorders, and also the effects of these disorders on an individual s long-term physical and emotional health."

Tags:adolescence, obesity, diabetes, type, 2, health, fitness, education

Abstract
The paper answers questions regarding the constitutionality of President Obama's speech on education to school children and corporate sponsored reward membership cards.

From the Paper
"On Tuesday, September ..., President Barack Obama delivered a controversial speech to school aged children in their classrooms after evoking a storm of criticism and questions about the constitutionality of his actions. Shown live on C-SPAN and via the White House Web site, the speech was intended to be an opportunity for the president to connect with school students, persuading them to remain in school and to consider the importance of education in planning their futures. At the same time,..."

Tags:President Obama, reward cards, constitutionality

Abstract
This paper explains that, regardless of who holds responsibility for the behavior of the nation's children, direct marketing to children, online or through traditional techniques, is developing a new profitable channel for business sales. The author points out that direct marketing to children expanded to schools through the entry of vending machines and corporate-sponsored products and events. The paper outlines two research approaches: a review of current regulatory policy to identity specific guidelines and a qualitative survey of teachers to collect their perceptions of current marketing practices.

Table of Contents
Introduction
Purpose of This Study
Literature Review
Research Methodology
Ethical Considerations
Timeline

From the Paper
"The economic value of marketing to children extends beyond the amount of money in their collective pocket at any one time. Children are determining their own personal spending patterns, and developing brand identity which could influence a lifetime of buying habits. For this second reason, children are profitable targets of business marketing dollars. When a child established their own purchasing habits, businesses can have a customer for the rest of the child's life."

Tags:direct, survey, schools, sponsorship, regulatory

Abstract
This article examines the subject of sports sponsorship. The paper analyzes why a particular company chooses to become involved in sports marketing. The writer looks at the various benefits of sponsorship. The writer also examines different forms of corporate sponsorship. Following an introduction, the paper provides a review of literature in the area of sponsorship. The article includes an analysis regarding reasons for company involvement in sports sponsorship. The writer looks at the matter of corporate goals and objectives. The paper also discusses the issue of target markets and benefits received for being a sponsor.

From the Paper
"Many factors influence whether companies choose to become involved in sports sponsorship. The key factors in the decision making process are cost, the likelihood of product image enhancement resulting in increased sales and the likelihood of a significant amount of positive media exposure. Sports sponsorships provide corporate sponsors with a myriad of benefits that can be used to market and promote a company's products and services. The benefits of sponsorship include signage at sporting events, local or national media coverage, promotional opportunities before and after the event and ... "

Tags:sports marketing, sponsorship, company involvement, corporate sponsors, VIP, skybox, revenue increase, cost, team sponsorship, personal endorsement, tiger woods, their target market, benefits they receive