This paper analyzes the influence of corporate designs on society and the daily lives of individuals.
Essay # 100329 |
990 words (
approx. 4 pages ) |
6 sources |
MLA | 2007
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$ 21.95
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Abstract
This paper explains that one can understand the importance of corporate design when one realizes that consumers purchase products, such as home electronics, are based primarily upon the design of these products rather than on their underlying quality. The author points out that design has integrated business and commercial activity into the very domain of the home, which was once considered private, personal and off limits to business activity. The paper relates that ergonomics has influenced design in the work environment, which has changed the work place from a place of servitude to a place of comfort where an individual is not an accessory to the environment but rather a part of the environment.
Table of Contents:
Overview
Design as Human Enterprise
Manifestation in Daily Life
The Work Environment
The Urban Setting
Conclusion
From the Paper
"A perfect illustration that design has a pervasive impact on the human condition is found in the argument that architects are partly social engineers as well as designers. Architects in certain disciplines affect social change across demographics within a city by virtue of what and how they design the structures where individuals interact with the civil environment of the city. ... Architects examine design not as a method to control nature but as a way to facilitate the human interaction with nature and improve that interaction to the benefit of both nature and mankind."
Tags:interface, ergonomics, structure, architects, comfort
A brief examination of the differences in curriculum design for adults returning to school or for regular high school students.
Comparison Essay # 62486 |
1,014 words (
approx. 4.1 pages ) |
4 sources |
MLA | 2005
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$ 21.95
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Abstract
When a group of individuals designed to be members of a sales force for a brick and mortar multinational business go 'back to school,' the curriculum philosophy, implementation and design of the firm will be by definition much, much different in its objectives than the aims of the curriculum of a local school district. This paper explains that the difference will not simply be in the age of the individuals, as many older people are becoming part of the nation's high school and community college graduates. It points out that the primary difference will be that the curriculum for the corporation must be praxis-driven, rather than simply designed to foster learning in the students. The writer posits that customer service and retention and employee satisfaction and retention must be the prime objectives of such corporate training.
From the Paper
"The sales curriculum must thus be designed with practicality and profits in mind. Academic learning is open ended, and designed to encourage students to ask 'what works.' But in corporate settings, management and outside consultants, as well as the past experiences of the company have already reached a consensus about what works. Now, the task of the curriculum is to enable the sales staff to implement the company's designed program to make effective sales. For example, in a school, one might ask, what is the best way to treat anxiety? A corporate training program for a sales staff would ask, how best to approach doctors in a hospital setting to sell our anti-anxiety medication? The skills and ability to learn in the sales staff are assumed, if human resource staff has done the HR job well by selecting qualified and competent employees. This assumption is not made in more conventional learning settings."
Tags:human, resoures, training, corporate, student
This paper looks at the conceptual design for a new product.
Analytical Essay # 131096 |
2,250 words (
approx. 9 pages ) |
0 sources |
APA |
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$ 41.95
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In this article, the writer discusses that Kong Corporation would like to expand its product line to include a new line of toys or habitats. The writer notes that the Engineering Strategies and Practice (ESP) design team of the University of Toronto will create a toy or a habitat for hedgehogs. The writer discusses that the proposed designs concern both safety and environmental issues as objectives.
From the Paper
"The main function is to provide entertainment for hedgehog pets. The design will not go beyond the constraints, such as safety regulations and retail price range ($2-$100). The physical environment is also of concern. The solution should have an ..."
Tags:conceptual, design, specification
A look at corporate social responsibility (CSR).
Analytical Essay # 143882 |
750 words (
approx. 3 pages ) |
0 sources |
APA |
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Abstract
This paper examines the topic of corporate social responsibility (CSR) and concludes that, in essence, it is a marketing smokescreen designed to trick consumers into feeling better about buying certain brands. According to the paper, it is no conclusion that CSR came into vogue only when consumers evinced greener attitudes. To this end, the essay addresses the academic debate over CSR, which has acknowledged the shift from responsibility to responsiveness, and side with mainstream business ethicists in arguing that CSR is fluff.
From the Paper
"This paper will examine the topic of corporate social responsibility (CSR) and conclude that, in essence, it is a marketing smokescreen designed to trick consumers into feeling better about buying certain brands; after all, it is no conclusion that CSR came into vogue only when consumers evinced greener attitudes. To this end, the essay will also examine the academic debate over CSR, which has acknowledged the shift from responsibility (genuine care) to responsiveness (bowing to consumer pressure), and side with mainstream business ethicists (rather than..."
Tags:corporate, social, responsibility
This paper explores the role organizational design plays in a company's success, using the DHL company as an example.
Term Paper # 93073 |
1,175 words (
approx. 4.7 pages ) |
11 sources |
MLA | 2007
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$ 24.95
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Abstract
The paper discusses how organizational design must be an important feature of a company. The paper shows how in DHL, the basic commitment of the organization is to provide the fastest and most reliable door delivery service and therefore the company has invested large amounts of money in the better organizational design of the company. The paper reveals that DHL has won a prestigious award for the achievement of its global service desk coherence, it is steadily growing by leaps and bounds and it services the growing needs of more than 170,000 users across the entire globe. The paper considers that perhaps its organizational design has contributed to this stupendous success.
From the Paper
"It can be stated that the manner in which an organization needs to be run must match the work that needs to be carried out within the organization, and for this purpose, one would have to define certain important aspects, at the very outset: what is the mission of the organization, what are the core work processes that need to be done to fulfill the mission, what is the basic structural process of the organization, and how must and how can it be controlled? Today, most organizations are changing their organizational structure and design from tall to flat, that is, in other words, more and more CEOs are desirous of better contact with the financial service teams of the organization."
Tags:management, corporations, delivery, service
An overview of organizational design with a focus on the corporate offices of Google.
Term Paper # 106619 |
938 words (
approx. 3.8 pages ) |
2 sources |
APA | 2008
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$ 19.95
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Abstract
This paper provides a brief overview of the history organizational design theory. In particular, it discusses how the Google model of creating a deliberately engineered blur between work and play, creating the sense that work is play and thinking up new spam filters or translating websites into the argot and design of one's original culture, might be the new approach for organizations in the future, at least organizations that are dependent upon creativity and dealing with very competitive, technologically innovative marketplaces.
Outline:
Introduction: A Brief Overview of Organizational Design Theory
Case Study: Google
An Efficient Organization's Leadership Design
Process by Which Decisions are Made
Why Google's Model is so Efficient
From the Paper
"Google is no simply an informal company. There is a deliberate blurring, on the part of its founders, to make work seem fun, and to create an environment where no one ever wants to leave. Workers are encouraged to bring their dogs to work, work out at the Google gym, eat at the Google cafes, and to create a creatively cluttered and personalized environment, where "bicycles and large rubber exercise balls on the floors, press clippings from around the world posted on bulletin boards" are everywhere, so even on breaks the Google staff members find themselves standing around "discussing arcane IP addressing issues and how to build a better spam filter" ("Google Corporate Culture, 2008, Corporate Information). Decisions are made collectively and even if management may set the agenda, the focus of generating solutions is in the environment of the company, not simply sequestered to specific areas, work teams, or spatial and temporal environments."
Tags:work, play, culture
A look at the main principles behind the design of a successful Web site.
Essay # 49152 |
2,426 words (
approx. 9.7 pages ) |
6 sources |
MLA | 2004
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$ 44.95
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This paper discusses how a Web designer needs to understand how to help companies create, develop, and implement successful Internet strategies, as well as write computer HTML code and other custom programming scripts. It looks at how successful Internet Web design is a function of combining experience in Internet marketing, graphic design, and expertise in the latest Web-based technology. A successful Web site will be custom-tuned for the individual business and will take into consideration the clients' needs for Web sites, intranets and extranets for corporate clients, across a broad range of industries. It also examines how meeting the needs of clients is the top priority of a successful Web designer, not displaying their programming wizardry. As a Web site developer, a person must strive to accurately reflect the organization through online branding.
From the Paper
"Before building a web site, the site owner must determine the purpose of the site. Will it be a contact center for customers, or friend? Will it be a central focus of the company, or a personal, virtual scrap book for the family? Will the web site be interactive, inviting the participation of the visitor, or a static, electronic brochure? The first generations of web sites were predominantly the latter, static electronic version of printed materials. The visitors could discover information, and route email through the web site to company staff. Second generation websites added interactivity to the content. The visitors could request information, and have it immediately delivered. Web sites included purchase options for basic products."
Tags:html, code, marketing, internet, graphics
A look at the importance of work design within the organization.
Case Study # 103592 |
1,807 words (
approx. 7.2 pages ) |
25 sources |
MLA | 2008
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$ 34.95
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This paper discusses how, as a socio-technical system, work design is critical in the consideration of the human factors in the workplace. The paper explains that in small organizations, such as the one where the writer works, the objectives for the design are to be able to endure that every employee will be given the opportunity and the capability to contribute fully to the company. The paper then describes what must be done in order to achieve this in a small organization.
Outline:
Observation
Analysis
Corporate and Personal Objectives
Products and Services
Effectivity and Efficiency
Improvement Planning
Socio-Technical Enrichment
Labour Flexibility
Job Simplification
Job Enlargement
Job Rotation
Job Enrichment
From the Paper
"It was only recently, around in the early part of the 20th century that the value of human resources was given its much and due importance in the organization. Research had shown that employee commitment and satisfaction are highly correlated and this coincides with their intrinsic motivation to work and stick with the organization through its up and downs. Employees are willing to go beyond their call of duty if they have a high job commitment (Bartol & Martin, 1998). There is evidence that work designs are up to par: job satisfaction is high, there is low staff turnover and many employees have been with the company for more than two years which suggests employee commitment."
Tags:job, performance, satisfaction, employee, commitment
An application of deontological and utilitarian ethics to the Ford Motor Company's design of the Pinto automobile.
Persuasive Essay # 150247 |
755 words (
approx. 3 pages ) |
3 sources |
APA | 2012
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$ 16.95
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The paper reveals that when the combustibility of the Pinto's engine was discovered, Ford's executives made the utilitarian decision that making the car as inexpensive as possible was of the greatest priority for shareholders, and this would come at the expense of a more expensive, safer design. The paper highlights how Ford put its moral priority on profits, not people's lives and uses Kantian deontological ethics to show how this decision was clearly unethical. The paper then shows that even in utilitarian ethical calculations, Ford's costly payments to victims' families made Ford's actions 'wrong' in terms of a corporate profitability analysis.
From the Paper
"In 1971, the Ford Motor Company was making a new car, called the Pinto, which was supposed to offer low-cost transportation to the American public. Creating a vehicle that could be sold at the cheapest possible price was of primary importance to the vehicle's manufacturer. The car's designers clearly skimped on safety, and when the combustibility of the engine was discovered, the company executives made a chilling, utilitarian decision. It was deemed that making the car as inexpensively as possible was of the greatest priority, as this would result in more profits and more sales. Using a safer design "which would decrease the possibility of the Ford Pinto from exploding" would increase the cost of the vehicle to the company and potentially impact demand, given the likely consumer profile of a Pinto buyer (Leggett 1999).
"The reformulated design would have cost a measly $11 per car, and the company's own projected analysis indicated that the new design would result in 180 fewer driver deaths (Leggett 1999). But the Ford Company later defended itself on the grounds that it used the accepted cost benefit analysis for a corporation to determine if the monetary costs of making the change were greater than the societal benefits accorded by the additional expenses."
Tags:profitability, shareholders, victims, negligence
A discussion of Riordan and organizational design.
Analytical Essay # 130720 |
1,750 words (
approx. 7 pages ) |
5 sources |
APA |
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$ 33.95
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This document discusses Riordan and its new Canadian division. The particular cultural issues related to hiring and managing a foreign workforce are discussed and the recommendation of an integrated training and indoctrination program is made. Further, the writer maintains that Riordan should reorganize around a geographically aligned corporate structure and all each division to function as an independent business unit.
Tags:organizational