Abstract In the wake of the recent SARS outbreak and worldwide concern, the author of this paper take a close look at Corona viruses, the virus connected to the spread of Severe Acute Respiratory Syndrome - SARS as well as over one third of cases of the common cold. The paper discusses the biological structure of Corona viruses and the various testing methods used to discover and determine the variants of the virus. In his conclusion, the author discusses recent research findings relating to the virus. The paper has one scan of a corona virus cell.
From the Paper "Latest findings about corona virus infection in poultry and avian population reveals that the number of avian species in which corona viruses have been spotted have gone up twice in the space of a couple of years. Whereas the corona viruses in these species have all been in corona virus Group 3, as for the well known corona viruses of the domestic fowl, turkey and pheasant, experimental proof is found to recommend that birds are not restricted to infection with Group 3 corona viruses. Experiments with several of the Group 1 corona viruses which by far have been from mammals have indicated that they are not restricted to multiplying or causing disease in a single host."
Abstract This paper briefly discusses Corona's successful marketing strategy in the United States and looks at whether this type of campaign can be implemented in the European market. Demographics and consumer trends are examined in order to reach a conclusion.
From the Paper "Corona's marketing strategy in Europe seems to be to bank on several well-known trends: lighter, paler beer preference among the younger demographics, need for trendiness among the same demographic, and the cachet the Mexican culture seems to have gained in Europe, possibly a unique combination of their familiar Spanish culture and the New World."
A comparative study of Carol Stack's "All Our Kin: Strategies for Survival in a Black Community" and Steven Gregory's "Black Corona: Race and the Politics of Place in an Urban Community".
Abstract This paper looks at ethnography, a branch of anthropology describing, with a scientific description, individual cultures. The paper compares the works of Carol Stack in "All Our Kin: Strategies for Survival in a Black Community" and Steven Gregory in "Black Corona: Race and the Politics of Place in an Urban Community". Specifically, it looks at the different theories and methodologies applied by each author.
From the Paper "One of the key shortfalls that can be found in the work of Gregory is that he fails to address the impact of the influx of Latinos into the area during the time of the study (Borges, p. 2). The Flats is in Jackson Harbor, a Midwestern town. Stack did not address the issue of Latinos or other ethnic groups, other than to mention that whites often treated black in the area in an unfavorable fashion. It is not expected that the issue of Latinos would be as important in the Flats as it would be in the area addressed by Gregory. For Gregory, the issue of Latinos represents a potential source of bias. Likewise, Stack's reliance on AFDS records may also represent a source of bias as well."
Abstract This paper presents a report on Philip Taubman's book, "Eisenhower, the CIA, Hidden Story of America's Space Espionage" which gives a view into the leaders', policy makers' and engineers perspectives' of the American space espionage in its infancy.
Paper Outline:
Introduction
Eisenhower's Perspective
The CIA's Perspective
Space Age Spying's First Controversy
The Scientist's, Engineer's and Analyst's Perspective
The Terrorism Angle
From the Paper "This book demands a greater respect for the Central Intelligence Agency. Even in today's intelligence community, many professionals (at least those in military intelligence) are unaware that the CIA was responsible for developing the high-altitude aircraft and satellite imaging systems that they use in their jobs every day. Mr. Taubman's book helps the reader to understand President Eisenhower's participation and endorsement for the development of these reconnaissance craft, and how he overcame various obstructs due to competition between the military services, Congressional budget bickering, and the easily impressionable perspectives of the American people."
Abstract Toyota's incredible success as a truly global corporate power can be attributed to many factors, but the one that sets it apart is its emphasis upon being a "good corporate citizen" of every country in which it does business. This paper shows that by respecting and engaging the culture and communities in which it markets its products, Toyota minimizes concerns over the import status of its products. In the countries where Toyota has established large manufacturing operations, these investments have even given the company favored status in state and local communities as a large employer. The paper shows that these strategies, combined with Toyota's traditional team-oriented and methodology based management, have created a company which can deliver high quality products in an efficient business model.
Paper Outline:
Abstract
Toyota International Marketing Strategies
Toyota's Social Conscience
A Case Study: Toyota in America
Social Factors Influence U.S. Auto Sales
Toyota in Joint Venture with General Motors
Toyota in America Today
Toyota in Other Countries
Other Aspects of Toyota Management Style
References
From the Paper "Toyota's organization and management methods work seamlessly with their marketing strategy in a way seldom achieved by organizations of their size. As with cities, large corporations often grow organically, and take on infrastructure and organizational characteristics as they acquire new additions. With Toyota, the emphasis has been upon maintaining a single management culture which is flexible enough to adjust the product and marketing strategies to each new market."
