Abstract
Marketing is easy to learn, yet extremely difficult to practice well. Some marketing consultants believe that most marketing programs do not earn an acceptable return on investment. Even segmentation decisions, surely a cornerstone of marketing theory and practice, are subject to the same criticism.

Abstract
The debate about nature vs. nurture has raged on for many years. This paper discusses how, the more society learns about science, the more it learns that nature has a significant impact on the shaping and development of a person. It explains that this is important because it will change the way law enforcement agencies, educators, and others plan for the future. Rehabilitation, preparation for students, and other things will be looked at from a different angle once it becomes accepted that nature and genetics, through an evolutionary process, provide the cornerstone for development in the shaping of people.

From the Paper
"Those who believe in the nurture theory argue that it is in the raising of the child and the lessons he or she is taught that ultimately shapes the end result. Those who favor the nature side of the argument disagree, and believe that the genetic component is much more important than anyone realizes when it comes to the eventual adult creation.
Two experts in the field of science when it comes to human nature believe that nature is the underlying driving force behind the design of people."

Tags:genetics, theories

Abstract
This paper examines how John Locke's theory of politics was greatly influenced by the period dealing with consolidation of power in England, a time when King William was beginning to challenge the domination of Europe by King Louis XIV of France. It discusses John Lock's theory of government and property rights, which were the cornerstone of his book, "Treaties of Government".

Introduction
John Locke's Philosophy on Government and Property
My Reflections on Locke's Theory of Government and Property Rights
Locke's Property Rights Vs. Pursuit of Happiness

From the Paper
"There were also conflicts between Protestants, Anglicans and Catholics. These difficulties eventually led to a civil war in England {1640s}. King Charles I was defeated in the war and there were intellectual debates about what type of government and institutions should be in place. The debates also focused on such other issues as the abolishment of the monarchy, the Anglican Church and the House of Lords. The establishment of Oliver Cromwell's Protectorate, which ended with Cromwell's death in 1650, followed this period."

Tags:anglican, england, government, property, revolution, rights, treaties

Abstract
This paper examines how, in the selected articles, both authors argue parallel, albeit different, views regarding Roosevelt. It looks at how Burton argues that Roosevelt had Darwinist views when it came to social reform in the world. In contrast, it shows how Oyos argues that a great, powerful, and prepared military is the cornerstone of a country's might and useful when spreading the foreign policy and how Roosevelt was the first president to think consistently about the link between military technology, national military power, and foreign policy.

From the Paper
"As President of the United States between 1901 and 1909, Theodore Roosevelt, while being one of the most ambitious political figures in American history, was also extremely influential, both culturally and socially, and reflected the times in which he lived as no other President. His political beliefs and attitudes, both progressive and conservative, shaped many domestic and international events which took place in the early 1890's and into the opening years of the 20th century."

Tags:foreign, military, navy, policy

Abstract
The science of sports psychology rests uncomfortably between pure science, theory and hype. But, as athletes make their way up successive levels from amateur to semi-professional, from pro to world- class, the physical aspects of the game stay the same. The paper shows that an athlete can only digest so much nutrition, burn so many calories in the weight room and endure a relatively fixed amount of physical training before ready to perform at a peak level. The hypothesis is that the factor which separates one level of athlete from the next, and what often prevents an athlete with much "potential" from reaching his or her goals is the mental game. The paper shows that, although this idea sounds simple, at upper levels of performance the athlete's own body can become one of the opponents on the playing field which must also be conquered. Toward this end, the "science" of sports psychology, including hypnosis, self hypnosis, guided imagery and bio-feedback have come into the sports marketplace in the last 30 years, and have proven that at the levels of performance which test the athletes total ability, conquering the mind game is the cornerstone to victory on the playing field.

Table of Contents:

Abstract
Introduction
History
Sports Psychology and Hypnosis
Desire: the First Requirement
Hypnosis, Self Hypnosis, Biofeedback
Examples of Biofeedback
Guided Imagery
Conclusion
References

From the Paper
"An associative attentional focus concentrates one's awareness on bodily states, self-perceptions, and pacing or rhythm related to an activity. Conversely, a dissociative attentional focus or distraction diverts attention away from bodily self-awareness and self-perceptions and towards external stimuli or factors not related to an activity (e.g., words of a song, other people exercising). Studies have found conflicting results as to whether association or dissociation is a more effective strategy for improving performance."

Tags:Olympic, post-traumatic, stress, disorder

Abstract
This paper states that Lonely Planet Publications is a highly successful organization that has successfully grown and developed in a niche market providing high quality and highly factual travel information on a global basis. The author believes that the company has a very solid reputation and wishes to continue its growth without sacrificing the internal culture that has been a cornerstone of its success. The author underscores that both the Five Forces and Strategic Group Models de-emphasize the role of innovation and the significance of individual company differences while overemphasizing the importance of industry and strategic group structure as determinants of company profit rates; therefore, in analyzing Lonely Planet specifically, this can lead to dangerously erroneous conclusions.

Table of Contents
Executive Summary
Introduction/Opportunity Statement
Opportunity
Situation Analysis
SWOT Analysis
Threats
Industry and Competition Analysis
Competition
Approach
Potential Competitors
Rivalry Among Established Companies
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitute Products
Role of the Macro environment
Strategic Groups within Industries Model
Limitations of the Five Forces and Strategic Group Models
Company Analysis
Mission
Business Operations
Business Level Strategy
Structure
Leadership
Stakeholder Analysis
Problems Identified
Alternative Options
Reasons for Rejecting Other Options
Recommended Option
RE: Maintaining Growth
RE: Sales and Inventory Control System and Better Information
RE: Lots of Things Happening

From the Paper
"Lonely Planet, for the most part, was protected against these industry trends and really leveraged the travel market niche by providing readers with highly factual (and highly accurate) information. They did not try to compete on an entertainment level, nor did they go out of their way to endorse outside products, go overboard on advertising, or any other approach that would de-focus the message they were trying to convey?Lonely Planet is about providing factual and highly accurate information to the traveler. Many readers were know to tear out pages perceived to be of little value, to "skin down" the book and make it lighter, smaller, more easily packable. By catering to this market niche, they were able also to make themselves more resilient to the effects of recession."

Tags:niche, creativity, culture, growth, competition

Abstract
The paper discusses why employees should consider recruitment as a continuing process and that, even during economic doldrums, a peak performer can bring new accounts with them or they could have an idea that will spark new business. It shows that employers must also make sure that they know how to keep existing employees happy. Employees are the cornerstone to good business. This paper outlines methods for recruiting some of the best employees and methods for keeping good workers satisfied.

From the Paper
"Young and creative employees want to see a tangible return on their investment in a company. Employment opportunities are viewed as short-term. Good employees are often on the look-out for new opportunities. Employees may feel as if they have a greater stake in the company if their value is raised and would want to stay at a company that provides learning opportunities and training. They are more likely to stay with a company, sometimes even with less money, if a company takes the time to improve the employee's skills."

Tags:work, environments, advertisements, interview, communication, compensation

Abstract
The paper discusses how law is a powerful cornerstone of society, establishing both an orderly set of rules and regulations as well as serving as an impetus for social change. Over the past few decades, the law has brought many advances in society, from preserving a woman's right to choose an abortion (Roe v. Wade), ordering public schools to desegregate (Brown v. Board of Education), and from increasing awareness regarding sexual offenders. The paper shows, however, before these social changes could occur and laws could be enacted, a tragic event (such as a murder, racial tensions, etc.) frequently had to occur. In the case of Megan's law, a little girl had to be violently raped and murdered before legislators decided to reform the laws concerning sexual offenders. This paper analyzes and examines the multitude of issues related to Megan's Law. Part II provides an overview of Megan's Law. In Part III, the pros and cons of sex offender registration and public notification are outlined and evaluated. Lastly, this paper concludes with recommendations for improving Megan's Law.

From the Paper
"While there are numerous advantages to Megan's Law, there are disadvantages as well. Critics of Megan's Law call it a "modern-day scarlet letter," a probation that in effect never ends. (Pitts). As such, Megan's Law arguably contradicts the notion that after an individual has paid his/her debt to society, he/she is entitled to a second chance without fear of vigilantism. (Pitts, BBC). Opponents of Megan's Law argue that it is not highly effective, especially given that only 80% of pedophiles comply with registration requirements in the United States, compared with 97% in the United Kingdom. (BBC). Additionally, opponents of Megan's Law point out that most cases of child abuse occur within the family, and suggest that victims may remain silent if they believe a family member will be denounced. (BBC)."

Tags:federal, legislation, Kanka, Ex, Post, Facto, Supreme, Court

Abstract
Examines role of juries in fulfilling political jurisprudence. Trial by jury as a cornerstone of justice in the American legal system. Lack of training of jurors on how to evaulate evidence or apply legal principles. Replacement of jurors with evidentiary hearings before a judge in England. Advantages of each system. Jury selection.

From the Paper
"Juries

Richard H. Uviller (1996) has advanced the idea that the American criminal justice process is far from true justice as exemplified by unqualified jury members who make life and death decisions. Uviller (1996) believes that true justice consists, at least in part, of accurate fact finding along with dignitary values. The qualitative research hypothesis to be explored in this brief report is that American juries, while playing a viable role in fulfilling political jurisprudence, may be less efficacious in achieving true justice as described by Uviller (1996) than the bench systems employed by other governments.

In the United States, trial by jury is often regarded as a cornerstone of our temple of justice (Zobel, 1995). The very concept of the jury pervades the national mindset and yet we also perceive the difficulties ..."

Abstract
This paper argues that the motto Bhinneka Tunggal Ika (unity in diversity) has indeed affected the cultural expressions of Indonesians in many different ways, including politically. Further, the paper argues that rather than seeing this maxim as negative and oppressive it has in reality given Indonesia a unique flavour that may be savoured despite the difficulties the country has faced and despite the apparent hijacking of the motto?s cornerstone, the Pancasila (five national principles), by Suharto?s Orde Baru (New Order). It is also argued that, although there are many challenges faced by its many different cultures, the nation?s strive for unity has not meant the suppression of their individual expression.

Tags:consultation, gotong, javanese, pancasila, pki, royong, suharto, sukarno