Abstract This paper explains that a liberal arts degree develops the skills to think critically, write and make connections between data, which can be used in many careers. The author explores careers such as brand manager, salesperson, direct response copywriter, meeting planner, financial planner, paralegal and teacher. The paper relates that salespeople, which are among the highest paid professionals, are only required to have the ability to sell the product or service, not a specific major.
Table of Contents:
Brand Manager
Meeting or Event Planner
Salesperson
Direct Response Copywriter Financial Advisor
Paralegal
Teacher
When It's All Said And Done...
From the Paper "One hot job right now is brand manager. In the typical company, only the executive team and the brand management team have fingers in every pie. The accountants know the numbers. The sales people know what's going on in sales. The research and development types are stuck in the lab. But the brand managers are responsible for the "big picture." They coordinate everybody's efforts from production to advertising, to distribution, to finance. Brand Management staff work mostly in consumer goods companies. The typical staffer starts as a brand assistant."
Abstract This paper explains in detail the consumer benefits of trading music files over the Internet on the Napster web site. It provides a historical overview of the growth of the company and its enormous popularity. It touches upon the copywriting controversy being fought in court.
From the Paper "The Napster is one of the most controversial and popular systems produced by the Internet. Unlike the many dot.com companies that have fallen by the wayside in droves, the controversy surrounding the Napster rages on and its popularity continues to grow. Still, the question remains, is it a form of artistic piracy? Or is it the greatest way for consumers to explore the wide range of musical forms and musical talent in the world and on the web?
The history of the Napster began in January 1999, making it fairly old in terms of Internet chronology. Shawn Fanning created it while he was a nineteen-year- old student at Northeastern University. At present, Shawn Fanning lives in San Mateo, California, just a few minutes from the Napster offices. He rooms with Sean Parker, the twenty-year-old co-founder of Napster Inc. (Rollingstone.com) Their invention allows students to download songs for free from the Internet without buying the band's album, without paying any royalties to either the music company or the musicians who produced the music. At the end of 1999, 20 million Internet surfers had made use of the technology. By 2000, the number increased to nearly 70 million. (CNET News.com)"
Abstract This paper discusses the best advertising strategies, what approach advertising professionals should take when marketing a product, some of the common mistakes advertise writers make when designing and advertisement, and the many factors that contribute to a successful advertising campaign.
From the Paper "Dude, you"re getting a Dell.? The "Dell Dude" marketing campaign has been the most memorable, and successful one over the past two years. The campaign was created in 2000 by Dell's then-ad agency Lowe, a unit of Interpublic Group of Cos. Inc. It switched to Omnicom Group's DDB agency in April 2001, and Steven rode along with it. However, Dell said Monday, October 14th, 2002, that "it's moving on to a new, less dude-centric advertising campaign". (CNN Money)
Abstract This paper explains that the "Dell Dude" marketing campaign was effective because the message was simple and to the point, created word of mouth, and had an indirect impact on parents; "Dude, you"re getting a Dell? was a popular icon and had people talking. The author points out that an advertising campaign is a collaboration of many people within the company and outside of the company such as freelancers and consultants, including graphic artists, video production staff, copywriters, and publishers. The paper stresses that advertising campaigns for the Internet should be concise, to the point, catch the attention of the consumer, but not be so flashy that no one knows what the message is supposed to be.
From the Paper "Advertising professionals, who make the mistake of ignoring this simple and most obvious thing, produce pretty and cute ads, while missing the message they are trying to convey. Just because an ad is pretty to look at and entertaining to read, doesn"t mean that it will persuade people to buy products or service and produce sales. Sometimes, just the simple, well-written, persuading ads produce the greatest results. This doesn"t mean that a well-written ad cannot be pleasing to the eye, but it does mean that copy needs to be persuading as well as have a pleasing layout."
This paper summarizes several articles on Internet marketing, which is defined as a set of different strategies and techniques used to support various online services and promotions.
4,880 words (approx. 19.5 pages), 10 sources, MLA, $ 124.95
Abstract This paper explains that Internet marketing may include features such as keywords, meta-tag strategies, newsgroups, mail listing postings, banner advertising ideas, online promotions, links to other sites, online image development plans, content development plans and ideas, e-mail strategies, and several other innovative and interactive features. The author points out that a good Internet marketing plan must help the organization to position the product or service in such a manner that the target audience can be reached; this operates in much the same way that a traditional business targets its product at a certain segment of people. The paper relates that if copywriters remember that negative statements may be accepted as the truth, but positive statements will not be, then the advertisement will work better for them and will build up the trust of the customer in the product or service.
From the Paper "If the Internet marketer were to offer something special that had not been thought of by any other marketer on the World Wide Web and were to offer this to his customer, then he would have his USP or the 'Unique Selling Proposition' ready, and this would attract the customer like nothing else ever will. In addition, if the advertising copy of the site were to be written with a personal touch so that the customer would feel that it has been written especially for him, then it would definitely be more attractive for him, and a sale would result. The tenth tip states that not all visitors become customers, and not all sales are first contact persons. Therefore, the marketer would have to devise a method whereby he would be able to avail of the person's address and all other contact details whenever he visits the site, and this would help him to follow them up, and with a little gentle persuasion, may be able to convert him into a loyal customer."
Abstract This paper explains that, based on the U.S. Constitution, intellectual property law protects under six categories, including 1) copyright, 2) patent, 3) trademark, 4) trade secret, 5) misappropriation of information at state levels, and 6) semiconductor chip protection at the federal level. The author points out that the concept of intellectual property originated in Venice, where the government granted some form of exclusive rights to the respective inventors in the 15th century. Copyright laws have existed in the United States since the late 18th century, but it was only in the beginning of the 20th century that Congress realized the importance of revising the laws. The paper relates that an effective knowledge management system allows a business to effortlessly keep track of innovation in its earliest research and development stage, allowing the company's upper hierarchy to identify innovation and maintain its confidentiality.
Table of Contents
Intellectual Property
Intellectual Property Violations
Protection of Intellectual Property
Knowledge Management System
Patent
Trademark
Trade Secrets
Copyrights
Conclusion
From the Paper "Intellectual property is an important asset for a company. According to Su (2000) "Intellectual property rights are defined as governmental protection of private innovations and creativity." Every company has to fight to retain and protect its intellectual property. Intellectual Property is hypothetically a reference to the creation of the mind. It is an intangible piece of property that solely belongs to the company that developed it. They have the legal right to own it as a lot of time and resources have been spent developing it. Intellectual property can be anything like copyrighted work, patented invention or a trademark."
