Abstract
This paper gives a detailed background, description and analysis of Words Unlimited, an international company that provides copywriting, editing, proofreading and translation services to clients across the globe. The paper first discusses the company's recent increase in business. Then, it details how one can become employed by the company followed by the company's basic business model. Conflicts within the company are cited, with the solutions used to solve these problems also presented. This paper particularly focuses on employee satisfaction, which seems to be quite high at Words Unlimited.

From the Paper
"Potential employees are allowed to send their resumes online. These are then scrutinized by the L.A. office employees, and are accepted or rejected on the basis of two levels of assessment: the education level as indicated on the resume, and a writing and reading test administered to short-listed candidates. The recent growth in customer numbers has necessitated more aggressive advertising for employment opportunities, and a large volume of applications has been received and processed."

Tags:online forums, employee satisfaction, conflict management, outsourcing

Abstract
This paper explains in detail the consumer benefits of trading music files over the Internet on the Napster web site. It provides a historical overview of the growth of the company and its enormous popularity. It touches upon the copywriting controversy being fought in court.

From the Paper
"The Napster is one of the most controversial and popular systems produced by the Internet. Unlike the many dot.com companies that have fallen by the wayside in droves, the controversy surrounding the Napster rages on and its popularity continues to grow. Still, the question remains, is it a form of artistic piracy? Or is it the greatest way for consumers to explore the wide range of musical forms and musical talent in the world and on the web?
The history of the Napster began in January 1999, making it fairly old in terms of Internet chronology. Shawn Fanning created it while he was a nineteen-year- old student at Northeastern University. At present, Shawn Fanning lives in San Mateo, California, just a few minutes from the Napster offices. He rooms with Sean Parker, the twenty-year-old co-founder of Napster Inc. (Rollingstone.com) Their invention allows students to download songs for free from the Internet without buying the band's album, without paying any royalties to either the music company or the musicians who produced the music. At the end of 1999, 20 million Internet surfers had made use of the technology. By 2000, the number increased to nearly 70 million. (CNET News.com)"

Tags:napster, music, industry, copyright, royalties, internet, shawn, fanning, sean, parker, artistic, piracy

Abstract
This paper explains that a liberal arts degree develops the skills to think critically, write and make connections between data, which can be used in many careers. The author explores careers such as brand manager, salesperson, direct response copywriter, meeting planner, financial planner, paralegal and teacher. The paper relates that salespeople, which are among the highest paid professionals, are only required to have the ability to sell the product or service, not a specific major.

Table of Contents:
Brand Manager
Meeting or Event Planner
Salesperson
Direct Response Copywriter
Financial Advisor
Paralegal
Teacher
When It's All Said And Done...

From the Paper
"One hot job right now is brand manager. In the typical company, only the executive team and the brand management team have fingers in every pie. The accountants know the numbers. The sales people know what's going on in sales. The research and development types are stuck in the lab. But the brand managers are responsible for the "big picture." They coordinate everybody's efforts from production to advertising, to distribution, to finance. Brand Management staff work mostly in consumer goods companies. The typical staffer starts as a brand assistant."

Tags:requirements, salary, training, online, growth

Abstract
This paper explains that the "Dell Dude" marketing campaign was effective because the message was simple and to the point, created word of mouth, and had an indirect impact on parents; "Dude, you're getting a Dell" was a popular icon and had people talking. The author points out that an advertising campaign is a collaboration of many people within the company and outside of the company such as freelancers and consultants, including graphic artists, video production staff, copywriters, and publishers. The paper stresses that advertising campaigns for the Internet should be concise, to the point, catch the attention of the consumer, but not be so flashy that no one knows what the message is supposed to be.

From the Paper
"Advertising professionals, who make the mistake of ignoring this simple and most obvious thing, produce pretty and cute ads, while missing the message they are trying to convey. Just because an ad is pretty to look at and entertaining to read, doesn't mean that it will persuade people to buy products or service and produce sales. Sometimes, just the simple, well-written, persuading ads produce the greatest results. This doesn't mean that a well-written ad cannot be pleasing to the eye, but it does mean that copy needs to be persuading as well as have a pleasing layout."

Tags:word-of-mouth, collaboration, simple, mistake, concise

Abstract
This paper explains that Internet marketing may include features such as keywords, meta-tag strategies, newsgroups, mail listing postings, banner advertising ideas, online promotions, links to other sites, online image development plans, content development plans and ideas, e-mail strategies, and several other innovative and interactive features. The author points out that a good Internet marketing plan must help the organization to position the product or service in such a manner that the target audience can be reached; this operates in much the same way that a traditional business targets its product at a certain segment of people. The paper relates that if copywriters remember that negative statements may be accepted as the truth, but positive statements will not be, then the advertisement will work better for them and will build up the trust of the customer in the product or service.

From the Paper
"If the Internet marketer were to offer something special that had not been thought of by any other marketer on the World Wide Web and were to offer this to his customer, then he would have his USP or the 'Unique Selling Proposition' ready, and this would attract the customer like nothing else ever will. In addition, if the advertising copy of the site were to be written with a personal touch so that the customer would feel that it has been written especially for him, then it would definitely be more attractive for him, and a sale would result. The tenth tip states that not all visitors become customers, and not all sales are first contact persons. Therefore, the marketer would have to devise a method whereby he would be able to avail of the person's address and all other contact details whenever he visits the site, and this would help him to follow them up, and with a little gentle persuasion, may be able to convert him into a loyal customer."

Tags:target, links, copy, position, credentials

Abstract
This paper discusses the best advertising strategies, what approach advertising professionals should take when marketing a product, some of the common mistakes advertise writers make when designing and advertisement, and the many factors that contribute to a successful advertising campaign.

From the Paper
"Dude, you're getting a Dell." The "Dell Dude" marketing campaign has been the most memorable, and successful one over the past two years. The campaign was created in 2000 by Dell's then-ad agency Lowe, a unit of Interpublic Group of Cos. Inc. It switched to Omnicom Group's DDB agency in April 2001, and Steven rode along with it. However, Dell said Monday, October 14th, 2002, that "it's moving on to a new, less dude-centric advertising campaign". (CNN Money)

Tags:advertising, cnn, copywriting, dell, dude, money, multicultural