The paper examines if media convergence will result in higher readership of newspapers.
Essay # 87510 |
1,125 words (
approx. 4.5 pages ) |
7 sources |
2005
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$ 23.95
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Abstract
This paper explores the topic of media convergence. It discusses the question whether or not convergence will allow newspapers to recapture their readership, or if their content will play a bigger factor. The paper argues that with the Internet and more, cheaper, alternative mediums, it is now much easier to have an active competition in contrast to previous newspaper monopolies. The competition allows for richer content that will attract more viewers away from traditional sources.
From the Paper
"Newspapers in North America have been adopting an open strategy of convergence in recent years. Once the dominant news source, they have been overtaken by television and increasingly the Internet. Concerned with profit margins, they are moving ever further into the realm of television, cell phones, the Internet and other media. The goal of the newspapers is to recapture lost audiences. However, this paper will argue that it is not just alternative mediums of technology, but the content of the news that will ultimately determine their ability to recapture readership. In recent years newspaper readership has been on a decline, while recent decades have been marked by the consolidation of the newspaper industry into fewer hands."
Tags:media, convergence, consolidation
An examination attempting to understand the marketing strategy of convergence in the newspaper industry.
Essay # 87394 |
1,350 words (
approx. 5.4 pages ) |
3 sources |
2005
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$ 27.95
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Abstract
This paper discusses the basis of convergence in newspapers as overwhelmed by the massive competition that such a large database of free information creates in this marketing strategy. The paper discusses the effectiveness of this marketing tool of advertising and suggests reasons why it may not be as effective as desired.
From the Paper
"Mass Communications: Understanding the Marketing Strategy of Convergence in the Newspaper Industry In this mass communications study the marketing strategy of convergence will be analyzed within the scope of the modern newspaper industry. The growing information sources and efficiency of the Internet has been a marketing strategy for print newspaper companies that wish to find a broader audience base. The success of this approach has been varied in the manner in which newspapers market their articles and news sources. In essence, the extremely broad scope of information that is now available on the Internet is a problematic, yet marketable source for newspapers that wish to attract various readerships to their news articles and stories."
Tags:news, media, convergence
This paper discusses convergence and divergence in many areas of the global economy.
Research Paper # 145968 |
4,378 words (
approx. 17.5 pages ) |
13 sources |
APA | 2010
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$ 69.95
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Abstract
In this article, the writer discusses the three varied economic views on globalization as they represent the core of the debate regarding globalization, as each camp stresses its take on the negative and or positive outcomes of the increasingly globalized economy. Convergence and divergence in many areas of the global economy are discussed. There is no question that the international economy is in transition, as global economy has become a dominant force in trade and business change. Convergence is yet to be seen in many areas of the market and the most lacking area is income convergence. The writer concludes that it is important to recognize the need for balance, as opening new markets can bring changes that are undesired and must be kept in check.
Table of Contents:
Summary
Abstract
Introduction
Labor Divergence/Convergence
Agriculture Divergence/Convergence
Voice Divergence/Convergence
Economic and Democratic Divergence/Convergence
Consumerism Divergence/Convergence
Import/Export Divergence/Convergence
Conclusion
References
From the Paper
"Within the rhetoric of globalization and the economic theory surrounding it is a sense that many experts believe and espouse that income convergence is a logical outcome of globalized markets. In other words that income disparities on and individual and national level will begin to converge, along with the development of convergence of economies in a more general sense, leaving an international economic system where most nations and individuals share in the positive economic impact of increased trade between nations. Yet, many other experts contest that globalization is not creating convergence but is instead creating divergence, or greater disparities between developed and least developed nations and therefore the peoples who reside within them. It is likely that the moderate economist would be able to find examples in the current global market where both are taking place, while those who believe in the early positive predictions of convergence stress that any divergence seen currently is simply a necessary but temporary evil. While those who observe divergence stress that there is simply no incentive for those who have to begin to share profits with those who have not and that the situation will likely get worse, with regard to income and voice divergence."
Tags:global, trade, incomes, profits
Presents a complete research paper to investigate neo-convergence in the Indian Constitution in the areas of constitutional amendments and human rights.
Dissertation or Thesis # 115522 |
11,320 words (
approx. 45.3 pages ) |
23 sources |
MLA | 2009
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$ 133.95
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Abstract
This paper hypothesizes that the current attempts of making structural changes in legal systems, especially constitutions, are a result of economic globalization and is different from the earlier existing forms of influences on constitution-making. The writer explains that the selected methodologies of case study and qualitative analysis present two dimensions viz. experience of nations in responding to convergence attempts and executive and judicial responses to human rights. To make Indian society functional in the future, the paper concludes, it is imperative that its present constitution be revised or altogether rewritten.
Table of Contents:
Introduction
Unconstitutional Constitutional Amendments: Definition and Theory
Unconstitutional Constitutional Amendments: A Definition
Unconstitutional Constitutional Amendments and Liberal Democracy
India's Basic Structure.
Problem Statement and Hypothesis
Hypothesis
Objectives and Methodology
Objectives
Methodology
Convergence and Neo-Convergence Explained
The Concept, Politics and Future of Constitutional Amendment in India
Why Focus on the Constitutional Amendment
Amendment Politics, Constitutional Change and the Social Revolution
Reforming the Constitution: Towards Liberalization or Human Rights?
Recent Developments in the Constitutional Amendment and Indian Judiciary
Conclusion
From the Paper
"The political economy of "socialism" has triggered important constitutional amendments to achieve the desired goals of the social revolution: The 1st Amendment created the 9th schedule, the 7th Amendment introduced new land laws, expropriations following the 17th Amendment were struck down by the Golak Nath decision, correspondingly the 24th, 25th and 27th amendment diluted Golak Nath while the 42nd amendment overrode Kesavananda. Liberalization policies, so far, have neither translated into mass politics nor into a constitutional reform debate."
Tags:harmonization, globalization, faith, governance, dichotomy
The Convergence-Divergence Debate in Business
A critical analysis of the convergence-divergence debate in international management and human resource management and a consideration of globalisation critiques and alternative theories.
Essay # 54218 |
1,700 words (
approx. 6.8 pages ) |
10 sources |
MLA | 2004
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$ 33.95
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This paper examines how a critical issue in international and comparative human resource management (HRM) studies concerns the perception that ?globalisation? is creating convergence (or contingency) in business and industrial relations practices. It looks at how academic debate centres on the crucial argument of whether convergence is an increasing phenomenon, fuelled by globalisation, or, in reality, the opposite is true ? that national cultures and institutions are a unique force for perpetuating diversity and divergence. Consideration is given to contemporary sources that analyse the convergence-divergence debate in HRM and international management.
From the Paper
"The convergence perspective originated from the work of Kerr et al (1960), which stated that organisations? use of functional specialisation would increasingly create a convergent dynamic for business - leading to a common structuring of the workforce within and across countries, based on technological changes and work systems. Beardwell and Holden (2001) note the convergent similarities in car production plants worldwide, echoing the findings of Mueller and Purcell (1992), that see globalising forces as a key factor in converging operational and management processes. Ritzer (1998) also applies the convergent paradigm to his studies into fast-food businesses and society. "The McDonaldization Thesis" illustrates the way multinationals use and perpetuate convergence in order to homogenise working practices, business processes and human resource management for increased economies of scale and competitive advantage."
Tags:braverman, hofstede, ibm, mcdonaldization, resource, trompenaars
Presents a critique of Jackson Pollock's painting "Convergence" and of the artist.
Descriptive Essay # 128342 |
1,870 words (
approx. 7.5 pages ) |
10 sources |
APA | 2006
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$ 35.95
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Abstract
This paper first explains that Jackson Pollock's "Convergence" represents the style of 'action painting', an approach synonymous with Pollock. The paper then describes Pollock's painting, "Convergence", the life of Jackson Pollock and his contributions to modern art. The paper concludes that, although Pollock was respected and praised by critics and fans, either by misconception or too much alcohol, he felt misunderstood and that his work were undervalued. He died of an alcohol-related car accident at the age of 44.
From the Paper
"From 1947-1952, Pollock was in a period of intense creativity and produced most of his famous action paintings, including "Convergence". At the same time, he was treated by a doctor who tried to reduce his drinking with tranquillizers, but Pollock began to drink heavily again in 1951. There is evidence stating Pollock was in fact drinking while creating the painting "Blue Poles" in 1952, leading to the supposition, he was probably drinking during the creation of "Convergence" as well. References to his use of certain colors, black, yellow and orange are mentioned, with Pollock stating, "I can't start a painting in red"."
Tags:colors confusion, mythic symbolism, drip paintings, alcoholism
Looks at the benefits of media convergence or "cross-training" for journalism students.
Persuasive Essay # 147640 |
1,460 words (
approx. 5.8 pages ) |
5 sources |
MLA | 2011
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$ 29.95
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This paper argues that, because of the dramatic changes in the field of journalism, the curriculum for college journalism majors must include media convergence or "cross-training" through which students are taught not only the essentials of journalism but also the basics of several related fields. The paper contends that contemporary journalism students must learn to utilize technology to relay their stories by having an advanced knowledge of desktop publishing, of operating the audio equipment and of editing their own footage. The paper further contends that, although the implementation of crossover skills may present several problems for schools, the risks are worth it when considering the long-term importance of journalism on society.
From the Paper
"Though the implementation of crossover skills may pose several problems for schools, the risks are worth it when considering the long-term importance of journalism on our society. From presidential elections to corporate scandals, from the uplifting rescue of Tennessee coal miners to the horror of national tragedies, the refined journalism of television and newspaper have been there to captivate us. It is the integrity - or lack thereof - instilled in students early on that guides what stories and opinions they will take on in their adulthood. Without proper education for tomorrow's reporters, the very face of media as we know it could collapse."
Tags:tools, real time, online, columbia university, innovative
This paper analyzer the poem "The Convergence of the Twain" by Thomas Hardy.
Analytical Essay # 83684 |
675 words (
approx. 2.7 pages ) |
0 sources |
2005
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$ 14.95
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This paper explains that "The Convergence of the Twain" by Thomas Hardy reflects mankind's over confidence in ship building. The author points out society's arrogance reflected in the luxury and extravagance that the Titanic symbolized in her wreckage. The paper relates that in the sinking of the Titanic, Hardy presents a metaphysical yet morally challenging idea of human achievement in sea faring history.
From the Paper
"This literary critique will seek to understand stanzas within the poem "The Convergence of the Twain" by Thomas Hardy. By analyzing stanza III, stanza X and stanza XI of this poem, one can realize possibly stronger clarity in composition in relating the idea of vanity within the Titanic's tragic sinking. In essence, this poem will be critically To glass the opulent The sea worm crawls--grotesque, slimed, dumb, indifferent" (Hardy 7-9) In this stanza the object of mirrors to glass the opulent appears to suggest that vanity mirrors of many of the wealthy patrons on-board the Titanic now reflect indignation and repulsion of luxury items. However, when discussing mirrors, one can also get images of deep-sea ocean reflections or the glassy movement of the `victorious waters' over the ship."
Tags:hardy, poem, history
An analysis of symbolic convergence theory.
Analytical Essay # 106330 |
805 words (
approx. 3.2 pages ) |
2 sources |
APA | 2008
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$ 17.95
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This essay describes symbolic convergence theory, postulated by Ernest Bormann and used in group (especially small group) interaction and activity. The paper points out that, quite often in the business, political or social world several individuals with different backgrounds, aptitudes and preferences are asked to work together in a group. The theory addresses these kinds of situations. The paper concludes that the theory is somewhat too simple and limited to be anything else than an intuitive observation, with no potential for development and no real essential reflection on communication or group work.
From the Paper
"An important characteristic of the fantasy that needs to be shared with the group is that it needs to belong outside the group and, in this sense, outside the idea that is shared or discussed with the group. The respective fantasy shared by one of the individuals is supposed to be able to trigger a similar reaction from the other members of the group and increase cohesion. As such, someone else from the group might remember that it's also the birthday of a member of his own family and he will share this with the group. This creates a symbolic convergence that will help increase the convergence of the group and helps "build a sense of community or a group consciousness" (Young, 1998; from Griffin, 1997)."
Tags:group, activity, interaction
A media study examining the basis of media convergence in relation to how the current War in Iraq is being covered by American news agencies.
Term Paper # 89504 |
2,250 words (
approx. 9 pages ) |
3 sources |
2006
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$ 41.95
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Abstract
This paper explains that the basis for micro-marketing through website interaction and blogging help bring about a greater diversity in how advertising can be accomplished with media markets. The basis for a post-modern global community has been the driving force allowing for more community interaction and diversity. This form of advertising works within new modes of information that depend more on people and multi-cultural ways of communication, rather than the automaton of TV commercials and newspaper ads.
From the Paper
"By realizing the depth and scope of the American military industrial complex, links can be made to the news agencies that support this agenda in journalistic reporting. In many ways, the use of pro-war propaganda is used to help news agencies to work adjacently within the government in supporting a biased form norm in news reporting."
Tags:media, marketing, mass