Abstract This paper explains that businesses use controversialtelevisionadvertising because controversy spreads more rapidly amongst viewers and thereby increases the spread of powerful word-of-mouth advertising. The author points out that censorship only prolongs or intensifies questionable advertising. The paper explains that, because companies competing for profits will continue to believe that questionable advertising methods relay the most powerful messages, parents who are perturbed by this practice must set limits for their own children's television watching simply by turning it off.
From the Paper "The more protesters - slash - objectors holding up mini-billboards, or picket signs, simply just broaden the advertisement target area even more. Each person can forge their own opinions about the advertisement's approach, but at least the controversy has opened up the doors to many others to consider forming an opinion, whether it is good, or bad. The public response to the Janet Jackson Super Bowl stunt has gotten other advertisers to pull ads, in fear of upsetting TV networks, of course, due to upsets from viewers."
Abstract The paper reports on research into the content and meaning of children's televisionadvertising before Christmas. The paper notes information on the variety of products that are geared for children in some way and discusses the selling methods used and the frequency with which advertising messages are bolstered by repetition. The paper explains that this creates a desire on the part of children for these products.
From the Paper "Television advertising directed at children is examined for content, frequency and products featured for a period in the Fall of 2004, the Christmas season for advertisers. The results show the variety of products that are geared for children in some way, the selling methods used and the frequency with which advertising messages are bolstered by repetition, creating a desire on the part of children for these products. The intent is clearly to develop a habit of buying in the young and parents suffer by being asked over and over to buy the latest product, many reflecting entertainment aspects of the consumer culture."
Abstract During the past six decades, televisionadvertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.
From the Paper "In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."
Abstract This paper explains that advertisers use outrageously risque advertising to get more attention, including the additional attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversial commercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.
From the Paper "Given the amount of money spent on advertising, it would be reasonable to think that the advertisers would what to make an advertisement that could be aired on TV. When are the most people going to watch TV and see these ads? Yep, you guessed it, the Super Bowl. The Super Bowl has more viewers than any other television program all year long. Advertisers pay an estimated $2.4 million for a 30-second spot during the game. Millions of people saw the Janet Jackson/Justin Timberlake 'wardrobe malfunction' in the Super Bowl halftime show in 2004. That is what has changed the pace for most of TV. Because so many people complained, the FCC had to get really strict. They fined CBS $550,000 for that 'malfunction'. It offended people mainly because their children were watching."
Abstract This paper discusses the controversial dimension of televisionadvertising. It discusses the reasons why it appears that televisionadvertisements are becoming more controversial and in which ways this is so. The paper then presents some examples of advertisements that have caused controversy and it describes how some of the television networks reacted to the material.
From the Paper "Taking into account all the presented arguments, as well as the analysis of the described examples, it can be stated that controversy is a controversial subject itself. Controversial television advertising is not a rare phenomenon and it occurs whenever it brings into discussion aspects regarding which society has not reached a consensus. It has been stated that controversial advertising is bad for the company using it, while thee have been voices according to which publicity, regardless of its type remains a long term benefit resulting into the strengthening of the brand awareness. The conclusion is that there is not a universal rule regarding controversial television advertising that can be always applied, but that it highly depends on the context and the topic brought into discussion."
Abstract This paper examines how it is an undeniable fact that young children and adolescents and adults alike are being exposed today to what is known as blatant sexist advertising, in the form of the commercials that are aired on television and also through other media. It attempts to analyze the harm that such advertisements cause in the minds of these young children and how it impacts them in their behavioral patterns.
From the Paper "Today, it is an undeniable fact that advertising has increased in various forms, everywhere, and in direct proportion, controversial advertising has also increased, leading one to fear for the mental safety and health of the children of the nation, and others who can be easily influenced by external factors. Perhaps the reason for the increased advertising is that today, society has become more complex than it ever was, and has also, an increased awareness of the harmful effects of advertising certain products on general media, and also the need for advertisers to cut through the so called 'clutter' that other advertisers have created, in advertising their products."
Abstract This paper looks at the television shows and advertising content on the Public Broadcasting System (PBS) channel when airing "Berenstein Bears", "Dragon Tales", "Bob the Builder" and "Angelina Ballerina". The paper presents two differing opinions in relation to televisionadvertising and its influence on children. It also discusses the contention that all advertising can have an adverse affect on children, as well as the contention that, if parents take the time to explain advertising to their children, the child will learn to evaluate commercials effectively. The paper supports the second contention.
From the Paper "On the Berenstein Bears the family discussed the needs of the mother bear to work outside of the home and the family's responsibility at helping out with chores while the mother worked. On Dragon Tales the show focuses on one of the Dragon's being afraid to accomplish a task without his good luck charm, which he believed gave him the power to succeed. Bob the Builder told the tale of Bob and his friends helping to stop a plumbing leak at the local school. Finally, on Angelina Ballerina the "mouselings" fought to save an old tree in the park."
Abstract In this article, the writer notes that the media's original purpose was to inform and entertain, but as technology grew, so did society's dependence on the media. The writer maintains that there was a time that media was a teacher and in many ways it still is, but the message currently being taught is not what we want our children to learn. The writer then goes on to examine some of the messages that advertising sends out to children about their bodies, their sexuality and alcohol and smoking. The writer also notes that the media affects children by making them more interested in sex, sexuality and addictive behaviors. The writer concludes that the messages that advertisements send are persuasive and influence the lives of children in a more negative than positive manner.
Outline:
Introduction
Overview of Kids TV and Ads
Negative and Positive Associations
Discussion
Conclusion
From the Paper "During prime time, advertisements children watch most frequently are full of sexual activity. Most of the sexual content in advertisements is from characters discussing their own or others' current or future sexual activity. The idea of sexual risk or responsibility, however, is almost never talked about or shown. In fact through sexual exploitive advertising the attention of children is sought after rigorously. Children who watch advertisements ultimately become the audience for shows they shouldn't be watching and products they shouldn't be using. The Joe Camel advertisements of the 60's and 70's on television affected the lives of teens negatively even after the cigarette companies were mandated through government legislation to pull their advertisements. Teenagers were already addicted--legislation came too late. "
Abstract This paper argues that the American government has a responsibility to protect children from the ill effects of televisionadvertising. The author examines four different parenting styles: neglecting, indulgent, authoritarian, and authoritative that influence the amount of protection children receive from the home.
From the Paper "Advertising is a powerful force in American culture,existing to sell products and services. In 1750 BC Hammurabi made it a crime, punishable by death to sell anything to children without first obtaining power of attorney (American Academy of Pediatrics, 1995 p.1). Although extreme, Hammurabi acknowledged the ill-effects advertising can have on innocent children. In recent years, selling to children has become a standard business practice via television. What is television? It delivers a message that is made up of two channels of information (audio and video) that are continuous, not under control by the user (Lang, 2000 p.51)."
Tags: media, advertsing, children, parent, regulation, responsibility, television
Abstract This paper briefly discusses the problematic issue of gender stereotyping on TV and states that televisionadvertisements and programs are listed as very suggestible, persuasive elements of everyday life that do help form and strengthen gender stereotypes.
From the Paper "Images of men and women on television are often based on stereotypical roles of males and females in society. From the beginning of our lives, culture teaches us what it means to be a boy or a girl. From the color of clothes to the toys we play with, the messages start at an early age. Young people are influenced by a variety of messages to conform to a variety of expectations, to buy certain products, and to preserve a specific set of values that stress the differences between males and females."
Abstract In recent years, legislation, such as the passage of the V-chip law, has made an attempt to address the problem of violence, sex, and overly obscene programs on television. This paper educates the reader in regards to the effects of television and commercial advertising. The paper allows the reader to decide on just how controversialadvertising really is.
From the Paper "A controversial issue is often raised towards the alcohol advertiser's intent or style of approach in regards to the target market that they are trying to reach. The biggest problem thatthe Alcohol Industry needs to address is the fact that many of the ads are linked to sex, power and success fantasies. This is where the going gets rough and where the censorship factors are showing their value. Alcohol use has never really put anybody high up on any success ladder. Do you yourself know of anybody that really made it to the top by drinking? Obviously it becomes a controversial issue."
Tags: high, jerry, life, litigation, miller, scandals, springer, television
Abstract This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper "In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
Abstract The writer asserts that because of advertising to children on television, children now nag their parents to buy what they want and they become the consumers of the future. The writer reveals that advertisers know that children are cognitively not developed enough to resist such advertising and once these consumption patterns are established early on in life, they will be difficult to eradicate. The writer uses the Dora the Explorer television character to illustrate how an entertainment show has become an advertising medium for an expensive cereal. The writer discusses the need to ban advertising to children and proposes that parents should simply ban television from their home and reinstate the family meal as an institution. The writer is passionate about not buying food masquerading as toys, like the Dora the Explorer cereal.
From the Paper "Turn off the television. This may sound like a simplistic and perhaps extremist statement to make to America's families. But when we as a society get to the point where we are consuming what we watch on television even in our breakfast bowls, it is time to take control of our leisure time and lives. In particular, with children's advertising, the line between entertainment and advertising has grown so blurry that television characters like Dora the Explorer have 'become' cereals, and advertisements for unhealthy processed foods and cheap toys are made to resemble the advertisements of cartoon shows."
Tags: consumers, advertising, eating, habits, Dora, the, Explorer
Abstract Explore the issues surrounding the controversial use of DTC advertising by drug manufacturers. The paper investigates the causes and effects of this new marketing phenomenon in an effort to determine what makes DTC advertising so effective in our society.
From the Paper "The pharmaceutical industry has always relied on marketing and advertising to move drugs from manufacturers? laboratories to consumers? medicine cabinets. From 1938, with passage of the Food, Drug and Cosmetic Act, until the mid 1980s, the industry focused its efforts almost entirely on physicians. Accurately recognizing physicians as their principal customer, drug manufacturers deployed large armies of sales representatives who marched into physicians? offices carrying promotional materials, drug samples, coffee mugs, calendars, "continuing education" dinner invitations and baseball tickets. "
Tags: journalism, magazine, media, television, medicine
Abstract This paper explains that children react to advertisements similarly to the way adults react (1) by absorbing subconsciously sensory data, such as slogans or jingles, and (2) by associating certain emotional responses with certain products; however, children, especially young children, do not possess cognitive skills sufficient to understand fully the impact of advertising on their impulses. The author points out that three children frequently peppered their interviews about products, which the children had seen advertised recently on television with "I want..[a specific brand]..", demonstrating that television commercials stimulate the consumer instinct and create brand awareness. The paper relates that advertising draws children's attention away from those products that are not advertised on television.
From the Paper "Advertising does create awareness of products that the kids might not have otherwise known about. The nine-year old, for example, said, "Oh, oh, I want the Barbie radio!" When I asked her if any of her friends had the product she said no, that she just saw it on television. Wanting was expressed linguistically and straightforwardly by all three children: all three used simple language to convey that they coveted or craved items they had seen on television. Even negative responses to television commercials were expressed through language of "wanting." A few of the three children used the word "need" in conjunction with what they had seen on television, except for the nine-year old who said that she "needed" some accessory toys for her doll, but not because she had seen them in a commercial. The twelve-year old, when talking about the Play Station commercials she had seen said that she "needed" to get a new game console because hers was old."
