Abstract
This paper explains that businesses use controversial television advertising because controversy spreads more rapidly amongst viewers and thereby increases the spread of powerful word-of-mouth advertising. The author points out that censorship only prolongs or intensifies questionable advertising. The paper explains that, because companies competing for profits will continue to believe that questionable advertising methods relay the most powerful messages, parents who are perturbed by this practice must set limits for their own children's television watching simply by turning it off.

From the Paper
"The more protesters - slash - objectors holding up mini-billboards, or picket signs, simply just broaden the advertisement target area even more. Each person can forge their own opinions about the advertisement's approach, but at least the controversy has opened up the doors to many others to consider forming an opinion, whether it is good, or bad. The public response to the Janet Jackson Super Bowl stunt has gotten other advertisers to pull ads, in fear of upsetting TV networks, of course, due to upsets from viewers."

Tags:word-of-mouth, censorship, opinions, attention, real-world

Abstract
This paper discusses controversial television advertising and the elements that make it controversial, such as content, approach and longterm effects. The paper also considers the program the advertising is associated with.

From the Paper
"Television advertising can be controversial for a number of different reasons. The subject matter can be offensive, misleading or divisive. The long-term effects of the ad can be damaging, the approach that is used int he advertisement can be questionable and the TV programs that the ad is aired in conjunction with can be controversial. Television advertising that is controversial by virtue of its subject matter is often called into question because the subject matter is offensive to minority groups or has implications that are..."

Tags:controversial, television, advertising, content, approach, program, subject matter, longterm effects

Abstract
This essay provides research to support the following thesis: While what constitutes controversial television ads are somewhat culturally dependent and while such ads can be profitable to some companies, harm to the public provides a good reason to place at least some restriction on these ads.

From the Paper
"While what constitutes controversial television ads are somewhat culturally dependent and while such ads can be profitable to some companies, harm to the public provides a good reason to place at least some restriction on these ads. This is the central argument of this paper. In this introduction, the concept of controversial television ads is more thoroughly defined and the core argument is then broken down into a set of theses statements. Kotler and Armstrong report that every..."

Tags:controversial television ads, public

Abstract
The author of this paper takes on controversial television advertising as having negative and long-lasting impacts on children and youth. In particular, the author examines the sexual nature of this type of advertising, citing its potential influence on the rising rate of teen pregnancy. Additionally, the paper takes a look at violence in advertising and how this affects children's perceptions of reality. The paper is divided into several sections, each confronting different issues in controversial advertising. The paper concludes with a call to parents to demand change and to take a stand against negative influences in children's lives.

Outline:
Media Takes Aim at Younger Generations to Promote Products
Sexuality in Advertising is Influencing More Than Sales Promotions
Teen Pregnancy has become a Common Thing
Violence is Promoted in Children's Activities
Cartoons and Movies Are Not What They Use To Be
The Media Teaches that Vanity is Important
Beauty Products are not necessary to Stay Looking Young and Overuse Looks Fake

From the Paper
"Children now believe that they can have sex as long as it is safe. Condoms are frequently advertised. They are promoted by letting children believe that they prevent STDs and pregnancy. This results in sex at a very young age and a large percent of teen pregnancy. Another example can be seen in deodorant commercials, which often depict women putting on the product while wearing nothing but a bra and panties. This leads the viewer to believe that being seen in under clothes is appropriate and eventually leads to sexual behavior."

Tags:media, violence, marketing, children, beauty

Abstract
This paper explains that advertisers use outrageously risque advertising to get more attention, including the additional attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversial commercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.

From the Paper
"Given the amount of money spent on advertising, it would be reasonable to think that the advertisers would what to make an advertisement that could be aired on TV. When are the most people going to watch TV and see these ads? Yep, you guessed it, the Super Bowl. The Super Bowl has more viewers than any other television program all year long. Advertisers pay an estimated $2.4 million for a 30-second spot during the game. Millions of people saw the Janet Jackson/Justin Timberlake 'wardrobe malfunction' in the Super Bowl halftime show in 2004. That is what has changed the pace for most of TV. Because so many people complained, the FCC had to get really strict. They fined CBS $550,000 for that 'malfunction'. It offended people mainly because their children were watching."

Tags:risque, fcc, money, prohibited, confident

Abstract
During the past six decades, television advertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.

From the Paper
"In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."

Tags:culture, broadcast, media, APA, viagra

Abstract
This paper examines how it is an undeniable fact that young children and adolescents and adults alike are being exposed today to what is known as blatant sexist advertising, in the form of the commercials that are aired on television and also through other media. It attempts to analyze the harm that such advertisements cause in the minds of these young children and how it impacts them in their behavioral patterns.

Outline:
Introduction
Thesis Statement
Discussion
Conclusion

From the Paper
"Today, it is an undeniable fact that advertising has increased in various forms, everywhere, and in direct proportion, controversial advertising has also increased, leading one to fear for the mental safety and health of the children of the nation, and others who can be easily influenced by external factors. Perhaps the reason for the increased advertising is that today, society has become more complex than it ever was, and has also, an increased awareness of the harmful effects of advertising certain products on general media, and also the need for advertisers to cut through the so called 'clutter' that other advertisers have created, in advertising their products."

Tags:commercials, media, stereotypes

Abstract
This paper discusses the controversial dimension of television advertising. It discusses the reasons why it appears that television advertisements are becoming more controversial and in which ways this is so. The paper then presents some examples of advertisements that have caused controversy and it describes how some of the television networks reacted to the material.

From the Paper
"Taking into account all the presented arguments, as well as the analysis of the described examples, it can be stated that controversy is a controversial subject itself. Controversial television advertising is not a rare phenomenon and it occurs whenever it brings into discussion aspects regarding which society has not reached a consensus. It has been stated that controversial advertising is bad for the company using it, while thee have been voices according to which publicity, regardless of its type remains a long term benefit resulting into the strengthening of the brand awareness. The conclusion is that there is not a universal rule regarding controversial television advertising that can be always applied, but that it highly depends on the context and the topic brought into discussion."

Tags:network, marketing, publicity

Abstract
Explore the issues surrounding the controversial use of DTC advertising by drug manufacturers. The paper investigates the causes and effects of this new marketing phenomenon in an effort to determine what makes DTC advertising so effective in our society.

From the Paper
"The pharmaceutical industry has always relied on marketing and advertising to move drugs from manufacturers? laboratories to consumers? medicine cabinets. From 1938, with passage of the Food, Drug and Cosmetic Act, until the mid 1980s, the industry focused its efforts almost entirely on physicians. Accurately recognizing physicians as their principal customer, drug manufacturers deployed large armies of sales representatives who marched into physicians? offices carrying promotional materials, drug samples, coffee mugs, calendars, "continuing education" dinner invitations and baseball tickets. "

Tags:journalism, magazine, media, television, medicine

Abstract
In recent years, legislation, such as the passage of the V-chip law, has made an attempt to address the problem of violence, sex, and overly obscene programs on television. This paper educates the reader in regards to the effects of television and commercial advertising. The paper allows the reader to decide on just how controversial advertising really is.

From the Paper
"A controversial issue is often raised towards the alcohol advertiser's intent or style of approach in regards to the target market that they are trying to reach. The biggest problem thatthe Alcohol Industry needs to address is the fact that many of the ads are linked to sex, power and success fantasies. This is where the going gets rough and where the censorship factors are showing their value. Alcohol use has never really put anybody high up on any success ladder. Do you yourself know of anybody that really made it to the top by drinking? Obviously it becomes a controversial issue."

Tags:high, jerry, life, litigation, miller, scandals, springer, television