Abstract This paper takes a look at advertisers, commercials and the effect and influence that they have on the young generation. According to the paper, children are the most vulnerable group of viewers, too young to be able to distinguish between right and wrong.
From the Paper "It is also important to mention here that children are more attracted to commercials than older people. They are less likely to enjoy the actual program and may wait for commercials because the jingles, the colorful sequences and the fast action are some of the things that they find far more engrossing than regular programs. Thus they typically are more attraction to advertising (Alexander & Morrison, 1995). We must also understand that the fact that children love advertisements more is evident from the pace and style of some actual programs which appear like commercials to attract children attention. This was the main factor in the development of different kind of pace and style in children's program 'Sesame Street' (Lesser, 1974). Since children also watch television more often than viewers between the ages of 18-34, it means they are more likely to be influenced by what they watch. An average American child is likely to be exposed to 600,000 television commercials during their first 20 years (Black, 1997)."
Abstract The purpose of this study is to provide a general overview of the discipline of commercial art. To do so, a number of topics will be touched upon so that readers can gain a broad understanding of the importance of commercial art in contemporary culture, as well as some of the means by which commercial art is produced.
From the Paper "The importance of commercial art and the artists who create it cannot be overemphasized. Western, capitalist societies depend upon the skills that commercial artists possess. Quite simply, "commercial artists create a moving record of social moods and public perceptions ... because art, emotion, and business interests converge in advertising" ("Area of Study" par. 2). Put another way, capitalism is built on advertising. Without advertising, producers would not be able to convince consumers that they have an artificial need for a given product. Commercial art is the medium through which advertising operates and the proverbial glue that holds together the economic systems of Western nations. The purpose of this study is to provide a general overview of the discipline of commercial art. "
Abstract This paper discusses one of the central themes of the internal politics of sports, as being the conflict between commercial professional ethos and amateur elite ethos. The paper discusses the growing commercialism in British sports since 1945 and explores and analyzes the different perspectives of amateur elitism and commercial professionalism.
From the Paper "It is also worth noting that even during the peak of the amateur ideal, professionalism and commercialism were not eradicated, nor always treated with hostility . They were instead, bounded and subordinated for the most part. Arguably, distinctions between the amateur and professional sportsman remained crucial in that they "helped maintain a pre-existing set of social relations" and "often served to preclude or circumscribe class competition in sport" Though by the 1950s with the foundations of Britain's 'New Jerusalem' firmly laid ideas that the gentlemanly amateur should outrank the paid professional became unfashionable. Social change and a "less deferential spirit" provided the impetus for challenging traditional hierarchies of power in sports. Indeed the 1950s is often seen as the decade "when a set of crucial changes were set in train which were set to usher in the 'modern' game" of professionalized sports."
Abstract This paper contends that commercials are far less sexist and less racist now than they were 50 years ago or even a generation ago. The writer discusses that subtle sexism is as dangerous as the more explicit varieties, because it is harder to identify and therefore to fight against. In this article, the writer explores sexism in the world of the television commercial.
From the Paper "Most of us try to avoid thinking about commercials. We reach for our remote to mute them, wander out of the room during them, talk to our roommates, do some homework on our laptops. And because we try to ignore commercials much of the time, we believe that their influence on us is minimized. We are not really paying attention so we do not think that they are affecting us. But the average American is exposed to thousands of ads and commercials every year and even if we are ... '
Abstract The paper discusses surveys which study the effect of TV commercials on children. The paper relates that the food industry has increased its advertising to all ages, including children, which is having a negative impact on their health. The paper suggests that companies should be held responsible for their influence on children, or at least present a more rounded view of food and nutrition. The paper also states that children have been bombarded by food marketing, which has resulted in higher rates of obesity. The paper ,after referring to various situations, concludes that a relationship has been found between television commercials and eating.
From the Paper "A similar study was conducted in Europe, where children do not eat enough fruit and vegetables and where exposure to TV is negatively associated with the intake of these foods. This study by Klepp et. al. (2007) explored exposure to food commercials on TV in nine European countries with approximately 12, 750 children to determine the association between this exposure and attitudes toward eating fruits and vegetables. The authors state that the children report exposure more to more unhealthy foods than healthy ones such as fruits and vegetables. However, those who were exposed to fruit and vegetable TV ads were much more positively disposed toward eating these foods. These findings point to the important, and more positive, role that TV could play in supporting healthy eating messages."
Abstract During the past six decades, television advertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.
From the Paper "In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."
Abstract This paper explains that advertisers use outrageously risque advertising to get more attention, including the additional attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversialcommercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.
From the Paper "Given the amount of money spent on advertising, it would be reasonable to think that the advertisers would what to make an advertisement that could be aired on TV. When are the most people going to watch TV and see these ads? Yep, you guessed it, the Super Bowl. The Super Bowl has more viewers than any other television program all year long. Advertisers pay an estimated $2.4 million for a 30-second spot during the game. Millions of people saw the Janet Jackson/Justin Timberlake 'wardrobe malfunction' in the Super Bowl halftime show in 2004. That is what has changed the pace for most of TV. Because so many people complained, the FCC had to get really strict. They fined CBS $550,000 for that 'malfunction'. It offended people mainly because their children were watching."
Abstract This paper explains that one of the major aims of the European Union was the creation of a single market, amalgamating all the members of the European Union into a single entity, by defining a common commercial policy, reducing the economic difference between the rich and poor members of the European Union, and stabilizing the currencies of the E.U members. The author points out that the European Union, contributing 18% of the world's exports, is the world's largest exporter, which exceeds the United States and Japan, both of whom contribute 16% of the world's exports. The paper relates that there is controversy within the European Union pertaining to the difficulties that economically weaker countries face by the terms restricting the trade in services outside the European Union and the use of their more economical labor force to increase their trade outside the European Union.
From the Paper "In addition, the framework of the World Trade Organization with its trade barrier regulations gives the facility to challenge any steps taken by the third world countries that run contrary to the spirit of the rules of balanced trade. The European Union has taken steps to make these measures more effective by reducing the time limit for taking such decisions and also reforming the decision making process in such a manner that makes it no longer possible for a few countries to stand against the will of the majority by blocking the implementation of retaliatory measures. Instruments for countering counterfeiting permit the stoppage of copied or pirated goods to be stopped at the border. In addition the European Union has made arrangements and negotiated agreements whereby the import of some sensitive items is restricted."
Tags: gatt, export, developed, stabilization, power
Abstract In recent years, legislation, such as the passage of the V-chip law, has made an attempt to address the problem of violence, sex, and overly obscene programs on television. This paper educates the reader in regards to the effects of television and commercial advertising. The paper allows the reader to decide on just how controversial advertising really is.
From the Paper "A controversial issue is often raised towards the alcohol advertiser's intent or style of approach in regards to the target market that they are trying to reach. The biggest problem thatthe Alcohol Industry needs to address is the fact that many of the ads are linked to sex, power and success fantasies. This is where the going gets rough and where the censorship factors are showing their value. Alcohol use has never really put anybody high up on any success ladder. Do you yourself know of anybody that really made it to the top by drinking? Obviously it becomes a controversial issue."
Tags: high, jerry, life, litigation, miller, scandals, springer, television
Abstract This paper examines how it is an undeniable fact that young children and adolescents and adults alike are being exposed today to what is known as blatant sexist advertising, in the form of the commercials that are aired on television and also through other media. It attempts to analyze the harm that such advertisements cause in the minds of these young children and how it impacts them in their behavioral patterns.
From the Paper "Today, it is an undeniable fact that advertising has increased in various forms, everywhere, and in direct proportion, controversial advertising has also increased, leading one to fear for the mental safety and health of the children of the nation, and others who can be easily influenced by external factors. Perhaps the reason for the increased advertising is that today, society has become more complex than it ever was, and has also, an increased awareness of the harmful effects of advertising certain products on general media, and also the need for advertisers to cut through the so called 'clutter' that other advertisers have created, in advertising their products."
Abstract The paper investigates the reasons why Harriet Beecher Stowe's novel, "Uncle Tom's Cabin", was condemned by literary critics, yet embraced by the public. Some of the reasons explored include the issues of racism, politics, the controversial contents of the novel, the fact that a woman wrote it, and religious morals. Several pages are devoted to a debate about whether Uncle Tom's Cabin belongs in the tradition of realism or sentimentalism. The paper also discusses and explains the fact that it was received and critiqued differently in the North and the South.
From the Paper "At the time of its publication in 1852 Uncle Tom's Cabin, by Harriet Beecher Stowe, received an enormous amount of attention -- both positive and negative. However, despite the negative criticism the book has received, Josephine Donovan, author of Uncle Tom's Cabin: Evil, Affliction, and Redemptive Love, states the novel "remains the world's all-time best-seller. In the first year alone it sold 300,000 copies in the United States and a million in England. As of 1976 it had been translated into fifty-eight languages . . . " (Donovan 11). Although these figures reflect high sales volume, the readership was even more extensive than implied, as it is estimated there were probably "ten readers to every purchaser" (Gossett 165)."
Tags: racism African-American Civil War censorship slavery realism
Abstract In this article, the writer discusses that with rising fuel prices and terrorism as a backdrop, many of the world's major commercial airlines have filed bankruptcy, blaming the additional costs of fuel and security measures for their demise. The writer notes however, that this is not the case with every airline, which leads to interesting subject matter to validate an issue position. In this paper, the researcher validates the issue position that the economic collapse of many major airlines has not been caused by fuel and security, but rather by flaws in the typical commercial aviation business model. This position is justified by the citation of relevant literature and logical conclusions drawn from the research of same. The writer concludes that the aviation industry needs to continually strive for excellence if it is to avoid its own self-fulfilling prophecy.
Outline:
Presentation of Position
Commercial Aviation Still Holds Potential for Success
Modern Success Stories Exist
Current Events in Commercial Aviation
Bankruptcies are commonplace
Bankruptcies are Caused by Several Common Factors
Success Stories in Commercial Aviation
India's Aviation Renaissance
Low Cost Aviation Model
Proof of Position
Closing Thoughts
From the Paper "The commercial aviation industry is chock full of an inordinate number of bankruptcies, with hundreds occurring over the past several decades. These events had been blamed on a wide variety of factors over the years. Over the last 6 months, there has been another rash of bankruptcies, which are currently being blamed on the excess costs of the security measures needed to protect commercial flights from terrorist infiltration and the rising cost of fuel, with sources reporting that the industry can only realistically pass 10% of the additional expenses on to the consumer for a variety of reasons."
Abstract This paper describes commercial construction as "building projects exclusive of residential construction," and discusses commercial construction from both an economic point of view and from the point of view of the community. The paper discusses why commercial construction is a boon to the construction business, providing stable work even when residential construction is at a lull. The paper also discusses the complexities of managing commercial construction.
From the Paper "Commercial construction is defined as "building projects exclusive of residential [single- or two-family home] construction". It is one of the biggest segments of the entire construction industry and is believed to have strengthened the industry in recent years due to rapid and steady growth. The commercial sector has been growing steady for some time now as is evident from market research and reports. Back in 2000, Sinderman wrote: "...the state of the commercial real estate market is strong. The demand for office, industrial and retail buildings remains high, and, as Internet-based companies continue to grow, specialized facilities have become more popular than ever." In 2005, a construction report by McGraw-Hill supported that claim: "The commercial and infrastructure construction segments are providing a lift to the overall construction industry, marking a role reversal from most of the past two or three years. According to October 2004 figures for future construction contracts calculated by McGraw-Hill Construction, Lexington, Mass., overall new construction starts increased 4 percent in October versus September (on a seasonally adjusted basis), with nonresidential and infrastructure construction gaining while the residential sector fell slightly." (Late Rebound)"
Tags:commercial, construction, residential, business, office, hotel
Abstract This paper explains that three types of commercials, aired during "CSI: Miami" on September 19, 2005, were aimed at selling female products, male products and the TV station itself. The author points out that these commercials were structured to appeal specifically to either males or females. The paper relates that commercials geared to attracting women are more populist in that they appeal to the female drive to visually fit in with the expectations of American society. The author states that commercials geared to attracting men are more elitist in that they are based on the motivation to have the bigger and better product so they will be the source of envy for others. The author underscores that both methods do not attempt to sell a product that the viewer may necessarily need, but rather sells the social implications that come with the acquisition of the product.
From the Paper "The clothing commercials flaunt women that are single digit sizes strutting around while men check them out in their brand new attractive JCPenny and Marshalls Fall wear. They are always smiling and laughing as they dance around looking very comfortable and self confident. The colors used in these commercials complement the models. Since it is an autumn line, the ad is filled with earth-tones. For example, a red haired model is wearing a red scarf and a brunette is wearing a brown sweater. The colors support the models to show them in their best light, thus amplifying the attractiveness of the clothing being sold."
Abstract This paper proposes a thesis that will show that Saudi Arabia is not an ideal destination for international commercial arbitration. To establish this claim, the writer explains that, using comparative law, the research will come up with reasonable arguments to show that in comparison to other countries, Saudi Arabia does not offer a viable environment for solving international commercial disputes. The political, cultural and religious factors that impact on arbitration laws are considered in the research to establish Saudi Arabia's viability to international arbitration. The study also aims at providing suggestions that will help improve Saudi Arabia to make it suitable for solving international commercial disputes as an arbitration seat.
Outline:
Introduction
International Commercial Arbitration
Saudi Arabia Law on Arbitration
Significance of the Study
Aim and Context of Study
Approach and Methodology
Contribution to Knowledge
From the Paper "Saudi Arabia has made quite a considerable advancement in the use of arbitration law since its inception in 1983. It is however questionable whether the provisions of this law can effectively solve disputes from outside the border. This is a consideration made following the rising need for international commercial arbitration services as the world turns into a global village (Lew, Mistelis and Kroll, 2003). Interaction between laws, culture and religion continue to limit the ability of Saudi Arabia in providing such services. As a result, there is a need to make improvements so as minimize the shortcomings which will make it more suitable for international commercial arbitration."
Tags: culture tradition Islamic UNCITRAL Shari'a oil blockage, Gulf State, Quran Muslim
