Abstract
This paper discusses controversial television advertising and the elements that make it controversial, such as content, approach and longterm effects. The paper also considers the program the advertising is associated with.

From the Paper
"Television advertising can be controversial for a number of different reasons. The subject matter can be offensive, misleading or divisive. The long-term effects of the ad can be damaging, the approach that is used int he advertisement can be questionable and the TV programs that the ad is aired in conjunction with can be controversial. Television advertising that is controversial by virtue of its subject matter is often called into question because the subject matter is offensive to minority groups or has implications that are..."

Tags:controversial, television, advertising, content, approach, program, subject matter, longterm effects

Abstract
This essay provides research to support the following thesis: While what constitutes controversial television ads are somewhat culturally dependent and while such ads can be profitable to some companies, harm to the public provides a good reason to place at least some restriction on these ads.

From the Paper
"While what constitutes controversial television ads are somewhat culturally dependent and while such ads can be profitable to some companies, harm to the public provides a good reason to place at least some restriction on these ads. This is the central argument of this paper. In this introduction, the concept of controversial television ads is more thoroughly defined and the core argument is then broken down into a set of theses statements. Kotler and Armstrong report that every..."

Tags:controversial television ads, public

Abstract
This paper provides a discussion of why abortion is such a controversial issue in America and who is represented on each side of the controversy. Issues from a woman's right to privacy and autonomy to religious values and beliefs are addressed in explaining Pro-Life and Pro-Choice groups.

From the Paper
"Other than gun control or same-sex marriage, few issues are as controversial in American society as is abortion. Abortion is highly controversial because a human life is involved in the issue, that of the fetus. Liberals tend to favor a woman's right to choose over the pro-life stance of conservatives. Each group fights the legality of abortion in the courts, trying to reinforce or weaken "Roe v. Wade", the controversial Supreme Court ruling decriminalizing abortion. Those who support abortion typically include young and single women, pro-choice advocacy..."

Tags:fetus, human being, life, pain, God, legislation, Constitution, freedom, Roe v. Wade, Supreme Court, religious right, Bush Administration

Abstract
This paper explains that businesses use controversial television advertising because controversy spreads more rapidly amongst viewers and thereby increases the spread of powerful word-of-mouth advertising. The author points out that censorship only prolongs or intensifies questionable advertising. The paper explains that, because companies competing for profits will continue to believe that questionable advertising methods relay the most powerful messages, parents who are perturbed by this practice must set limits for their own children's television watching simply by turning it off.

From the Paper
"The more protesters - slash - objectors holding up mini-billboards, or picket signs, simply just broaden the advertisement target area even more. Each person can forge their own opinions about the advertisement's approach, but at least the controversy has opened up the doors to many others to consider forming an opinion, whether it is good, or bad. The public response to the Janet Jackson Super Bowl stunt has gotten other advertisers to pull ads, in fear of upsetting TV networks, of course, due to upsets from viewers."

Tags:word-of-mouth, censorship, opinions, attention, real-world

Abstract
This paper reviews the work by Alison Alexander and Jarice Hanson entitled "Taking Sides: Clashing Views on Controversial Issues in Mass Media and Society." The review states that the book does show a good balance between politically divisive and philosophical issues, while looking at some of the more divisive issues, such as race, television violence and liberal bias in the media.

From the Paper
"Television. Racism. Body Image. Partisan bias in the news media. The tobacco industry. Victims of sexual assault. This reads like a laundry list of problems with which our society not only deals on a daily basis, but even seems to enjoy dealing with, mulling over, flaunting and sensationalizing. Alison Alexander and Jarice Hanson's casebook, "Taking Sides: Clashing Views on Controversial Issues in Mass Media and Society" is a collection of articles, editorials and case studies on these and other hot button issues regarding the omnipresent and ever-powerful hold that the media has on society. This essay will review Alexander and Hanson's work, pointing out some of the stronger cases made and some of the more interesting issues that are presented."

Tags:takingsides, bookreview, controversialissues

Abstract
In recent years, legislation, such as the passage of the V-chip law, has made an attempt to address the problem of violence, sex, and overly obscene programs on television. This paper educates the reader in regards to the effects of television and commercial advertising. The paper allows the reader to decide on just how controversial advertising really is.

From the Paper
"A controversial issue is often raised towards the alcohol advertiser's intent or style of approach in regards to the target market that they are trying to reach. The biggest problem thatthe Alcohol Industry needs to address is the fact that many of the ads are linked to sex, power and success fantasies. This is where the going gets rough and where the censorship factors are showing their value. Alcohol use has never really put anybody high up on any success ladder. Do you yourself know of anybody that really made it to the top by drinking? Obviously it becomes a controversial issue."

Tags:high, jerry, life, litigation, miller, scandals, springer, television

Abstract
During the past six decades, television advertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.

From the Paper
"In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."

Tags:culture, broadcast, media, APA, viagra

Abstract
This paper takes a look at advertisers, commercials and the effect and influence that they have on the young generation. According to the paper, children are the most vulnerable group of viewers, too young to be able to distinguish between right and wrong.

From the Paper
"It is also important to mention here that children are more attracted to commercials than older people. They are less likely to enjoy the actual program and may wait for commercials because the jingles, the colorful sequences and the fast action are some of the things that they find far more engrossing than regular programs. Thus they typically are more attraction to advertising (Alexander & Morrison, 1995). We must also understand that the fact that children love advertisements more is evident from the pace and style of some actual programs which appear like commercials to attract children attention. This was the main factor in the development of different kind of pace and style in children's program 'Sesame Street' (Lesser, 1974). Since children also watch television more often than viewers between the ages of 18-34, it means they are more likely to be influenced by what they watch. An average American child is likely to be exposed to 600,000 television commercials during their first 20 years (Black, 1997)."

Tags:violence, sex, aggression, parental, supervision, unhealthy, models

Abstract
The author of this paper takes on controversial television advertising as having negative and long-lasting impacts on children and youth. In particular, the author examines the sexual nature of this type of advertising, citing its potential influence on the rising rate of teen pregnancy. Additionally, the paper takes a look at violence in advertising and how this affects children's perceptions of reality. The paper is divided into several sections, each confronting different issues in controversial advertising. The paper concludes with a call to parents to demand change and to take a stand against negative influences in children's lives.

Outline:
Media Takes Aim at Younger Generations to Promote Products
Sexuality in Advertising is Influencing More Than Sales Promotions
Teen Pregnancy has become a Common Thing
Violence is Promoted in Children's Activities
Cartoons and Movies Are Not What They Use To Be
The Media Teaches that Vanity is Important
Beauty Products are not necessary to Stay Looking Young and Overuse Looks Fake

From the Paper
"Children now believe that they can have sex as long as it is safe. Condoms are frequently advertised. They are promoted by letting children believe that they prevent STDs and pregnancy. This results in sex at a very young age and a large percent of teen pregnancy. Another example can be seen in deodorant commercials, which often depict women putting on the product while wearing nothing but a bra and panties. This leads the viewer to believe that being seen in under clothes is appropriate and eventually leads to sexual behavior."

Tags:media, violence, marketing, children, beauty

Abstract
The writer outlines abortion history and laws then focuses in the issue of partial birth abortion and its controversy. It provides an explanation of the legal development of laws relating to abortion and its eventual legalization. The paper provides statistics about the number of abortions performed in recent years, ages of the women, reasons etc. It then explains the concept of partial birth, when a fetus is aborted after 21 weeks, and the way that this is carried out is through semi-labor. The paper explains why this is obviously a very controversial issue.

From the Paper
"Three decades ago abortions were legalized, and efforts to have that decision reversed have not stopped since. Abortions used to be handled in back alleys, and dark rooms, with unsterile equipment many times. They were illegal and not something that one could talk about because they were not legally allowed to get them in the first place. The abortion legalization cleared the path for regulation by way of sterilization, and counseling for the patient before and after receiving an abortion procedure(Smith, 1979). While there have been many attempts to reverse the decision, they have been largely futile, because the public believed the service provided pregnant women was made safer by the legalization process. This was the case until a few years ago when the topic of partial birth abortions moved to the forefront. Partial birth abortions have created controversy that rivals the original controversy about abortion legalization."

Tags:fetus, partial, birth