Abstract The author of this paper shows that in today's continually evolving, technology-based environment, the objectives of company managers must be adapted to keep up with the changing times. He states that WCM systems are therefore a premier tool for managers to update web content in a way that enhances the organization's profitability and that WCM has become an essential tool in nearly all organizations that have a website. The paper shows the advantages of wcm's, lists a definition of terms and functions relating to wcm's. It lists vendors and discusses obstacles of the system, provides a methodology for evaluation and analyses the current status of the wcm market.
From the Paper "A critical new facet of business change management has emerged in recent years: the need to keep track of ongoing modification to websites and web content, including the ability to accept, organize and publish contributions across the organization, regardless of the technical expertise of the provider. As a result of the popularity explosion of the Internet, virtually everyone in a company can be a part of the development team, and any IT asset can be incorporated as content (Nakano, 2001). Thus, strong yet flexible Web Content Management (WCM) is crucial for keeping all the moving parts in sync, while assuring that web applications, content and data are accurate, functional and up to date."
Abstract This is a detailed book report on J.K. Galbraith's "The Culture of Contentment". Both a political and socioeconomic treatise, it reveals the power dynamics that keep our own status quo alive while depending on the oppression of an "underclass" made up of the disenfranchised poor. The US, more than Europe, is the site of this culture of contentment, since part of its economic-psychological appeal is to moralize affluence and demonize poverty. The paper also includes the author's (positive) opinion on Galbraith's theory.
Abstract In this paper, the writer discusses the subject of advertising and the content of advertisements. The writer makes use of the analysis of the content of three advertisements in order to discuss the concept of the effective form of advertising.
From the Paper "Advertising is most effective when it creates an emotional connection in the audience. This emotional connection promotes a conceptual fulfillment of the advertisement, suggesting that the advertisers only need to go part of the way in creating the advertisement and the emotional response will then enable the audience to fill in the perceived gaps between what the advertiser offers and what they wish to see in the advertisement. The most effective forms of advertising are thus those which play upon some form of emotional status."
A comparison of two enterprise content management systems (ECM) -Oracle's Stellent Enterprise Content Management system and Vignette's suite of ECM solutions.
Abstract This paper compares two industry-leading enterprise content management systems (ECM) - Oracle's Stellent Enterprise Content Management system and Vignette's suite of ECM solutions which includes its Web Content Management and Vignette Collaboration application. The paper examines the fundamental need for streamlining content workflows, accumulating content to transform it into knowledge, and creating a portal-based platform that allows for collaboration throughout the practice.
Table of Contents:
Introduction
Defining Enterprise Content Management
Comparing Oracle Stellent and Vignette ECM Suites
Summary
From the Paper "On the aspect of Supporting Service Creation and Management, and Support for Client Referenceability and Technologies, Vignette dominates these two areas due to their longevity in their chosen markets including legal records management. Oracle's Stellent application has yet to create more streamlined service creation and management workflows, due mainly to the acquisition taking longer than expected. The integration of the Stellent platform into the broader Oracle 11i platform is also proving to limit 3rd party database support, making the Oracle Stellent ECM suite appear to be moving in a more proprietary direction as a product. As the acquisition was completed in late 2006 and Oracle has made their Service Oriented Architecture (SOA) Fusion their top development priority, the full integration of Oracle Stellent has not progressed as rapidly as planned. As a result, the last factor of customer referenceability, Vignette has a significant advantage as well."
Abstract This paper uses the example of the Paltry Packaging company to illustrate the functions and use of a content management system. The paper describes the different types of content management systems, the advantages of content management systems, the various features of a content management system as well as how such a system can best be integrated into a business. The paper also looks at Enterprise Content Management Systems and explains why this application would be beneficial to the Paltry Packaging company.
Table of Contents Introduction
Types of CMS
Features of CMS
Costs vs. Benefits
Procuring and Developing CMS
Choosing CMS
Seamless Integration with Existing Legacy Applications
Data and Transmission Security Requirements/Mandates
Company Core Competency
Cost Structuring
Access Requirements
Existing Infrastructure
Implementation Activities
IT Staff and Resources
Return on Investment
Total Cost of Ownership
Conclusion for Paltry Packaging
From the Paper "A Content Management System (CMS) makes it simple for employees of a business such as Paltry Packaging to sustain and develop their own website pages. A CMS utilizes software and a database to administer and manage website content. Once an employee or customer makes a request to the website, the CMS chooses the accurate information and presents it in a custom interface website template."
An evaluation of the Platform for Internet Content Selection (PICS) and a discussion on whether it fulfils the objective of content control without censorship.
Abstract This paper examines how, in an Internet=based world, PICS (Platform for Internet Content Selection) uses software that is put as a filter between the individual receiving the information and the online information provider. It describes how PICS is an incredibly flexible and potentially effective mechanism for content control on the Internet. It also discusses how it just might be too flexible and effective, since it creates an infrastructure that can be easily adopted to enforce a tight censorship net. It also shows how PICS can be manipulated by a government as a censorship tool because it can be installed to function as a censorship net, catching or filtering out whatever the government wants excluded.
From the Paper "As mentioned above, PICS software recognizes a universal format of labels, but the content itself is not evaluated and labeled according to any one, universal standard. Providers of information either label their own content according to their own standard or leave the task to independent organizations. Each individual user can select the labeling standard that most conforms to their own standard. But this flexibility comes at a high cost. A new and separate market was created for organizations, each with a separate set of values, that create rating services that provide labels. Rating, however, is a very labor-intensive process."
Tags: regulation, control, government, information
This paper reviews and analyzes "Mediating the Message: Theories of Influence on Mass Media Content" written by Pamela J. Shoemaker and Stephen D. Reese.
Abstract This paper examines the contents of the Shoemaker and Reese's book which focuses on the media industry. This paper details the authors' methodology, their purposes, views on mass media, theories as well as their criticism of traditional media research that centers on the medium rather than the actual content. This paper discusses how and why demographic and geographical patterns are researched and how they are used to target specific audiences. This paper also delves into the manner in which media content is formed and created.
From the Paper "How media content is formed and covered provides the framework for "Mediating the Message: Theories of Influence on Mass Media Content" by Pamela J. Shoemaker and Stephen D. Reese. The focus of is on the history of the study and theory of media content, the traditional focus of communications research, a general analysis of media content and patterns of content such as the impact of political bias and demographic and geographical patterns."
Tags: Media, Content, Theories, Shoemaker, Reese, Message, Methodology, Research
This paper is an analysis of the portrayal of women's image in magazine advertisements in the United Arab Emirates (UAE), as based on a content analysis of the literature and on a convenience sample survey of 50 female students.
Abstract This paper states that the the main purpose of this study is to determine the characteristics of women's image in advertisements' contents as depicted in the most widely circulated Arab women magazines in the United Arab Emirates (UAE) and to identify the effect of such contents in formulating the societal image of women. The study also examines how women feel about the presented image of women in advertising. The author points out that, in the UAE, women not only are gaining ground in workforce participation but also are filling positions once held primarily by men; however, this is not always reflected in ads. The paper indicates that the majority of female students felt that the relationship between the woman's image in published advertisements and society's view towards her is a highly positive one. The paper includes the data generated by the survey and several figures, tables and quotations.
Table of Contents:
Introduction
Introduction
Need for the Study
Purpose of the Study
Research Questions
Procedures
Research Hypotheses
Review of Literature
Background and Overview
United Arab Emirates Today
The Impact of Advertisement
The Importance of the Visual Image in Advertisements
The Women's Image in the Visual Advertisements
Depiction of Women in Magazine Advertisements
Methodology
Sample
Instrumentation
Data Collection Procedures
Results
Data Analysis
Discussion and Conclusion
Discussion of Results
Recommendations
Questionnaire
From the Paper "Arab information media have by and large been established on a weak economic base throughout the Middle East. For example, Arab newspapers were introduced when national incomes and populations were small, and the literacy rates were low; as a result, both advertising revenues and mass-circulation sales (the two primary sources of commercial newspaper income elsewhere), were restricted. Even after World War II, as the Arab economies enjoyed a new level of prosperity, advertising remained sufficiently insignificant to most Arab businessmen, and did not appear to represent a viable avenue of revenue-generation in the modest-circulation press, to enable newspaper publishers to generate many advertisements in the first place."
Abstract This paper analyzes how second language acquisition can be facilitated and made more efficient by content-centered instruction. It particularly focuses on English-as-a-second-language (ESL) study in Korea and how content-based instruction, blending language and culture can make teaching more effective. The paper also discusses the problems associated with not teaching foreign languages in this way.
Table of Contents:
Introduction
Literature Review
Holistic Approach
Integration
CBI Benefits
Syllabus Design
Case Studies
Implications for KFL
Conclusion
From the Paper "Clearly, the second language classes, whose importance is being fuelled by globalization, need an instructional system that links language and content to accommodate the cognitive, social and linguistic demands of a responsive and relevant educational system. The content-based instruction concept in ESL study is especially critical in countries like Korea where the written alphabet is phonetically distant from English. By integrating real-life events and situations with language, ESL study becomes a living entity that stirs the interest of students. There is more enthusiasm in the learning process to make learning itself more efficient and productive. Language and content when combined in ESL study unarguably provide more incentive for learning. In sum, second language study will be less interesting, less enjoyable and fulfilling and the acquisition of language proficiency will be slower and more painful if it is limited to language instruction. In the process, education will also fail in its goal to broaden cross-cultural knowledge of students. ESL students will acquire such a well-balanced knowledge if teaching and learning are organized around content or information rather than around forms, functions and situations or skills."
Abstract This paper looks at hydrates, and how to calculate their water content. It calculates the water content for copper sulfate hydrate and magnesium chloride hydrate.
From the Paper " A hydrate is a type of salt containing water within its crystal structure. In this experiment the mass percent of water in a hydrate was determined by heating a sample of the hydrate to remove the water and then comparing the mass of the sample before and after heating. From this the empirical formula of the hydrated salt was determined. This was carried out for copper sulfate hydrate CuSO XH O and for magnesium chloride hydrate MgCl XH O. A crucible was weighed to the..."
Abstract This paper analyzes the book "Solidarity and Contention" by Michael Dreiling, and relates the book to recent history. The paper notes that the author examines issues related to the increasingly rapid pace of globalization, centering his discussion on NAFTA (North American Free Trade Agreement).
From the Paper "Michael Dreiling in his book Solidarity and Contention - The Politics of Security and Sustainability in the NAFTA Conflict examines issues related to the increasingly rapid pace of globalization, with the NAFTA (North American Free Trade Agreement) being the specific issue he uses as the center of his discussion. The battle over NAFTA was waged first in the normal political arena as various interest sought to express their views on whether such an agreement would work, would be valuable, would achieve the goals set for it, and whether it would help or hurt the U.S. economy. After it was adopted, the battle expanded, with more and more people concerned about not only about potential damage to U.S. interests but to the economies of other countries party to it."
Abstract This essay discusses an important aspect of Maya Angelou's work, "Cotton Picking Time", which is its spiritual content and power. The paper states that Angelou is known for her religious and spiritual beliefs and how they reflect through her work. This paper analyzes how, "Cotton Picking Time", Angelou discusses one day in her life when she realizes both the bounties and harshness of Southern life as a black person.
From the Paper "As mentioned earlier, language is used as a powerful tool by the author. According to Angelou, it was the language that helped her community survive. There may actually be more to the folk language than we realize at first. By communicating about their pain and hard times, the community could verbalize their situation that helped in survival. Angelou admits that: 'It may be enough, however, to have it said that we survive in exact relationship to the dedication of our poets (include preachers, musicians and blues singers)' (p. 180). Black authors have almost unanimously agreed that language has helped them in survival. By talking about the pain, they could at least let it out or in other words, writing and singing provided an outlet to their pain and frustrations."
Abstract This paper explains that the hypothesis being tested in the paper is whether national coverage of the Virginia Tech shootings differed in the practices of journalism ethics when compared to international media coverage. The author describes the use of a statistical modeling analysis called content analysis to identify trends. The paper concludes that, from the content analysis of articles and media presentations on the Virginia Tech Shootings, the national coverage seemed to violate most of the journalism ethics principles; whereas, the international media was more consistent with ethical principles across the content. The paper concludes the content analysis is an appropriate method to analyze this case.
Table of Contents:
Introduction
Using Content Analysis to Identify Trends
Journalism Ethics
Validity and Robustness of the Model - Is content analysis a suitable methodology for analyzing the VIRGINA TECH media coverage?
From the Paper "This is a social issue and has an audience across a wide cross-section of society. The general attitudes towards the Virginia Tech shootings differed across the world, since many argue that the focus on the national news was on the perpetrator Seung-Hui Cho and his personal responsibility for the massacre as an individual with a psychological disorder. However, the international media more so focused on the United States gun laws and how easy it was for a mentally unstable citizen to access weapons that later laid to the death of thirty-two individuals at the University campus."
Tags: principles, psychological disorder, time lags, codes, gun laws
Abstract In this article, the writer defines the development process, testing, training and introduction of an enterprise-class portal and series of enterprise content management (ECM) applications that will significantly increase the level of efficiency and collaboration within Aquarius Marketing. The writer notes that as Aquarius' business model is primarily focused on generating market reports that contain insights and analyses based on content, development of an enterprise-class portal platform that includes a series of ECM applications within it makes the most sense for Aquarius. The writer discusses that the proposed system is being specifically designed to provide Aquarius Marketing with both the applications and underlying processes to better serve their clients. As clients mention their three main areas of concern being the time taken by members of the Aquarius Marketing team to produce marketing reports, the depth of analysis in the report, and the fees charged by Aquarius Marketing being much higher than competitors, the proposed ECM system and portal specifically focuses on more efficient access to research and greater levels of integration across content repositories and processes.
Outline:
Introduction
Design Objectives of the Aquarius Enterprise Content Management System
Project Objectives
Scope
Definitions
Enterprise Content Management
Repositories
Schema
Service Oriented Architecture
Structured Content Taxonomy
Unstructured Content Standards Used
Background
Stakeholders Involved
Project Deliverables
Development Methodology Adopted
Budget & Costs
Identified Risks & Mitigation Strategies
Ethical & Legal Aspects Involved
Quality Assurance Processes
Change Management Leadership
Conclusions
From the Paper "The primary design objective of the ECM system is to provide flexibility in how market analysis reports are authored, edited, produced, posted, downloaded, commented on, and synchronized with clients for their benefit. The proposed enterprise system will rely heavily on portal platform technologies and ECM applications that can be quickly aligned with research, publication and all customer-facing processes that are critical to the firms' business model. From an analysis of Aquarius' process workflows and manually-based approach to producing analysis reports it's abundantly clear that relying on a portal platform that will allow for greater collaboration between Marketing Associates will deliver a significant improvement to workflow efficiency and productivity quickly. ECM applications have business process management workflow applications integrated within them, which further supports the recommendation of creating and enterprise-wide content repository that is agile enough to align with existing workflows yet integrated enough to increase efficiency and performance."
Abstract This paper explains that, using content analysis to test the hypothesis surrounding aviation security, two press releases from the Government Accountability Office website were examined for common terms and references to aviation security measures. The author points out that this methodology focused on how the communications referred to aviation security and how frequently mention was made of changes in specific responses to the September 11 attacks. The author relates that this analysis identified that aviation security was breached due to inherent flaws in the system. The paper states that content analysis revealed that the current decentralized system with different parties responsible for various elements of aviation security is not optimal. The author stresses that terrorism is seen as unethical and politically illegitimate because its political aim is to kill the innocent. The paper includes a table and a graph.
Table of Contents Introduction: Scope of the Study and the Uses of Content Analysis
Weaknesses of the Aviation Security: Using Content Analysis to Identify Trends
Aviation Security Current Position and Challenges Ahead: Content Analysis as a Prediction Mechanism
Conclusion
From the Paper "The Federal Aviation Administration (FAA) lax security measures, that had individuals who did not undergo background checks accessing and breaching the security of the air traffic control computer systems. Dillingham also identified that the FAA did not assess and accredit the air traffic control computer systems, perform the appropriate risk assessments to ensure that the computer system that was central to the aviation system was protected, nor did the FAA establish and implement any comprehensive security program."
