Abstract This paper involves the contentanalysis of the website for the Community Health Plan of Washington (CPHW) and a seminal article in its newsletter, which aims to determine how dedicated the CPHW is to providing healthcare for the underprivileged. It examines in detail what necessary policies and general messages are mentioned by the health plan with regards to uninsured and underinsured populations. The paper comes to the conclusion that CHPW is not a typical profit-maximizing firm in that it was willing to compromise profits to some extent in order to embrace the needs of this population.
Table of Contents:
Introduction
The Website and Newsletter: Measurement and Coding
The Uninsured and Underinsured for CHPW: Demographics, Needs and Health Practices
Who are the Uninsured/Underinsured?
Trends in Utilization Patterns: Predictions from the ContentAnalysis Financial Impact of the Insured/Underinsured Population for CHPW
Why Does CHPW Embrace this Organizational Culture?
Conclusion
From the Paper "Since the uninsured and underinsured population is less likely to receive preventative care, the forecasted trends include higher mortality rates and increased hospitalization for avoidable health problems. This may further increase the cost of healthcare, which creates the 'vicious cycle of increasing healthcare costs' for CHPW divisions.
"There is also the general expectation that the at-risk population will increase their enrollment in the government aided programs that provide healthcare coverage at little or no cost-sharing. Currently, these programs like Medicaid are not at their maximum potential and are expected to have increase enrollment, when the uninsured and underinsured population for CHPW realize that they can qualify and access healthcare."
Tags:content, analysis, community, health, plan, Washington
Abstract This paper examines the issue of aviation security following the terrorist attacks on September 11, 2001. Two communications in the form of press releases from the US Government Accountability Office (GAO) are examined and analyzed to show that aviation security after September 11, 2001 has significantly improved and changed, following the necessary policies that have been put in place. The paper identifies and outlines the changes that have been put in place and provides an objective analysis of the new policy changes after September 11, 2001, so as to use the contentanalysis to test the hypothesis surrounding aviation security. The paper includes a table showing examples of direct and indirect economic losses from September 11, and a pie chart using contentanalysis to identify trends regarding the weaknesses of aviation security.
From the Paper "Aviation security relies heavily on the skill and expertise of personnel. The FAA and aviation industry have realized that there needs to be a reevaluation of airport personnel with specific focus on improving workers aptitudes, increased training, minimize turnover, and better wages GAO, 2006, 1). Dillingham stated that the FAA was implementing a number of actions and plans that addressed these issues directly; they included the development of an integrated action plan, certification programs which enhance training, and the use of machinery to help increase productivity. Most of these activities have post September 11 implementation dates. TSA training has also increased and changed form after September 11. Major elements of the change include forty (40) hours of classroom instruction and sixty (60) hours of on-the-job training, annual proficiency review of screeners, and establishing a basic screener training program, (Berrick, 2006, p 5). Again, these policy changes support the hypothesis being examined."
Abstract This paper explains that the hypothesis being tested in the paper is whether national coverage of the Virginia Tech shootings differed in the practices of journalism ethics when compared to international media coverage. The author describes the use of a statistical modeling analysis called contentanalysis to identify trends. The paper concludes that, from the contentanalysis of articles and media presentations on the Virginia Tech Shootings, the national coverage seemed to violate most of the journalism ethics principles; whereas, the international media was more consistent with ethical principles across the content. The paper concludes the contentanalysis is an appropriate method to analyze this case.
Table of Contents:
Introduction
Using ContentAnalysis to Identify Trends
Journalism Ethics
Validity and Robustness of the Model - Is contentanalysis a suitable methodology for analyzing the VIRGINA TECH media coverage?
From the Paper "This is a social issue and has an audience across a wide cross-section of society. The general attitudes towards the Virginia Tech shootings differed across the world, since many argue that the focus on the national news was on the perpetrator Seung-Hui Cho and his personal responsibility for the massacre as an individual with a psychological disorder. However, the international media more so focused on the United States gun laws and how easy it was for a mentally unstable citizen to access weapons that later laid to the death of thirty-two individuals at the University campus."
Tags: principles, psychological disorder, time lags, codes, gun laws
Abstract This paper explains that, using contentanalysis to test the hypothesis surrounding aviation security, two press releases from the Government Accountability Office website were examined for common terms and references to aviation security measures. The author points out that this methodology focused on how the communications referred to aviation security and how frequently mention was made of changes in specific responses to the September 11 attacks. The author relates that this analysis identified that aviation security was breached due to inherent flaws in the system. The paper states that contentanalysis revealed that the current decentralized system with different parties responsible for various elements of aviation security is not optimal. The author stresses that terrorism is seen as unethical and politically illegitimate because its political aim is to kill the innocent. The paper includes a table and a graph.
Table of Contents Introduction: Scope of the Study and the Uses of ContentAnalysis Weaknesses of the Aviation Security: Using ContentAnalysis to Identify Trends
Aviation Security Current Position and Challenges Ahead: ContentAnalysis as a Prediction Mechanism
Conclusion
From the Paper "The Federal Aviation Administration (FAA) lax security measures, that had individuals who did not undergo background checks accessing and breaching the security of the air traffic control computer systems. Dillingham also identified that the FAA did not assess and accredit the air traffic control computer systems, perform the appropriate risk assessments to ensure that the computer system that was central to the aviation system was protected, nor did the FAA establish and implement any comprehensive security program."
Abstract This paper presents a comparative qualitative contentanalysis of two visual texts, in the form of two advertisements for two products of male skincare, pertaining specifically to shaving. The paper bases its assessment on a motivated theoretical perspective. The paper then presents semi-structured interviews with other potential viewers of the texts to verify its findings.
Table of Contents:
Introduction
The Texts to be Analysed
The Source Publication
Theoretical Perspective
Cultural Perspective
Aesthetic Perspective
Findings of Qualitative ContentAnalysis Qualitative ContentAnalysis Assumptions
Qualitative Comparative ContentAnalysis Function of the Two Texts
Intended Audience
Conceptual Assumptions
Visual Elements
Genre Conventions
Connotative and denotative meaning
Visual Codes
Verification of Findings
Questionnaire
Process of Interviewing
Questionnaire Findings
Conclusion
From the Paper "From the above comparative qualitative content analysis it could be seen that the visual texts in question were laden with meaning. Many of the findings were then verified by means of a semi-structured questionnaire interview involving two respondents for which the texts apply. The texts were found in the South African version of Men's Health magazine. The highly successful South African version of Men's Health has become a leader in the lifestyle and male magazine industries and seems set to build on their successes. These successes are built partially on the power of the visual content of the magazine and on the advertisements, as seen above, that interest viewers and bring in revenue. The findings indicate that a great amount of information is encoded into the visual aspects of such texts. A grasp on visual literacy would therefore seem invaluable in a world where advertising relies heavily on influence and persuasion based on visuals."
This paper is an analysis of the portrayal of women's image in magazine advertisements in the United Arab Emirates (UAE), as based on a contentanalysis of the literature and on a convenience sample survey of 50 female students.
Abstract This paper states that the the main purpose of this study is to determine the characteristics of women's image in advertisements' contents as depicted in the most widely circulated Arab women magazines in the United Arab Emirates (UAE) and to identify the effect of such contents in formulating the societal image of women. The study also examines how women feel about the presented image of women in advertising. The author points out that, in the UAE, women not only are gaining ground in workforce participation but also are filling positions once held primarily by men; however, this is not always reflected in ads. The paper indicates that the majority of female students felt that the relationship between the woman's image in published advertisements and society's view towards her is a highly positive one. The paper includes the data generated by the survey and several figures, tables and quotations.
Table of Contents:
Introduction
Introduction
Need for the Study
Purpose of the Study
Research Questions
Procedures
Research Hypotheses
Review of Literature
Background and Overview
United Arab Emirates Today
The Impact of Advertisement
The Importance of the Visual Image in Advertisements
The Women's Image in the Visual Advertisements
Depiction of Women in Magazine Advertisements
Methodology
Sample
Instrumentation
Data Collection Procedures
Results
Data Analysis Discussion and Conclusion
Discussion of Results
Recommendations
Questionnaire
From the Paper "Arab information media have by and large been established on a weak economic base throughout the Middle East. For example, Arab newspapers were introduced when national incomes and populations were small, and the literacy rates were low; as a result, both advertising revenues and mass-circulation sales (the two primary sources of commercial newspaper income elsewhere), were restricted. Even after World War II, as the Arab economies enjoyed a new level of prosperity, advertising remained sufficiently insignificant to most Arab businessmen, and did not appear to represent a viable avenue of revenue-generation in the modest-circulation press, to enable newspaper publishers to generate many advertisements in the first place."
Abstract The paper describes the iVillage website as essentially a portal site that presents content on a wide range of women's issues, activities and areas of interest over various age proclivities. The paper analyzes the site including its content, credibility and usability. The paper concludes that the site certainly excels in terms of its content. The site has established itself in terms of its viewership and subject matter as can be seen from the search engine rankings. However, the site is seriously let down by various design issues and by a somewhat "old-fashioned" look. There is the lack of customization which would certainly enhance the usability potential of the entire site.
From the Paper "The site is described by the Hearst Corporation as follows:
iVillage.com - The Women's Network - is the leading women's network online, providing practical solutions and everyday support for women between the ages of 25 and 54. iVillage.com is organized into branded communities across multiple content channels that focus on issues of most importance to women and provides interactive services, peer support and online access to experts and tailored shopping opportunities. In 2001, iVillage acquired Women.com, the company that in 1999 merged with Hearst's HomeArts.com Network (Nasdaq: IVIL).
(The Hearst Corporation: iVillage)"
Abstract In this article, the writer examines the charge that superhero comic books are invariably sexist in their production and speak to deep-seated and traditional gender stereotypes. Historically, the writer argues that this has been almost exclusively the case, with some notable, if controversial, exceptions such as Wonder Woman. However, contentanalysis of three works by Alan Moore, 'Watchmen', 'Tom Strong' and 'Top 10', illustrate that it is possible to appropriate the traditionally sexist imagery of the superhero genre and utilize it to call attention to the gender stereotypes that permeate much of the comic book industry. The writer notes that Moore's work has progressively satirized tropes in the superhero genre and have helped, inadvertently or not, through satire to call attention to the wealth of sexism apparent in portrayals of women in comics. The writer maintains that the implication of this hypothesis is that there may be an emerging trend toward the dissolution of traditional gender stereotypes in comic books.
Outline:
Introduction
Aim and Rationale
ContentAnalysis as a Methodological Approach
Literature Review
Methodology
Findings, Discussion, and Conclusion
From the Paper "Content analysis is the approach by which one examines a particular cultural text, and critically examines it to unearth specific socio-cultural trends and realities. Some might question this as a viable research method. After all, how useful is a critical analysis of comic books, when one is talking about a pervasive problem such as sexism? How can content analyses of popular movies add anything pertinent to contemporary discussions of poverty in Western nations?"
"The reality is, however, that cultural productions--such as novels, movies, and even comic books--can be powerful, if unintentional portals into the manifestations of cultural trends. Culture and society is really little more than the way in which people interact with one another and the artifacts that they create in the process. These artifacts might be songs or books or movies or ephemeral speeches and behaviors. But what they all share in common is an innate reflection of the socio-cultural trends and attitudes possessed by their creators or society at large. In other words, targeted content analysis of items such as comic books can reveal important information about the attitudes and beliefs of the society in which those particular artifacts were created."
Abstract This paper presents research, which shows the implications, by the year 2015, for a global defense company if there are cutbacks of more than 20 percent of the U.S. federal budget. The author presents an analysis of current projects to indicate how funding is used towards military sustainment and how projected cuts could affect those projects. The paper demonstrates how the employees of global defense companies, the military and the general population of the United States could be affected. The methodology for this study is contentanalysis.
Table of Contents:
Introduction
Context of the Problem
Statement of the Problem
Research Questions
Significance of the Study
Research Design and Methodology
Organization of the Study
What are the Research and Development (R&D) Options for Companies such as NGC?
Table:Government Contractors in Court
What Options will be Most Beneficial to the Employees and the General Public of the U.S.?
Table: Factors Mitigating the Impacts of Military Base Closures
Table: Recapitulation and Summary of Base Closure Journal Articles and Texts
Table: Recapitulation and Summary of Influences on Defense R&D Journal Articles and Recent Media Reports
Overview of Northrop Grumman
Table: Current R&D Initiatives by Northrop Grumman.
Overview of Boeing
Table: Current R&D Initiatives by Boeing
Overview of Lockheed Martin
Table: Current R&D Initiatives by Lockheed Martin
Potential Research and Development Initiatives
Robotics and Robot Companions for the Elderly
Water Desalination Initiatives
Video Games
Can the U.S. Remain a Superpower and Protect Its People from Terrorism while Reducing Its Military?
Conclusion
From the Paper "The quantitative aspects of the water supply have been widely studied as to specific regions of the world and it is possible to view these trends on a global level. According to Starr (1996), the next few decades are going to be characterized by conflicts - even wars - over increasingly scarce water resources. This author reports that, "Nature annually contributes in fresh water to the world's continents about ten times the world's water use for all purposes. On average, about 70 percent flows to the sea in seasonal floods."
Tags: adjustment options, contentanalysis, northrop grumman, water
Abstract In this paper, the writer discusses the subject of advertising and the content of advertisements. The writer makes use of the analysis of the content of three advertisements in order to discuss the concept of the effective form of advertising.
From the Paper "Advertising is most effective when it creates an emotional connection in the audience. This emotional connection promotes a conceptual fulfillment of the advertisement, suggesting that the advertisers only need to go part of the way in creating the advertisement and the emotional response will then enable the audience to fill in the perceived gaps between what the advertiser offers and what they wish to see in the advertisement. The most effective forms of advertising are thus those which play upon some form of emotional status."
Abstract This research paper replicates a contentanalysis of personal advertisements by homosexual and heterosexual men and women that was done by M.H. Gonzales and S.A. Meyers (1993). The paper compares and contrasts the characteristics offered and requested by homosexual and heterosexual men and women in ads in 2007. Although the specific advertisements are not listed, the author includes the data coding sheets for characteristics offered and sought as written in the the "Vancouver Province" and the "Georgia Straight" newspapers. The paper reports that, overall, women are portrayed as beautiful. When people are looking for a date, they want one that is fun, easy to talk to, humorous and attractive.
Table of Contents:
Data Coding Sheet: Characteristics Offered
Data Coding Sheet: Characteristics Sought
Other Studies
From the Paper "I have created two tables (adding a few categories: race, age, marital status, price and hair color) and will compare and contrast the characteristics offered and requested by homosexual and heterosexual men and women in ads in 2007 (14 years later!). I confess that this is not my idea of a great way to spend a day. Most happily married mothers read other things! My husband maintains that men don't place ads because women don't look in the paper for guys (I never did!). He says that women on the other hand do because men look at newspaper ads.'
Abstract This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "
From the Paper "In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."
Abstract This paper explains that it is not uncommon to question the accuracy of the content of news reports, especially in light of recent cases of fraudulent news reporting. The author points out the potential problem of media power and inequality representation as seen in the Michael Jackson molestation case. The paper exaimes news stories regarding the Jackson case including CTV News, "Maclean's Magazine", "The Toronto Star" and the UPI News Service.
From the Paper "It is not uncommon to question the accuracy of the content of news reports, especially in light of recent cases of fraudulent news reporting. Not long ago New York Times reporter Jayson Blair was accused of repeatedly concocting specifics while covering the D.C. sniper story. How can a trusted professional make up information and publish it as fact? Public complaints regarding bias in the news has become a hot topic as one story after the other is found to be fraudulent (i.e. Janet Cooke of the Washington Post)."
Abstract An in-depth analysis of a Fortune 500 company - Allstate Insurance. A management case analysis which includes: historical background, swot analysis( strengths, weaknesses, opportunities, threats) , financial performance, management strategies, proposed solutions, implementation of solutions, costs, evaluation and control.
Table of Contents History of the company
Mission statement and analysis Objectives and analysis Business Structure
Financial Analysis Threats and Opportunities
Strengths and Weaknesses
Salient Problem
Strategic Alternative #1
Strategic Alternative #2
Strategic Alternative #3
Recommendation
Plan of Implementation
Evaluation and Control
From the Paper "Today's largest carrier of personal lines insurance originated over a friendly game of Bridge played in 1930 on a Chicago area commuter train. Sears president Robert Wood and a friend, insurance broker Carl Odell, joined forces after the insurance man suggested Sears sell auto insurance through the mail. Wood liked the idea, financed the company, and in 1931, put Odell in charge of the operation. The company, named Allstate, was named after one of the Sears? tire brands. Allstate got its beginning just as Sears was starting its push into retailing. As Sears grew, Allstate grew with it, selling insurance out of all of the new stores."
Abstract In this article, the writer studies the film 'Cache', by writer and director Michael Haneke, through a narratological analysis. The writer first provides a definition and analysis of narratology. The writer then notes that 'Cache' is a complex and ambiguous drama that readily makes itself available to narratological analysis due to its deceptively "simple" visual presentation and story structure, which in fact disguises a profoundly inventive underlying narrative approach reminiscent of Antonioni in its lack of closure and refusal to manipulate or pander to audience expectations. The writer concludes that Cache also plays with the ambiguity between the hermeneutic code and the proairetic code. The writer maintains that by allowing these two codes to interplay without well-defined closure, Haneke is able to provide his audience with an active role in the decipherment of the film's "text," a task which can continue long after the film has ended.
From the Paper "The opening fade-in to what appears to be a simple long-shot of the house front, held for an interminable amount of time, is in fact revealed to be a videotape of the house front being watched on their television by Georges and Anne. This identical shot, or shots very nearly identical to it, is repeated several times throughout the film. Other shots which appear at first to be ordinary omniscient narrator shots (such as Georges' first visit to Majid's apartment), turn out, when repeated minutes later in another context, to have been in fact point-of-view shots taken from the position of the mysterious voyeur's hidden video camera."
