Abstract
The paper discusses how since the advent of the internet in the middle-1990s, the music and entertainment industries have been desperately trying to find ways of preventing consumers from downloading intellectual property for free; there has been a widespread preoccupation with online pirating and with violations of copyright and patent protections. The paper describes Bill C-61 and its history, the paper outlines what bill C-61 will do to private consumers; from there, time is devoted to exploring how Digital Rights Management software will assert itself if the measure is ever passed. Finally, and maybe most importantly, this paper outlines why the entertainment industry - especially the music - is so eager to see Bill C-61 implemented and why litigation is most likely going to skyrocket thanks to bill C-61.

From the Paper
"What is bill C-61? How does it hurt private consumers? What is the role of DRM software in all of this? Why does the entertainment industry support such a measure? Why is litigation more likely under this measure? How does "fair-use" come into the equation? Final thoughts/conclusions."

Tags:c, 61, canadian, consumers

Abstract
This paper identifies basic marketing principles that apply to both consumers and businesses and organizations. It also notes their differences. It further explains the marketing research needed, including technologies available for gathering information about consumers and business organizations. These principles are shown in a graph which compares and contrasts various elements. Additionally, the paper describes the demographic, ethical and behavioral influences on consumer and business organization buying habits. The paper concludes summarizing the differences and similarities in marketing to consumers and businesses organizations.

From the Paper
"The demographic, ethical and behavioral influences of consumer and business or organizational buying habits are significantly different. As B2C-based marketing is inherently more focused on a larger, more diverse target market where the purchase is often sought via a "trigger" offered whether it is a coupon or a bundle of other products, B2B based buying habits are much more organizational and defined by collaboratively based decision making in companies. This major difference in how decisions are made as part of the purchasing process lead to wide variations in buying habits as well (Lin, 2002). The sales cycles for B2C markets are often much shorter than for B2B sales, as in the latter there is the need for rationalizing the buying decision both within the decision making group but throughout the decision approval process as well..."

Tags:business-to-business, marketing trends, brands, segmentation

Abstract
The paper discusses the article "Crowdsourcing: Consumers as Creators", in which Paul Boutin introduces an emerging business trend in which customers create the products that they buy. The paper describes how, in an effort to reduce risks, companies solicit ideas from consumers, use websites that allow other consumers to rate them, and then produce those products that get sufficient pre-orders to assure their profitability.

From the Paper
"In his article, "Crowdsourcing: Consumers as Creators", Paul Boutin introduces an emerging business trend in which customers actually create the products that they buy. In an effort to reduce risks, companies solicit ideas from consumers, use websites that allow other consumers to rate them and then produce those products that get sufficient pre-orders to assure their profitability. Though it is applicable only to products with simple design specifications, it is a process that allows for a plethora of creative ideas at a very low cost to the company..."

Tags:crowdsourcing fexlible management internet marketing business trend, customers, preorders

Abstract
This paper bases its investigation into consumer purchase behavior of new music on three theories: tricomponent model of attitude, the diffusion process and the adoption process. The research methodology in the paper utilizes secondary and primary sources including a survey of consumers and interviews of employees of the music industry. The paper indicates the need to understand the consumer attitudes towards objects to be purchased, thus supporting the conative component of the attitude model into the adoptive process. The survey and results for each question are included.

Table of Contents
Executive Summary
Introduction
The Purpose
Background
Topic Choice
Main Objectives
Literature Review
Introduction
The Tricomponent Attitude Model
Last.fm
Methodology
Introduction
Research Philosophy
Research Approach
Research Strategy
Research Credibility
Data Collection
Primary Data
Secondary Data
Tools
Limitations of Research
Findings
How Consumers have Learnt about Music
The Tricomponent Attitude Model
The Cognitive Component
The Affective Component
The Conative Component
The Adoption Process
Awareness
Interest
Evaluation
Trial
Adoption (Rejection)
The Role of Hardware in the Consumer Purchase/Acquisition Process
Conclusion
Recommendations
Questions for the Survey
Results
Interviews Questions
Age Demographics of Music Purchases

From the Paper
"There are a number of mediums by which a consumer will typically learn about new music and these are important in understanding the attitude that consumers hold towards new music in general. As previously mentioned, interviews were held with both Mark Wilkinson of UCJ and with Stephen Bowman of Blake. Please see the list of questions that were identical but directed at both individuals apart from each other as means to comparing corporate versus independent views."

Tags:labels hardware downloading, conative component, interpretivism

Abstract
This paper explains, after the author?s research of academic literature and an extensive review of the advertising trade literature, it is apparent that the urban myth, which states that gays have more disposable income than other groups, remains, while the gay psyche is no different from the psyches of other identifiable marketing target groups. The author points out that differences in how marketing is handled arise from the necessity of deciding whether to advertise in mainstream media as well as in gay-specific media. The paper relates that the problem arises because, while the necessary images may be acceptable in the gay-specific press, they may be regarded as less acceptable by straight consumers when they appear in mainstream media.

Table of Contents
Introduction and Statement of Hypotheses
Literature Review
Application
Review and Evaluation
Conclusion

From the Paper
"Not surprisingly, the marketers claim the only thing they have to fear these days is the right wing as the middle has already become comfortable with the idea. In addition, of course, there is the need, in stagnating economies, to tap into a good market, no matter what. In 2004, it was estimated that the GLBT population was about 15 million (somewhat under the Kinsey estimate of eleven years earlier), with $485 million in spending power. "Though it's a smaller niche than the African-American and Latino markets, gays are a consumer group with a high proportion of discretionary income".

Tags:encoding, targeting, placement, niche, products

Abstract
In this article, the writer first explains the concepts of social advertising and the advertising of a commercial product. The writer looks at the goals of each and concentrates on the marketing and selling of consumer goods. The writer points out that the goal of commercial marketing is to make a profit from increased sales.

From the Paper
"When it comes to marketing and advertising, anthropologists tend to focus on "social advertising" rather than the advertising of commercial products. The distinction between the two is that social advertising is meant to promote public health and welfare similar to those seen on radio and television educating the public on the dangers of cigarette smoke or drug use. Alternatively, the marketing and selling of consumer goods is to promote a companies' product or service available for a consumer to purchase or lease."

Tags:anthropology, beauty, advertising

Abstract
This paper examines Johnson & Johnson company and its ability to communicate with its consumers. It explores the nature of consumer business that is a part of this multinational corporation's portfolio of products and services. It examines the specific market niche and examines the decision to purchase numerous brands of consumer products. The paper also explores the ways in which the company is able to continue to keep these products in the thoughts and minds of potential customers.

From the Paper
"According to the Annual Report for Johnson & Johnson Company, J&J, published online, J&J is involved in the manufacture and sale of various products in the healthcare field worldwide. J&J operates in three primary segments which are consumer, pharmaceutical and medical devices and diagnostics. Sales by segment are shown in the chart below. J&J's consumer products segment offers a variety of personal care and hygiene products including adult skin and hair care, baby care, first aid, sanitary products and nonprescription..."

Tags:Johnson & Johnson, communication with consumers are crisis, critical decisions, risk mitigation, authority and autonomy

Abstract
This paper describes research into the way consumers interact with sites for e-commerce. The paper notes the growth of this sort of business, the habits of online consumers, some of the concerns raised by online consumers, and some of the information needed to design websites for selling and to satisfy the needs of the consumer. It also looks at what a bank loan officer needs to know to be certain that an entrepreneur suggesting an e-business knows the field and takes this information into account.

From the Paper
"The following is a report on a bank manager who must make decisions whether to finance business trying to enter the world of e-commerce. What Jerry Ordonez needs is to understand the nature of the online consumer so as to be able to judge proposals made to him by entrepreneurs trying to create an e-business. Ordonez has found that these entrepreneurs give him different data. Based on the data he has gathered in his research, the task is to write an informational report profiling the online consumer for comparison to other reports by other loan applicants."

Tags:online, business, report

Abstract
Children wield enormous purchasing power, both directly and indirectly. They are able to persuade and influence parents on what to buy. The aim of this paper is to see by which means children "learn" to act as consumers and what they buy, according to their age, their social status and the message children want to express through the things they buy. It looks at how marketing to children is all about creating pester power, because advertisers know what a powerful force it can be.

Outline:
Importance of the Children's Market
Socialization of Child Consumers: Role of Parents and Peers
What do Children Consume
How Marketers Target Kids: Advertising to Children

From the Paper
"Age is a primary factor in determining how children manage the decision process. Young children depend almost exclusively on internal factors when making decisions, product choices. The decision and adoption processes are driven by satisfying his or her internal needs or wants. As children grow into adolescence and the teenage years, their experiences and identities continue to develop and the external factors, the learned behaviour, begins to dominate the consumer decision process. Reference groups influence behaviour by means of providing examples of behaviour for teens to draw social comparisons of themselves to others
The socialization process is a function of growth and maturation. It is also shaped by other sociocultural factors such as schools, peers, social class, self-concept, family and media. "

Tags:advertising, peer, school, internet, celebrity, endorsement, product, buzz, marketing

Abstract
This paper relates the things that motivate consumers to purchase one item or brand over another. The author points out the susceptibility to mass-market advertising. The paper evaluates consumers who the crowd and the differences between genders in advertising reactions.