Abstract
This paper discusses the PowerPoint and its limitations as a presentation tool. The writer maintains that PowerPoint forces the audience into a rapid paced non-interactive environment and this type of space puts an emphasis on selling the ideas as a flashily packaged product that often distracts from the actual idea. The writer discusses that this is reflective of the Western consumer culture that demands increasingly less humanized contact and values an easily digestible finished product over the process.

From the Paper
"The room goes dark and the projector hums to life. The presenter reads from his slides, his PowerPoint presentation clicking from one visual to the next, while the audience sits silently. When the presentation ends, there are sparse applause and the presenter looks pleased as he ushers himself off stage. As the Western culture has drifted more towards the visual and technological as its prime modes of communication, so has the forms of information presentation; the opening descriptive scene is a typical one: PowerPoint has emerged as a mode to blend visuals with the spoken and ..."

Tags:product, ideas

Abstract
This paper explains how brands or retail stores meet the needs of consumers by providing a diverse choice of high quality, well-packaged, functional products at a fair price. The paper also explores the types of purchasing behaviors exhibited by consumers during the consumption stage and the types of marketing programs designed to increase the consumption rate of a particular brand. In addition, the paper describes the consumer's search behaviors, the types of information consumers need and the problem of information overload during this period in the purchase cycle.

Table of Contents:
Understanding How to Meet Consumers' Needs
The Kinds of Needs each Brand or Retail Store is Supposed to Meet Given the Choice of Three Competing Brands or Retails Stores
Ways in which Retail Store Meet a Variety of Consumer Needs by Retail stores Create Competitive Advantages.
Developing Strategies to Improve Consumption Rate
Types of Consumption Behaviors Exhibited by Consumers during the Consumption Stage
Types of Marketing Programs Designed to Increase Consumption Rates of a Particular Brand
Guidelines and Marketing Programs to Improve Consumption Rates of a Particular Brand
Understanding how much Consumers are Involved in Searching Process
When Consumers are Involved in Search Behaviors
Types of Information Consumers Search for when they Attempt to Purchase a Brand
How Frequent and how much Information Consumers Obtain from Search Behaviors.
The Role of Cost-Benefit Perspective or Information Overload on Understanding the Consumers' Efforts of Search Behavior

From the Paper
"Advertising involves the makers of the brand using media instruments such as radios, television, newspapers and magazines to let the consumers know about the products. This method is cheaper in the long run as it helps the manufacturers to reach more people at the same time. Consumer sales promotions which include giving discount on the purchase of the brands, giving gifts such as smaller size packages of the brand or coupons on the purchase of the brand and giving free samples also increase the consumption rate of the brand as it attracts more consumers to purchase the brand."

Tags:value, routine response, pull push specifications

Abstract
This paper examines PowerPoint, a communication mode that blends visuals with the spoken and written word in a succinct and visually appealing manner. The paper looks at Ian Parker's article "Absolute PowerPoint," where he maintains that PowerPoint presentations sometimes cause the ideas presented to go unexamined and just consumed un-refuted by observers. The paper discusses the advantages of PowerPoint such as its multimedia abilities that allows for maximum information transfer. The paper argues, however, that PowerPoint's multimedia nature ultimately distracts the audience from the central ideas, The paper concludes that PowerPoint is effective only when it is used as a visual aid that enhances whatever ideas the presenter is putting forth, instead of merely packaging and glossing over those ideas.

From the Paper
"The room goes dark and the projector hums to life. The presenter reads from his slides, his PowerPoint presentation clicking from one visual to the next, while the audience sits silently. When the presentation ends, there is sparse applause and the presenter looks pleased as he ushers himself off stage."
"As the Western culture has drifted more towards the visual and technological as its prime modes of communication, so has the forms of information presentation; the opening descriptive scene is a typical one: PowerPoint has emerged as a mode to blend visuals with the spoken and written word in a succinct and visually appealing manner. As such, the program is used in a variety of settings, prominently in classrooms and business transactions."

Tags:multimedia, information, transfer, visuals, written, word, ideas

Abstract
This paper assesses the demographic of females in the Internet shopping forum, as well as the marketing strategies that companies use in order to draw and maintain the interest of female shoppers. The Consumer Packaged Goods (CPG) Companies will be used as an example of such strategies.

From the Paper
"Introduction
"Aseptic packaging is a process by which products are prepared for delivery to the consumer, in a state in which such foods are free of pathogenic microorganisms. This research presents a review of the recent literature relevant to the aseptic packaging of processed foods.


MICROBIAL ORGANISMS
Microbial organisms are ubiquitous by nature, occupying, as they do, many different ecological niches. Microbial organisms are classified into five groups, according to basic cellular structure. The five classifications are as follows:
1. Protozoa. Protozoa are unicellular organisms with a definite nucleus, vacuoles, and mitochondria (Cheng, 1987).
2. Algae. Algae are simple plants with cell walls..."

From the Paper
"Package Design in Japan
Introduction
This research examines the concepts and practice of package design in Japan. Both traditional and contemporary package design in Japan are addressed.


Traditional Package Design
Traditional package designers in Japan were a part of a larger culture that respected beauty and attempted to create beauty in all aspects of life.. Traditional Japanese packaging "assumed their shapes over years and years of unself-conscious use and experimentation.". Traditional packaging in Japan, therefore, is a part of the country's cultural heritage.


The concepts of traditional packaging in Japan were..."

Abstract
This paper looks at the history of packaging and then examines how PepsiCo., the producers of Pepsi Cola, have methodically utilized packaging as a key marketing initiative to maintain a competitive position in the industry. The paper discusses the various strengths of packaging as a marketing tool as well as the weaknesses of packaging that involve time and cost investment in an uncertain environment, an absence of quality assurance in the production process and increased volume of solid waste stream in landfills. The paper concludes that manufacturers are realizing the increasing importance of packaging in establishing and retaining customers.

Outline:
Abstract
History of Packaging
Relevancy
PepsiCo.
Strengths of Packaging as a Marketing Tool
Weaknesses of Packaging as a Marketing Tool
Current Trends
Conclusion

From the Paper
"The competitive nature of global business demands that companies develop innovative strategies to attract and retain customers. Researchers have illustrated how visual appearance is increasingly critical in harnessing consumers, particularly when customers are faced with a multitude of choices and limited shopping time (Centaur Communications Limited, 2007). It is estimated that products are judged for their value by customers in the first ninety seconds of viewing and ninety percent of the judgment is influenced by color. Hatch (2007) argued that packaging is a primary draw for consumers typically weighing more heavily than the product, its quality, and even product satisfaction following the purchase. This has led to the evolution of spin-marketing, or producing a sellable package, regardless of the product (Hatch, 2007)."

Tags:appearance, design, consumer, attention, color, size

Abstract
This essay compares two newspaper articles dated April 8, 2011, from the Herald Sun and the Age, respectively, which report on the Australian government's proposed legislation to mandate plain packaging for cigarettes by July 2012. The writer examines how the stories are communicated, using discourse analysis and political economy theory. The writer maintains that despite popular opinion about the quality of the two papers, the Herald Sun's article is more balanced and informative than The Age's article which is one-sided and quite likely influenced by the fact that The Age has received a great deal of funding, through advertising, from cigarette companies. The writer argues that the media is a powerful apparatus for persuading consumers to hold a particular view, and the media frequently proliferates information in a way that dictates mainstream opinion, rather than passively informing society. The paper includes the articles and the figures contained in them.

From the Paper
"The Herald Sun's article; "Cigarette packaging to go ugly olive green under proposed laws", has less dubious discourse and appears to be more balanced than The Age's article; "Warning: ciggie packs may become plain gross". The two Melbourne based newspapers, The Herald Sun and The Age, are commonly acknowledged to cater for readers with different demographics. The Herald Sun is a tabloid newspaper, owned by News Corporation. The Age is a broadsheet daily newspaper, owned by Fairfax Media, and is more highly regarded by academics. The Herald Sun is often considered to be of inferior quality in regards to journalistic practice and standards. However, conflicting to common academic opinion, The Age's coverage of the article influences readers to be more critical of the proposed legislation as it frames itself around 'an industry response' and fails to give a balanced report of the story. Comparatively, The Herald Sun gives much more neutral and thorough account of the story. This surprising exposure leads one to question the power relationships and discourse that may have influenced each article."

Tags:smoking, cigarettes, government, plain, packaging, media

Abstract
This essay explores the emotions and feelings in the decision making process. It does this by first defining what is meant by the decision making process. It then looks at emotions and feelings in consumer psychology, relating how this impacts on the decision-making process. The essay also views the role of these emotions and feelings in the decision-making process in the South African context, and discusses various ways in which emotions and feelings can be used in a marketing strategy to enhance marketing communication (i.e.: the combination of advertising, the sales force, public relations, packaging and any other technique in which that the company provides itself and its products) and a company's total product (i.e.: the entire set of characteristics involved in the marketing strategy).

From the Paper
"The most perverse and influential assumption in consumer behavior research is that a decision making process precedes purchases (ie: that the consumer goes through a complex process of deciding what and where to purchase, before the actual purchasing itself). Many definitions of the decision making process exist, but most agree that two or more actions occur within it and, therefore, choice must occur. In addition, individual consumer's "evaluative criteria" facilitate the forecasting of each alternative's consequences for the consumer's goals or objectives. Further, the chosen alternative is determined by an evaluative procedure, and information sought from external sources or retrieved from memory is processed in the application of this evaluation process (Olshavsky & Granbois, 1991). Interestingly, there is evidence that a significant proportion of purchases may not be preceded by a decision process, and that for many purchases, a decision process never occurs."

Tags:african, consumer, context, culture, decision, emotions, feelings, making, market, process, psychology, south, strategy

Abstract
This paper discusses the topic of video games and how the major corporations of Sony and Sega have managed to penetrate the consumer market. It provides a history of the development of this craze and discusses how it influences adults and children alike.

From the paper:

We are used to thinking of video games as the newest thing, the very latest form of entertainment. But it may be more useful to think of video games as very old forms of games that have just been put into new packages, for "for all their multi-media glitz, glamor, bells and whistles" all video games truly are deep down is a packing of that age-old commodity, the urge to play.

Tags:Nintendo, computer, craze, technology