An in-depth research paper on the consumer decision making process for purchasing property in Spain.
Dissertation or Thesis # 108463 |
11,610 words (
approx. 46.4 pages ) |
30 sources |
APA | 2007
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$ 135.95
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Abstract
This study investigates the decision process of consumers purchasing property in Spain. The paper focuses on the underlying reasons for purchasing a property in Spain, the methods used by the purchaser to gather information and the overall satisfaction with the purchase process. The paper links a report about current theories on consumer purchasing behaviour to the purchase of property abroad.
The investigation reveals a clear link between the level of satisfaction of the purchase process and the level of information and advice sought. The paper includes flow charts, tables, and graphs. It also appends the questionnaire used in the research and data analysis pages.
Outline:
Abstract
Contents
List of Tables
List of Figures
List of Appendices
Acknowledgements
1. Introduction
1.1 Aspects and Foundation of the Research
1.2 Aim of the Research
1.3 Objectives of the Research
1.4 Hypothesis
2. Literature Review
2.1 Consumer Behaviour
2.2 The Consumer Decision Process
2.3 Problem Recognition
2.4 Information Search
2.4.1 Do Consumers Always Search Rationally?
2.4.2 Determinants of Information Search
2.4.3 Type of search
2.4.4 Evaluation of Alternatives
2.5 The Decision
2.5.1 Affect Referral Rules
2.5.2 Non Compensatory Decision Rules
2.5.3The Lexicographic Rule
2.5.4 Compensatory Decision Rules
2.5.5 Modified Rules for Research
3. Methodology
3.1 Methodology in Similar Research
3.2 Research Approach
3.3 Research Strategy
3.4 Method
3.4.1 Channels of Distribution
3.4.2 Ethics
3.4.3 Data Collection and Analysis
3.4.4 CHI-Square Test
3.4.5 Elements of Bias
3.4.6 Sampling
3.4.7 Pilot Study
3.4.8 Research Constraints
3.4.9 Response Rate
3.4.10 Variables
3.5 Null Hypothesis
4. Results
4.1 CHI Square Test
4.2 Data Interpretation
4.3 Summary of Key Findings
5. Discussion
5.1 Pre Purchase Process
5.1.1 Information Search
5.2 Purchase Process
5.3 Post Purchase Process
5.3.1 Consumer Behaviour Models
5.4 Consumer Profile
6. Conclusion
7. Recommendations and Further Research
8. References
9. Appendices
10. Glossary
From the Paper
"Nicosia proposed a model that concentrated on the buying decision for a new product (illustrated in figure 2). The first stage of the model concentrated on the marketers' attempts to communicate with the consumer and the consumer's predisposition to act in a certain way. The scope of this research did not allow for the exploration of marketers' communication methods. However, the second stage of the model involved the consumer in a search evaluation process, which is influenced by attitudes. This follows a similar process to the Andreason model but it allowed the consumer to evaluate the process."
Tags:consumer, behavior, purchasing, decisions, emotional, response
This paper discusses the Consumer Protection Act and examines its implications with regards to real estate matters.
Essay # 84010 |
1,350 words (
approx. 5.4 pages ) |
6 sources |
2005
|
$ 27.95
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Abstract
This six page graduate paper examines the Consumer Protection Act. The author notes that in examining how the Consumer Protection Act relates to real estate and real estate transactions, it is evident that the CPA reflects the fundamental principle of protecting prospective buyers from sellers who are tempted to engage in deception and fraud. Consumer protection laws, many of which have been incorporated into the Consumer Protection Act, mandate that a seller cannot generally take any action or fail to take any action that may result in a consumer being deceived or misled through false claims, ambiguity, exaggeration, or innuendo.
From the Paper
"In examining how the Consumer Protection Act relates to real estate and real estate transactions, it is evident that the CPA reflects the fundamental principle of protecting prospective buyers from sellers who are tempted to engage in deception and fraud. Consumer protection laws, many of which have been incorporated into the Consumer Protection Act, mandate that a seller cannot generally take any action or fail to take any action that may result in a consumer being deceived or misled through false claims, ambiguity, exaggeration, or innuendo."
Tags:consumer, protection, act
A discussion on consumer attitudes towards a retailer, with a focus on Wal-Mart.
Term Paper # 140745 |
750 words (
approx. 3 pages ) |
1 source |
MLA |
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$ 16.95
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Abstract
The paper relates that consumer attitudes towards a retailer can be established through a variety of attributes. The paper looks how in terms of consumer attitudes towards Wal-Mart, positive and negative attitudes towards the company are arrived at through a variety of channels. The paper discusses the research that indicates that consumers are inundated with information on the firm which has little to do with its actual retailing of consumer product goods (CPGs) such as its treatment of employees (Bianco). The paper discusses how consumers may read about this directly or are exposed to the news vicariously through word-of-mouth and then go on to assume that Wal-Mart treats it employees poorly and is therefore a "bad" company. Furthermore, the paper notes that some consumers may perceive the firm as much more than a retailer but as a powerful economic force that somehow affects much more than just what products they purchase.
From the Paper
"Consumer attitudes towards a retailer can be established through a variety of attributes. In terms of consumer attitudes towards Wal-Mart, positive and negative attitudes towards the company are arrived at through a variety of channels. As the research indicates, consumers are inundated with information on the firm which has little to do with its actual retailing of consumer product goods (CPGs) such as its treatment of employees (Bianco). Consumers may read about this directly or are exposed to the news vicariously through word-of-mouth and then go on to assume..."
Tags:consumer, behavior, labels
A look at several American consumer science organizations.
Term Paper # 150268 |
4,668 words (
approx. 18.7 pages ) |
10 sources |
APA | 2012
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$ 72.95
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Abstract
This paper presents an overview of several American consumer science organizations, focusing no their history and goals. First, the paper describes the first American consumer science organization, the American Home Economics Association and its founder, Ellen H. Richards. Then, it discusses an international organization and further shows how it has been influenced by its American counterparts. The paper then describes the contemporary consumer science organizations in the US and the importance of membership to enhance professional development. The paper also addresses the requirements necessary to become a Certified Family and Consumer Scientist. Other professional organizations and their publications are also noted. The paper concludes with a discussion of another discipline, family studies. The paper's author states her research goals in relation to this area of study.
From the Paper
"The exact standards used by the American Association of Family and Consumer Sciences Council of Accreditation are not published online, but the Association is recognized by the Council for Higher Education Accreditation as a Specialized Accrediting Agency, meaning that it meets rigorous national standards of evaluation and must hold the institutions to which it grants accreditation to the same standards (AAFCS 2003). The criteria used by the Association's Council for Accreditation are continually updated, remaining contemporary and relevant through all progress and evolution of the family and consumer sciences (AAFCS 2003). Accredited programs are also reevaluated continually in order to maintain their accredited status as required by the Council for Higher Education Accreditation."
Tags:family studies, family and consumer sciences, Kappa Omicron Nu
A look at the impact of consumer demand.
Term Paper # 138910 |
750 words (
approx. 3 pages ) |
2 sources |
APA |
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$ 16.95
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Abstract
The paper discusses how we are all affected by the element of consumer demand, which decides what products are successful and what are not, how much of a product is produced and distributed, how well companies can produce the goods needed based on the raw materials at hand, the price to be charged for the item, and much more. The paper explains that if consumer demand is high, the price may go up on goods that are hard to supply because more people are competing for the item, or the price may drop because consumer demand is such that economies of scale help reduce the per item cost as manufacturers gear up to meet the demand.
From the Paper
"We are all affected by the element of consumer demand, which decides what products are successful and what are not, how much of a product is produced and distributed, how well companies can produce the goods needed based on the raw materials at hand, the price to be charged for the item, and much more. If consumer demand is high, the price may go up on goods that are hard to supply because more people are competing for the item, or the price may drop because consumer demand is such that economies of scale help reduce the per item cost as manufacturers gear up to meet the demand. Markets have a supply side and a demand side, and the two interact and provide information in two directions, to the suppliers and the consumers."
Tags:consumer, demand, effects
The paper examines the influence that emotions play in consumer behavior.
Term Paper # 110757 |
1,480 words (
approx. 5.9 pages ) |
5 sources |
MLA | 2008
|
$ 29.95
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Abstract
Marketers and business researchers are becoming increasingly aware of the way that emotional factors affect and influence consumer behavior. The paper's author contends that the term 'emotion" brings with it a great degree of ambiguity and misunderstanding that often confuses the way that this aspect is seen to relate to consumer behavior. The writer discusses some of the aspects of the interaction between emotion and consumer behavior in both a practical and theoretical sense.
Outline:
Introduction and Overview
Theoretical Perspectives
Practical Aspects
Conclusion
Works Cited
From the Paper
"The theories of emotional behavior posited by Zajonc and others have very real practical implications for contemporary marketers and for the general understanding of consumer behavior. In essence, the significance of emotions or affective patterns of behavior, according to theorists like Zajonc, are that these feelings or emotional aspects of decision-making are the first and most primary component of consumer behavior. Another essential aspect is that in theory affective behavior takes place before reasoning and cognitive aspects. This has obvious repercussions in terms of understanding and determining consumer behavior patterns."
Tags:business, advertiser, marketer, customer, consumer, behavior, product, strategies
"The objective of this document is to make an in depth study of the buyer behaviour and product attributes that cause the consumer to seek and purchase the Zune product. This research paper is divided into four sections. The introduction consists of ...
Essay # 138208 |
1,000 words (
approx. 4 pages ) |
4 sources |
APA |
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$ 21.95
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Abstract
"The objective of this document is to make an in depth study of the buyer behaviour and product attributes that cause the consumer to seek and purchase the Zune product. This research paper is divided into four sections. The introduction consists of a discussion on how the author plans to acquire subject for the intended consumer behaviour interview to be conducted in Boston region. The next section consists of demographic information. The third section analyzes the Buyer Behaviour. "
From the Paper
MICROSOFT ZUNE PRODUCT ABSTRACT The objective of this document is to make an in depth study of the buyer behaviour and product attributes that cause the consumer to seek and purchase the Zune product. This research paper is divided into four sections. The introduction consists of a discussion on how the author plans to acquire subject for the intended consumer behaviour interview to be conducted in Boston region where the author works for the Microsoft Corporation and will be carrying out the interviews internally.
Tags:zune, consumer, behaviour
Presents a review of the Consumer Advocacy Model Program (CAM).
Essay # 85169 |
1,125 words (
approx. 4.5 pages ) |
1 source |
2005
|
$ 23.95
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Abstract
The Consumer Advocacy Model Program (CAM) is a substance abuse program offered by the Substance Abuse Resources and Disabilities Issues program (SARDI) and the University Medical Services Association. It is a consumer-oriented program, with a team approach. This paper is an on-site evaluation and review of CAM. The paper argues that CAM does provide a valuable resource for the disabled population, but the success rate needs improvement before it can be called a viable treatment provider.
From the Paper
"The person that I interviewed was Melissa Jones, CCDC-IIIE, clinical director at the program. Ms. Jones has a number of different certifications and professional qualifications, including a Masters of Rehabilitation Counseling (MRC). Program and Services Provided CAM is a consumer-oriented outpatient program that is also community based. According to the website, this program offers a large number of services to its clients, including "advocacy, support, case management, vocational services, and chemical dependency treatment for people with disabilities who are concurrently experiencing alcohol or other drug-use problems" (What is CAM?, 2003, par. 2)."
Tags:consumer, advocacy, model
An essay on the rising health care costs associated with moral hazard and why, despite some skepticism, consumer driven health plans (CDHP) can provide a solution.
Term Paper # 75179 |
1,040 words (
approx. 4.2 pages ) |
3 sources |
APA | 2006
|
$ 21.95
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Abstract
The paper discusses Consumer Driven Health Plans (CDHP) and how these plans can reduce medical spending. The paper examines the rising cost of health care and how health insurers have developed new and innovative ways of dealing with the ever pressing issue moral hazard has had on overall medical spending. The paper further analyzes how through consumer driven health plans, health insurers hope to encourage more conservative and responsible consumerism as patients are forced to pay higher out of pocket costs for medical services.
From the Paper
"Year after year, as the cost of health care continues to rise and the American public's frustration continues to grow, those with influence over the market have begun to offer new and innovative solutions in the hopes of curbing the ever rising prices a broken system has helped to create. In a flawed design where everyone but the consumer is picking up the tab - the employers, health insurers, and government, it's of no surprise that Americans have been more than indulgent in their consumption of medical services. Unfortunately, this careless consumption, driven by moral hazard, is what continues to drive the overall cost of health care up at a rate of inflation higher than that of other goods and services. Now, in an effort to reduce the most costly of effects attributing to the rising cost of medical services, health insurers have focused on reducing moral hazard through the introduction of consumer driven health plans (CDHP)."
Tags:care, consumer, costs, deductibles, driven, hazard, health, increased, insurers, medical, moral, plans, spending
This article discusses consumer behavior primarily in South Africa.
Analytical Essay # 74552 |
1,808 words (
approx. 7.2 pages ) |
12 sources |
2004
|
$ 34.95
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Abstract
In this paper, the writer considers twelve articles focusing on consumer behavior, primarily in South Africa. The writer discusses factors that affect consumer behavior (such as, family values, peer pressure, cultural mores and economic trends).
From the Paper
"There are many different factors that affect consumer behavior, family values, peer pressure, cultural mores, economic trends among others. Understanding how various factors affect consumer behavior is critical if companies are to be successful in their marketing efforts. These factors become both more complicated and more critical when international marketing is taken into account. This research considers the issues of need and motives values and attitudes and how these factors are both influenced and how they influence consumer behavior particularly with ..."
Tags:marketing, south africa, consumer behavior