An in-depth research paper on the consumer decision making process for purchasing property in Spain.
Dissertation or Thesis # 108463 |
11,610 words (
approx. 46.4 pages ) |
30 sources |
APA | 2007
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$ 135.95
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Abstract
This study investigates the decision process of consumers purchasing property in Spain. The paper focuses on the underlying reasons for purchasing a property in Spain, the methods used by the purchaser to gather information and the overall satisfaction with the purchase process. The paper links a report about current theories on consumer purchasing behaviour to the purchase of property abroad.
The investigation reveals a clear link between the level of satisfaction of the purchase process and the level of information and advice sought. The paper includes flow charts, tables, and graphs. It also appends the questionnaire used in the research and data analysis pages.
Outline:
Abstract
Contents
List of Tables
List of Figures
List of Appendices
Acknowledgements
1. Introduction
1.1 Aspects and Foundation of the Research
1.2 Aim of the Research
1.3 Objectives of the Research
1.4 Hypothesis
2. Literature Review
2.1 Consumer Behaviour
2.2 The Consumer Decision Process
2.3 Problem Recognition
2.4 Information Search
2.4.1 Do Consumers Always Search Rationally?
2.4.2 Determinants of Information Search
2.4.3 Type of search
2.4.4 Evaluation of Alternatives
2.5 The Decision
2.5.1 Affect Referral Rules
2.5.2 Non Compensatory Decision Rules
2.5.3The Lexicographic Rule
2.5.4 Compensatory Decision Rules
2.5.5 Modified Rules for Research
3. Methodology
3.1 Methodology in Similar Research
3.2 Research Approach
3.3 Research Strategy
3.4 Method
3.4.1 Channels of Distribution
3.4.2 Ethics
3.4.3 Data Collection and Analysis
3.4.4 CHI-Square Test
3.4.5 Elements of Bias
3.4.6 Sampling
3.4.7 Pilot Study
3.4.8 Research Constraints
3.4.9 Response Rate
3.4.10 Variables
3.5 Null Hypothesis
4. Results
4.1 CHI Square Test
4.2 Data Interpretation
4.3 Summary of Key Findings
5. Discussion
5.1 Pre Purchase Process
5.1.1 Information Search
5.2 Purchase Process
5.3 Post Purchase Process
5.3.1 Consumer Behaviour Models
5.4 Consumer Profile
6. Conclusion
7. Recommendations and Further Research
8. References
9. Appendices
10. Glossary
From the Paper
"Nicosia proposed a model that concentrated on the buying decision for a new product (illustrated in figure 2). The first stage of the model concentrated on the marketers' attempts to communicate with the consumer and the consumer's predisposition to act in a certain way. The scope of this research did not allow for the exploration of marketers' communication methods. However, the second stage of the model involved the consumer in a search evaluation process, which is influenced by attitudes. This follows a similar process to the Andreason model but it allowed the consumer to evaluate the process."
Tags:consumer, behavior, purchasing, decisions, emotional, response
This paper uses a case study to examine United Kingdom Consumer Laws and Consumer criminal laws. The laws are meant to protect consumers against defective and unsafe products and services.
Case Study # 23878 |
16,682 words (
approx. 66.7 pages ) |
4 sources |
MLA | 2002
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$ 181.95
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Abstract
United Kingdom Consumer Laws and Consumer criminal Laws are meant to protect consumers against defective and unsafe products and services. They can be invoked if a consumer feels he was taken for a ride and given product or service, which did not meet his needs or was faulty in any sense. We need to understand that certain conditions apply when these laws are made use of to bring charges against a trader. For example, the nature of product or service doesn't count at all but the length of use; special seller instructions, representation of a product etc. play a dominant role in determining the exact nature of breach of contract between the seller and the consumer.
Proposal-Introduction
Executive Summary
-------Rights and Liabilities-Used car
-------Rights and Liabilities-Seat cover
-------Rights and Liabilities- Cell batteries
-------Rights and Liabilities-Re-roofing
-------Rights and liabilities-Dogs
Conclusions/Recommendations
From the Paper
"Eleanor and Nicos needed to purchase a second-hand car and visited Solid Cars for this purpose. There they found a Range Rover, which was being offered for 2,000. The salesman informed them the original engine of the Rover had been replaced with a reconditioned engine. After initial discussions with the salesman, they agreed to purchase the vehicle through their debit card. The salesman however told them few things, which later proved to be incorrect and caused them several problems during test-drive."
Tags:Consumers, Laws, United, Kingdom, Merchants, Legal, rights
A discussion on consumer attitudes towards a retailer, with a focus on Wal-Mart.
Term Paper # 140745 |
750 words (
approx. 3 pages ) |
1 source |
MLA |
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$ 16.95
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Abstract
The paper relates that consumer attitudes towards a retailer can be established through a variety of attributes. The paper looks how in terms of consumer attitudes towards Wal-Mart, positive and negative attitudes towards the company are arrived at through a variety of channels. The paper discusses the research that indicates that consumers are inundated with information on the firm which has little to do with its actual retailing of consumer product goods (CPGs) such as its treatment of employees (Bianco). The paper discusses how consumers may read about this directly or are exposed to the news vicariously through word-of-mouth and then go on to assume that Wal-Mart treats it employees poorly and is therefore a "bad" company. Furthermore, the paper notes that some consumers may perceive the firm as much more than a retailer but as a powerful economic force that somehow affects much more than just what products they purchase.
From the Paper
"Consumer attitudes towards a retailer can be established through a variety of attributes. In terms of consumer attitudes towards Wal-Mart, positive and negative attitudes towards the company are arrived at through a variety of channels. As the research indicates, consumers are inundated with information on the firm which has little to do with its actual retailing of consumer product goods (CPGs) such as its treatment of employees (Bianco). Consumers may read about this directly or are exposed to the news vicariously through word-of-mouth and then go on to assume..."
Tags:consumer, behavior, labels
This paper discusses the Consumer Protection Act and examines its implications with regards to real estate matters.
Essay # 84010 |
1,350 words (
approx. 5.4 pages ) |
6 sources |
2005
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$ 27.95
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Abstract
This six page graduate paper examines the Consumer Protection Act. The author notes that in examining how the Consumer Protection Act relates to real estate and real estate transactions, it is evident that the CPA reflects the fundamental principle of protecting prospective buyers from sellers who are tempted to engage in deception and fraud. Consumer protection laws, many of which have been incorporated into the Consumer Protection Act, mandate that a seller cannot generally take any action or fail to take any action that may result in a consumer being deceived or misled through false claims, ambiguity, exaggeration, or innuendo.
From the Paper
"In examining how the Consumer Protection Act relates to real estate and real estate transactions, it is evident that the CPA reflects the fundamental principle of protecting prospective buyers from sellers who are tempted to engage in deception and fraud. Consumer protection laws, many of which have been incorporated into the Consumer Protection Act, mandate that a seller cannot generally take any action or fail to take any action that may result in a consumer being deceived or misled through false claims, ambiguity, exaggeration, or innuendo."
Tags:consumer, protection, act
A look at several American consumer science organizations.
Term Paper # 150268 |
4,668 words (
approx. 18.7 pages ) |
10 sources |
APA | 2012
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$ 72.95
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Abstract
This paper presents an overview of several American consumer science organizations, focusing no their history and goals. First, the paper describes the first American consumer science organization, the American Home Economics Association and its founder, Ellen H. Richards. Then, it discusses an international organization and further shows how it has been influenced by its American counterparts. The paper then describes the contemporary consumer science organizations in the US and the importance of membership to enhance professional development. The paper also addresses the requirements necessary to become a Certified Family and Consumer Scientist. Other professional organizations and their publications are also noted. The paper concludes with a discussion of another discipline, family studies. The paper's author states her research goals in relation to this area of study.
From the Paper
"The exact standards used by the American Association of Family and Consumer Sciences Council of Accreditation are not published online, but the Association is recognized by the Council for Higher Education Accreditation as a Specialized Accrediting Agency, meaning that it meets rigorous national standards of evaluation and must hold the institutions to which it grants accreditation to the same standards (AAFCS 2003). The criteria used by the Association's Council for Accreditation are continually updated, remaining contemporary and relevant through all progress and evolution of the family and consumer sciences (AAFCS 2003). Accredited programs are also reevaluated continually in order to maintain their accredited status as required by the Council for Higher Education Accreditation."
Tags:family studies, family and consumer sciences, Kappa Omicron Nu
Consumers have the power to change corporate policies all through the use of the almighty dollar. Therefore, consumers control and manipulate corporate policy through spending power. In his work, "Red, White, and Beer," Dave Barry posits that any ...
Essay # 137971 |
1,000 words (
approx. 4 pages ) |
0 sources |
MLA |
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$ 21.95
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Abstract
Consumers have the power to change corporate policies all through the use of the almighty dollar. Therefore, consumers control and manipulate corporate policy through spending power. In his work, "Red, White, and Beer," Dave Barry posits that any product can sell in America if it is considered to be 'patriotic' (Barry 474). However, patriotic or not, if a company's policies are disagreeable to the consumer the product will not sell.
From the Paper
Student's Name Name of Instructor Name of Course March 17, 2008 The Power of the Consumer Consumers have the power to change corporate policies all through the use of the almighty dollar. Therefore, consumers control and manipulate corporate policy through spending power. In his work, "Red, White, and Beer," Dave Barry posits that any product can sell in America if it is considered to be `patriotic' (Barry 474). However, patriotic or not, if a
Tags:consumer, power, legislation
A look at the impact of consumer demand.
Term Paper # 138910 |
750 words (
approx. 3 pages ) |
2 sources |
APA |
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$ 16.95
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Abstract
The paper discusses how we are all affected by the element of consumer demand, which decides what products are successful and what are not, how much of a product is produced and distributed, how well companies can produce the goods needed based on the raw materials at hand, the price to be charged for the item, and much more. The paper explains that if consumer demand is high, the price may go up on goods that are hard to supply because more people are competing for the item, or the price may drop because consumer demand is such that economies of scale help reduce the per item cost as manufacturers gear up to meet the demand.
From the Paper
"We are all affected by the element of consumer demand, which decides what products are successful and what are not, how much of a product is produced and distributed, how well companies can produce the goods needed based on the raw materials at hand, the price to be charged for the item, and much more. If consumer demand is high, the price may go up on goods that are hard to supply because more people are competing for the item, or the price may drop because consumer demand is such that economies of scale help reduce the per item cost as manufacturers gear up to meet the demand. Markets have a supply side and a demand side, and the two interact and provide information in two directions, to the suppliers and the consumers."
Tags:consumer, demand, effects
An exploration of consumer behavior within an international context.
Analytical Essay # 130177 |
5,000 words (
approx. 20 pages ) |
20 sources |
MLA |
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$ 75.95
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Abstract
The paper looks at three consumer markets - Europe, Japan and the United States - that have established themselves as among the most influential consumer markets anywhere in the world. The paper explores the salient features of each and also examines the similarities which exist between them. As well, the paper considers what the spending and consumption habits of each market say about the peculiar cultures of each. In the final analysis, the paper concludes that placed within their cultural context, it is clear that the world's great consumer markets are shaped by a complex confluence of social, cultural and even political factors.
Tags:international, consumers, context
An examination of Johnson & Johnson's consumer products segment.
Analytical Essay # 124322 |
750 words (
approx. 3 pages ) |
3 sources |
MLA | 2008
|
$ 16.95
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Abstract
This paper examines Johnson & Johnson company and its ability to communicate with its consumers. It explores the nature of consumer business that is a part of this multinational corporation's portfolio of products and services. It examines the specific market niche and examines the decision to purchase numerous brands of consumer products. The paper also explores the ways in which the company is able to continue to keep these products in the thoughts and minds of potential customers.
From the Paper
"According to the Annual Report for Johnson & Johnson Company, J&J, published online, J&J is involved in the manufacture and sale of various products in the healthcare field worldwide. J&J operates in three primary segments which are consumer, pharmaceutical and medical devices and diagnostics. Sales by segment are shown in the chart below. J&J's consumer products segment offers a variety of personal care and hygiene products including adult skin and hair care, baby care, first aid, sanitary products and nonprescription..."
Tags:Johnson & Johnson, communication with consumers are crisis, critical decisions, risk mitigation, authority and autonomy
The paper examines the influence that emotions play in consumer behavior.
Term Paper # 110757 |
1,480 words (
approx. 5.9 pages ) |
5 sources |
MLA | 2008
|
$ 29.95
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Abstract
Marketers and business researchers are becoming increasingly aware of the way that emotional factors affect and influence consumer behavior. The paper's author contends that the term 'emotion" brings with it a great degree of ambiguity and misunderstanding that often confuses the way that this aspect is seen to relate to consumer behavior. The writer discusses some of the aspects of the interaction between emotion and consumer behavior in both a practical and theoretical sense.
Outline:
Introduction and Overview
Theoretical Perspectives
Practical Aspects
Conclusion
Works Cited
From the Paper
"The theories of emotional behavior posited by Zajonc and others have very real practical implications for contemporary marketers and for the general understanding of consumer behavior. In essence, the significance of emotions or affective patterns of behavior, according to theorists like Zajonc, are that these feelings or emotional aspects of decision-making are the first and most primary component of consumer behavior. Another essential aspect is that in theory affective behavior takes place before reasoning and cognitive aspects. This has obvious repercussions in terms of understanding and determining consumer behavior patterns."
Tags:business, advertiser, marketer, customer, consumer, behavior, product, strategies