Abstract
The paper offers a brief history of Turkey and discusses how it has a diverse population who seem to be interested in sports with a highly effective state supported sports system, both private and public. The paper examines in depth the sports shoes market in Turkey and concludes that currently, it is a promising venture to invest and enter the market in Turkey in this niche. The paper includes graphs, tables and charts.

Outline:
Brief History of Turkey
Sports Enthusiasm in Turkey
Sports Shoes Market in Turkey
Trends and Opportunities
Market Demand
Prospective Buyers
Competition Market Issues and Obstacles Import Tariffs and Taxes on Sports Clothing and Sports Shoes
Taxes and Other Import Fees
Market Entry
Conclusion

From the Paper
"Turkey is an internationally recognized center for sports enthusiasm and participation. The interest in sports is culturally bound both historically and as an aspect of Turkey's general international cosmopolitan nature. This is especially true as a result of the modern emphasis on European involvement and a relatively open international but specifically western travel emphasis both to and from the nation. Aspects of western influence, but specifically UK influence are bound in the Turkish culture as a result of years of European and other allied assistance to overthrow what remained of the Ottoman Empire and collectively remove occupying forces from Greece from the nation. Turkey was in fact the only nation that negotiated a treaty with the Allied forces at the close of WWI and became independent of the old established government and encroaching allied powers as well as the short occupation of the nation by Greece."

Tags:apparel, branding, franchises, competition, taxes, marketing, investment

Abstract
This paper discusses the company EA Sports, a strong market leader in the sports videogame industry. It looks at the valuable advantage that EA Sports has over its competitors and the exclusive licenses that it holds. The paper discusses whether the sports videogames produced by EA Sports are difficult to imitate or not and whether EA Sports employees are exploited by the organization. Finally, the paper discusses if EA Sports is able to sustain a competitive advantage.

Table of Contents:
Valuable: YES
Rare: YES
Hard to Imitate: NO
Exploited by the Organization: YES
Sustain Competitive Advantage: YES

From the Paper
"It is not a good thing to have an exclusive license and then not improve on the existing products. This is the time that EA Sports must look at the content and hear what the fans are saying. There must be some truth in the many blogs available in the Internet. Gamers are not only players and buyers of the games, they are thinking people. In many aspects, they like to have choices and if the games remain the same all the time, exclusive license or not, gamers will go and try some other products. EA Sports has experienced this downward trend in 2003 and 2004 when sales were slow, games had bugs, and lots of complains from gamers. EA Sports had to try something new and they did that by buying exclusive rights. They solved one problem but in the long run, if they don't start getting innovative and creative, other products will again take over in popularity. Only the future can tell."

Tags:marketing, product, fans, competition

Abstract
This paper takes a look at one of the leading developers, designers, manufacturers and global marketers of footwear, apparel, equipment and accessories, the Nike Company. According to the paper, Nike is perhaps most well known for its manufacture of footwear for men, women and children.The paper reports that Nike also has a sports apparel product line, as well as a performance equipment product line that includes golf clubs, sports balls, eyewear, timepieces, skates, bats, electronic media devices, and other equipment specifically for sports activities.

Outline:
Economic Forces Faced by Nike
Technological Forces Faced by Nike
Sociocultural Forces Faced by Nike
Demographic Forces Faced by Nike
Political and Legal Forces Faced by Nike
Global Forces Faced by Nike
Nike's Suppliers
Nike's Distributors
Nike's Customers
Nike's Competitors
Conclusion/Recommendations

From the Paper
"As the world becomes increasingly globalized, sociocultural forces will become increasingly more globally diverse. One of the primary sociocultural factors that Nike will have to contend with is society's outlook on responsible manufacturing, particularly in Third World countries. The 1990s saw Nike as the "global poster child for corporate ethical fecklessness" (Zadek). 2000 saw the company recalling more than 100,000 pairs of Little Air Jordan shoes, because of concerns of lead paint ("Lead Paint"). However, today the organization has been able to develop ethically responsible business practices."

Tags:globalization, competition, cutting, edge, innovation, PUMA, Adidas, AG, reebok

Abstract
This is a persuasive paper that tackles the idea that sports has become simply a marketing agent and a business game rather than a sport that promotes competition, values and respect. The author argues that sport has recently been transformed to a commercial mechanism whereby the media promotes ideals of heroes and contribute to the ideals of falsity and corruption. Sports has become a commodity and a marketing tool and a money orientated idea. Includes an analysis of the statement by Tyler Cowen "we run the danger that commercially successful heroes induce dangerous forms of mimesis and fail to help citizens coordinate around noble ideas."

From the Paper
"Thesis: The marketing of sports has become a business where players make more money marketing the products than playing the game. Sports heroes are then, no longer promoting the ideals of competition and values, rather through the commercialization of the team and player they are contributing falsity to a society already chaotic. "

Tags:sport, monet, comodity, conumer, marketing, business, hero, social

Abstract
The paper discusses the demand for sports marketing and how the educational system has introduced courses on sports management. The paper examines the products the companies are offering and looks at the competition within the sports marketing industry. The paper shows how sports marketing helps with the construction of sports facilities, the offering of sports scholarships for the talented children or the sponsorship of various social events.

Outline:
Introduction
Demand and Offer
Importance
Producers and distributors
Sponsorship
Competition
Sport product
Constructions
Conclusions

From the Paper
"The promotion of sports has probably never been more important than now, when we feel an intense need for a healthier live style. For-profit organizations have often used sports personalities and events to market their items, some of the most relevant examples in this sense being Nike or PepsiCo. Several campaigns were also indented to reintroduce the population to the pleasures and benefits of sports, sending as such a social message, rather than a simple promotion of their items. These features, alongside with a variety of changes affecting the social, economic, political and technological environments, have lead to the creation of sports marketing."

Tags:producers, distributors, sponsorship, competition, constructions

Abstract
The paper explores the broad economic realities related to sports marketing and addresses the relationship of sports marketing to social values such as the selection of role models, the ambition for competitive success and an identification with either team or individual goal orientation. The paper also examines the public health consequences of the public identifying with sporting figures and the goals related to achievement in sports. The paper focuses on the case of EA Sports video game designers and relates an interview with a sales associate. The paper discusses how relying on the appeal of a sports icon for the projection of a brandname image can backfire when this athlete encounters trouble, but shows how, by and large, the benefits of sports marketing are enormous.

Outline:
Introduction
Research Background
Literature Review
Case Study
Conclusion

From the Paper
"The concept of sports marketing is principally expansive and multifaceted. The surface notion of marketing logos, symbols and products in merchandising association with teams, leagues, organizations or individuals is supplemented by countless other branches of retail, public relations and advertising that must be assessed under the umbrella concept of sports marketing. This discipline stretches across countries, athletic traditions, seasonal variations and a diverse, multi-stratified range of targets, with contexts and media also varying widely. Examples persist in everyday life; Michael Jordon's well known associations with such products external to the sporting industry such as Hanes Underwear and Nike Sneakers; the banking industries wholesale dominance in the contest to name today's modern sport stadium complex; the specific tailoring of Budweiser commercial to appeal directly to audiences of NFL broadcasts and even the direct sponsorship of performing athletes such as in individual-competitive sports such as NASCAR racing or Xtreme tournaments."

Tags:advertisers, brand, names, athletes, role, models, Superbowl

Abstract
This paper discuses Replay Radio's product life cycle, channel management, an advertising plan and price, promotional and public relations strategies. The author points out that, during the launch phase, XM's marketing team should follow a skimming price strategy because of their competitive advantage and limited product availability. The paper relates that the pricing strategy for Replay Radio should be sales-oriented objective, which seeks some level of unit sales, dollar sales or share of market goal without referring to profit. The author recommends an initial promotion schedule starting the first of August so that the company can catch the height of sports, shopping and new releases for television shows and the music tour calendar. The paper suggests a public relation campaign by promoting technological sharing with the other satellite radio system Sirius, to assist in growing the industry market.

From the Paper
"The second phase is growth, during this phase of the product's life cycle the product tends to become more profitable and competitors tend to become more attracted to the market. Companies tend to start forming alliances, and more money is put into the advertising the product. Replay radio should be in mass production at this point of the life cycle and be marketed to manufacturers worldwide. The third phase is maturity; products that tend to survive the early phases normally spend the longest in this particular phase. Sales tend to grow at a decreasing rate then stabilize and price wars begin with the competition and promotion of the product becomes more widespread."

Tags:advantage, trend, record, retailers, demos

From the Paper
"This research involved an analysis of the sporting goods industry. Following an historical review of the industry, economic and major competitors, competitive structure and marketing strategies, environmental threats and opportunities, and future strategies are addressed.

Historical Review of the Industry
In its infancy, the national sporting goods industry involved the production and marketing of a few items of equipment and devices which could not be easily fashioned by either individual users or small local firms. In many instances, equipment used in the pursuit of sport was not considered to be sporting goods, but rather other types of goods which were temporarily converted to ... "

Abstract
The paper presents a business plan that first offers a general overview of the organization, a new indoor baseball and softball training company, and the industry in which it will activate. The paper also describes the types of products and services offered by the startup company. The second part of the paper's business plan focuses on the market characteristics, including the competition in the baseball and softball industry in the Suffolk County. The paper presents a potential marketing plan for the organization to implement, along with the management and the operational plan.

Outline:
Part One: Executive Summary
General Company Description
Products and Services
Part Two: Marketing Plan
Operational Plan
Management and Organization

From the Paper
"During the past recent decades, humanity has been increasingly focused on developing a professional career in order to improve the quality of their lives. However, this brought about increased levels of stress and reduced time for leisure activities. As a consequence, sports activities were rather neglected by the general population. But the increasing rates of obesity and heart diseases have opened the eyes of the individual and have once again revealed the necessity for physical workout. The new indoor baseball and softball training company comes to the aid of this purpose and will help all age groups preserve their health through exercise, while in the same time offering them a chance at performance."

Tags:products, services, market, management, operations

Abstract
This paper examines how ambush marketers can be described as organizations that intrude on agreements made between an official sponsor and the host of an event. It looks at how ambush marketers usually take advantage of their rights to capitalize on business opportunities and make the most out of someone's business deal. In particular, it explores whether tough rules should be introduced to protect sports sponsors and curb this marketing tactic.

From the Paper
"No matter which way one wishes to look at the situation of ambush marketers making the most of already sponsored big events, it may be said that such opportunities should not really be ethically available for organizations to seize. This is because official sponsors are the rightful owners of these events, as they pay large sums of cash to run the event, and this is the reason why things such as the logo of the events are directly associated with the sponsor companies. Considering this, ambush marketing may be accurately defined as the unauthorized association of an organization with the marketing of a particular event whereby they gain benefit of the marketing rights of that event without having to pay the license fee applicable in order to be associated with the event. Under this definition and the rest of the related discussion, there are a number of things that come to one's mind. Marketing rights is one of these things, as organizations gain under free trade."

Tags:free, trade, competition, license, fee