Abstract
This paper examines the book by Ritzer which criticizes American culture for being too commericalized. The book focuses on the four foundations of McDonaldization: Efficiency, calculability, predictability and control as the focus for a rationalized corporation. Individuality, unpredictability, and attention to quality have no place in these dehumanized systems. The paper looks at how these foundations are transferred on to human society.

From the Paper
"It is necessary to examine this system to understand how it applies to child care in contemporary American society. The concept is derived from the work of the German sociologist, Max Weber, on the rationalization of the West. The first emphasis, efficiency, is about finding the best means to whatever end we choose or have selected for us. Secondly, calculability involves an emphasis on things that can be quantified, often at the expense of the quality of production and product. Third, a McDonaldized world is one which is predictable, where products and services are the same from one time or place to another. Lastly, control, especially over people (workers and customers), through the substitution of non-human for human technology."

Tags:commericalism

Abstract
This paper provides a broad description and understanding of the historical, biological, cognitive, social and moral issues related to the media's influence on feminine self-image, and how the media affects body image and self-perception, particularly in young females. The paper provides an understanding of the balance between theoretical perspectives and their practical implications and applications, with a particular focus being placed on "Social Judgment Theory".

From the Paper
""What did I need a mirror for, I was fat?" Every time I hear the "spokesmodel" from the Slim Fast commercial say that line, I can't help but wonder what kind of messages modern media is sending to women. It is as if the ad is saying that if you don't look like a size three model, then there is no way you could possibly take pride in your appearance, so a mirror would be of no use. This is not only insulting but also frightening. Women are already conditioned to feel insecure about their bodies and media images such as this only serve to perpetuate negative stereotypes."

Tags:anorexia, commericals, girls, teenage, television, women