Abstract
This paper discusses one of the central themes of the internal politics of sports, as being the conflict between commercial professional ethos and amateur elite ethos. The paper discusses the growing commercialism in British sports since 1945 and explores and analyzes the different perspectives of amateur elitism and commercial professionalism.

From the Paper
"It is also worth noting that even during the peak of the amateur ideal, professionalism and commercialism were not eradicated, nor always treated with hostility . They were instead, bounded and subordinated for the most part. Arguably, distinctions between the amateur and professional sportsman remained crucial in that they "helped maintain a pre-existing set of social relations" and "often served to preclude or circumscribe class competition in sport" Though by the 1950s with the foundations of Britain's 'New Jerusalem' firmly laid ideas that the gentlemanly amateur should outrank the paid professional became unfashionable. Social change and a "less deferential spirit" provided the impetus for challenging traditional hierarchies of power in sports. Indeed the 1950s is often seen as the decade "when a set of crucial changes were set in train which were set to usher in the 'modern' game" of professionalized sports."

Tags:amateurism, professionalism, sport, commercialism, football, athletics

Abstract
This paper explores how entertainers today are more interested in money and their moment in the spotlight of fame and fortune than in being aware of their sense of what music as an art form really is. It looks at how the entertainer's social status and financial value have absolutely no correlation to their abilities as a musician or their talents. It examines how this commercialism has ruined music as an art form and turned it into a business.

From the Paper
"Where did the creativity go to? Music has the power to move people in unexplainable ways. It gives them the power to go deep inside themselves, to touch emotions which otherwise would be unattainable. It has the power to spark movements and revolution. Listening to music, watching live music, or even making music with other people has the power to lift one's spirits onto another level and gives people the sense that they are not alone. With music one can explore all possibilities; it can help us to reach ulterior ways of understanding the world. Lyrics and more importantly image are not the only way music exists."

Tags:entrepreneurs, talent, art, fame

Abstract
This paper examines the languishing of the American Dream during the post-war era, as rampant capitalism engendered an unequal mercantile system at odds with these earlier ideals. It looks at how Arthur Miller's quintessential salesman, Willy Loman and Saul Bellow's Tommy Wilhelm epitomize the disillusionment felt by many Americans as the rise of commercialism left many hard-working men struggling to survive and to come to grips with the emerging paradigm. Pointed quotations from formative Americans such as Thomas Jefferson and Henry Ford are juxtaposed with excerpts from the literature to provide a rich and multifaceted context for the analysis.

From the Paper
"Arthur Miller's "quintessential American play," Death of a Salesman, deals directly with the conflict between romanticized notions of success and realities of economic marginality in the 1950s. Although the play was composed during a period of relative national prosperity, Miller's own experiences of financial hardship during the Great Depression still resonated strongly, and he infused his drama with skepticism toward the lofty ideals of the American Dream. "There is a feeling at the back of the brain," explained Miller, "that the whole thing can sink at a moment's notice." This sense of doubt appears most recognizably in the character of Willy Loman, a sixty-three year old salesman whose mediocre career contrasts sharply with his idealistic expectations."

Tags:depression, idealism, loman, tommy, war, wilhelm, willy

Abstract
This paper examines how, for the organizers and advertisers of the Olympics, the event is much more than a series of sport competitions and how, from the moment the bid is placed to host the Olympics, host nations are vying companies for sponsorship, advertising, broadcasting rights, and merchandising rights. It looks at how the games have become much more than sporting achievements, but an opportune time to increase job opportunities and revenue for a country that prepares well in advance for a chance to host the Olympic games and all the visitors and athletes that will be visiting their shores. It analyzes how the Olympic games can make a positive impact on a country's economy and how, in commercializing the games, the Olympics has turned into another money-making event for struggling economies and money-hungry countries.

From the Paper
"Advertisers, as in the Super Bowl and World Series, are prepared to pay exorbitant prices for ad time during the Opening Ceremonies as well as significant events important to its viewers, i.e. basketball events and other events which feature prominent sport personalities. NBC acquired the rights to provide broadcast coverage of the Olympic Games for an 8 year period starting from 2000 in which they paid $3.6 billion for the rights (McClellan, 2003) and on top of their profits through advertising; the network stands to commercially gain beyond any Super Bowl or World Series."

Tags:opening, ceremony, sponsorship, advertising, broadcasting, merchandising

Abstract
The paper discusses how Capell's article notes how the London commercial real estate sector has been battered by the global downturn - to the point where many office building projects have been put on hold. The paper relates that the article points out that commercial property values fell 27 percent in 2008 and another 3.5 percent in January of this year. The paper notes that according to at least one expert with a leading firm, the British commercial property sector was the first to react to the financial crisis (Capell, 2009).

From the Paper
"Capell's article notes how the London Commercial real estate sector has been battered by the global downturn - to the point where many office building projects have been put on hold. The article points out that commercial property values fell 27 percent in 2008 and another 3.5 percent in January of this year. According to at least one expert with a leading..."

Tags:commercial, real, estate

Abstract
The purpose of this study is to provide a general overview of the discipline of commercial art. To do so, a number of topics will be touched upon so that readers can gain a broad understanding of the importance of commercial art in contemporary culture, as well as some of the means by which commercial art is produced.

From the Paper
"The importance of commercial art and the artists who create it cannot be overemphasized. Western, capitalist societies depend upon the skills that commercial artists possess. Quite simply, "commercial artists create a moving record of social moods and public perceptions ... because art, emotion, and business interests converge in advertising" ("Area of Study" par. 2). Put another way, capitalism is built on advertising. Without advertising, producers would not be able to convince consumers that they have an artificial need for a given product. Commercial art is the medium through which advertising operates and the proverbial glue that holds together the economic systems of Western nations. The purpose of this study is to provide a general overview of the discipline of commercial art. "

Tags:commercial, art, overview

Abstract
This paper contends that commercials are far less sexist and less racist now than they were 50 years ago or even a generation ago. The writer discusses that subtle sexism is as dangerous as the more explicit varieties, because it is harder to identify and therefore to fight against. In this article, the writer explores sexism in the world of the television commercial.

From the Paper
"Most of us try to avoid thinking about commercials. We reach for our remote to mute them, wander out of the room during them, talk to our roommates, do some homework on our laptops. And because we try to ignore commercials much of the time, we believe that their influence on us is minimized. We are not really paying attention so we do not think that they are affecting us. But the average American is exposed to thousands of ads and commercials every year and even if we are ... '

Tags:women, sexism, racism, commercials

Abstract
The paper discusses surveys which study the effect of TV commercials on children. The paper relates that the food industry has increased its advertising to all ages, including children, which is having a negative impact on their health. The paper suggests that companies should be held responsible for their influence on children, or at least present a more rounded view of food and nutrition. The paper also states that children have been bombarded by food marketing, which has resulted in higher rates of obesity. The paper ,after referring to various situations, concludes that a relationship has been found between television commercials and eating.

From the Paper
"A similar study was conducted in Europe, where children do not eat enough fruit and vegetables and where exposure to TV is negatively associated with the intake of these foods. This study by Klepp et. al. (2007) explored exposure to food commercials on TV in nine European countries with approximately 12, 750 children to determine the association between this exposure and attitudes toward eating fruits and vegetables. The authors state that the children report exposure more to more unhealthy foods than healthy ones such as fruits and vegetables. However, those who were exposed to fruit and vegetable TV ads were much more positively disposed toward eating these foods. These findings point to the important, and more positive, role that TV could play in supporting healthy eating messages."

Tags:television, commercials, children

Abstract
In this article, the writer reviews two notable short stories that are excellent examples of "commercial" fiction, "A Municipal Report" and "literary" fiction "A Jury of Her Peers". In brief, the paper outlines character development, plot and theme with an "eye" towards underscoring how William Sidney Porter's "A Municipal Report" is intended as a light-hearted, diversionary romp through a Southern town in early-twentieth century America while Glaspell's "A Jury of Her Peers" is really a troubling look at how men cannot perceive the "trifles" of women's lives - trifles which offer clues about the violence which drives some of them to commit murder.

Tags:commercial, literary, fiction

Abstract
The paper considers the strategic plan, implementation and recommendations for the Commercial Bank of Kuwait.

From the Paper
"The global banking industry has recently been confronted with issues that have called the industry itself into question. As the credit crisis has spread from the United States to Europe and beyond, investors and customers of banks around the world have become increasingly concerned about the role of financial institutions in their lives and the safety of their savings and investments. Ideally, companies conduct strategic audits as part of their regular business activities in order to ensure that their strategy..."

Tags:banking industry, commercial bank of Kuwait, cbk, strategic audit, strategy