Abstract
This paper examines in detail the failure of the Internet start-up, Boo.com. Several aspects of Boo.com's demise are analyzed, including the overall downfall in the dot.com community at the time of Boo.com's demise, and the company's business plan and approach. The author argues that the management of Boo.com failed to see their business from the customer's point of view. In the end, Boo.com teaches us many lessons about how not to start up a small business.

Outline:
Background
What Went Wrong
The Importance of Branding
Recommendations for the New Start Up
Achieving Balance

From the Paper
"From 1999 to 2001 the Internet developed into a pile of wreckage consisting of dot-com failures. Most of the carnage failed for the same reasons conventional businesses fail. They failed because of poorly conceived business models (Pandya and Dholakia, 2002). The largest number of these failures were and the Business to Customer (B2C) portions of the market. Many of the failed business models did not fail to attract visitors to their site, but rather failed because of the inability to convert visitors to paying customers (Agarwal, Arjona and Lemmer, 2001). Most failures occurred because businesses did not adhere to basic marketing principles, just like any other business that is bound for failure. "

Tags:business, failure, internet, dot, com, website, B2C, business-to-customer, start-ups

Abstract
This paper gives a description of EasyCar.com, which is a member company of a larger operating group that also oversees the easyJet.com brand in Europe. According to the paper, EasyCar.com was founded in 2000 with L10m and is based on a non-tradition business model where agents have been largely replaced with customer initiative reservations on the company website. Additionally, the paper shows how EasyCar.com has reduced the different types of vehicles offered at each location to only one and employs a fleet management strategy that maximizes rental rates over guaranteed availability.

From the Paper
"EasyCar.com is a member company of a larger operating group that also oversees the easyJet.com brand in Europe. easyCar.com was founded in 2000 with A'AL10m and is based on a non-tradition business model where agents have been largely replaced with customer initiative reservations on the company website. Additionally, easyCar.com has reduced the different types of vehicles offered at each location to only one and employs a fleet management strategy that maximizes rental rates over guaranteed..."

Tags:easycar.com, rental, industry

Abstract
This paper discusses Amazon.com in terms of its historic and recent financial and market performance. The paper explains that Amazon.com has been identified as finally recording an operating profit as well as a net profit. Additionally, while Amazon.com has greatly expanded its online products and services, it has as of yet not diluted its brand image. Finally, Amazon.com continues to leverage technology to deliver an industry leading customer service strategy and solution.

From the Paper
"Amazon.com's primary product line is of course books. However, beginning in the late 1990s Amazon began selling music CDs and miscellaneous other products. Since its 2001 restructuring Amazon completely reoriented itself from a specialty retailer of books to a full-line online shopping portal selling a host of consumer products including toys, apparel, and electronics (Epstein, 2004, p.85). A key difference in its strategic format post 2001 compared to pre-2001 is that Amazon moved from controlling and managing product inventories to largely redirecting them."

Tags:amazon.com, profit, books

Abstract
The paper selects an Internet site - Amazon.com - that engages in economic activities and behaviours. The paper reveals the author's findings vis-a-vis this site as it pertains to interactive communications, social relations, and cultural and historical contexts of the activities/behaviours taking place. In the end, the writer argues that Amazon.com is distinguished by a very collegial and fraternal transactional and information-gathering culture wherein individuals work with one another to exchange information on sellers and products; the culture of the site is remarkably democratic and open. Thus, it can be perceived that Amazon is an online gathering place that successfully brings together like-minded individuals.

From the Paper
"The following paper will select an internet site - Amazon.com - that engages in economic activities and behaviours. The paper will reveal the author's findings vis-a-vis this site as it pertains to interactive communications, social relations, and cultural and historical contexts of the activities/behaviours taking place. In the end, I argue that Amazon.com is distinguished by a very collegial and fraternal transactional and information-gathering culture wherein individuals work with one another to exchange information on sellers and products; the..."

Tags:research, paper, amazon.com

Abstract
This paper compares Big Lots as an Internet and brick and mortar retailer with Overstock.com. The paper looks at both companies' use of closeout items and examines the strategy of Big Lots. The paper discusses how Internet sales of Big Lots is limited to distributors, while Overstock.com sells to retail customers over the Internet.

From the Paper
"The retail industry typically does not deal in perishable inventory. If something does not sell today, it can be reduced in price and sold tomorrow. If it still does not sell, it can be reduced more or returned to the manufacturer. Savvy price-conscious consumers who are willing to wait for goods that perhaps are slightly out of fashion or which have been superseded by technological innovations can often find good deals by looking for retailers who specialize in these overstocked items."

Tags:big lots, overstock.com, internet retailing, e-commerce, e-business, closeout

Abstract
This paper discusses how Amazon.com's marketing strategy is linked to its strategic plan. It also shows how the Internet is used as a marketing tool, not an end in itself.

From the Paper
"At Amazon.com the mission statement is to build a place where people can come to find and discover anything they might want to buy online. (Amazon.com) To that end Amazon has positioned itself as an information-based company developing a number of proprietary methods for manipulating and managing information effectively. Fundamentally that information is in the form of product descriptions and customer data. Books were the original products sold via Amazon.com, but today thousands of different products can be purchased from the company..."

Tags:strategic plan, amazon.com, marketing, internet, marketing

Abstract
The paper considers the Amazon.com Web site from the perspective of what they are doing right, what they could improve, how it compares to other Web sites and how it compares to a brick-and-mortar experience. The paper makes recommendations for improving the site.

From the Paper
"In a article in the Wall Street Journal, Amazon.com was named one of the best sites on the Web in an admittedly unscientific and probably biased informal survey. Today, Amazon.com continues to be a highly successful Web site and one that does not rely on a bricks-and-mortar counterpart unlike many retailers such as Target. That Amazon has remained successful is indicative of the way that the company understands its audience, the way that it uses technology to..."

Tags:amazon.com, Web sites, brick-and-mortar, e-commerce

Abstract
This paper discusses the interplay of the macroeconomic and microeconomic environment of Amazon.com. The author points out the different niches and the way the company sets out to fill them with a business plan that has proven to be one of the most effective on the World Wide Web. The paper relates that the company began as an online bookstore and has progressed to many other types of products, which are all sold online to consumers.

From the Paper
"Amazon.com is an Internet-based company with a business plan that has proven to be one of the most effective on the World Wide Web. The company began as an online bookstore and has progressed since to many other types of products, all sold online to consumers who access the company site, choose their goods, pay by credit card or other means, and then have their goods shipped to them. The site has been billed as the world's biggest bookstore. After books, the company added CDs, DVDs, and videos, with the latter making up the majority of the firm's sales. The site has since added toys, tools, electronics, home furnishings, clothing, health and beauty goods, prescription drugs, gourmet foods, and such services as film processing."

Tags:amazon.com, business, organization

Abstract
This paper analyzes the mission statements of Amazon.com. The author presents a matrix analysis. The paper suggests a general strategy.

From the Paper
"This report presents the results of an analysis of the Amazon.com case. The case provides data relevant to Amazon.com at the beginning of calendar year . Financial and operational data provided in the case apply to ... and ... . The results of the case analysis are presented in several separated but related topical sections The topical sections are as follows: Existing mission objectives and strategies, Suggested vision and mission statements, EFE Matrix external factors evaluation ..."

Tags:Case Study, amazon. com

Abstract
This paper explains that mySAP.com consists of three components: the Marketplace, a website where both buyers and sellers first register themselves and then trade with each another; the Workplace, software, which sets up access to all of the systems that is being used in the company; and mySAP.com, also considered to be the umbrella name for all of SAP's Internet-enabled applications. The paper points out that e-marketplaces and trading exchanges, which are promoted by this business, have increased on the Internet from a varied range of industries. The paper concludes that the Commerce One alliance with SAP Markets strengths the company's delivery of the B2B infrastructure because SAP's global expertise in business applications makes it a powerful and noteworthy company.

Table of Contents
What is mySAP.com?
Overview on mySAP.com
Personalization
Collaboration
Solutions on Demand
The Prototypical Implementation Approach
Solution-oriented Prototypes
Potential Benefits from mySAP.com
Analysis and Overview on the Potential Benefits from mySAP.com
B2B Marketplaces
Marketplace Applications
Business Directory
Business Document Exchange
Business-to-Business Procurement (BBP)
mySAP.com Marketplace Business Communities
Dynamic Pricing
Requests for Quotation and Proposal
Collaborative Planning and Forecasting
Distributor Reseller Management (DRM)
Difficulties for Companies to Select mySAP.com
Conclusion
Key Words

From the Paper
"Thus, this approach permits to create an operational and completely documented prototype in simply a few days time. It replicates both incoming and outgoing information from business associates, for instance, scanning in an EDI object or an XML document with the organization's sales information. In the course of the implementation project, you can quickly adapt the contents to meet specific requirements. Also, this can be more easily achieved by using joint business process through linkage company's systems with partner solutions."

Tags:b2b, commercial, trading, linkage