Abstract
In this article, the writer discusses a case involving Colgate's attempt to penetrate the OTC (over the counter) drug market with Colgate branded generic drugs. The writer looks at Colgate's approach to core marketing and discusses the brand personality.

From the Paper
"In fact Colgate is selling sizzle and not steak regardless of the product it is selling. Toothpaste is toothpaste regardless of the coloring and flavoring added. Any toothpaste that gets you to brush your teeth is a good one. If you use salt and baking soda you will also clean your mouth and at considerably lower cost even if it does not taste as good as toothpaste ..."

Tags:Brand, market OTC, brand name brand identification marketing generic drugs channels consumer

Abstract
This paper reviews information identifying that the "Quick Ratio" for Colgate-Palmolive was under performing for each and every year of the past five year period, compared to that of the industry average. This is an important ratio due to the fact that it directly corresponds with the company's ability to pay back its liability obligation. The paper further discusses how although they under performed according to the industry it is common for many companies to carry this same level of debt, however they should strive to reduce their current liabilities or increase their cash and accounts receivables.

Tags:ratioanalysis, financials, annualreport

Abstract
This paper presents a detailed examination of the company, Colgate-Palmolive. The writer discusses many aspects of the company, including pricing, placement, and other elements of selling the product.

From the Paper
"The target market for the company's tooth whitener is couples and singles who are in their 20's and 30's. While Colgate enjoys selling the product to anyone who wishes to use it, the company's advertising has focused on this age group for several reasons. One of the main criteria for the focus is that this age group is when people begin to notice that their teeth may be losing their youthful whiteness and sparkle. The 20's and 30's is the time when aging begins and people start noticing things such as laugh lines, wrinkles and yellowing teeth. Colgate understands this and develops its marketing strategy to capture this consumer group and hopefully maintain them as customers for many years to come."

Tags:selling, market, target

From the Paper
"INTEL CORPORATION AND COLGATE-PALMOLIVE

INTRODUCTION:
Colgate-Palmolive and Intel Corporation are very much products of industrial and technological development in America. In 1806 when William Colgate founded the Colgate company in Manhattan to produce soap, candies, and starch, single owner or family owned companies with limited product lines were the norm (Hoover's Handbook, 1985). Some other companies reflecting the same trend were Goodyear, Firestone, Kraft, and Jos. Schmidt Breweries. In general, initial distribution was local or regional, and expansion to the national scene slow -- Colgate's beginnings are much the same.

William Colgate died 10 ..."

From the Paper
"The desire on the part of the Colgate company to extend its product line is related to concerns that the company is vulnerable in today's marketplace. Reuben Mark took over as CEO of Colgate-Palmolive in 1984. From the beginning, Mark has dedicated himself to preventing corporate raiders from taking over the company, ... this has not been an easy task. Mark managed to increase net margins at $4.7 billion-in-sales from 1.1 percent to 5.6 percent, achieving the highest margin in 25 years. He also achieved a return on equity from 4.1 percent to 22.5 percent. By 1988, corporate earnings had increased 18 percent per share.

Colgate-Palmolive has managed to retain its position as ... "

Abstract
Colgate-Palmolive is one of the most successful consumer products manufacturers in the world. Its products are particularly successful in the areas of health and beauty, and its signature toothpaste line competes against Procter & Gamble's Crest brand for market dominance.

From the Paper
"Introduction
Colgate-Palmolive is one of the most successful consumer products manufacturers in the world. Its products are particularly successful in the areas of health and beauty, and its signature toothpaste line competes against Procter & Gamble's Crest brand for market dominance. Companies in this industry sector maintain their market share by introducing new products on a regular basis, and by adding features and benefits to existing products. In this way, consumers have a reason to continue to purchase the more expensive branded products rather than switching to generic product offerings. So long as consumers can differentiate benefits which justify the additional cost for the branded products, they will continue to purchase those products. This research examines two recent entries into the consumer market made by ..."

From the Paper
"Marketing Report: Colgate Palmolive Ultra Brite Toothpaste

Executive Summary
Consumers will step up to a higher price or enhanced quality product if given a compelling reason. The chief marketing objective for Colgate Ultra Brite is to capture that consumer market. Product formulations that make a difference continue to lead the market and command premium prices.

The makers of core brands have reacted to increasing competition by addressing niche sales, including Colgate's Ultra Brite with peroxide and baking soda. Industry reports note that baking soda and peroxide products annual sales were up 14.2 percent through 1996, and that the whitening segment was up 43 percent during the same period. To capitalize on Colgate's ..."

Abstract
This paper examines the international Colgate-Palmolive and includes an overview of the personal care company and tts operations. The qualifications that a manager should possess for a successful international training program are also examined.

From the Paper
"Colgate-Palmolive is a global leader in the sale of many personal care products. In addition to its Colgate toothpaste, the company's other well-known brands include Palmolive .."

Tags:HRM, Colgate Palmolive

Culture

Transnational

Abstract
This paper examines the price earnings ratio of Unilever, Procter & Gamble, Colgate, and Gillette and then discusses risk methodologies and their use in real-life economic problems.

From the Paper
"The valuation of Procter & Gamble, Unilever, Colgate and Gillette provides useful information on the price earnings ratios of these companies by showing the relationship between what investors are paying for their stock and the companies' earnings on its shares of stock. The companies' price earnings ratios are..."

Tags:valuation, Gillette, Unilever, Procter & Gamble, Colgate, price earnings ratio, real-life economic problems, risk methodologies

Abstract
This paper explores the potential benefits of doing business in China. The paper begins with a background analysis of China's history and current economic, political and social status. The paper then uses real life examples to review the benefits in investing in what it says is one of the stronger of the world's emerging markets. As a number of Western companies are considering China as an appropriate market for long-term expansion, the writer uses the example of Colgate-Palmolive, one of the most successful consumer product manufacturers in the world, to illustrate the advantages of investing in China.

From the Paper
"In practice, most significant political decisions are made by a few key leaders of the Chinese Communist Party. Ministries or the Standing Committee of the National People's Congress (China's legislature) formulate policy on day-to-day issues. Some provincial governments, especially those in fast-growing coastal regions, actively adopt local policy variations. Senior political figures generally agree on the need for further economic reforms and the need for political stability, but there are differences over the content, pace, and ending point of reforms."

Tags:investment, corporations, chinese, colgate, palmolive, communism, government