Abstract This paper examines the reasons why people in New York drinkcoffee. It discusses the obvious reasons of the punishing pace of New York life which compounds the need for the desired effects of coffee. Some, it expands, are addicted. It also explores the conspicuous traits of many coffee makers, and claims that there are other more profoundly sociological reasons why drinkingcoffee is a proclivity shared by many New Yorkers.
From the Paper "There are obvious and not-so-obvious reasons why people in New York drink coffee. Some drink coffee (presumably many) because the punishing pace of New York life makes it necessary that they "re-fuel" when the opportunity presents itself. Others drink coffee because they have, to put it simply, an addiction. While these are conspicuous traits of many coffee-makers, there are other, more profoundly sociological, reasons why drinking coffee is a proclivity shared by many New Yorkers. This paper will look specifically at the fact that drinking coffee (in New York and in one of New York's multitudinous cafes) is a social exercise which allows people to find mates, to interact with others, and to protect themselves from harm. Ultimately, what should emerge from this brief paper is an appreciation that coffee consumption is much more than merely a means of "waking up in
Abstract This paper proposes a feasibility study for Prestige Specialties, Inc, one of a growing number of small specialty drink and confection makers in the world to possibility build a production/manufacturing facility in Columbia. It looks at how the potential of locating a coffee production facility in Columbia has several major risks as well as several opportunities. The primary risk that must be considered is the political and economic turmoil in the country as well as security is both in terms of employees and property. It shows how the market potential within the country is low due to a depressed economy and how a high end product such as Prestige would be expected to be too high priced for the average Colombian citizen to afford.
Outline
Rationale for Choosing Columbia
Special Considerations
Potential Market Size
Political and Cultural Considerations
Conclusion
From the Paper "There are approximately 500,000 coffee farmers presently in Columbia (NFCG, 2002). Many are members of the National Federation of Coffee Growers. This organization acts as a trade cooperative and assures that premium prices are paid so those farmers can maintain a higher standard of living. They also help in the marketing and maintenance of the coffee market so those Colombian farmers can always sell their product. Instead of attempting to grown our own coffee in an unfamiliar climate, it may prove advantageous to contact this organization and offer established farmers forward contracts on their future crops. This may be easier and more cost effective than establishing a new plantation from scratch."
Abstract This paper discusses the issues that a new coffee producer must look at within the changing market dynamics in order to to penetrate the diverse consumption patterns of coffee. The paper focuses on coffee consumption in the United States and Canada. It also analyzes the future outlook for the industry within both Canada and the United States.
Table of Contents:
Introduction
Future Outlook
Consumption Patterns
Statistics about Coffee Consumption in Canada
The Market Analysis
Potential Market(s) in the US
Conclusion
From the Paper "Coffee sales proved the most lucrative for the global hot drinks market in 2005, generating total revenues of $21.2 billion, equivalent to 40.3% of the market's overall value. The market's performance is forecasted to accelerate, with an anticipated CAGR (Compound Annual Growth Rate) of 2.4% for the five-year period 2005-2010 driving the market to an expected value of $59.2 billion by the end of 2010. (Hot Drinks Industry Guide Gives Coffee a Good Future Outlook)"
"Research from the National Coffee Association of the USA says that Coffee drinkers are becoming educated about different varieties of coffee and are increasingly demanding quality in their choices. Even though the coffee market has wrestled with increasing fuel prices as well as green coffee prices, it has been able to pass these costs on to the consumer. Prepared coffee sales continue to outpace packaged coffee sales, becoming more widely available than ever before and many manufacturers of packaged coffee have struggled to grow their market share."
Abstract This paper paper attempts to apply Dr. Michael Porters' five forces model of competition' to the Starbucks Coffee Company. The paper also comprehensively describes the competitive environment in which the company operates. The paper further addresses how Starbucks defines its 'critical success factors' and establishes a sustainable competitive advantage.
Outline:
Introduction
Porters' Five Forces Model of Competition applied to Starbucks
Assessing Starbucks' Industry Competitors
Pressure from Substitute Products
Bargaining Power of Buyers
Bargaining Power of Suppliers
Potential Entrants
Starbucks' Competitive Strategy
From the Paper "Regionalized competitors in the United States include Diedrich Coffee and Gloria Jean's Coffee Shops, with the former being concentrated in the Western United States. In the Northeast, Dunkin Donuts is the dominant competitor. Throughout Asia-Pacific nations including Australia, Gloria Jean's chains dominate advertising and branding and present the greatest competitive challenge to Starbucks in these regions of the world."
Abstract This paper examines the potential financial and social benefits that free trade would have on Nicaragua's coffee bean farmers. The paper shows that free trade coffee in Nicaragua is an important part of ensuring the livelihood of the Nicaraguan coffee grower and the continuation of the coffee industry. The paper provides a brief history of this coffee growing industry and economic statistics.
From the Paper "On the average Saturday afternoon in Bellevue, WA, the door of the Starbucks at Lohemans Plaza is almost impossible to get through- not because there is a rush on frappiccinos or lattes, but because protestors are blocking the entrance (Ahlers 2002). This small yet dedicated group of protestors is disappointed in many aspects of Starbucks business practices, yet their major problem lies with the issue of fair trade. While this phenomenon is not a common occurrence throughout the country, awareness of fair trade practices, specifically in the coffee industry, has caught the attention of political activists of all ages."
Abstract This paper examines the specialty coffee market. The author evaluates the position and strategy of the company. The paper relates that the company comes under several business headings including roasted coffee, specialty food stores, coffee and tea manufacturing and full-service restaurants.
From the Paper "Diedrich Coffee Inc. is headquartered in Irvine, California and currently has annual sales of $54.60 million. The company produces and sells coffee and also operates a chain of coffee houses. The company comes under several business headings, including roasted coffee, specialty food stores, coffee and tea manufacturing, and full-service restaurants. Coffee shops are nothing new and come in a variety of sizes and types, though the trend recently has been more in keeping with the coffee bar than the full-service coffee shop. Espresso bars are becoming profit centers all over town, including in hotels, and these espresso bars have a language all their own noted in this article, with terms like skinny, short, tall, double, grande, latte, and cappuccino."
Abstract This export plan details the requisite steps that need to be undertaken in order to facilitate the export from Brazil of Brazilian Arabica coffee under the brand Brazilia Arabica and the importation of this product into the United States (US) market. The US market is the largest coffee consuming market in the world measured per capita although these figures have declined from previous highs. The plan further discusses how the US remains such a huge and profitable coffee consuming market since companies such as Starbucks, Seattle's Best, McDonalds, and Dunkin Donuts pushing overall sales of coffee to more than $10 billion. It is estimated that the US market contains more than 100 million consumers of coffee in one form or another.
Abstract This paper discusses the Second Cup specialty coffee house and the feasibility of purchasing a franchise for Markham, Ontario. This paper examines the pertinent questions that a potential franchisee should consider before buying a coffee house including can the franchisee sell the franchised business and assign the franchise agreement to the buyer.
From the Paper "The Second Cup franchise began in 1975 by opening a small coffee house in a shopping mall in the suburbs of Toronto. In the beginning, Second Cup only sold whole coffee beans, and no drinks or food. After repeated requests from customers for more products and variety, Second Cup soon began brewing and selling their own version of coffee. Today, the company has grown to nearly 400 cafes across Canada. Coffee outlets are placed in malls, office towers, universities, hospitals, and libraries."
Abstract This first year geography paper examines everyday objects and globalization. The paper focuses on coffee which was tracked through global processes. The paper examines the idea of coffee as a third world product sold in developed countries.
From the Paper "Coffee was chosen for this assignment because it is a food product that can be found in almost every household, apartment or university residence. Coffee is also involved in a complicated growing, processing and distribution process that moves from developing countries to developed countries. The conditions in which coffee is produced often demonstrate the negative consequence of globalization. For all of these reasons an examination of the coffee industry is very important for an understanding of the labour, trade and consumption patterns that have resulted from globalization. Coffee: A Geographical and Social Analysis Coffee is an ideal object to study globalization."
Abstract This paper explores some of the economic statistics regarding the coffee industry, the major and not so major players in the industry, their success rate, the reasons for their success, and the likelihood of their continued success.
From the Paper "The coffee industry seems to be one industry that is recession proof. The demand for coffee has continued to rise in recent years despite struggles by other producers of similar goods. It seems that consumers are willing to pay for small luxuries, such as a caramel macchiato, even during tough times. The coffee business has grown exponentially not only in the United States, but also abroad. Many larger names in the coffee industry, such as Starbucks and Seattle's Best coffee (numbers 1 and 2 according to statistics) have already opened shop in dozens of foreign countries. It is likely that as demand continues to grow, so too will expansion. Large coffee businesses are not the only one's profiting however, from the boom in demand for coffee. Smaller players such as Peet's coffee and Dunn's have also realized growth during the last several years."
Abstract This paper looks at how Starbucks is combating an increasingly negative image, which neither its campaign for social responsibility nor its highly publicized charity and philanthropic activities have been able to negate. It explains that the negative image did not emerge from activities or strategies directly associated with the corporation, but with conditions plaguing Guatemalan coffee farmers.
From the Paper "In early 1995, the U.S Guatemala Labor Education Project, a human rights group based in Chicago, reported that Starbucks' Central American suppliers were underpaying workers. Wages on the farms were about 33 cents per hour. Although, Starbucks does not own the plantations, UGLEP has threatened public protests unless the company uses its leverage to improve conditions (Simons 44). In October 1995, Starbucks drew up a code of conduct for the farms, but a year and a half later, "the conditions are still rotten, " says Rhett Doumitt, a UGLEP staffer based in Guatemala. Starbucks says that it commissioned a study of the Guatemalan farms to test the feasibility of enforcing standards (Simons 44). To date, it has done little to actively improve conditions despite claims of trying."
Abstract This paper explains that the autobiography "Three Kilos of Coffee" is a memoir by Afro-pop musician Manu Dibango that covers the development of his musical career and his search for identity. The author points out themes of the book. The paper relates Dibango's viewpoint.
From the Paper "Jazz saxophonist Manu Dibango is the first African musician ever to record a top xx hit as well as the most influential artist of Afro music. His autobiography "Three Kilos of Coffee" reveals his musical life, the impact of his multicultural background and his ..."
Abstract This paper analyzes Diedrich Coffee and its strategy. The writer notes how it differs from Starbucks's strategy in that it is more conservative and more common as well as less successful, based as it is on a two-part approach to company-owned units and franchised units both domestically and in foreign markets. The writer discusses that in comparison, Starbucks owns all of its stores and concentrates those stores around urban centers.
From the Paper "Diedrich Coffee set forth its basic strategy in its quarterly report for January 2004, stating that it viewed itself first as a specialty coffee roaster, wholesaler, and retailer: We sell brewed, espresso-based and various blended beverages primarily made from our own fresh roasted premium coffee beans, as well as light food items, whole bean coffee, and accessories through our Company operated and franchised retail locations. We also sell whole bean and ground coffees on a wholesale basis through a network of distributors in the office coffee service ("OCS") market, and to other wholesale customers, including restaurant chains and other retailers."
Abstract This paper examines the pros and cons of lowering the legal drinking age from 21 to 18. The author looks at several issues including the issue of binge drinking, and the amount of alcohol consumed among 18 to 21 year olds. The author points out the absurdity by showing that at 18 you can get married, vote, be drafted, assume debt and even buy a gun, but in many states, you cannot drink. The political debate over lowering the drinking age is also examined.
From the Paper "The problems associated with driving and drinking have not decreased due to raising the legal drinking age to 21 years old.Among the "binge" drinkers (those consuming over five drinks at one sitting at least once a week), eighteen percent of students over age 21 classify themselves as heavy drinkers compared to twenty-two percent of those under 21 years of age (Engs 1b). So even though drunk driving problems have decreased over the last two decades, there has been an increase in lower grades, missing classes, getting into fights and vomiting after drinking (Engs 1b). Society's approach to controlling underage drinking is not working and is in fact counterproductive(Engs)."
Abstract This paper explains that underage drinking has been a problem in Mexico because there are no laws that are enforced for teenagers that may become dangerously drunk or even killed under the influence of alcohol. The author points out that, when he or she crossed the border to relates, the author saw a limited implementation of the law and no preventive measures in Mexico to limit drinks to minors. The paper suggests that the issue of underage drinking is a cultural, economic and legal problem.
From the Paper This study presents an experience that I had while crossing the Tijuana Border from San Diego. When traveling across the border into Tijuana there was a great deal of underage drinking that was allowed due to the differing cultural, legal, and economic problems that reside in Tijuana/San Diego trans-border relations. Although I was old enough to drink, I was made aware of the growing problem of underage drinking that was part of a personal experience in trans-border life. When interacting with the Mexicans across the border, I found that cultural, legal and economic factors allowed this activity to be a major problem for the safety of underage youths drinking Mexico. When I was old enough to drink I went with a few buddies across the border into Tijuana."
