Abstract
This paper examines the reasons why people in New York drink coffee. It discusses the obvious reasons of the punishing pace of New York life which compounds the need for the desired effects of coffee. Some, it expands, are addicted. It also explores the conspicuous traits of many coffee makers, and claims that there are other more profoundly sociological reasons why drinking coffee is a proclivity shared by many New Yorkers.

From the Paper
"There are obvious and not-so-obvious reasons why people in New York drink coffee. Some drink coffee (presumably many) because the punishing pace of New York life makes it necessary that they "re-fuel" when the opportunity presents itself. Others drink coffee because they have, to put it simply, an addiction. While these are conspicuous traits of many coffee-makers, there are other, more profoundly sociological, reasons why drinking coffee is a proclivity shared by many New Yorkers. This paper will look specifically at the fact that drinking coffee (in New York and in one of New York's multitudinous cafes) is a social exercise which allows people to find mates, to interact with others, and to protect themselves from harm. Ultimately, what should emerge from this brief paper is an appreciation that coffee consumption is much more than merely a means of "waking up in

Tags:new, york, coffee

Abstract
This paper examines marketing research on coffee, pointing out that coffee consumption remains strong in both the United States and Canada. The paper also notes how the way in which people are drinking coffee is changing. It concludes by describing how a new coffee producer must consider these changing market dynamics to penetrate these diverse consumption patterns.

From the Paper
"Coffee consumption remains strong in both the United States and Canada. However, the way in which people are drinking coffee is changing, and thus to enter the market, a new coffee producer must look at these changing market dynamics to penetrate these diverse consumption patterns. There's also market opportunity in coffee producing counties, as well as Russia and China, something that cannot be ignored in our increasing global economy. However, this market presentation about the possibility of bringing..."

Tags:market, research, coffee

Abstract
The paper relates that the organization under scrutiny in the present paper is Blenz Coffee, also known as Blenz The Canadian Coffee company, a popular Canadian coffee chain with outlets sprouting up internationally across Japan, Kuwait, China and the United Arab Emirates. The paper explains that the dominant structure of the company follows, in a general manner, that of its industry rivals in that it is a retail outlet popular for selling high-quality coffee beverages, hot and cold drinks and bakery-style food items. However, the paper notes that Blenz is distinguished from other coffee houses in that is offers a premium line of hot chocolate drinks made from Belgian chocolate chips; it is also notable in that it offers free wireless internet access in many of its locations, whereas popular competitor Starbucks does not.

From the Paper
"The organization under scrutiny in the present paper is Blenz Coffee, also known as Blenz. The Canadian Coffee company. Blenz is a popular Canadian coffee chain with outlets sprouting up internationally across Japan, Kuwait, China and the United Arab Emirates. The dominant structure of the company follows, in a general manner, that of its industry rivals in that it is a retail outlet popular for selling high-quality coffee beverages, hot and cold drinks and bakery-style food items. However, Blenz is distinguished from other coffee houses in that is offers a premium line of hot chocolate drinks made from Belgian chocolate chips; it is also notable..."

Tags:blenz, coffee, organization

Abstract
The paper relates that the product or service in this case is coffee as well as various tea drinks which are to be marketed in a concept for a coffee shop. The paper discusses how the restaurant industry is composed of two major segments: the full-service segment and the fast food segment.

From the Paper
"The product or service in this case is coffee as well as various tea drinks which are to be marketing in a concept for a coffee shop. The restaurant industry is composed of two major segments: the full-service segment and the fast food segment. However, over the past decade a novel concept has quickly been developing into a new segment of its own: the quick-casual segment. Coffee Time has found a niche market product in its mixed coffee/tea products and has planned its menu to include, in addition to fresh breads, such items as: salads, soups, gourmet roast coffees, and..."

Tags:marketing, coffee, time

Abstract
This paper discusses the issues that a new coffee producer must look at within the changing market dynamics in order to to penetrate the diverse consumption patterns of coffee. The paper focuses on coffee consumption in the United States and Canada. It also analyzes the future outlook for the industry within both Canada and the United States.

Table of Contents:
Introduction
Future Outlook
Consumption Patterns
Statistics about Coffee Consumption in Canada
The Market Analysis
Potential Market(s) in the US
Conclusion

From the Paper
"Coffee sales proved the most lucrative for the global hot drinks market in 2005, generating total revenues of $21.2 billion, equivalent to 40.3% of the market's overall value. The market's performance is forecasted to accelerate, with an anticipated CAGR (Compound Annual Growth Rate) of 2.4% for the five-year period 2005-2010 driving the market to an expected value of $59.2 billion by the end of 2010. (Hot Drinks Industry Guide Gives Coffee a Good Future Outlook)"
"Research from the National Coffee Association of the USA says that Coffee drinkers are becoming educated about different varieties of coffee and are increasingly demanding quality in their choices. Even though the coffee market has wrestled with increasing fuel prices as well as green coffee prices, it has been able to pass these costs on to the consumer. Prepared coffee sales continue to outpace packaged coffee sales, becoming more widely available than ever before and many manufacturers of packaged coffee have struggled to grow their market share."

Tags:manufacturing, beverages, drink, sales

Abstract
This paper proposes a feasibility study for Prestige Specialties, Inc, one of a growing number of small specialty drink and confection makers in the world to possibility build a production/manufacturing facility in Columbia. It looks at how the potential of locating a coffee production facility in Columbia has several major risks as well as several opportunities. The primary risk that must be considered is the political and economic turmoil in the country as well as security is both in terms of employees and property. It shows how the market potential within the country is low due to a depressed economy and how a high end product such as Prestige would be expected to be too high priced for the average Colombian citizen to afford.

Outline
Rationale for Choosing Columbia
Special Considerations
Potential Market Size
Political and Cultural Considerations
Conclusion

From the Paper
"There are approximately 500,000 coffee farmers presently in Columbia (NFCG, 2002). Many are members of the National Federation of Coffee Growers. This organization acts as a trade cooperative and assures that premium prices are paid so those farmers can maintain a higher standard of living. They also help in the marketing and maintenance of the coffee market so those Colombian farmers can always sell their product. Instead of attempting to grown our own coffee in an unfamiliar climate, it may prove advantageous to contact this organization and offer established farmers forward contracts on their future crops. This may be easier and more cost effective than establishing a new plantation from scratch."

Tags:economy, depression, production, facility, drink

Abstract
This paper paper attempts to apply Dr. Michael Porters' five forces model of competition' to the Starbucks Coffee Company. The paper also comprehensively describes the competitive environment in which the company operates. The paper further addresses how Starbucks defines its 'critical success factors' and establishes a sustainable competitive advantage.

Outline:
Introduction
Porters' Five Forces Model of Competition applied to Starbucks
Assessing Starbucks' Industry Competitors
Pressure from Substitute Products
Bargaining Power of Buyers
Bargaining Power of Suppliers
Potential Entrants
Starbucks' Competitive Strategy

From the Paper
"Regionalized competitors in the United States include Diedrich Coffee and Gloria Jean's Coffee Shops, with the former being concentrated in the Western United States. In the Northeast, Dunkin Donuts is the dominant competitor. Throughout Asia-Pacific nations including Australia, Gloria Jean's chains dominate advertising and branding and present the greatest competitive challenge to Starbucks in these regions of the world."

Tags:global, U.S., market, Banana, Creme, Frappacino, drinks, investment, store, management

Abstract
The paper is presented as market plan to export a ready-to-drink cold coffee product to Australia. The product is named Elixa and the aim is to manufacture it and sell it to America as well as export it to Australia. The paper covers issues such as Australia as the export country of choice; Elixa as an export product; profile of the industry; marketing issues; exchange rates and distribution issues.

From the Paper
"The advertisements will focus on the social and lifestyle issues, such as showing a group of young people sitting drinking Elixa at the beach. This presents the summer image and the social image. It also implies a comparison between sitting with friends at a cafe having a coffee and sitting around informally with friends. The cafe scene is one that has meaning for people and suggests the social side of the coffee drink. Having this scene recreated but in a more relaxed setting puts the focus on Elixa as being a friendly addition to a lifestyle. Showing the beach represents the coastal living of Australia."

Tags:manufacturing, Starbucks, Frappuccino, Porter, cultural, differences

Abstract
This paper reviews the Starbucks Corporation, the largest, most recognized purveyor of coffee in a cafe setting in the world. Starbucks is headquartered in Seattle, Washington and sells hot and cold coffee, other drink items, food items meant to complement the cafe culture as well as coffee related items and equipment such as coffee makers. Additionally, Starbucks has moved into various tea and tea products in order to appeal to the non-coffee consumer. This paper reports that Starbucks has over 8,500 retail stores in 32 countries and employs over 74,000 individuals and is intent on a strategy of global expansion to fuel growth.

Tags:stress, employment, unions

Abstract
This paper provides an analysis of Starbucks, the dominant leader in the coffee industry, and describes how Starbucks is followed by regional competitors throughout Europe and the US, in addition to many individually owned and operated coffee shops worldwide. The paper discusses the core products of Starbucks, to include: beverages, bakery items, and light lunch items including sandwiches and salads. Additionally, this paper illustrates how Starbucks has successfully earned its dominant position in the global coffee industry by offering light lunches and a wider variety of items in all geographies served and by having test-marketed vitamin-enriched caffeinated drinks in the US as well as drinks specific to regions of the world.

From the Paper
"The core products of each of this world-known company include beverages, bakery items, and light lunch items including sandwiches and salads. Starbucks has successfully moved into this arena by offering light lunches and a wider variety of items in all geographies served. Starbucks has test-marketed vitamin-enriched caffeinated drinks in the US and regularly test markets drinks specific to regions of the world. In Sydney, Australia for example the company completed a test market for a Banana Creme Frappuccino that did very well during the summer of its introduction."

Tags:percolating, regional, competitors, Malta, beverages