Abstract
The paper focuses on the entrepreneur, Slosberg, and his approach to his startup company, Cocoa Pete's. The paper also discusses the future of Cocoa Pete's.

From the Paper
"Slosberg is a true entrepreneur embarking on a second entrepreneurial startup in which he hopes to leverage previous startup niche marketing experience. Entrepreneurs face the kinds of problems in terms of obtaining investment, ensuring production quality, meeting competitive forces and developing partnerships as does Slosberg. Slosberg's approach to a startup is to first identify a niche market, second, develop a product line for that market, and third, create the business relationships systems needed to develop the..."

Tags:international marketing, case study, entrepreneur

Abstract
For years, chocolate has been looked down upon as unhealthy, deemed a candy, slapped with myths and fallacies and prohibited from small children. This paper attempts to prove otherwise by showing how chocolate has been shown to lift depression, help your heart and aid alertness among other benefits and if used properly, chocolate can be a delicacy and a medicine. It examines all aspects of chocolate possible from its production from the cocoa bean, to physiological effects on the brain and body to side effects such as obesity and dental problems.

Table of Contents:
Introduction
A Brief Review of Cocoa
The Cacao Tree (Theobrom Cacao)
What is in the Cocoa Bean?
Making and Eating Chocolate
State of the Art of Cocoa
Is Cocoa Good for You?
Burden of Proof
Chocolate as a Fat
Effects on Blood Lipids
What is OK?
Chocolate, Health and Disease
Chocolate Craving
Migraine
Toxicity
Immune Function
Allergy
Other Disorders
Behavior
Antioxidants
Caffeine
Dental Caries
Migraines
Obesity
Serum Cholesterol
Heart Health
Conclusions

From the Paper
"Cocoa takes it a step further though. Not only does it provide energy for our actions. It supplies chemicals for our personalities and moods. Modern psychology leads us to believe that every thought, every idea that pops into our head is simultaneously a biological reaction. This biological reaction takes the form of chemical processes within our brains. Our mind then interprets these chemical compounds as thoughts, ideas, smells, tastes, touch, etc. Our thoughts, or chemicals compounds within our brain can determine how we feel, our motivation, our goals, our entire lives hinge upon our thoughts, for what are we but what we do. And before we do anything, we must think it. We must have considered it at some point or been subconsciously predisposed to an action or idea."

Tags:cacao, tree, cocoa, bean, fat, migraine, toxicity, craving, health, disease

Abstract
Chocolate, a popular and coveted food world over, is often referred to as the food of the gods. This description is not surprising considering that a number of delightful sensations are associated with chocolate. Indeed, chocolate is perceived as a delightful treat, a comfort food, an aphrodisiac, a sensuous experience, a romantic gift, an energizer and a mood enhancer. It is the objective of this paper to explore and discuss the factors that explain the multifaceted aura around chocolates, beginning with an analysis of its history.

Outline
I. Chocolate, often called the food of the gods, has always enjoyed a multifaceted aura.
II. History
a. Origins as a Mesoamerican beverage
b. Expensive European import
c. Symbol of wealth and social status
III. Production and Marketing
a. Cultivation of cocoa beans
b. Production process
c. Marketing
IV. Chocolate as an aphrodisiac
a. Myth and legends
b. Ingredients
i. Scientific evidence
ii. Psychological effects
V. Types of chocolate
a. Occasions for usage
b. Forms of usage
c. Types
VI. Health and Nutritional properties
VII. Summary

From the Paper
"However, it appears that the Maya and the Aztecs nevertheless placed a great deal of value on their bitter chocolate beverage, as evidenced by the importance of the role the drink played in their religious and social life. For instance, although chocolate was a favorite beverage of Maya royalty, the common people could consume the drink only on special occasions. The Aztecs went many steps further in turning chocolate into an elitist product, decreeing that only privileged people such as rulers, priests, decorated soldiers, and honored merchants could partake of the brew (Kerr, 2002)."

Tags:sweets, cocoa

Abstract
The paper discusses the role of the production chain in any business and the role that it plays in the manufacturing cycle. The paper highlights that it is important that the production chain is
efficiently managed and utilizes the Cocoa Cola company for its research.

Outline:
Statement of the Problem
Production Chain Management
Why Use Production Chain Management?
Marketing Strategy
Utilizing the Internet
The Marketing Mix
Third-Party Providers and Logistics Management
Just-in-Time Inventory
Methodology - Qualitative Research

From the Paper
"There are six essential factors of production chain management and seven components. The six essential factors are consumer demand, information and communication technologies, globalization, competition, government regulations, and environmental concerns. As for the seven components, these include suppliers, procurement, manufacturing, order management, transportation, warehousing, and customers. All of these are significant and important, because they work with one another and tie into each other very strongly. If there is a breakdown in one of these areas, other areas are affected by it."

Tags:production, chain, management, information, communication

Abstract
This paper examines how fair trade chocolate is supposed to give growers and workers of the cocoa bean a better wage than that paid by the international cartels of chocolate buyers. It also explains how fair trade chocolate could help alleviate the the problem of the millions of hungry and starving poor that exist in the world in spite of the abundance of food. Additionally, the paper presents a history of fair trade chocolate and how it contributes to the concept of sustainability.

From the Paper
"It is likely that more people are familiar with the term Fair Trade Coffee, simply because major coffee house chains have begun promoting their organic fair-trade brews. When most people think of chocolate, it is more likely to be a foil-wrapped mass-market candy bar, perhaps a Kit Kat, that is wolfed down to quiet hunger pangs without a thought to the plight of the people who produced the chocolate. As there are no trendy, global chain 'chocolate houses,' there is no monolithic commercial avenue through which to either purvey fair trade chocolate, or make its advantages known."

Tags:consume, lack, access, world, population, global, agribusiness, international, trade, economies, poverty

Abstract
This paper examines how, in "Mama Day", author Gloria Naylor narrates the story of a relationship that takes place between the characters, George and Ophelia. It looks at how both are black and without biological parents, yet carry different cultural backgrounds despite this likeness of race and parentage. George is the son of a prostitute, has no memory of blood relatives, and grows up in a white-run orphanage where his ideals and beliefs are shaped. Ophelia, who is also called Cocoa, is raised by her grandmother, Abigail, and great aunt, Mama Day, who enable her to maintain cultural connections to history through her birthplace, Willow Springs. It shows how Willow Springs is barely influenced by its connection to the United States and how, instead, it is a space shaped by its African relation through the people who inhabit it. It explores how the novel takes place in New York, where life is structured and hectic and juxtaposed against Willow Springs, where time and structure do not hold importance in the lives of its inhabitants.

From the Paper
"Beginning in1823 through the legend of Saphira Wade's possession of Willow Springs then her killing of her white husband, white control on the island is never again achieved. The black inhabitants carry on the myth of Saphira Wade as a means of maintaining their power. In this sense, "Mama Day's and Naylor's own attempts to recuperate a cultural legacy reveal the desire for ancestral knowledge as a motivating force behind the ways in which individuals and communities construct myth. For the people of Willow Springs, such myth making becomes an essential tool in the construction of personal and collective identities" (Stave, p.158). As an island with a past of slavery and presently owned by blacks, the culture on Willow Springs is created and maintained by the blacks that live there and the physical nature of the land."

Tags:willow, springs, george, ophelia

Abstract
One of the most seductive and pleasurable foods enjoyed everywhere in the world is chocolate. Chocolate is a slightly psychoactive substance but it has some health benefits when consumed in its purest forms and in moderation. This paper looks at its roots from its discovery by the Aztecs. It examines how its official categories of chocolate vary between Europe and North America and also discusses different types.

From the Paper
"Produced from the fermented and roasted seeds of the tropical plant cacao, chocolate caught on quickly in Europe during colonization. To produce edible chocolate, either for beverage or confectionary use, the pods of the cacao plant are fermented and their beans dried, then roasted and ground. The resulting material is pressed to separate the cocoa butter from the cocoa solids. The term cocoa liquor refers to the unadulterated chocolate, containing both cocoa solids and cocoa fats. The higher the concentration of cocoa liquor, the higher quality and more expensive is the resulting chocolate product. However, all commercially sold chocolates contain a blend of cocoa butter and cocoa liquor, with other ingredients added for flavor and texture."

Tags:cacao, cocoa, butter

Abstract
This paper discusses the marketing techniques and strategies that have led to the overall success of the Hershey Foods company. The paper looks at the history and mission of Hershey Foods, key issues facing the company, the reasons for its successes and failures, and presents some marketing recommendations for the future.

From the Paper
"The company was founded by Milton S. Hershey in the early 1900s . Milton Hershey opened his first candy shop in 1876; however this initial attempt at candy making proved an unsuccessful venture that closed down six years later. Persistent, Mr. Hershey continued to pursue the candy making endeavor, taking a position that allowed him to learn about caramel, and eventually opening the Hershey Chocolate Company in 1894 . He discovered that good quality is the key to consumer satisfaction. Mr. Hershey's first offerings included "breakfast cocoa, sweet chocolate and baking chocolate". In 1905 Mr. Hershey opened another chocolate manufacturing plant, this one which produced chocolate milk, a soon to become staple in the American diet."

Tags:corporation, chocolate, north, america, almond, joy, mounds, baking, cocoa, syrup

Abstract
The paper examines the book "Mama Day" and explores how its black author, Gloria Naylor, draws upon motifs of the traditionally white patriarchal American romance tradition and renders them relevant to a black text, set in our modern day multi-cultural society. The paper outlines the multiplicity of themes covered in the novel, thereby illustrating the many sides to the story.

Introduction
Continuing the Tradition
Typology
Eden and Isolation
Bridges
The Akedic Myth
Knowledge and Skepticism
Genealogy
Matriarchy
Tradition and Religion
Black and White
Language
Conclusion
Bibliography

From the Paper
"In his essay Tradition and the Individual Talent, T.S. Elliot observes that "the past should be altered by the present as much as the present is directed by the past" (Selected Essays 15). In other words, each new addition to the literary tradition reconstructs the entire canon, both in the way it conforms to the already existing canon, as well as in the direction towards which it carries the canon from that point on. In the past, there has perhaps been little need to consider where the American Romance Tradition was heading. The shift to newer forms of writing might suggest that the tradition that had begun in the 19th century with Poe and Hawthorne died out sometime in the early part of the 20th century; with Faulkner, perhaps, or with Flannery 0'Connor. It seems to me, however, that the tradition is still very much alive, and evolving to adapt to the environment of a new era."

Tags:white, black, culture, george, andrews, cocoa, willow, springs, miranda, manhattan

From the Paper
"The late Sophie Coe's book, "The True History of Chocolate" which her husband Michael Coe completed after her death is a history of the journey of chocolate from its origins in the lowland jungles of southern Mexico to the European continent, its future African and Indian colonies, finally returning full circle to the Americas. But the journey of chocolate is only one of the many aspects portrayed in their book. By using chocolate as the vehicle, the Coes have also exposed the 'human history' that is intimately connected to this journey. A journey that progresses through three thousand years in time as well as spanning most of the world."

Tags:america, cocoa, food, latin, maya