Abstract
This paper examines the role of club promoters and their competitive strategy in attracting customers to the establishments they represent. First, the paper gives a general look at the clubbing industry, pointing out the the intensified competition in the industry in recent years. Next, the emerging role of the club promoter is described as being a response to this competition. The promoter's purpose is to attract new customers and generate loyalty from the already existent customer base. Finally, various marketing strategies used by club promoters to attract customers are listed.
These include special events and entertainment, and good customer relations. The paper concludes with a discussion of the relationship between the club promoter and the club owner.

Outline:

Introduction
About Club Promoters
Marketing Strategies of Club Promoters
Negotiating with the Club Management/ Owner
Conclusions

From the Paper
"An interesting example in this direction is given by the clubbing industry. However clubs do sell material products, such as sodas, coffee or alcohol based beverages, they primarily function due to the services they offer. In this instance then, clubs sell the possibility to have a good time, to hang out with friends, to listen and dance to some good music or even to view a concert. Clubs also help individuals make a fashion statement and offer their target market a sense of belonging. To explain the sense of belonging, take the example of 25 year old attorney. At work, she has to be professional; at home, she has to be responsible; but at night, she may go the club and hang out with the people she wants, those with whom she shares common interests outside work or domestic chores."

Tags:nightlife, night clubs, negotiation, customer loyalty, entertainment

Abstract
This paper addresses several elements of MLB, including the governance of the game and the baseball Commissioner. Other topics addressed by the paper are: relations between players and club owners, suspensions and appeals, baseball scandals, and the composition of club organizations and leagues.

Tags:steriod, league, commissioner, baseball, club owners, appeals, suspensions

Abstract
This paper compares and contrast two stories from the book "The Joy Luck Club" by Amy Tan. The two stories discussed below are "Double face" and "A Pair of Ticket" and will be supported by quotations and explanations.

Tags:joy, luck, club

Abstract
A review of the thematic progress of the story in the film the "The Joy Luck Club".

Tags:joy, luck, club

Abstract
This paper analyzes the novel "The Joy Luck Club" by Amy Tan focusing on some of the major conflicts that were experienced by the characters of the novel. The conflicts are more or less based on the two different generations of parents and their children i.e. the grandparents, parents and finally the children.

Tags:major, conflicts, club

Abstract
This is a reaction paper, which presents author's views on the article, 'The Magazine of a Sadomasochism Club: The Tie That Binds' written by Rick Houlberg.

Tags:magazine, club, Sadomasochism

Abstract
This paper takes a look at each individual character and their backgrounds in "The Breakfast Club". It examines how they communicate with one another and then finally analyzes their progression from a non-functional group to a working team.

From the Paper
"Communication can be expressed in many forms between all sorts and types of people. "The Breakfast Club"(1985, Hughes) is a great movie that displays numberous types of communication between five high school students. All five students are in the library for Saturday detension, all for different reasons, and each student is very different from the next. The five pupils in the library are almost a representative from each clique in the high school. There was the brain Brian Johson, the criminal John Bender, the athlete Andrew Clark, the princess Clare, and the basket case Alicen, they all differ greatly from eachother which creates a unique atmosphere for communication between them. One can see the development of the communication through out the day, as it starts off with non-verbal communication then moves toward to interpersonal then intrapersonal communication and soon progresses into a functional group that understands and accepts one another."

Tags:breakfast, club, communication, group, movie, team

Abstract
This paper examines how "Casablanca", directed by Michael Curtiz, is a 1942 romantic film set during World War II in the Vichy-controlled Moroccan city of Casablanca. It looks at how it explores the ideals of love and sacrifice in the context of World War Two and how these themes are propagated by the selfless actions of Rick, a cynical night club owner, and Ilsa, who must restrain her love for Rick in order to support her husband, Victor Laszlow.

From the Paper
"The costume and make-up of Rick and Victor Laszlow generates a comparison of their different roles in the war and complicates the audience's decision to sympathize with either one of them. Rick is attired in a bright white tuxedo and bowtie. His ensemble is neatly tailored to his body, producing an air of sophistication and strength which separates him from his clients. This costume implies that Rick is an important, masculine figure. Victor Laszlow's more conservative suit depicts his role as a leader. Unlike Rick, he wears a tie, reminding the audience of his practicality and pursuit of purpose. "

Tags:rick, bogart, Victor, Laszlow

Abstract
This paper presents the marketing plan for a new jazz club, known as Revitalize Nightclub, which plans to open soon. The plan explains who the target market of the club will be and why it has the potential to succeed. Additionally, it gives information about the owner and her background. Part of the marketing plan is a SWOT analysis, which focuses on how the club can succeed and an awareness of competition and other threats. It also discusses the chosen location for the club. The paper also includes a sales-forecast chart that gives projections. There is also a chart for returns on investment (ROI). The paper concludes with a break even analysis and confidently states that the club should exceed the break-even point and produce a profit.


Outline:

Company Description
SWOT Analysis
Target Market
Competitive Analysis
Break-Even Analysis

From the Paper
"The focus of the company will be on consumers between the ages of 35 to 64, well educated, middle to upper class and like Jazz music. The Nightclub will be tastefully decorated and cater to the more upscale consumer who wants quality entertainment in a relaxing atmosphere. The needs of our target market have not been met by the businesses in the area because none of them offer nightly Jazz entertainment. Revitalize will provide a place for the 35 year old and up crowd to go to relax and unwind with easy listening music and an inviting atmosphere. Revitalize will offer a variety of popular Jazz music in an inviting atmosphere that makes the consumer want to come back for the experience again and again. We will strive to create a sense of belonging within our clients who frequently visit the club and work to achieve a positive reputation within the community. We predict by forming strong relationships with the community and with our clients we will be able to sustain a competitive advantage over other night clubs in the area."

Tags:upscale consumers, jazz, relationships, competitive advantage, SWOT analysis

Abstract
The paper explains that now that professional sports have entered the 21st century, it is crucial that Major League Baseball institutes revenue sharing and a salary cap to maintain the competition between large and small market franchises. It maintains that with a dozen struggling, small-market ball clubs, constant discussion about contracting teams, and individual salaries skyrocketing over the payrolls of entire teams, the time has come where the owners and players must agree on something for the betterment of the game's future. The paper shows however that with continuous disagreements between the owners and player's union, and the threat of another strike, the negative effects may outweigh the positive.

From the Paper
"The Major League Baseball Player's Association is the strongest union in professional sports. The players would most likely strike if a salary cap was presented to them because most of the league's athletes would be faced with a reduction in salary (Smizik). It is believed that another strike would cause Major League Baseball to lose millions of dollars and possibly fan support. "It would take a long and bitter work stoppage for the players to accept a salary cap and it would simply not be worth it," says Smizik. Smizik believes a salary cap would help baseball's economic future, but is opposed because of the costs it will take to institute it. Baseball had a difficult time regaining fan support after the 1994 strike, and a second may be even more difficult to overcome (Smizik). However, true baseball fans will realize that the strike was necessary for the league's economic future, and will still support the game."

Tags:argument, critical, sharing, New, York, Yankees, World, Series, Championships, Stadium