Abstract
The writer relates that he is the founder of Potente, a retail store that sells a variety of fashionable clothing and accessory items at discount prices. The writer discusses how competition for his store is Zara (which sells European-style fashionable women's clothing at cheap prices) and stores that sell similar products but at inflated prices (Bebe, Club Monaco, BCBG, Max Mara, Holt Renfrew, Guess? etcetera), because the consumer is paying for the label in addition to the clothing.

From the Paper
Potente Stores - Profile I am the founder of a new company that sells women's clothing. My retail store, Potente, sells a variety of fashionable clothing and accessory items at discount prices. Key competition for my store is Zara (which sells European-style fashionable women's clothing at cheap prices) and stores that sell similar products but at inflated prices (Bebe, Club Monaco, BCBG, Max Mara, Holt Renfrew, Guess? etcetera), because the consumer is paying for the label in addition to the clothing. The Beginning My idea to formulate this business began when I became a regular customer

Tags:clothing, retail, industry

Abstract
This paper discusses the meanings of the clothing in several scenes of the 1992 film The Piano. Set in the late nineteenth century, the three main characters are British and living in New Zealand; the paper discusses the ways in which the traditional clothing at the time - for both men and women - were repressive but also acted as an erotic covering that signaled desire at the same time.

From the Paper
Clothing as Signifier of Sexuality, Repression, and Desire in The Piano Film historian Stella Bruzzi argues that to a large extent, clothing in the 1992 film The Piano functions as a narrative unto itself, not entirely reliant on, but nonetheless intimately connected to, the storyline acted out within the film (Bruzzi xvi). As such, the clothing worn by the actors in the film acts as a parallel discourse to that which is spoken and acted; the styles and physical characteristics of the garments, the states of dress and undress of the characters at various points in the film, and the clothing and characters' interactions in various scenes tell a story that functions as a subplot of sorts in The Piano. The clothing speaks for

Tags:sexuality, victorian clothing, film

Abstract
This paper evaluates the clothing of the Zhou dynasty and how they reflect the sumptuary laws written by Zhou in his Book of Rites. The paper looks at how the materials, symbolic embroidery, and the nature of the design of these clothes reflect a hierarchical status for different classes in ancient Chinese society. The paper shows how by understanding and evaluating the religious, governmental, and lower working class laws pertaining to these garments, one can understand the strictness and diligence of these laws that defined class hierarchy.

From the Paper
"This textile study will analyze the way that materials used for clothing were often symbolic of the sumptuary laws that defined a class hierarchy in ancient China. By observing the various elements of Zhou's sumptuary laws in regards to class positions in society, there can be a illustrated context in which to know the differing laws that governed certain tiered roles in society. In essence, the sumptuary laws of ancient China will define how clothing illustrated the varying classes and their roles within government, religion, and within the lower classes."

Tags:class, clothing, china

Abstract
This paper discusses the cultural significance of clothing and the ways that it can indicate class, race, gender, sexuality, desires and concerns, as well as group identity.

From the Paper
"Clothing reflects much more than a person's sense of style; it is an expression of who we are. Coco Chanel is quoted as saying; "Fashion is not something that exists in dresses only, fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." It is possible to look at an article of clothing and identify the culture, the time, the region, and other detailed characteristics about the person who wore..."

Tags:clothing, cultural significance, class, race, gender, sexuality, desires, concerns, collars

Abstract
Diesel is a clothing and fashion company that originated from England in the late 1980's. The company grew quickly domestically and began exporting items to different parts of the world. Currently Diesel have offices in many major cities of the world and have created a defined company image and target market. Steve Marks from Diesel Australia described the age demographic of their target market as male's aged between 16 - 30 and females aged 20 - 35 and other demographic factors have changed significantly over time. The advertising campaigns featured below start in 1992 and finish with some of the more current ads. This paper will show 5 of Diesel's ads and aim to analyze 1) what is being shown in the ad 2) the message that is being pushed and 3) the consumer behavior issues that are relevant to the ads.

From the Paper
\\\"The first of the advertisements was issued in various magazines in May of 1992. The advertisement depicts two young people sitting in the foreground, surrounded by a number of old aged people who appear to be worshiping the sun. These old aged people in an enclosed concrete and metal area surrounded by sun-beds that tan artificially. The \\\\\\\'Diesel people\\\\\\\' (the two young people who wear the actual clothes) have their backs to this rather grotesque scene. The old ages people in the back of the shot all wear very similar bathers and stand like clones of one another. The Diesel people in contrast are positioned away from these other characters assuming they have personality and individuality. This contrast alone works in favor of the clothes, as it connotes that Diesel provide an effective means of proving one\\\\\\\'s individuality.\\\"

Tags:advertising, campaigns, deisel, printing, clothing, fashion, England, publicity, consumer, behaviour

Abstract
The essay uses many examples from the text to illustrate how clothing can be used as a marker of the strong value system in the Victorian value system. It also proves how Hardy undermines such beliefs; examples are given of traditional notions of class, identity and masculinity being questioned. The essay also uses clothing to explore the subjugation of women, morality and sexuality in the Victorian era.

From the Paper
"In the Victorian era appearances were important. In order to be accepted by society, the individual needed to be seen to conform to its values. In Far From the Madding Crowd, such rules and values are evident by what is worn. Clothing, therefore, acts as another marker of society's control over the individual. The power of such control is seen to weaken, however, as the ever-prevalent modern world begins to infect the public consciousness. As the old order disintegrates, clothing becomes an effective disguise for the individual to hide behind."

Tags:britain, clothes, individual, power, custom, social, bathsheba, troy

Abstract
The paper shows that by analyzing the anonymous Anglo-Saxon epic, "Beowulf", one notices the trends in fashion and the similarities to today's popular clothing. The paper also shows the significance of certain fabrics and clothing in "Beowulf", as well as the fact that the detail on clothing is proof of early fashions.

From the Paper
"The peasant Anglo-Saxon women typically wore "peplos" dresses, which were tubular garments clasped at the shoulder by brooches. According to an article regarding fabric in the middle ages, this dress were most likely made of woven wool. One could wear anywhere from one to three brooches to secure the garment, but two was the most common number. The pieces of wool that was used to make the dress was very long, thereby suggesting that women would fold the top over to create a blouse or cape effect to cover the girdle. As stated by Ben Levick, the way the dress was positioned on the body was a matter of personal preference and therefore varied greatly from tribe to tribe."

Tags:middle, ages, heany, seamus

Abstract
"Cymbeline" is one of the lesser-known comedies of William Shakespeare. but it contains all the drama, intensity, chaos. and confusion of a typical Shakespearean work. This paper examines some instances when clothing is used by the characters in the play to carry out important tasks. The paper shows that clothing has been given different terms. such as clothes, apparel. and garments in the play. and this helps in creating the right kind of setting for different incidents.

From the Paper
"From the above passage it is clear that clothing was used as a tool to transform a meek dainty woman into a strong ad courageous person. It was not exactly transformation of woman into man, but a weak person into a brave one. Clothing, it appears, could change the course of Imogen's destiny-who would have otherwise been remained imprisoned in the castle. Pisanio encourages her to stop behaving like a weak pretty woman and instead force herself to act and feel as strong as a man. To this, Imogen replies that she already feels like a man. However Pisanio is not happy with this answer and tells her to change into men's clothing:"First, make yourself but like one.
Fore-thinking this, I have already fit--
'Tis in my cloak-bag--doublet, hat, hose, all
That answer to them: would you in their serving,
And with what imitation you can borrow.." (Pisanio, Act III Scene IV)"

Tags:Imogen, Posthumus, Fidel, Milford, Haven

Abstract
This paper discusses and analyzes the expiration of the Agreement on Textile and Clothing (ATC). The paper contends that the expiration freed the trade of textile and clothing of the quotas that had previously bound it. It discusses the history of the ATC and the implications of its expiration on the textile industry. The paper particularly focuses on the implications for China of the expiration of the ATC. The paper includes original source material at the end.

From the Paper
"In the final analysis, the termination of Agreement on Textile and Clothing will definitely produce a more volatile and competitive global market for textile and clothing manufacturers. The likeliest winners over the coming years will be countries whose textile and clothing industries have sharpened their competitive edge by adopting the latest technology, and which will most effectively interpret the rapidly changing trade patterns generated by the expiration of the ATC."
"Unless they immediately take steps to provide assistance to their clothing and textile industries so they can become more efficient and competitive, other textile and clothing exporting countries may only experience marginal benefits. The countries that will face the greatest challenges will be those that are unable to use up their full quotas, while countries not currently subject to restrictions on import markets will also have to prepare themselves for increased competition from countries whose exports are currently
restrained."

Tags:technology, trade, export, manufacture

Abstract
This paper analyzes the three motifs of clothing used to help explain the ambition within the play 'Macbeth' by William Shakespeare. The symbolic use of clothing often helps provide a deeper meaning to why Macbeth seeks to gain the throne and at any cost. The paper further discusses how his ambition is not completely self reliant as his wife, Lady Macbeth, ridicules him and forces him into complying with the murder of Duncan.

From the Paper
"In this drama study, the theme of ambition will be analyzed in the play Macbeth by William Shakespeare. By analyzing three motifs of clothing within this tragedy, the theme of ambition will be revealed in how Macbeth yearns for power as the King of Scotland. By observing Shakespeare's use of symbolism in clothing, one can realize the message that is being presented throughout the play that realizes the greed for power that Macbeth desires. In essence, the motif of clothing will bring forth the theme of ambition within this Macbeth by William Shakespeare."

Tags:ambition, duncan-macbeth