Abstract The paper outlines the plan for the O-Citrus laptop PC product introduction. The paper examines the proposed marketing and promotional strategies as well as its distribution, competitive position and service and support strategies.
Outline:
Executive Summary
Market Segmentation Strategy
Defining the O-Citrus Core Competency and Unique Value Proposition
Supply Chain Planning and Management
Promotional Strategies
Competitive Differentiation Factors
Distribution and Multi-Channel Management Strategy
Support and Services Strategies
From the Paper "Defining the most critical aspects of the O-Citrus laptop PC product introduction and continued marketing, distribution, competitive position, service and support is the intent of this plan. The unique value proposition of the O-Citrus laptop is its highly modular motherboard and components architecture, which makes build-to-order strategies highly profitable and quickly accomplished, while also significantly reducing enterprise customers'' time to service and support the system. One of the systems' key differentiators is its low Mean Time to Repair (MTTR) and due to the modular architecture, Mean Time between Failures (MTBF), which combine drive down Total Cost of Ownership (TCO) for enterprise accounts."
Tags: supply, chain, promotion, competition, management, distribution, service, support
Abstract Discusses the development of the citrus fruit as a crop. Origins and early historical function of oranges. Introduction to the New World. Growing popularity in America's citrus belt. Op[timal climate for growing sweet oranges. How growers combat frost. Effect of disease and economics.. Characteristics of oranges as a viable food crop.
From the Paper "This paper is a discussion of oranges, their development as a fruit crop, and the effects of weather, climate, and other environmental forces on their growth. Although oranges are familiar fruits across the world, they are a relatively modern addition to international food choices, providing health benefits as well as culinary diversity. They can be grown widely but only within the "citrus belt," the latitudes that allow for the temperate climates and sufficient rainfall that the trees need to produce healthy, good-sized fruit.
Oranges are believed to have originated in the more tropical regions of China and the Malay Archipelago. Leon D. Batchelor and Walton S. Sinclair write, "Oranges and other citrus species have been cultivated from remote ages, and records of this early distribution from the original habitat to nearby countries are lost ..."
Abstract This paper examines the role orange growth and marketing plays in Brazil's economy. The Brazilian citrus industry, production, growth, processing, the various differences in production, trade, prices, tariff, industry structure and key strengths and weaknesses of the Brazilian industry are discussed. The paper also focuses on the production of frozen concentrated orange juice (FCOJ) and underlines those factors that have led to the development of this industry, including government initiatives, key drivers, success factors, the structure of the industry and its current state.
From the Paper "The world wide market for citrus fruit juices has been growing very rapidly and is expected to grow further in the years to come. These expectations are based on the changes occurring in the: ? Geographic variables ? referring to the urbanization of the population all around the world, ? Demographic variables ? higher income, better education levels, working women outside, ? Psychological and Behavioural variables ? gradual shift towards a natural and healthy lifestyle, convenience which fits very well in the juice consumption. Of the citrus fruit juice trade, the frozen concentrated orange juice (FCOJ) is a commodity whose consumption has been increasing steadily in the past 30 years. FCOJ is traded worldwide, with vast markets in U.S., Europe and Canada. Today, the world's largest producers of oranges and FCOJ are Brazil and the U.S. Brazilian production is mostly in Sao Paul, where about 95 % of the citrus trees are grown. Brazil is the world's largest orange producer and exporter of FCOJ, a commodity that earned almost US $ 1.2 bn in trade revenue in 2001. During the marketing year 2000/01 Brazils orange production represented around 28% of the total world production. The domestic market in Brazil generally prefers fresh oranges, which are then squeezed for juice. Oranges that are processed for FCOJ are usually destined for export markets in the U.S., Europe and Asia."
Abstract This paper examines the process of extracting essential oils from plants, in particular, Neroli. The author explains the key concerns in this process, the characteristics of the oil and the characteristics of the plant. Noting that citrus plants produce three different oils in different parts of the plant, the author cautions that different methods need to be used to produce the different oils. The paper explains the uses of Neroli and comments on the cost and economic factors governing the price of this essential oil extracted from the bitter orange tree.
Outline:
Characteristics of the Plant
Citrus Oil Production
Citrus Chemistry
References
From the Paper "Labor is the most costly aspect of Neroli and Orange Blossom Water. However, the market for the products is high and continues to grow, especially as a gourmet food additive. As McMahon points out, there is justification for the argument that higher priced oils are superior in this case, due to shortcuts taken by producers in low priced years. Steam distillation is the preferred method and produces the highest quantity and quality of oils. The hydrosol and oil keep best under refrigeration, as the oils remain volatile in their distilled state."
Abstract "Inhibition of human breast cancer cell proliferation and delay of mammary tumorigenesis by flavonoids and citrus juices" by So, Guthrie, Chambers, Moussa, and Carroll (1996) reports that in women from developed countries, breast cancer is the most prevalent cancer; incidence is increasing worldwide at an average rate of approximately two percent annually.
From the Paper "NUTRITION & CANCER
Introduction
"Inhibition of human breast cancer cell proliferation and delay of mammary tumorigenesis by flavonoids and citrus juices" by So, Guthrie, Chambers, Moussa, and Carroll (1996) reports that in women from developed countries, breast cancer is the most prevalent cancer; incidence is increasing worldwide at an average rate of approximately two percent annually. Chemotherapeutic techniques fail to reduce death rates from cancers of the breast, lung, brain, colon, prostate, ovary, and pancreas. Studies on diet and cancer offer information regarding naturally occurring anticancer agents. Research concludes that plant-based diets with whole grains, legumes, fruits, and vegetables reduce risk of cancer. Carotenes and antioxidant vitamins may act as anticancer ..."
This paper discusses crisis management by Odwalla, Inc., a natural, unpasteurized fruit juice company, after a fatal outbreak of E. coli O157:H7 in their apple juice.
Abstract This paper explains that although most small companies would never have survived an E. coli crisis, Odwalla weathered the storm and is now the subject of a best practice studies on crisis management. The author points out that Odwalla was not innocent and committed major management errors: Significant flaws in its safety procedures, poorly maintained citrus-processing equipment, an insular culture without a clear system of corporate checks and balances, no internal oversight procedure and a board of directors comprised of business friends of its founder. The paper reports that some of the crisis management included the company accepted full responsibility for the crisis, in all interviews with the media, expressed sympathy and regret for all those affected and promised that the company would pay all medical costs.
From the Paper "Most importantly, Odwalla took steps to stop the problem that had caused the E. coli contamination in the first place. The company admitted that its neglect of pasteurization had been wrong and moved quickly to introduce a process called "flash pasteurization" which could guarantee that E. coli had destroyed while maintaining better flavor that pasteurization. Odwalla also invested $1.5 million in new safety procedures within a year of the recall. Today, the company adheres to a Hazard Analysis and Critical Control Points program that exceeds FDA requirements, tests every batch of juice for purity, performs daily microbiological tests, and leads the charge for higher government standards across the juice industry. While Odwalla's public relations campaign was a success, it's important to remember that the company was guilty of criminal charges of selling tainted apple justice and was fined $1.5 million, the largest ever assessed by the FDA. Odwalla accepted responsibility for the poisonings by portraying itself as unaware of the health dangers of unpasteurized juice, but this doesn?t appear to be the case. Nonetheless, the public responded favorably to Odwalla's highly lauded crisis management tactics."
Abstract This paper begins by noting the benefits of the NAFTA agreement for industry and the concentration of those benefits in northern and central Mexico. Agricultural exporters in the north (tomatoes, roses, citrus fruits) adjacent to California have also benefited. However, corn and sorghum, the two largest domestic crops and the principle crops in the 'agri-subsistence' south (including Chiapas), have all faltered under freer trade.
Abstract This paper describes an experiment with a homemade voltaic cell using a piece of citrus fruit. The paper explains that pairs of metals were inserted into the fruit and the potential was recorded. The metals -- zinc, copper, aluminum, iron, tin, magnesium, lead and nickel -- were paired in all possible combinations. The paper includes equations for the reactions and calculations of Eored.
From the Paper "This laboratory used a piece of citrus fruit as a voltaic cell to determine the relative positions of a series of different metals in a series of electromotive forces by a qualitative comparison. A quantitative comparison was also determined by using..."
