Coverage of Plain Packaging of Cigarettes
A discourse regarding news articles covering the issue of plain packaging for cigarettes.
Analytical Essay # 147579 |
1,500 words (
approx. 6 pages ) |
4 sources |
APA | 2011
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$ 29.95
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Abstract
This essay compares two newspaper articles dated April 8, 2011, from the Herald Sun and the Age, respectively, which report on the Australian government's proposed legislation to mandate plain packaging for cigarettes by July 2012. The writer examines how the stories are communicated, using discourse analysis and political economy theory. The writer maintains that despite popular opinion about the quality of the two papers, the Herald Sun's article is more balanced and informative than The Age's article which is one-sided and quite likely influenced by the fact that The Age has received a great deal of funding, through advertising, from cigarette companies. The writer argues that the media is a powerful apparatus for persuading consumers to hold a particular view, and the media frequently proliferates information in a way that dictates mainstream opinion, rather than passively informing society. The paper includes the articles and the figures contained in them.
From the Paper
"The Herald Sun's article; "Cigarette packaging to go ugly olive green under proposed laws", has less dubious discourse and appears to be more balanced than The Age's article; "Warning: ciggie packs may become plain gross". The two Melbourne based newspapers, The Herald Sun and The Age, are commonly acknowledged to cater for readers with different demographics. The Herald Sun is a tabloid newspaper, owned by News Corporation. The Age is a broadsheet daily newspaper, owned by Fairfax Media, and is more highly regarded by academics. The Herald Sun is often considered to be of inferior quality in regards to journalistic practice and standards. However, conflicting to common academic opinion, The Age's coverage of the article influences readers to be more critical of the proposed legislation as it frames itself around 'an industry response' and fails to give a balanced report of the story. Comparatively, The Herald Sun gives much more neutral and thorough account of the story. This surprising exposure leads one to question the power relationships and discourse that may have influenced each article."
Tags:smoking, cigarettes, government, plain, packaging, media
An analysis of the use of political framing in the movie "Coffee and Cigarettes".
Analytical Essay # 138834 |
1,250 words (
approx. 5 pages ) |
4 sources |
APA |
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$ 25.95
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Abstract
This paper, entitled "Coffee and Cigarettes", tries to explain the use of political framing of issues as shown in this very quirky and off-beat movie. The paper asserts that the sheer quirkiness of the movie makes this an exceptionally strange assignment, because the movie is not at all political in any conventional sense of the word. The essay tries to deal with the framing as an ethereal event.
From the Paper
""Coffee and Cigarettes" is a strange movie, a series of eleven vignettes, loosely built around the rituals of people meeting to share coffee, cigarettes, and conversations about various topics. Filmed in black and white, in various diners and coffee locales in which a black-and-white check motive is something of a uniting theme, it brings together various characters, including celebrities more or less playing themselves, to show the rituals of coffee, cigarettes, and conversation. Some of the conversations are disingenuous, so that arguably the movie tells about the half-truths and lies people tell one another to deal with modern life."
Tags:movies, coffee, cigarettes
A look at how Marlboro cigarettes are marketed.
Research Paper # 122520 |
2,500 words (
approx. 10 pages ) |
34 sources |
APA | 2008
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$ 45.95
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Abstract
This paper examines the issue of ethics with regard to Philip Morris's Marlboro brand of cigarettes and the Marlboro Man icon. It includes an appendix showing several Marlboro ads through the years.
From the Paper
"How has Philip Morris addressed the ethical issue of the dangers of tobacco smoking through its advertising for Marlboro Cigarettes. Thesis Statement: Philip Morris, the maker of Marlboro cigarettes, made minimal changes to its advertising to comply with new disclosure laws but its advertising continued to carry the subliminal message that smoking Marlboro cigarettes promoted a strong independent lifestyle. Topic Description and Key Areas: This paper examines the firm Philip Morris in terms of its highly successful brand Marlboro cigarettes and the changes it..."
Tags:Marlboro cigarettes, Philip Morris, advertising, marketing, ethical issue, dangers of smoking, tobacco, propaganda, Marlboro Man
A research paper on the economics of allowing 17+ year olds to buy cigarettes in Ontario.
Research Paper # 140297 |
1,250 words (
approx. 5 pages ) |
3 sources |
MLA |
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$ 25.95
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Abstract
The paper provides current research supporting the theory that lowering the age for legal purchase of cigarettes in Ontario, from 19 to 17, will deter teens from purchasing drugs, and as a result, Ontario will benefit by experiencing a decrease in crime rates and illegal actions. The paper explains that this proposed decrease is based on the assumption that drugs make teens unconscious of what they do, thereby contributing to deviant and illegal conduct and/or behaviors.
From the Paper
"The current research is directed at providing support for the theory that lowering the age for legal purchase of cigarettes in Ontario, from 19 to 17, will deter teens from purchasing drugs. As a result, Ontario will benefit by experiencing a decrease in crime rates and illegal actions. This proposed decrease is based on the assumption that drugs make teens unconscious of what they do, thereby contributing to deviant and illegal conduct and/or behaviors."
Tags:cost, economics, smoking
This paper analyzes Proposition 86 of the State of California to add $2.60 in taxes to every pack of cigarettes, which could raise the price of the average pack to $7.
Essay # 100365 |
830 words (
approx. 3.3 pages ) |
2 sources |
APA | 2007
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$ 17.95
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Abstract
This paper states that the anti smoking Proposition 86 is one of the most hotly contested propositions in California's legislative history. The author points out that the proponents argue that it will reduce smoking, improve health care services, and provide valuable tax revenues for the state. The paper reports that the opponents stress that the tax is a back door funding of the health care industry, is an irresponsible use of taxpayer money and financial punishment for millions of adults in the state who decide of their own volition to smoke, an activity that is still legal in the United States.
From the Paper
"California is currently home to about 9% of the total population of smokers in the United States. This is a significant portion of the total population of cigarette smokers who will all be affected drastically by the tax increase on packs of cigarettes via Proposition 86. The immediate effect of the tax will be to decrease sales of packs of cigarettes in the state. This is basic economics. If the price of a pack of cigarettes increases so dramatically, by more than 50% in this case, it will inevitably lead to decreased sales as more individuals have difficulty absorbing the increased overall cost of smoking (never mind the long-term health costs)."
Tags:contested, revenues, retailers, youth, prevention
A marketing plan with strategic marketing recommendations for the Du Maurier cigarette brand.
Marketing Plan # 115380 |
3,152 words (
approx. 12.6 pages ) |
6 sources |
APA | 2009
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$ 54.95
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Abstract
This paper focuses on providing a detailed outlook on Imperial Tobacco Canada's Du Maurier cigarette brand in relation to the Canadian tobacco market. Imperial Tobacco Canada is the most prosperous cigarette manufacturer in Canada, and Du Maurier is the most popular brand and the key aspects that allow Du Maurier to have such a privileged position on the market are discussed in this paper as well as strategic marketing recommendations.
Outline:
Introduction
Situation Analysis
Market Situation
Macro environment
Demographic Situation in Canada
Economic Situation
Political-Legal Situation
Ecological Situation
Socio - Cultural Situation
Technological Situation
Competitive Situation
Opportunities and Issues Analysis
Strengths and Weaknesses
Opportunities and Threats
Objectives
Financial Objectives
Marketing Objectives
Marketing Strategy
Target Market
Positioning
Product
Pricing
Distribution Outlets
Marketing Communications
Market Research
Action Program
Financial Impact
Reference list
From the Paper
"In the present, on political ground, Canada is facing a series of challenges regarding public demands for quality improvements in health care and education services, on the one hand, and separatist concerns in predominantly francophone region of Quebec. Canada is a constitutional monarchy, a parliamentary democracy, and a federation. Canada's administrative divisions are consisted of 10 provinces and 3 territories. The legal system is based on English common law. In Quebec, the civil law system is mostly based on French common law.
The executive branch is consisted of: the chief of state, the head of government, and the cabinet. The legislative branch is represented by a bicameral Parliament consisting of the Senate and the House of Commons. The judicial branch is consisted of the Supreme Court of Canada, Federal Court of Canada, Federal Court of Appeal, Provincial Courts. The most important political parties are: Bloc Quebecois, Conservative Party of Canada, Green Party, Liberal Party, and Democratic Party. The political situation is unlikely to affect Du Maurier somehow in the future."
Tags:political, quality, demographic
An analysis of an advertisement for Virginia Slims "Kings" version cigarettes.
Analytical Essay # 56323 |
995 words (
approx. 4 pages ) |
1 source |
MLA | 2004
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$ 21.95
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Abstract
This paper presents an analytical assessment of a cigarette advertisement that appeared in a magazine. The paper claims that the advertisement seems to make a strange variety of false and even absurd claims for the cigarettes, based purely on the non-related advertising imagery. The paper contends that the images and the messages portrayed by the juxtaposition between these images and stories and the product being sold make silent arguments of their own, which are particularly fallacious and at the same time oddly amusing.
From the Paper
"This connection between the power which enabled Hatshepsut to take the throne and the power of addiction which links women to their cigarettes could also be construed as something of a false analogy. This ad appeals to penis envy, in a a very Freudian sense, falsely suggesting that the phallus of a cigarette can replace the phallus of a penis which women may wish they have. To understand how obvious this phallus imagery is, one needs only follow the obvious links -- the mention of women needing to know their place and that this place is to become (a male gendered) king by taking on a new length to be enjoyed."
Tags:egyptian, hatshepsut, masculine
Analysis of the political debate concerning cigarette advertising & the FDA efforts to regulate nicotine as a drug. Includes an annotated bibliography.
Essay # 11320 |
1,575 words (
approx. 6.3 pages ) |
11 sources |
1996
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$ 30.95
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From the Paper
"Cigarette smoking has been marginalized in American society for some time. The process began with the Surgeon General's Report in the 1960s, followed by laws removing cigarette commercials from television. The program continues to this day with further efforts to eliminate smoking from restaurants, the workplace, and other public sites, and to prevent young people from taking up smoking in the first place. One of the most recent efforts has been an Executive Order signed by President Clinton to limit tobacco advertising in any form aimed at teens and to set other limits on the industry. This proposal has been published by the Food and Drug Administration (FDA), which is soliciting public comments before the order is implemented and before Congress takes up legislation either implementing this
Discusses the effectiveness of imposing taxes on the tobacco industry.
Essay # 39054 |
1,650 words (
approx. 6.6 pages ) |
7 sources |
2002
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$ 32.95
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Abstract
This paper examines the effects of cigarette and tobacco taxes on consumption and health. It outlines the rationale behind increasing taxes to decrease consumption. It also identifies the shortcomings of this approach and potential problems.
An examination of the effects of taxes on smoking.
Cause and Effect Essay # 136234 |
1,000 words (
approx. 4 pages ) |
0 sources |
APA |
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$ 21.95
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Abstract
The paper argues that smoking is a social issue and as such, its analysis should fall within the realm of other social sciences rather than economics. Nevertheless, the paper shows how after perusing the issues surrounding smoking, it is clear that economic tools and methodologies can be used to analyze some useful concepts especially as it relates to government taxes and the effects of taxes on the decision to smoke which may affect other health variables, most notably, low infant birth rate.
From the Paper
"Smoking, it is argued, is a social issue and as such its analysis should fall within the realm of other social sciences rather than economics. Nevertheless, after perusing the issues surrounding smoking, it is clear that economic tools and methodologies can be used to analyze some useful concepts especially as it relates to government taxes and the effects of taxes on the decision to smoke which may affect other health variables, most notably - low infant birth rate. The analysis focuses on microeconomic principles surrounding demand and supply, and focuses on smaller individual units, since tobacco use is best analyzed within that..."
Tags:cigarette, economics, policy