Abstract
The paper discusses the Chinese market which is rapidly changing in light of the increasingly global market place. The paper states that the economic boom in China's urban areas is creating a new consumer culture where the consumer has more disposable income, which has affected consumer preferences within the Chinese marketplace. The paper states that the result is that a sophisticated Chinese consumer is emerging and foreign companies need to market to their sophisticated needs, while at the same time marketing to the general population's needs. The paper states that the most effective way for a company to build a strong brand name in the rapidly emerging Chinese market is to adapt itself to the rapidly changing Chinese culture. The paper concludes that despite the numerous challenges that the Chinese market presents, a company can be successful if it spends the time and resources necessary to gain an in-depth understanding of the local culture and the Chinese consumer's attitudes and thus becomes prepared to cope with the many unexpected intricacies of the Chinese marketplace.

Outline:
Introduction
Understanding Cultural Issues
Collective Society
Brand Perception
Language
Aesthetic Sense
Conclusion

From the Paper
"The Chinese people carry with them a strong aesthetic sense, based on their perceptions of nature. To the Chinese consumer, in general, images of the natural form are highly attractive. For example, mountains and animals are often used in association with brand names in order to create attractive brand imagery and visual displays. On the other hand, abstract symbols are not favored as they are inconsistent with the Chinese cultural preference for natural aesthetics. Further more, the marketer needs to understand that the Chinese people enjoy complicated forms and shapes and certain colors. For example, the color red is seen as being the most cheerful color and thus can be successfully used to attract people's attention. Another example is the Chinese preference for peaceful imagery, largely a result of the influence of such religions as Confucianism, Buddhism and Taoism. When a company is designing a strategy for marketing their brand in the Chinese marketplace, all of these aesthetic considerations must be made. Therefore, it is important to use specific colors and imagery in order to strengthen the brand's market presence and thus increase overall company profits."

Tags:economic, boom, Chinese, preference, traditions

Abstract
When all is said and done, Buddhism became Chinese - not the other way around. This is not, of course, to suggest that Buddhism did not have a significant impact upon Chinese culture - for it did. However, Buddhism was transformed by Chinese culture into something that bore the unique imprint of the Chinese civilization and Buddhism, when one looks at it carefully, was always somewhat of an intellectual fad rather than a religious movement that had the sincere devotion of the great masses of the Chinese people.

From the Paper
Did China become Buddhist or did Buddhism become Chinese? When all is said and done, Buddhism became Chinese - not the other way around. This is not, of course, to suggest that Buddhism did not have a significant impact upon Chinese culture - for it did. However, Buddhism was transformed by Chinese culture into something that bore the unique imprint of the Chinese civilization and Buddhism, when one looks at it carefully, was always somewhat of an intellectual fad rather than a religious movement that had the sincere devotion of the great masses of the Chinese people. To expand upon this idea, the next several pages will offer several arguments in support of this thesis: firstly, Buddhism

Tags:buddhist, chinese, china

Abstract
The paper relates that the Chinese culture is masterful at making and shaping beautiful arts and crafts with their hands (Chow 37) and this artistry is also seen in Chinese architecture, which has inspired architecture globally. In fact, the paper reveals that Chinese architecture influenced many temples in Kyoto, Japan (see Appendix A) and had a major affect on the architectural style of renowned American architect Frank Lloyd Wright before he developed his own unique style (37). The paper points out that a distinguishing characteristic of Chinese architecture is that it contains many structures that are not joined together with nails, but are linked together by properly carved matching connections to provide strength and binding to the building. The paper discusses how this concept has also been adopted by modern Western architecture in the construction of columns and mobile partitions in various rooms and halls. The paper notes that Chinese architecture is also traditionally very colorful.

From the Paper
"The Chinese culture is masterful at making and shaping beautiful arts and crafts with their hands (Chow 37). This artistry is also seen in Chinese..."

Tags:chinese, architecture, modern

Abstract
John Searle developed the Chinese Room Argument to rebut an argument for the existence of strong artificial intelligence (AI). In turn, other people proposed arguments to rebut Searle's Chinese Room Argument. In this essay the Systems Reply to the Chinese Room Argument will be discussed, as it poses the strongest challenge to Searle's argument. However, as will be shown, the Reply fails. Searle's Chinese Room Argument is very strong, and it cannot be easily rebutted. Certainly, it is not rebutted by even the Systems Reply.

From the Paper
Rebuttals to Searle's Chinese Room Argument John Searle developed the Chinese Room Argument to rebut an argument for the existence of strong artificial intelligence (AI). In turn, other people proposed arguments to rebut Searle's Chinese Room Argument. In this essay the Systems Reply to the Chinese Room Argument will be discussed, as it poses the strongest challenge to Searle's argument. However, as will be shown, the Reply fails. Searle's Chinese Room Argument is very strong, and it cannot be easily rebutted. Certainly, it is not rebutted by even the Systems Reply. Searle proposed the Chinese Room Argument as an argument against the

Tags:searle, chinese, room

Abstract
This paper explores the relationship between Chinese religious, philosophical and political ideas as they have impacted Chinese music. It discusses Buddhist, Daoist and Communist thinking as it affected the composition and performance of Chinese Music. The paper addresses archaeological finds, the influence of yin and yang and Chinese ideas of harmony and pitch.

Tags:chinese, music, ideology

Abstract
This research examines how Chinese monetary policy is utilized as a foreign policy device for very specific gains in international relations in a fashion that other countries do not utilize their monetary policy. A large aspect of this discussion centres on the managed float of the Chinese currency, the Renminbi (RMB), which has only just recently been un-pegged from the U.S. dollar. The paper discusses, however, how there are several other aspects of China's monetary policy that have been used to indirectly influence, positively, Chinese positions in terms of international relations and foreign policy.

Tags:chinese, economic, policy

Abstract
This paper discusses the the intricate relationship that Chinese religion and mythology have with each other, and how this relationship developed in Chinese society. The intertwining of Chinese religion and mythology and everyday life is also examined.

From the Paper
"The study of Chinese religion and mythology or folklore is fairly complex. Unlike religion and mythology based out the West, in Chinese culture, religion and mythology are very intertwined with one another and everyday life China is historically a collective society and the beliefs and myths reflect this. Where the individual stands out in Western society, in China the individual is absorbed into the collective, be it natural, social or spiritual. (Fairbanks and Goldman) Belief in gods and goddesses does not negate the practice..."

Tags:Religion, mythology, Chinese

Abstract
The paper discusses how recent Chinese blockbusters such as "Crouching Tiger," "Hidden Dragon" and "Hero" are examples of the popular resurgence of classical Chinese culture and mythology in post-Cultural Revolution China. The paper explains that after decades of effort by the communist authorities to wipe out all traces of traditional culture, national and international fascination with the beauty and romance of Chinese history and myth is stronger than ever. The paper relates that during the Cultural Revolution, not only were artists persecuted for creating `reactionary' or `traditional' art, anything of beauty was thought of as decadent and even flower gardens were destroyed."

Tags:chinese, culture, films

Abstract
In this article, the writer discusses what it means for the child of a Chinese family to be a first generation Chinese American. For this study, the writer uses information presented in Jade Snow Wong's book, 'Fifth Chinese Daughter'. Further, the writer examines how the assimilation process may change family values.

From the Paper
"In Jade Snow Wong's memoir 'Fifth Chinese Daughter' the author tells the story of one Chinese family's adjustment to life in the United States. Told from the point of view of the family's fifth daughter, Jade Snow, the book examines not only the way in which two different cultures clash, but how two generations of the same family might be at odds over what path in life is most appropriate. Indeed, 'Fifth Chinese Daughter' is an exploration of how family values and culture are affected when the ... "

Tags:wong, chinese, assimilation, culture, generation, american, tradition, custom

Abstract
Summary: This paper is on Chinese acupuncture. Chinese medicine in general and acupuncture in particular are based on assumptions not found in western medicine. In the West, medicine considers cause and effect, as with a virus leading to disease. Chinese acupuncture is based on forces of yin and yang.

Tags:chinese, acupuncture, contrasted