Abstract
In this paper, this book review has analyzed the "faction" genre of historical narrative that provides Chang's detailed fictional narrative account through an objective point of view. The combined use of history and fictional recounting of the events of three generations of Chinese women may have some fictional accounts of personal actions, but certainly, Chang provides a strong historical knowledge to the Chinese experience that is thorough and definitive in this style of writing.

From the Paper
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Tags:swans, chang, wild

Abstract
The paper examines Jung Chang's 1991 book, "Wild Swans", and summarizes the text, the interesting facts it raises and the curious or noteworthy opinions it presents. In a related vein, the paper outlines the book's greatest strengths and the book's failings, as well. The paper concludes that the book stands out because it offers a generous and poignant look at the vicissitudes of life in revolutionary and pre-revolutionary China; in other words, it is a book written by one who feels and who writes with feeling.

From the Paper
"Over the next few pages, this book review shall examine Jung Chang's 1991 book, "Wild Swans", summarize the text, the interesting facts it raises and the curious or noteworthy opinions it presents. In a related vein, the paper will outline the book's greatest strengths and the book's failings, as well. In the end, the book stands out because it offers a generous and poignant look at the vicissitudes of life in revolutionary and pre-revolutionary China; in other words, it is a book written by one who feels and who writes with feeling."

Tags:jung, chang, swans

Abstract
This paper provides an analysis of PF Chang's Bistro in terms of its primary and secondary target groups, demographic profile, and competitors.

From the Paper
"PF Chang's annual report does not identify specific primary and secondary target markets. Instead, it states that the company identifies specific areas with high traffic patterns and suitable demographic characteristics including population density, consumer attitudes and affluence. However, judging from the venues that PF Chang's Bistro (PFCB) is found in-metropolitan areas mainly malls-it is possible to identify the primary target market for PF Chang's Bistro (PFCB) as including housewives and teens."

Tags:PF Chang's Bistro, primary, secondary, market analysis

Abstract
This paper explains that Jung Chang's "Wild Swans: Three Daughter of China" tells the epic story of her grandmother, mother and herself by focusing on their childhood experiences, educational opportunities, family, including love and marriages, social and political roles and some harrowing experiences while living under different political rules including Communism. The author points out that the first generation is Chang's grandmother, Yu-fang, born in 1909, when China is still a feudal society, with many social customs that have now disappeared, such as binding the feet of young girls. The paper relates that Chang, born in 1952, grew up terrible times when her family was renounced by the Communists; however, Chang joined the Red Guard and, when she finally could attend a university, she was assigned coursework rather than choosing a major that interested her.

From the Paper
"De-hong [the mother] lived through World War II, Japanese atrocities, and the end of the war. She became deeply involved in the Communist Party after marrying a young Communist. Different from her mother, she was involved in political decisions, worked outside the home, and raised her child, Chang, mainly by nursemaids because she was so busy with her job in the Communist regime. She shows how China was changing, and women were becoming far more involved in the society and in the political process. She also rejected the young man her family had picked out for her to marry, something her own mother could never have done. As the author notes when her mother leaves the family home, "In my grandmother's time, leaving home like this would have been out of the question.""

Tags:japanese, epic, feudal, communist, red-guard

Abstract
This paper defines a marketing plan for a new delivery service of gourmet Chinese food, at the door within 45 minutes, by the publicly-held P.F Chang's China Bistro, a successful restaurant serving Chinese food with a European twist, which enjoys a loyal and growing customer base. The author points out, in the SWOTT analysis, that a weakness of this new product may be P.F. Chang's inexperience in the delivery of food and the consideration that P.F. Chang's original atmosphere may not be projected in this delivery. The paper stresses that an attractive segment for this delivery service is that organizational buyers for "working lunches" of executives and white collar customers seeking options to greasy pizza or other fast food delivery.

Table of Contents
Organizational Overview
New Product Description
Product Mix
SWOTT Analysis of PF Chang's Home Delivery Service
Strengths
Weaknesses
Opportunities
Threats
Trends
Marketing Research
Segmentation
Differentiation and Positioning
Marketing Mix
Product/Service
Price
Place
Promotion
Direct Mail
TV Ads
Radio Ads
Internet Marketing
In-Store Advertising
Sales Promotion Schedule
Public Relations
The Web
Budget
Evaluation Process

From the Paper
"The evaluation process is separated into two aspects; evaluating the decision itself and evaluating the decision process that has been used. Evaluating the decision involves monitoring the market place to determine if more action will be needed in the future. When evaluating the decision process that has been used you want to ask yourself if the marketing research and analysis that was used was effective, flawed or if it could be improved for use with similar situations in the future (Kervin p.226). The measure and control that you use for you marketing plan gives you something to rate your performance on as you develop your business. For instance, the money that you spend on advertising or PR, you can evaluate this against any increase - or decrease - in sales revenue, stock price or numbers of new customers contacting you. These practices will help you measure how effective your marketing activities are."

Tags:competitors, research, strategy, swott, organization

Abstract
This paper explains that, in Chang Rae-Lee's "Aloft", the protagonist Jerry Battle may seem lucky with a girlfriend who has been with him for years, two smart and successful children and a family business; however, as the narrative unfolds, Jerry is avoiding many problems. The center of Jerry's crisis, the author relates, is the death of wife Daisy, which took such a toll on him that he never seems to get his life back together. The paper concludes that Rae-Lee's most poignant thesis is that, for any individual or family, the natural course of life, which possesses crisis, pain and suffering, is a continual battle through these elements to earn the joy of the good things.

From the Paper
"Jerry acknowledges fully that he tends towards the lazy and would rather not be heavily involved in the pain of life, both for himself and the people around him. When he sees that it is pushing his loved ones away he still acknowledges his faults to a degree, but ignores it. This is why Daisy serves as a confirmation to continue down that path; when she descends in to madness and ultimately dies, Jerry abandons the business to his son and his father winds up in a rest home."

Tags:plane, mental illness, disconnection, self aware, nursing home

Abstract
This paper presents an economic picture of P.F. Chang's successful Chinese restaurant, "China Bistro". A brief history of the restaurant, an overview of its operations and services, and its economic standing are detailed, as well as the challenges, competitive factors, and risks it faces. The paper also looks at the restaurant's economic ranking, its economic outlook for the future, and the restaurant management's overall strategy for meeting its intended goals. Financial and management areas that need improvement are also examined by this paper, and strategies for addressing these areas are presented as well. The paper concludes with a positive review of the overall financial health of the business.

From the Paper
"P.F. Chang's China Bistro (PFCB) is a contemporary restaurant chain that owns and operates two restaurants in the Asian niche. According to the annual report, as of December 29, 2002, the company owned and operated 79 full service restaurants, or bistros, that combine a distinctive breed of high quality, traditional Chinese cuisine, and American hospitality. P.F. Chang's was formed in 1996 with the acquisition of the four original P.F. Chang's restaurants and the hiring of an experienced management team to embark on a strategic expansion aimed at targeting major metropolitan areas throughout the United States. PFCB's culture mixes a unique combination of Chinese cuisine, attentive service, wine, and tempting desserts all served in a stylish, high-energy bistro."

Tags:pei, wei, diner, nasdaq, quality, value, food, service, market, capitilization, economy, shareholders

Abstract
This paper examines the history of China's social classes, and how their structure changed throughout and after the Maoist period. The paper explains that the establishment of Communism probably had the strongest impact in history on the structure of social classes, as well as the importance of social classes to the people in China. Despite the fact the class system went back to a system very similar to the one that existed before Mao, the paper continues, there was now a new generation of adults who were not old enough to remember the way things were before Mao. The paper concludes that the consequences of Mao's class system had a lasting affect on the people who lived through it; however, for many people such as Jung Chang, the effect it had was making people realize how wrong it was, and how inhumanely people were treated under Mao's system.

From the Paper
"The new system, besides those families who were given the distinction of fighting for the revolution, the highest class was comprised of those people who were poor and lower-middle class peasants prior to the revolution. Just below them were the formerly middle class peasants, and then the formerly upper-middle class peasants (Unger 2002). These three classes were considered the good classes. The bad class was comprised of people who were one of the four elements prior to the revolution (Unger 2002). According to Unger (2002), the four elements were landlords, rich peasants, counter-revolutionaries, and those who preyed on the poor prior to the revolution. The last of the four elements would include criminals and village bullies who were hired by landlords to shakedown the peasants."

Tags:communism, Mao, Maoist, period

From the Paper
" This study will describe Chuang Tzu's approach to the realization of spiritual truth, as explored in his Basic Writings. The study will also consider similarities in teaching methods and concepts between Chuang Tzu and Zen in China, insofar as we can discern Zen as being represented in Arthur Waley's The Way and Its Power: A Study of the Tao Te Ching and Its Place in Chinese Thought. Strictly speaking, Zen in China is addressed indirectly in Waley's work, but this study will treat the ideas of Lao Tzu, which Waley primarily deals with, as parallel to Zen concepts and attitudes.

As we read in Burton Watson's Introduction to Chuang Tzu's work, "The central theme of the Chuang Tzu may be summed up in a single word: freedom. Essentially, all the philosophers of ancient China addressed themselves to the same problem: how is.."

From the Paper
" Both the novel Native Speaker by Chang-Rae Lee and the film The Manchurian Candidate (1962), also based on a novel (by Richard Condon), are essentially spy novels, but underlying the plights faced by the leading characters in each are questions of identity. For the main character in Native Speaker, this issue is related to the immigrant experience. Henry Park is not himself an immigrant, having been born in New York, but he is a Korean-American and must face issues of identity related to his ethnic roots and the treatment accorded Koreans in this country. The main character in The Manchurian Candidate is an American as well, without a secondary ethnic identity, but he faces questions of his own identity in a very terrible way as his mind is made to obey the commands of a foreign conspiracy bent on using him to destroy the democratic structure of the United States. Identity.."