Abstract
This paper examines why Formula One racing has not succeeded in the US and examines the effects that it has on the attempts by global advertisers and FISA to create a truly global sponsorship platform. The paper makes the case that Formula One racing will not be successful in the United States in the future, despite the successful globalization efforts of many of its sponsors. It also demonstrates that F1's failure to capture the US imagination will result in a gradual decline in the importance of the sport to global commercial sponsors (although not for global governmental partners).

Outline:
Introduction
Media Growth through Sports
Interest of the Multinationals
Subject Population and Statistical Analysis
Coming to the United States
Benefits for the Participants
Recent Problems with the US
Conclusion: Making Formula One Relevant for the US Market

From the Paper
"Coming to the United States: Benefits for the Participants
The rewards of extending Formula One1 to the US are clear. Although comprising only 5% of the world population, the US accounts for 30% of global GNP (Julius 2005) . Many of the world's largest and most-successful multinationals are headquartered in the US. And the US is the largest car market in the world (Roberts 2006). The potential for sponsorship should exist both inside and outside the US' borders: from multinational companies already sponsoring F1 teams that wish to extend their marketing reach in the sport to the US, to companies (like AT&T) that are headquartered in the US that would like to extend their brand recognition in an effective way to the rest of the world."

Tags:racing, global, sponsorship

Abstract
This essay discusses the process by which the Bowl Championship Series (BCS) in NCAA Division-I football chooses which teams play in which games. The article argues that though the BCS already uses a complex process by which to determine a playoff system, the process is biased and needs further change. It discusses the complaints of current bodies that are urging the BCS to change its method, as well as the various arguments why the change in the playoff system is necessary.

From the Paper
"The BCS system is heavily weighted to schools in the big conferences. This represents a detriment to the other schools, and can result in athletes leaving those schools early to join the professional ranks. Hawai'i lost two of its receivers following its bowl game success, as they felt that the program would not be as good the following year and would therefore hurt their draft status. Neither of these players, Davone Bess and Ryan Grice-Mullen left college early because the BCS system essentially told them their draft status had peaked. The result is that neither player finished their degree. Bess has found work with the Miami Dolphins, but Grice-Mullen was cut by Chicago. A more equitable system may have encouraged such players to stay, but under the current system anything a non-BCS school like Hawai'i needs to have an exceptional year for its players to be noticed. College football players are becoming physically mature, but may not be emotionally mature. When the prospect of an NFL draft selection is dangled in front of a player who is unlikely to appear in a BCS bowl game, it represents a powerful temptation."

Tags:media, college football, playoff system

Abstract
This paper explains in detail the events surrounding the accusations of bribery, game fixing and scandal in the 1919 World Series Championships. It discuss event by event, examining the main players and the people involved. It explains how this was to be executed, the hordes of money people received, how they were found out and how this scandal broke. The paper also looks at how this scandal effected sports fans in America - how they felt that their heroes had abandoned them and their dreams were shattered.

From the Paper
"Naturally, the highlight of the baseball season in 1919 was the seventeenth annual World Series championships, this season bringing the Cincinnati Reds of the National League together with the Chicago White Sox of the American League. The early betting favorites were the White Sox, and for good reasons: their final regular season record of 88-52 was formidable, the team batting average for the year was a substantial .287, and they boasted two pitchers, Eddie Cicotte and Claude Williams, who had combined to win 52 games in 1919, fully fifty-nine per cent of their victories (THE PEOPLE'S ALMANAC #2, edited by David Wallechinsky and Irving Wallace, pages 91-91, Bantam Books, New York, 1978). In present times, a season of fifteen wins is sure to lead to contract renegotiation for a pitcher. The Sox were installed as solid 5-1 favorites to bring the title home to Chicago."

Tags:chicago, gandil, jackson, sullivan, burns, rothstein

Abstract
This paper describes college football's bowl games. Additionally, the author explains in detail the ranking system in which a team qualifies to enter a bowl game, called the Bowl Champion Series ranking system. The author argues that the Bowl Champion Series ranking system must be changed and amended. This would be better for post season play. The paper concludes that if the changes are made, the old excitement of football games would come back as well.

From the Paper
"What, for instance would happen if there were three undefeated teams; one would not be able to simply choose one undefeated team and declare them champions. A playoff would of course be bale to determine the ruling champions, but if there were for example, three undefeated teams, then how would one playoff and settle the score? Two of the three would probably have to play against another undefeated team, and this means that it would also have to play twice to win it, while the third team would get to play against a possibly lesser team, with one single loss. This brings another issue to the forefront, which is, why shouldn't one loss teams be regarded as the undefeated teams, and why shouldn't these teams have an equal shot as the other teams at the Championship? Perhaps the real and true problem may not be the playoff system, or the Bowl Championship Series, but the fact that there are in fact more than 116 Division 1- A schools taking part in the college football championships, and the very scope of college football is so very large and enormous that it is extremely difficult for anyone to be able to narrow it down to either two, or four, or even eight best teams who would deserve to play for the championship above the others. (Bowl Championship Series ... The Final Word) "

Tags:NCAA, varsity, sports, competition

Abstract
This paper describes the current method used to select a national champion in the National College Athletic Association (NCAA) Division I football and explains the structure of college football programs. The paper also explains the two main controversies that surrounds this selection process.

Overview and Structure
Money
Controversy

From the Paper
"The Bowl Championship Series (BCS) is the current method used to select a national champion in NCAA Division I football. The NCAA declares no national champion and has no playoff system. The series has its genesis in the controversies of the 1990s, when there was sometimes no clear national champion, in part because there was no national championship game. Rankings obtained from polls of either coaches or sports writers were used during this time. When both sets of rankings produced the same number one team, that team was considered the consensus best in the country. Aside from not specifically crowning any team "national champion", the system often produced two different number one teams, both claiming to be the best. The NCAA sought to rectify this problem by creating a national championship game, and what followed was a series of attempts to create a system whereby the top two teams met in that game."

Tags:organization, rankings, championship

Abstract
This paper discusses how increased television coverage which has made Formula One racing the third most watched sporting event in the world has led to effective globalized marketing and an increase in sponsorship. Increased sponsorship in turn leads to increased media coverage. The author concludes by using the Shell-Ferrari Formula One relationship as an example to show the positive effect of sponsorship on Shell customers.

Outline
Growth of Formula One Popularity and Globalization
Globalized Marketing and Racing Globalization
Sponsorship and Globalized Brands in Relation to Formula One Racing

From the Paper
"By sponsoring Formula One racing events, organizations increase public awareness of their presence in the marketplace. They enhance their company image and can alter public perception. Sponsorship can build business and trade relationships, as well as goodwill, globally. They can increase target market awareness and build positive image dimensions. In addition, they can build brand preference and increased sales, while blocking competition in an increasingly competitive world, due to globalization."

Tags:popularity, integration, campaign, motorsport, advertising, fan

Abstract
This paper discusses the history of the New York Yankees baseball franchise. The paper outlines the Yankees of the past, the rivalries with other teams, and the team's pennants and championships. The paper includes an outline.

From the Paper
"The New York Yankees have over time won more baseball championships than any other team. The thesis explored in the report is that the New York Yankees have, along with franchises such as the Boston Celtics and the Montreal Canadians, come to exemplify the term dynasty in professional athletics."

Tags:baseball, New York Yankees

Abstract
This paper states that boxing is seen by many as a brutal sport. The author points out that Roy Jones, Jr., has held world championships in the three weight divisions of Light Heavyweight, Super Middleweight and Middleweight. The paper relates that he has been a force against brutality with a style that is conservative but effective.

From the Paper
"Boxing is seen by many as a brutal sport. Images of men beating each other to bloody submission lead to the misunderstanding that a boxing match is simply a legalized street fight. Roy Jones, Jr., who has held world championships ..."

Tags:boxing, roy, jones, jr., brutality

Abstract
This paper discusses the career and successes of Michael Jordan, the famous basketball star. The writer traces his career from its beginning as a winning freshman to the many championships won and medals received. The writer also includes Jordan's own opinions about his career, the view of his teenage son and of critics like Michael Hunt.

From the Paper
"Jordan is not only the best-known player in the history of basketball, he is considered the best-known athlete in the world (Michael2 pp). Born in Brooklyn, New York, and raised in Wilmington, North Carolina, he accepted a basketball scholarship from the University of North Carolina and as a freshman scored the winning basket in the 1982 NCAA championship game against the Hoyas of Georgetown (Michael2 pp). He was selected college player of the year for the 1983-1984 season, and in 1984 led the United States basketball team to a gold medal at the Olympic Games in Los Angeles, and that same year left college to play with the Chicago Bulls (Michael2 pp). Jordan announced his retirement prior to the 1993-1994 season, stating that he had lost his desire to play professional basketball (Michael2 pp). Initially known for his scoring, his tenacious defensive play had made him one of the greatest all-around basketball players in NBA history, as well as a worldwide celebrity due to his success in the NBA and the Olympics, and his numerous commercial endorsements (Michael2 pp)."

Tags:NBA, career

Abstract
This paper will discuss the career of Michael Jordan, and the high achievements he made in his sport. By analyzing these aspects of his career, we can see how he won many championships through his abilities.