Abstract
This paper is in the form of bullet points to be used in a PowerPoint presentation. The information answers what the main grains of cereal are, what the difference is between organic and non-organic cereal, and nutrition information. The paper also provides a discussion of the merits and drawbacks of the ingredients. A very brief introdution to "cereal" is included as well.

From the Paper
"* Overview: brief history, ingredients, organic vs. non-organic, whole grains, nutritional value * The word cereal derives from [1]Ceres, the name of the Roman goddess of harvest and agriculture (1) * Cereal has enough popularity as a food that there are even restaurants that serve exclusively cereal! One is a franchise that has many locations! (2)(3) * "Experiments that resulted in the first breakfast cereals were attempts to create foods that would help regulate the gastrointestinal..."

Tags:cereal, grains, nutrition

Abstract
This paper examines Ralston's options for reducing the amount of shipping damage to its cereal boxes when shipping to its customer, Publix. Options for changing the cereal boxes, the packing of the boxes, and the handling of the boxes are all considered.

From the Paper
"Ralston Cereal's third largest customer is Publix which will not accept any cases of cereal with dents or damages on them. Ralston ships Publix approximately three truckloads of the cereal per week comprising ..."

Tags:cereal, Ralston, Publix, decision-making model, shipping, packing, handling

Abstract
This paper examines how the branded ready-to-eat (RTE) cereal industry in the United States is an oligopoly dominated by four firms: Kellogg's, General Mills, Post and Quaker Oats and how these firms hold a large, though declining, share of the market. Due to low costs of inputs, product differentiation and price discrimination, cereal producers can charge prices well above costs, earning substantial profits. It also discusses how increasing pressure from producers of cheap private label cereals has recently led the big four to break from tradition, slashing prices one by one.
Outline
Abstract
A Short History of Cereal
Structure of the Branded Cereal Industry
Barriers to Entry
Competition in the Cereal Industry
Theoretical Models of the Industry
Price Discrimination

From the Paper
"Market share in the cereal industry has been declining slightly in the past few years for all four firms. Kellogg's, for instance, held an impressive 41.39% of the market in 1988; only four years later, this number dropped to 34%. One reason is the decline of cereal's popularity as a breakfast food due to the emergence of new, portable options more suited to today's busy lifestyle. More and more consumers now rely on pop tarts, breakfast bars, or a cup of coffee to start of their day. Besides substitute products, the big four's main competition is private label products, also known as store brand cereal. Lacking brand recognition, this cereal is considerably cheaper than any of the brands marketed by the big four."

Tags:kellogg's, general, mills, post, quaker, oats

Abstract
This paper analyzes the cereal industry especially with regards to the "euro-consumer" and makes recommendations for the future of the industry. The paper specifically considers the three major cereal types (staple, healthy, children's) and focuses on the top two cereal producers, Kellogg and Cereal Partners, the latter being a strategic alliance between General Mills and Nestle.

Table of Contents:
Abstract
Market Background
The Euro-consumer
Market Shares and the Joint Venture in European Breakfast Cereals: Barriers & Solutions
General Strategies
Staple Products
Analysis
Recommendations
Children's Market
Analysis
Recommendations
Healthy Products
Analysis
Recommendations

From the Paper
"Since it is a children's market, it may be viable to explore more creative product concepts that would capture the taste of Euro-consumers. Probably researching and developing new flavours, coming from delectable fruits will do. Also, it should be leaning towards a healthier packaging to be able to provide better nutrition to the market. After all, it is still the parents who get a say in buying or not buying the product, and health issues are always a concern for them. This means that the products should have more vitamins and minerals as compared before. Such tactic is viable in that breakfast cereals have become a staple meal for many children and thus it requires all the needed nutrients for growth and development. For those who are lactose intolerant, it might be better for the companies to innovate breakfast cereals in such as way that the taste and nutritional content will not alter. An example of which is cereal cookies or cereal chocolate bars. In this case, we can also capture the market of those who might not be able to consume the typical cold milk and cereals. That is, one must assume that there is a perceived and potential market for such a product."

Tags:grains, low-fat consumer

Abstract
The paper discusses how early childhood education demands that attention be paid to the learning characteristic of the child. The paper explains that according to Piaget, young children are at an egocentric stage of development, and so activities which involve themselves, their lives and active learning work best. The paper relates that to teach nutrition, this writer would use picture books, sample grains which can be held, boxes of actual cereal and puppets.

From the Paper
"During early childhood children do not learn the same way as they do when they are older. Jean Piaget identified and described the intellectual growth as characterized by a series of stages. Different behavioral characteristics mark each of these stages. According to Piaget "early childhood" is the "pre-operational stage" of development. At this age thinking is predominantly "egocentric", meaning that the child generally understands objects or actions as they impact on him or her. By ages 6 or 7 many children are beginning to enter the "concrete operational" stage, at which time they can begin to understand the "conservation" of concepts..."

Tags:cereal, grains, nutrition

Abstract
This paper discusses pricing issues of Kellogg's cereal, such as the reference price and psychological pricing factors. The paper explains how Kellog's as a premium product compared with lower priced cereals.

From the Paper
"The market for Kellogg's cereal is inelastic in that consumers are not very responsive to price changes, as opposed to being willing to switch brands when prices go up. Although there are substitutes, Kellogg's branding and flavor make substitutes unacceptable to interested consumers. The lower-priced brands are typically perceived as inferior in taste and/or quality, whether these attributes are objectively determined or not, Kellogg's is a premium product and its premium brand is well established internationally due to its substantial investment in advertising and..."

Tags:Kellogg's cereal, pricing, psychological, reference price

Abstract
This paper proposes a code of ethics for the Ralston cereal factory. The code is predicated in part on the Ralcorp Director Code of Ethics, but additional rules are added to address ethical issues at the factory level. Extensive clarification is included to address the implementation of the code, and processes are suggested for handling issues that are variations from the code.

From the Paper
"The code of ethics for my organization needs to reflect both the ethical considerations at the organizational level and those of the company as a whole. I work for a very large company Ralston Foods but my job is in the warehouse department where..."

Tags:ethics, organization, honesty, rules, implementation, Ralston, cereal, factory

Abstract
This paper begins with the history of the the ready to eat (RTE) breakfast cereal in America. It continues to highlight the marketing strategies of the three leading companies in this arena, namely, Kellogg's, Post and General Mills. The author concludes with an objective critique on the marketing of Cheerios.

Table of Contents:
The Marketing Environment of the American Breakfast
The Marketing Mix Evolves and a Trendsetter Emerges
An Objective Critique of Cheerios Marketing
Works Cited and Reviewed

From the Paper
"In 1941, General Mills created the first oat-based RTE cereal, creating an interesting new alternative to traditional corn, wheat or barley cereals. From the beginning, not only was the product different, but the marketing was different as well. In an effort to create a unique brand identity for this new food, that was similar yet different than its predecessors, General Mills named its new creation CheeriOats, and a cute mascot, Cheeri O'Leary, was introduced in 1942. This mascot was not given a warm reception by the buying public, however. During World War II, Cheerios were successfully marketed with the tagline "CheeriOats: For Fighters on the Homefront". The product also gained wide acceptance during this time because many mothers had to enter the workforce and RTE cereal was an easy way to feed children well within a busy schedule and the absence of the father of the family. "

Tags:nutrition, marketing, morning, environment

Abstract
This paper uses a SWOT analysis to determine its present position in the market place. The author includes recommendations at the end of this case paper.

From the Paper
" This research developed a marketing plan for the "Apple Jacks" breakfast cereal product produced by the Kellogg Company. "Apple Jacks" is an apple.flavored cereal grain product, which is presugared. In fact, "Apple Jacks" has one of the highest concentrations of sugar of any breakfast cereal product marketed in the United States.
The differential advantages of the product are relative. First, the product has a fruit flavor . apple. For the consumer desiring a fruit flavor without actual fruit, this advantage is real. Second, the product has a high sugar content coating. Presugared cereal products are no longer unique; however, the level of sugar in the coating of this product is higher than that for almost any cereal. This differential advantage can also be a (...)"