Abstract
This paper considers the ways in which celebrity culture has played a role in the marketing of luxury fashion products as a luxury experience. The paper begins with a brief history of conventional advertising and discusses the psychological, social, economic, and technological aspects of our culture and looks at how marketing has affected the ways in which brands are advertised using celebrities as endorsers.

From the Paper
"The struggle to make a good impression and foster customer loyalty toward a product has been part of marketing and advertising history since before the turn of the twentieth century in Europe and the United States. After the Industrial Revolution took hold in Western Europe and the United States during the nineteenth century, more and more mass-produced goods were manufactured and bought by customers who, in previous years, might have made their own goods or gone without. A focus on capturing a customer's attention and desire with advertising practices went..."

Tags:luxury, experience, celebrity

Abstract
The paper discusses how the media is the creator and perpetuator of celebrity culture and argues that when our fascination with the culture dies out we will see that it is lacking meaning. The paper looks at how
a certain amount of preoccupation with the rich and famous has been around for centuries and how Princess Diana was a key in the formation of the persistent and intrusive celebrity culture. The paper also points to Marilyn Monroe and how her death was a triggering event in the formation of a celebrity. The paper then contends that people who subscribe to celebrity culture don't follow celebrities because they care about them, but because they hope to be the first to know of the next big scandal. The paper further contends that the undeserved attention given to people who don't deserve the sort of merit they are receiving is the reason why our celebrity culture is turning into a cheap culture.

From the Paper
"Celebrity culture has changed drastically since the days of Marilyn Monroe, James Dean, or even Marlon Brando. At one time celebrities were the "untouchables"; not only could you not get close to them, but they seemed like something from another world as well. Celebrity culture is a relatively new thing in that the media has turned celebrity culture into a bit of a joke; before the media and the paparazzi became such insatiable hounds, celebrity culture - of course - existed, but it wasn't viewed as trivial and meaningless and as detriment to our society as a whole. Our increasing fascination with celebrity culture and status is an effect of globalization; as our worlds are becoming closer and smaller, we feel the desire to be closer. Globalization plays a significant role in celebrity culture; media fuels celebrity culture and if it weren't for the very people who purchased these forms of media, celebrity culture would cease to exist and it is these very forms of media that over the decades have turned celebrities like the eloquent and classy Princess Diana turn into the scandalous and taboo like Britney Spears."

Tags:Princess, Diana, Marilyn, Monroe, Madonna, scandals, media, culture

Abstract
In this article, the writer looks at the past, present and possible future of celebrity culture. The writer maintains that celebrity culture is no longer an elusive culture that keeps the public intrigued because of a world that seems so distant and fantasy-like. The writer discusses that there is a definite shift happening in the world of celebrity and its impact on regular people. The writer further maintains that it is a cheap culture that is all about shock and awe. The writer concludes that celebrity culture will only have a negative impact on our society as a whole if people don't realize that what they are subscribing to is not real - it is all a fabrication.

From the Paper
"Today, the word "celebrity" refers to anyone who is in the public eye. A king is a celebrity as much as Britney Spears; Sarah Palin becomes a celebrity when impersonated by Tina Fey. There is no distinction in the world of celebrity culture; you are a celebrity or you are not - the difference is what role you play in that culture. For example, Britney Spears, for a year or more, occupied the lives of many people thanks to tabloids and shows like E! Everyone wanted to see what she would do next. When she started doing scandalous things like driving with her baby on her lap and showing up undergarment-less in public, people were interested. The need to know what she would do next had more to do with scandal and curiosity than it did with worry."

Tags:paparazzi, gossip, role, fascination

Abstract
This paper compares cause-related marketing and the use of celebrity endorsements in promoting products. The paper discusses how both methods strategically tie symbolism to the point of purchase to the extent that the purchase holds deeper meaning than simply satisfying personal needs. The paper then looks at and compares the history and development of each method.

Table of Contents:
Abstract
Comparative Histories
Relevancy of Cause-Related Marketing
Strengths of Cause-Related Marketing
Weaknesses of Cause-Related Marketing
Relevancy of the Use of Celebrity Endorsements
Strengths of Celebrity Endorsements
Weaknesses in the Use of Celebrity Endorsements
A Comparative Review of Current Trends
Conclusion

From the Paper
"Celebrity endorsements personalize products for consumers and assist them in establishing whether a product has value or not. Typically celebrities are trusted as long as their image matches the desired brand image. Celebrities are increasingly interested in cause-related marketing approaches and are investing in supporting particular causes as a means of giving back to society. The future of marketing will continue to focus on meeting the needs of consumers. If consumers demand corporate support for social and emotional causes, and there is potential for profit growth, corporations will continue to accommodate this trend."

Tags:society, consumer, perceptions, profit, product

Abstract
This paper looks at several factors which would determine the successful marketing of a celebrity. It looks at issues such as target markets, the celebrity's selling points and timing. The paper also looks at the advantages and disadvantages of the media as a tool to promote a celebrity.

From the Paper
"Timing is everything! This phrase refers to the concept that the key to success in promotion is to make sure that the time is exactly right for a particular event. This requires a keen sense of awareness of trends in the American scene. American history is filled with examples of events that could have been successful had the timing been right. The most blatant example of ill-conceived timing is the eight-track recorder. It was a good product but the tastes of the public had not been analyzed, and the cassette recorder took over the market."

Tags:Andy, Warhol, MTV, echo, generation, Big, Brother

Abstract
This paper examines and identifies qualities of death that are exclusive to celebrity figures. Celebrities are perceived as being somehow greater than common human beings, indicating that they will not age and die in the same respect. Yet when a celebrity does die a violent death, their status is elevated to a position of a "martyr", and they are once again considered above common human beings.

Abstract
This paper contends that celebrity culture has become so mass-produced in the American media that it has overpowered news-based coverage. The paper explains that this market saturation is capable because of how we communicate and it is changing what we communicate about on all levels. The paper examines the possible causes of celebrity fascination and explores its effect on the news media.

From the Paper
"Celebrity faces are an ever-present reality today. American television programs, supermarket check-out lines, newsstands, cubicle desks, and middle school book bags are full of them: the bright, shiny faces that show the American people how to dress, eat, not eat, dine, dance, walk; the latest gossip about who is kissing who, who has broken up, and who is the Next Hot Thing. Holly wood has become America's living, breathing soap-opera, and instead of being tucked away in the afternoon hours between the midday and evening news, they have become the news. Journalists bow to them, filling their court rooms with microphones, cameras, and live updates whenever they do something wrong, and camp outside whatever happy event is celebrated when they do something right."

Tags:hollywood, stars, obsession

Abstract
This paper provides an analysis of Donald Trump's reality show "Celebrity Apprentice" and uses the social conflict theory of social interaction to illustrate the dynamics of group members as they vie for a limited pool of resources.

From the Paper
"The current season of Donald Trump's hit reality show "Celebrity Apprentice" features celebrities who vie against each other in teams. Each team is run by a project manager and each individual member is typically assigned different tasks in the completion of a project, from coming up with a new advertisement to Dial soap to selling the highest amount of ticket sales to Broadway shows. The winning team's project manager gets for his or her favorite charity, while a member of the losing team is fired. When applied..."

Tags:power, coercion, charity, morality, teams, goals, Broadway, Marx, deviance

Abstract
This paper examines the relationship between the paparazzi (journalistic photographers) and celebrities, which has been bought into the spotlight by the death of Princess Diana in a car crash trying to escape from them. It evaluates the lack of clear cut boundaries when it comes to the paparazzi and their rights and proposes a new law to be enacted that will restrict the photographing of the famous to public events or events that the paparazzi is invited to by the star in question. Anything outside of those boundaries should be considered a crime. It reviews several famous court cases on the topic of invasion of privacy of celebrities and argues that celebrities should not have to give up their right to basic privacy simply by becoming famous.

From the Paper
"For many years the press and the famous were friends. The press attended openings of films, causes that were important to the stars, and other events in which the public had an interest, and the celebrity benefited from their presence. It began to change several decades ago when the press began to invade the private lives of the celebrities that they covered. Over the years there have been several famous court cases in which the celebrity has asked for relief from such stalking and harassment from the press."

Tags:Princess, Diana, celebrities

Abstract
The paper discusses the effect of celebrities such as O.J. Simpson and Paris Hilton on American culture, which illustrates the extent to which virtually anyone who is famous even for negative behavior can inspire emulation. The paper explains the psychology behind this emulation and discusses how celebrities are generally negative role models. The paper therefore concludes that although there may be reason to admire celebrities for their specific accomplishments, the blind admiration of fame without regard to personal shortcomings is damaging, especially to young people still in the process of formulating their personal values.

Outline:
Introduction
The Psychology of Celebrity Emulation and Its Detrimental Effect on Society
Celebrities Tend to Make Bad Role Models
Conclusion

From the Paper
"According to news reports at the time, when O.J. Simpson was on trial for murdering his ex-wife and Ron Goldman in 1995, national sales of white Ford Broncos, Bruno Magli shoes, and white Akita dogs all increased dramatically. In fact, Bruno Magli sales of the particular model skyrocketed as a result of the unexpected publicity of the association with Simpson, and pet stores reported that people asked for "O.J. dogs" instead of referring to the Akita by name. Such is the power of celebrity in American culture."

Tags:psychology, emulation, fame, values, worship