Abstract
The paper studies the use of celebrities in marketing communications. This includes the origins, rationale, advantages and disadvantages. The paper discusses the methods of gauging the effectiveness of celebrities in marketing communications.

From the Paper
"The use of celebrities in marketing is as old as marketing itself, at least in the organized mass-communications sense. Picture histories of advertising show that as soon as true advertising campaigns emerged from the background of storefront signs and the equivalent of classified ads in the th century they began using the images and endorsements of actors and actress sports stars and other public figures who in modern terms we would describe as celebrities."

Tags:celebrities, marketing, communications, advertising, advantages, disadvantages, effectiveness

Abstract
An expository essay which discusses celebrities who make political statements. The focus is on film actor George Clooney and his comments on U.S. foreign policy. The paper discusses his outspoken political activism and critically examines his credentials.

From the Paper
"The burning question; is George Clooney a political expert and if so when did he gain the credentials to be an authoritative commentator on the foreign policy of the U.S.? Clooney is entitled to his views but as a film star, his real expertise is in making entertainment and not in making foreign policy."

Tags:expository essay, celebrity, political, George Clooney, actor, citizen

Abstract
This paper explores the various reasons many celebrities and athletes develop eating disorders such as anorexia and bulimia. The writer of this paper contends that although the causes for anorexia and bulimia are the same for celebrities as everyone else, celebrities are more prone to eating disorders due to intense pressure from the media to aspire to "perfection." The public's attitude towards female celebrities is defined by the media, which puts enormous pressure on celebrities to achieve and maintain an unattainable look. This paper examines the eating disorders of several celebrities including Paula Abdul, Karen Carpenter and Calista Flockhart. This paper also contains a brief yet concise overview of anorexia and bulimia, which includes the symptoms, causes and treatments for these disorders.

From the Paper
"Denial is a large part of any neurosis. By emphasizing Ally McBeal's attitude towards an obvious weight problem, the network belittles the problem, and in effect says it is cool to extremely skinny all this talk of Anorexia and Bulimia is silly. One of the problems for Paula Abdul was peer pressure and poor role models. Abdul fit the mold for eating disorders. She was a portly young girl who loved ballet and wished to look like her peers. The exact cause of anorexia varies in different patients. There are many factors to take into consideration. "A number of factors, including cultural and family pressures, chemical imbalances, and emotional and personality disorders collaborate to produce both anorexia and bulimia, although each disorder is determined by different combinations of these influences. "

Tags:media, perception, society, pressure, calista, flockhart, paula, abdul

Abstract
After an outline and introductory paragraph, the author starts the piece by describing the traditional Christian view of sexuality. Then, the author describes the sexual revolution of the 1960s and how both views paradoxically exist in modern society. Using this scizophrenic view of sexuality as a backdrop, the author then discusses America's obsession with celebrities and how that obsession makes it dangerous for gay celebrities to reveal their sexuality. The author then argues that all celebrities are entitled to their privacy and while gay celebrities should be commended for asserting their sexuality, no one has the right to demand that they disclose such private matters.

Abstract
The idea for athletes or celebrities to endorse or promote products has been around as long as products have been advertised. The companies are willing to pay large amounts of money to secure a famous personality to appear with their product. A product can increase their sales many times over if they hire the right athlete or celebrity to endorse a certain item. A study of having celebrities or famous athletes endorsing products in this paper, reveals how a product can increase in popularity, how sales can go up or down and how product endorsement can increase an athlete's popularity.

From the Paper
"Popularity of the celebrity and the product are very interrelated. A very popular spokesperson can help tremendously and increase sales. In addition, a relatively unknown can be elevated to stardom through endorsement and commercials. Through all of the advertising and endorsements, Michael Jordan made an estimated seventy million dollars last year alone."

Tags:Michael, Jordan, Nike, marketing

Abstract
This paper assesses the reason celebrities, women in particular, are more vulnerable to eating disorders. The writer of this paper explores the intense pressure created by the media and the public that demands total physical perfection. This paper discusses the current public attitude towards female celebrities as defined by the media that thinner is better. This paper also ponders the symptoms and effects of anorexia nervosa and bulimia.

From the Paper
"The media plays a large part in the problem of eating disorders, by creating the myth of the skinnier the better. Models and actresses have become skinnier every year. Many models are so skinny they look like junkies. It is an unhealthy look, but advertisements in Rolling Stone, Teen, Seventeen, and other magazines popular with teens promote the junky look, and young women who wish to be actresses feel pressure to meet these standards."

Tags:women, health, nutrition, media, perception

Abstract
This paper will look at the rise of the paparazzi and its relation to the celebrity star system. Explained is how the paparazzo have developed into sophisticated and powerful forces in international media which makes for massive profits. It will be shown that there are no losers, everyone gets what they want.

Abstract
This paper uses Rosalind Coward's theory of the power of the reader to construct a discussion around the balance of hegemonic power between the paparazzi photographer, its subject, the newspaper or magazine, and its reader. Specific reference sto the case of David Beckham's alleged affair with Rebecca Loos.

From the Paper
"Exactly why so many readers of newspapers have such an interest in images of celebrities in their private lives is worth consideration. Coward explains that 'Western culture has become obsessed with looking and recording images of what it has seen' , and that taking pleasure in 'looking' is enjoying the feeling of security that comes from knowing that you are distanced and that the subject cannot look back at you. So, to apply the theory to people reading tabloid newspapers, the human need to be informed is fulfilled in a way that is as little unsettling as possible by looking at photographs of celebrities. We can gain information about them and their lives, but without the risk of them gaining any information about us. Besides this, there is an element of self-importance linked to looking at photographs of other people: the reader enjoys the position of authority from which they are free and able to judge, criticize or praise the subject of the photograph."

Tags:beckham, fame, hegemony, journalism, looking, loos

Abstract
The paper discusses the effect of celebrities such as O.J. Simpson and Paris Hilton on American culture, which illustrates the extent to which virtually anyone who is famous even for negative behavior can inspire emulation. The paper explains the psychology behind this emulation and discusses how celebrities are generally negative role models. The paper therefore concludes that although there may be reason to admire celebrities for their specific accomplishments, the blind admiration of fame without regard to personal shortcomings is damaging, especially to young people still in the process of formulating their personal values.

Outline:
Introduction
The Psychology of Celebrity Emulation and Its Detrimental Effect on Society
Celebrities Tend to Make Bad Role Models
Conclusion

From the Paper
"According to news reports at the time, when O.J. Simpson was on trial for murdering his ex-wife and Ron Goldman in 1995, national sales of white Ford Broncos, Bruno Magli shoes, and white Akita dogs all increased dramatically. In fact, Bruno Magli sales of the particular model skyrocketed as a result of the unexpected publicity of the association with Simpson, and pet stores reported that people asked for "O.J. dogs" instead of referring to the Akita by name. Such is the power of celebrity in American culture."

Tags:psychology, emulation, fame, values, worship

Abstract
A paper on celebrities using drug,s focusing on drug abuse and rock musicians.